Tag: Spuul.com

Streaming service Spuul.com shuffles senior management

MUMBAI: The online streaming service for Indian cinema and TV shows – Spuul.com – has appointed a new CEO in Rajiv Vaidya to strengthen its position across markets, and bring in a focus on brand and ad-sales.

Speaking on the development Spuul’s co-founder and global CEO Subin Subaiah said in a statement: “Spuul has successfully established itself in India as a top of the line content platform and a front runner in the OTT space. With that set, the restructure will allow us to take the business to its next level of engagement with this fast evolving ecosystem. This will include expanding to new markets, generating access to the ballooning digital ad spends and building mutually beneficial partnerships.”

Vaidya joins Spuul from Hughes Networks. He was based in the San Francisco Bay Area, where he headed sales and marketing for US and later for the APAC region. He started his career in advertising with DDB Mudra and went on to head Triton BDDP in India.

Vaidya said: “Within a short span, the brand has garnered a tremendous customer base not only in India but also internationally. With online video consumption gaining popularity in India, I am excited to join the team to further enhance the brand promise amongst advertisers and consumers.”

Along with this appointment, Spuul’s current India-CEO, Prakash Ramchandani will move to the Spuul headquarter office based out of Singapore and assume a global responsibility of chief content officer. His portfolio will also include overseeing international marketing. Ramchandani held management positions across TV networks in India and then out of Sydney where he worked in the DTH space prior to moving to Mumbai to establish Spuul’s Indian subsidiary office.

Taking on the new role, Ramchandani said: “Having been involved with the company since inception and establishing its presence in India has been an extremely rewarding experience. Spuul is a global play and we want to connect with the broader audience base. Content has been the crux of the brand and I look forward to unlocking its value across key markets.”

March 10, 2014
Spuul.com to stream movies on its Facebook app

MUMBAI: Spuul.com, the online streaming service for Indian movies and TV Shows, has launched an app to stream full-length movies in Facebook.

Users worldwide can now watch Indian movies and shows with Spuul’s Facebook app, while continuing to chat with friends, check their newsfeeds and read notifications. The free app is available in the Facebook App Centre.

The app lets users watch any Spuul movie and show, without leaving the Facebook environment. The newly designed search box makes finding movies fast and easy. Users have the option to share what they’re watching with friends. The app also offers more payment alternatives to subscribe to Spuul’s premium movies.

Spuul co-founder S Mohan said, “Facebook is a world in itself with users watching and sharing a great deal of video content. Over 70 percent of our current users are keen Facebook users. This makes it a natural fit for us.” He continued, “We wanted the viewing experience to be native to this environment. Thus, users can watch movies while continuing to connect with friends and sharing content. The app also gives users several payment options to choose from, making subscription to Spuul premium even more convenient.”

Signing up for Spuul with the app gives a user unlimited, instant access to all free movies & TV shows. To watch premium movies, a user must sign up for a premium account.

Signing up for a subscription-based premium account is available within the Facebook app at Spuul.com and within the iOS mobile app. The Facebook app offers many payment options to choose from, depending on your country of residence.

December 15, 2012
Small-budget film-makers turn to Spuul.com

MUMBAI: Spuul.com, a cloud-based video streaming service, has said it will showcase small-budget movies on its platform which will allow them to reach a global audience.

Small-budget films face a great deal of difficulty in getting their films screened in theatres and multiplexes due to their limited appeal and exhibitors also don‘t find them lucrative enough.

Even movie channels avoid buying the satellite rights of these films due to apprehensions that these movies don‘t attract viewers which also limits the chances of recovering acquisition costs.

‘Ata Pata Laapata‘, a small budget comedy flick by actor Rajpal Yadav, was the initial ones to release on Spuul. The movie premiered on Spuul.com on 1 December, within a month of its theatrical opening. This follows the recent online release of ‘Future Toh Bright Hai Ji”, which started streaming on Spuul within ten days of it’s theatrical opening.

Other upcoming 2012 budget titles on Spuul include ‘Fatso’, ‘Gali Gali Chor Hain’, ‘Mere Dost Picture Abhi Baki Hai’, Staying Alive’, ‘Yeh Jo Mohabbat Hai’, and ‘I am 24‘.

Spuul.com makes Indian movies available to movie buffs through its free and paid plans.

Commenting on Spuul’s commitment to distribute small budget films, Spuul Head South Asia Prakash Ramchandani said, “A number of Indian movies do not get a worldwide theatrical release due to limited number of movie screens and high traditional distribution and marketing costs. Viewers often miss out on these releases altogether or are forced to turn to piracy. A release on Spuul offers these movies greater reach and a longer shelf life, while also allowing users worldwide the convenience of anytime, anywhere viewing."

Spuul is constantly looking to work with independent filmmakers and distributors to offer them a platform to showcase their content to a worldwide audience, while empowering viewers to watch best of Indian entertainment anytime, anywhere.

December 8, 2012
FTBHJ to release on Spuul.com on 13 Nov

MUMBAI: Bollywood film ‘Future Toh Bright Hai Ji’, which is currently running in theatres, will release online on Spuul.com, ten days after the film’s theatrical release on 2 November.

Starting 13 November, movie lovers worldwide, including India, can instantly watch ‘Future Toh Bright Hai Ji’ (FTBHJ) anytime, anywhere on a wide variety of devices by signing up for an account on Spuul.com or downloading Spuul’s free app for the iPhone, iPad and iPod Touch.

Spuul.com, which already has over a million views, will allow movie buffs worldwide and in India to watch the film on the web as well as on their mobile devices.

Commenting on the film’s unique online release, V One Entertainment Director Ashok Jain said, “When we distribute films, our key endeavour is to maximize their reach. I am delighted that this online release on Spuul will not only take FTBHJ to a far larger audience worldwide, but will also revolutionize film distribution. I am very happy that V One Entertainment is ushering in something as significant as this.”

Spuul South Asia head Prakash Ramchandani said, “We are confident that thanks to the all-important factors of instant access, convenience, top quality streaming and an excellent overall viewing experience at home or on the go, FTBHJ’s online release on Spuul will ensure that many more movie buffs, worldwide, enjoy the movie. It will also significantly energize the film industry by putting the spotlight on the growing audience that watches Indian movies online.”

FTBHJ is the story of a young small town couple trying to make it big in Mumbai. After struggling for long, the couple visits an astrologer and is led to believe that their life will change for the better in seven days. Watch FTBHJ to find out if things turn around for the better.

The film has been directed by Sanjay Amar, with music by Mohinderjeet Singh and songs sung by Sunidhi Chauhan, Shaan and Neeraj Shridhar. The star cast includes Aamir Bashir, Satish Kaushik, Sonal Sehgal, Neelima Azim, Delnaz Paul and Vipin Sharma.

November 12, 2012