ITV

Tag: Sprite

  • Coca-Cola reports strong quarter as Maaza joins billion-dollar brand club

    Coca-Cola reports strong quarter as Maaza joins billion-dollar brand club

    MUMBAI: The fizz in the Coca-Cola Co continues to be strong. It has reported a six per cent  rise in  its latest quarterly revenue to $11.5 billion in the period to 31 December 2024, with Indian beverage Maaza becoming its 30th billion-dollar brand. Thums Up and Sprite are the other Indian brands in the billion dollar club.

    The company saw unit case volumes increase by two per cent  in the fourth quarter of 2024, while full-year volumes grew one per cent, driven by strong performance in India, Brazil and Mexico.

    “In India, our business rebounded nicely during the quarter and we grew volume. We recruited consumers with innovative marketing campaigns that link Coca-Cola with music, Sprite with travel and Thums Up with movies”, said  The Coca-Cola Co chairman and CEO James Quincey.

    The company’s digital transformation in India added approximately 440,000 outlets to its customer platforms in 2024. The beverage giant also completed a significant refranchising of its Indian bottling operations, recording net gains of $303 million for the year.

    Chief financial officer John Murphy, following a recent visit to India, said: “The Indian market has got a tremendous amount of runway ahead. We believe that the Jubilant group coming in is going to add tremendously to our abilities to continue to step change our execution in the marketplace”.

    The Coca-Cola Co has been facing intense competition in the Indian marketplace which is only going to multiply with Reliance Industries putting all its might behind the Campa Cola brand to crack open the soft drink market for itself. Price has so far been the pivot which has seen its brands Campa Cola corner 10 per cent plus shares in certain markets where launches have been made 
     

  • Sprite’s Joke in a Bottle returns: Comedy giants and digital stars unite for ultimate humour experience

    Sprite’s Joke in a Bottle returns: Comedy giants and digital stars unite for ultimate humour experience

    Mumbai:  Sprite, a lemon and lime-flavoured beverage, is back with ‘Joke in a Bottle’, following the resounding success of its inaugural season. Strengthening its renowned ‘Scan Karo, Joke Suno, Thand Rakho! campaign from last year, the brand is set to become the ultimate heat hack for this season, delivering a fresh wave of comedic content that’s bound to leave audiences in peals of laughter. Given the challenges in today’s fast-paced world, Sprite is one of the coolest brands, making it a natural fit to own the humour space and provide a refreshing escape. With a simple scan of a bottle, youngsters can unravel jokes across over nine regional languages across their most relatable topics such as exams, college, relationships, food and much more.

    As the brand gears up to dominate the comedy landscape once again, Sprite’s ‘Joke in a Bottle’, promises an unparalleled experience of laughter and entertainment. To spearhead the campaign, they’ve collaborated with three unconventional pairs tied by their love for comedy. For the nationwide commercial, we will see Kapil Sharma – India’s biggest comedian come together with Suryakumar Yadav who is known for his quick wit in the Indian cricket Team. Following this, the Bengali commercial will feature superstar Dev Adhikari and Comedian Niranjan Mondal, and the Oriya commercial will feature actor Sabyasachi Mishra and comedian Biswa Kalyan Rath.

    Commenting on the new campaign, Coca Cola India and South-West Asia senior category director, sparkling flavours Tish Condeno said, “We are thrilled to bring back Sprite’s Joke in a Bottle campaign, following the outstanding response from last year. Our goal remains unchanged: to infuse our consumers’ lives with happiness, delivering genuine and relatable content that resonates with our brand ethos. Sprite is dedicated to offering an unmatched, delightful experience, and we are eagerly looking forward to spreading joy and laughter with everyone!”

    Ogilvy India (North) chief creative office Ritu Sharda: Sprite Joke in A Bottle, now running in its second year, not only has regional jokes, but the campaign is regional too. Real comedians have joined forces with popular personalities to keep the heat down and laughter up. The campaign features stars like Kapil Sharma and SKY for the north market, Dev and Niranjan for the Bengali market and Sabyasachi and Biswa for Oriya. The campaign will surely tickle you in the language you love and strengthen the brand’s promise of ‘Thand Rakh’.

    Talking about the campaign, Kapil Sharma said, “I’m thrilled to team up with Sprite for ‘Joke in a Bottle’ as we serve up a refreshing dose of humour to bring smiles to faces nationwide. As a comedian, telling jokes is not only about making people laugh but also about connecting with them through the medium of laughter. I am happy to be part of this campaign which not only entertains but brings out the funny side of life.”

    Commenting on his association with Sprite, cricketer Suryakumar Yadav, said, “I’m a fun-loving person and like to make people smile be it on pitch or off it. I’m excited to join hands with Sprite for ‘Joke in a Bottle’ that as an opportunity to entertain everyone, everywhere, with a simple scan on a Sprite bottle.”

  • Sprite unveils ‘Thand Rakh’ brand films during ICC Men’s Cricket World Cup

    Sprite unveils ‘Thand Rakh’ brand films during ICC Men’s Cricket World Cup

    Mumbai: Sprite, the lemon and lime-flavored beverage from the Coca-Cola Company encourages cricket fans to keep their cool during intense moments of matches through a series of brand films on ‘Thand Rakh.’ With the ongoing ICC Men’s Cricket World Cup, the natural impulse to become caught up in the intensity of the game’s heated moments is inevitable. However, Sprite comes to the rescue as the ultimate refreshment to help fans stay cool and composed when the pressure is high.

    In a series of captivating TV commercials, a group of friends are shown engrossed in the ICC Men’s Cricket World Cup. While one of them is fixing the house premises, others are glued to the TV without wanting to miss a single ball. As the match’s intensity rises, chaos ensues in the household at the same time. It’s during this pivotal moment that one of them extends an offer of Sprite to the group.

    In another exciting and forward-thinking move, Sprite is embracing innovation and encouraging ‘Thand Rakh’ by launching the shoppable Out-Of-Home (OOH) advertising campaign during the highly anticipated India vs. Pakistan match on 14 October. As the game’s intensity surges, a rise in temperature is seen on the digital billboard representing Ahmedabad city and Narendra Modi Stadium. The temperature on OOH will change on a real-time basis the excitement levels of the match. In this unique and first-of-its-kind innovation, the intensity of excitement within the stadium is directly tied to the decibel levels, leading to the dynamic adjustment of the temperature displayed on the board.

    Coca-Cola India senior category director Sparkling Flavors (India and Southwest Asia) Tish Condeno expressed her enthusiasm for the campaign, senior category director Sparkling Flavors (India and Southwest Asia) Tish Condeno, saying, “The new ‘Thand Rakh’ campaign revolves around embracing the unforgettable intensity that defines sports. Sprite, truly takes ownership of these heated moments, offering a refreshing solution during ICC Men’s Cricket World cup. We are thrilled to provide a cool respite for those impulsive, high-pressure moments that define the essence of the tournament.”

    Ogilvy India CCO Sukesh Nayak said, “Sprite is established itself as the go-to brand when life throws situations at you that end up causing heat. The cricket world cup is one such situation. The campaign shows cricket through the lens of life in an interesting way that ends in a comedy of errors. It’s quick, snackable content that drives home the point of when heat strikes, Sprite comes to the rescue.”

    Ogilvy India (North) CCO Ritu Sharda said, “The cricket World Cup is the biggest clash of the best teams from around the world. Obviously there will be intense moments and things will heat up. The films show how heated moments from a match get transferred to real life. We took words from the world of cricket and gave it a spin with real life situations where the meaning of the word is completely different. Resulting in heat. Making it the perfect ground for Sprite to come in as the official cooler of heat and to tell people to enjoy the world cup in full, minus the heat.”

    The TVCs will go live during matches on Hotstar and Star Sports.

    Link to the TVCs:

  • aha collaborates with Sprite for its new campaign featuring Keerthi Suresh

    aha collaborates with Sprite for its new campaign featuring Keerthi Suresh

    Mumbai: The leading regional OTT platform, aha has partnered with Sprite in a co-branded partnership that is the first of its kind in Telugu-speaking states. The partnership includes a campaign entitled “Friday Night is perfect with Sprite and aha-100 per cent Telugu Entertainment,” featuring national award-winning actress Keerthi Suresh.

    It was launched with the idea of positioning Sprite as the preferred drink during OTT consumption on Fridays. Consumers can buy the Sprite bottles carrying the aha logo and scan the QR code to access 24 hours of free aha’s unlimited entertainment.

    This offer is exclusive to consumers in Andhra Pradesh and Telangana for a limited period. The ad film runs around how Keerthi is dodging her parents’ plan to attend a wedding just to chill at home watching a movie on aha with Sprite. The central insight in this campaign is how critical the Friday fix is for young consumers these days and how aha and Sprite give you that fix.

    Launched with a promise to provide non-stop entertainment, this partnership will be instrumental in allowing the audience in Andhra Pradesh and Telangana to access the high-quality local content offered by aha and experience the entertainment in their native language. Viewers can watch over 250 films, including blockbusters like Bheemla Nayak, the DJ Tilluseries, and original shows like Dance Ikon and Unstoppable, for free for the first 24 hours before choosing from the platform’s multiple subscriptions.

    Commenting on this partnership, aha CEO Ajit K. Thakur said, “At aha, we have always tried disruptive innovations to reach our consumers and make 100 per cent local entertainment accessible. We are happy to partner with a leading brand like Sprite to bring great consumer delight. Our audience can access unlimited Telugu content for free by the mere scan of a QR code on a sprite bottle. We are confident that with partnerships like this, we can bring 100 per cent Telugu entertainment closer to Telugu-speaking audiences where they are.”

    Adding to it, aha head of non-subscription revenue Nitin Burman said, “We are thrilled to be working with the prestigious beverage brand Sprite. Sprite’s presence and strong emphasis on entertainment will make it possible for local consumer markets to function by providing appropriate entertainment at affordable prices. This collaboration will allow aha subscribers in Telangana and Andhra Pradesh to watch their favourite films, series, and shows on aha gold from the comfort of their own homes.”

    Speaking on this engagement and co-branded campaign with aha, Keerthy Suresh said, “I am excited to be associated with aha Telugu. This aha and Sprite partnership is innovative and helps Telugu audiences consume much more entertainment than before.”

  • HUL top advertiser; summer drinks dominate brands list in week 9: Barc

    HUL top advertiser; summer drinks dominate brands list in week 9: Barc

    Mumbai: With ad volumes of 5022.9 (against last week’s 4557.7), FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the ninth week of 2022 (From 26 February to 4 March), according to Broadcast Audience Research Council (Barc) data. It was followed by Reckitt Benckiser at 2360.97.

    All set to ride the upcoming summer wave and the next IPL season, beverages company Coca-Cola India delivered ad volumes of 1359.02 to emerge as the third most prolific advertiser.

    Procter & Gamble, Cadbury’s India, ITC, Pepsi Foods (G), GSK Group of Companies, Colgate Palmolive India, and Tata Group followed, in that order.

    There were four summer beverage brands (all from The Coca-Cola Company) in the Brands list this week, as compared to three in the eighth week. The top slot, however, was taken by Harpic Power Plus 10X Max Clean with ad volumes of 432.48 (‘000s).

    Delivering ad volumes of 362.9, Thums Up jumped from the sixth spot in the eighth week to the second place this time. Last week’s leader Maaza slipped to the third position at 338.63. Coca-Cola and Sprite were at number five and ten, respectively.

    Sabse Pehle Life Insurance bagged the fourth slot, while Clinic Plus Shampoo, Surf Excel Easy Wash, and Meesho App clinched the sixth, seventh and eighth spots, respectively.

    Isha Foundation’s ‘Mahashivaratri Sadhana’ was the new entrant in ninth place. Mahashivaratri was celebrated on 1 March this year.

  • Coca-Cola India identifies West Bengal as one of its key growth markets

    Coca-Cola India identifies West Bengal as one of its key growth markets

    MUMBAI: Taking forward its vision to become a ‘Total Beverage Company with strong local roots’, Coca-Cola India announced West Bengal as its key growth market and unveiled strategic plans to showcase commitment to the state. West Bengal is the first Indian state where the entire portfolio and marketing initiatives of Coca-Cola’s brands have been hyper-localized to resonate with local language and suit consumer preferences. The initiative begins with West Bengal and would extend nationally with local execution in other states. The company also announced its partnership with Kolkata Knight Riders (KKR) to turn up the excitement of the upcoming season of the Indian Premier League (IPL) for fans in Bengal.

    Coca-Cola India is deeply intertwined with the vibrancy of West Bengal through its relationship with music, sports, food, festival and culture. Consumers in West Bengal have a special love for Coca-Cola beverages, making it a priority market for the company. The initiative has been developed in line with local affinity and preferences of consumers in West Bengal and their strong emotional connect with their culture.

    Speaking at the launch of the initiative,  Coca-Cola India and South West Asia President T Krishnakumar said, “West Bengal is a vital part of our India story, and we will continue to build for the state by customizing our brand and product propositions with an improved understanding of the local consumers’ consumption patterns and desires. West Bengal has and always will remain close to our hearts and with this initiative, we aim to showcase our gratitude by celebrating the unique, diverse culture of Bengal with our differentiated offerings and continued investment. We are initiating this as a pilot in West Bengal and plan to extend this nationally with local execution in other states”

    To kickstart the initiative, Coca-Cola has rolled out Bengali packaging labels for all beverages across its portfolio, which includes Coke, Sprite, Thums Up, Maaza, Fanta, Limca, Kinley, and Minute Maid. Each brand will devise a hyperlocal campaign to deepen connect and bring on-ground experience alive for consumers in Bengal.
    > Coca-Cola India senior VP Shehnaz Gill added “The initiative is built on the premise of creating joyful moments that are of true cultural significance in West Bengal. We will engage with consumers across multiple touchpoints using three key pillars: Language & Culture, Festivals, and Passion Points such as Cricket, Food, Music etc. Coca-Cola India’s hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio. This will be further anchored in a strong marketing framework to create an edge while keeping the consumers’ sensibilities at the forefront of all decisions.”

    As part of the initiative, Coca-Cola is tapping consumer passion moments such as Language and Cricket to build a strong emotional connect and cultural relevance. The pride for Bengali language is ubiquitous across West Bengal and Coca-Cola fueled the excitement by rekindling the love for storytelling during International Mother Language Day. Consumers were invited to participate in the contest by sharing their love for the language through short poems, tiny tales, and haikus. The winning entries were shared on Coca-Cola’s social media handles and also featured on Radio Mirchi by RJ Somak. Brand Coca-Cola will be the official beverage partner with Kolkata Knight Riders (KKR) to turn up the excitement of the upcoming season of the Indian Premier League (IPL) for fans in Bengal. A host of activities are planned both in stadium, as well as across the state to engage consumers and create unique experiences.

  • Sprite launches multi-lingual summer campaign

    Sprite launches multi-lingual summer campaign

    MUMBAI: Coca-Cola India has unveiled a new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’ for its sparkling beverage Sprite. The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in the summer.

    This multi-lingual campaign sees Ayushmann Khurrana and Taapsee Pannu together on screen for the first time as the face of the Hindi version. For Telugu audiences Kavya Thapar and Anumolu Sushanth bring the campaign to life. Anirudh Ravichander and Priya Anand are the face of the campaign for Tamil. The campaign reinforces how Sprite’s refreshment inspires youth to have the clarity to cut through others’ stereotyping and judgements. Through their friendly banter, the protagonists show how the multitude of stereotypes and judgements that society throws at today’s youth tend to distract them from what really matters to them. The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi.

    Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: "Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements and stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you.”

    Amarinder Bhutalia, Managing Partner, Ogilvy, said: “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn't distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.”

    In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including outdoor and digital.

  • For creative agencies, Vivo IPL is India’s SuperBowl

    For creative agencies, Vivo IPL is India’s SuperBowl

    MUMBAI: For 11 years now, the Vivo Indian Premier League (IPL) has entertained the country as no other sporting event has. Not just the cricketers on the pitch but brands, marketers and advertisers have gradually upped their game to keep viewers engaged during the sporting extravaganza.

    In a bid to bring the advertising culture to the forefront of Indian sports broadcasting, Star India built a platform called the Re.Imagine Awards to recognise and encourage the creativity and innovation in the use of integrated media in advertising campaigns aired during Vivo IPL on Star Sports and its OTT platform Hotstar.

    This initiative by Star gets all the marketers, media and creative agencies to join hands, thereby pushing all stakeholders to innovate the advertising experience.

    First year of Re.Imagine Awards was a major success, with all the big brands and agencies participating. Over 300 campaigns by 120 brands vied for the awards. Brand Factory, Amazon, Dr.FIXIT, Sprite, Peter England, Swiggy, Tata Sky, Vivo and Fevikwik were some of the brands that jostled against one another to bag top honours.

    Brands have long recognised the power and popularity of cricket in India. However, with the video proliferation and regional language market expansion, more avenues seem to have opened up for the marketers to position their products.

    “The Re-imagine awards are quite unique. The fact that it focuses on one event (Vivo IPL) and the work generated and aired in it makes it interesting. Especially since the event by itself is both a massive opportunity for brands and equally a challenge of sorts to stand out in the storm of brands advertising in it. The shorter format further pushes the challenge bit. Another special feature of Re-imagine is the judging criteria of both creativity and integration," Lowe Lintas CCO Sagar Kapoor said.

    In 2018, winners of Re.imagine awards were Fevikwik for Khushiyon ke chand pal and Swiggy for No order too small. After its campaign during Vivo IPL matches, Swiggy’s ad recall increased by 62 per cent. The food delivery app saw 25 per cent growth in orders across India and 42 per cent spike in Google searches. The campaign also helped in uplifting the perception of the product proposition of fast delivery by 18 per cent.

    Swiggy ran a series of integrated campaigns throughout Vivo IPL season such as Match Day Mania, various TVCs and in-game innovation. Vivo IPL-themed advertisements explored relatable scenarios that have made Swiggy a household name today.

    “Many brands plan exclusive and relevant campaigns for IPL/cricket. This year too we will see the same. However given the reach of IPL as a platform, regular advertising works as well,” said Havas Media group CEO – India and South East Asia Anita Nayyar.

    "IPL with its undisputed reach and combination of cricket and entertainment is a zero risk property for brands. There have been many a brand launches using this platform over the years and brands earmark specific budgets for the event,” she added.

    Ogilvy, Madison, IPG, GroupM, DDB Mudra, Lowe Lintas, and Havas Media among others were some of the high-profile creative agencies that were a part of the Re.imagine awards last year.

    The 11th season of the cash-rich league enjoyed humungous reach both on TV and OTT platform of Star India.

    Building on the success of Vivo IPL 2018, the host broadcaster seems to be carving open more avenues for brands and marketers to collaborate for the latest edition.

    For instance, Star is putting together custom integrations and ad-tech solutions for television and digital respectively. This initiative of the broadcaster has been devised keeping in mind start-up companies that intend to use cricket as their preferred choice of vehicle for maximum impact.

    The American SuperBowl continues to remain one of the most awaited sporting leagues around the world from an advertising perspective. Agencies and brands create customised ads for the SuperBowl, spending millions of dollars on their campaigns to conjure up an iconic moment of marketing.

    In a conversation with Indiantelevision.com last year, Star Sports CEO Gautam Thakar had said, “In the US, as you know SuperBowl has been on for a long time and this has built-up. It is like high points of the year and there is a lot of social viewing and from the advertising perspective, people actually take pride in what they have created and are very expensive. Some of the ads only air at the time of SuperBowl and they spend millions of dollars doing that, but it breaks through the clutter and gets them virality.”

    Kapoor and Nayyar believe that Vivo IPL is the SuperBowl of India.

    “Besides being a big property, IPL is great for its very content. People do not watch IPL for ads but they will definitely watch our ads more because of the IPL. So it remains one of the most exciting platforms to land our brand messages,” Kapoor added.

    Thakar had pointed out that broadcasters can play a limited role but ultimately marketing professionals need to drive the agenda of matching the Vivo IPL advertising to the SuperBowl standard.

     “We had Re-imagine awards for IPL, it was the first time we were doing it but the idea behind that was to spur the marketing community to think of the IPL in a different way and create advertising for the IPL. We will do the awards every year now to showcase what is the best advertising. In our own little way we are trying to enable it but ultimately the marketers need to embrace it,” he added.

    As the 2019 Vivo IPL season inching closer by the day, Star India has announced the latest edition of the Re.imagine awards. The competition is bound to heat up as gurus and creative geniuses aim to deliver for cutting-edge, ground-breaking and pioneering campaigns. The audience can look forward to some unique and interesting campaigns this year as well in addition to the high-octane action on the field.

  • NBA, Sony Six and Jabong.com partner to expand NBA JAM in India

    NBA, Sony Six and Jabong.com partner to expand NBA JAM in India

    MUMBAI: National Basketball Association (NBA) and Sony Six have come together yet again for the second edition of NBA JAM in India. Powered by Jabong.com, the touring sports event which last year visited only four cities will be travelling four times that number now- Yes, 16 cities!

     

    The event which will take place from 22 September to 6 December 2014 features a 3-on-3 tournament format with more than 3,000 teams and more than 600 colleges participating. NBA talent, including a legend, dance team and mascot, will travel to select cities to engage fans.

     

    NBA India managing director Yannick Colaco said, “Through this edition of NBA JAM, we look forward to bringing the NBA experience to college students and youth in these 16 cities. From the largest ever 3-on-3 tournament ever held in India to shooting and graffiti competitions, I know sports fans across India will be excited to participate.”

    Six will telecast important highlights and the finals of JAM. Sony Six business head Prasana Krishnan said, “We take immense pride in partnering with the NBA in bringing the second season of NBA JAM to India. With a remarkable format, NBA JAM will not only boost basketball participation in the country, but also strengthen the footprint of sports and drive viewership for NBA programmes available exclusively on Six.”

     

    The 3-on-3 national tournament, part of NBA 3X events will be conducted in 14 countries and 52 cities this year and will include divisions for both men and women aged 16-24. 

     

    The event will be divided into four zones with four cities in each zone. The winning team from each city will play the winning teams within their zone for the chance to compete in the national finals, which will take place in Pune. 

     

    Jabong.com, the new powered by partner for the property, has started an online event registration and a microsite www.Jabong.com/nbajam.  At each of the venues the e-commerce platform will create an NBA store in experience zone which will feature the latest NBA merchandise and exciting games for youngsters.

    Sprite which is the official beverage partner will use its digital programme; ‘Sprite Till I Die’ to engage with students. This includes the ‘Sprite Graffiti Challenge’ where artists can upload their work on www.spritetillidie.com to take part in ‘Sprite Till I Die Art’ competition.

     

    The official outfit partner Adidas, will provide players with jerseys for the tournament.  In addition, Adidas will bring back the ‘Adidas Hoopstars’ a shooting competition to find the best shooter in each city who will earn Adidas basketball gear.

     

    Jabong.com founder and MD Praveen Sinha informed, “Following our association with the NBA that started earlier this year, we have seen a great response from our customers who are fashion and sports-oriented.  We are yet again elated to join the NBA for these events, which again give us an opportunity to showcase how Jabong is contributing to the basketball enthusiasts in the country and increasing awareness of the sport. We extend our full support to the NBA’s initiative.”

     

    The event will feature a variety of exciting contests to engage students such as: ‘Jabong.com NBA College Ambassador’ programme – as part of this programme, Jabong and the NBA are looking for the biggest NBA fan in each city.  Fans in each city can register to be a part of the contest by posting an image of themselves on the NBA India Facebook page and Twitter using the #JabongNBAicon. Participants that generate the most likes and retweets will win in their respective city.  Winners from each city will receive exclusive NBA merchandise and be entered into a national competition to find India’s biggest NBA ambassador. 

    ‘Jabong.com Internship Challenge’ – Through this, the e-commerce platform will provide one talented student with the opportunity to intern at the company’s headquarters in Gurgoan.  To qualify, participants in each city can submit an application on Jabong.com.  The 16 city winners will interview with Jabong’s senior management, after which one winner will receive a three-month internship.

    Besides these two programmes, head-to-head dance and war of the DJ competitions will take place at each venue, allowing students to showcase their skills.

    As reported first by indiantelevision.com, Six aired a record 14 games per week during the 2013-14 season, up from four the previous season.  More than 50 million viewers tuned into NBA programmes during the season, with an average per game viewership increase of 300 per cent year over year, according to the channel.

     

     

  • Sprite calls youth to make their move with ‘Teen till I die’

    Sprite calls youth to make their move with ‘Teen till I die’

    MUMBAI: Building on its signature Chalo Apni Chaal idea, brand Sprite is inviting teens to unleash their talent and creativity on portals and social networks with the exciting “Teen Till I Die” initiative. 

    Spread across four genres – music, dance, art and standup comedy, the nationwide contest will be looking for the most experimental and entertaining performances to spread across the digital world.

    Speaking about the initiative, Coca-Cola India VP – marketing Anupama Ahluwalia said, “Teen till I Die” is an initiative launched for all teens to showcase their creative pursuits. Youngsters have this innate vision to see the world full of possibilities which makes them a powerhouse of creativity and gumption. Sprite has always urged teens to bring out this side of them – believe in themselves, have the inventiveness to rise up to challenges and beat all odds. With “Teen Till I Die”, we are opening up opportunities for teens to get noticed for their talent by some of the best in the industry. We have taken the campaign digital as this is the best way to connect with teens and reach out to them.”

    The best videos, chosen through popular vote, across popular media including Facebook, Youtube and Channel V will be prmoted by the Spirite team. The top five videos from each category will be judged by a panel of expert judges –Salim & Sulaiman for music, Vir Das for stand-Up, Terence Lewis for dance and  Daku for art.

    Started from 1 September, 2013 the “Teen Till I Die” initiative will make its way to over 250 colleges across 24 cities to facilitate participants in the process. The contest will end on 30 September, post which voting on the uploaded videos will begin.

    The procedure has been kept simple – the participant just has to shoot their teen video, log on to www.teentillidie.com, upload it and get ready for the showdown. The most popular videos each day will be announced as the ‘Chaal of the day’ and the winner will get to win cool merchandise (Fastrack bags, watches and sunglasses).

    The complete digital initiative has been conceptualized and will be executed on ground by Con ten Media. The publication and promotion on the social media will be managed by Web Chutney Studio Private Limited.