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Tag: spring marketing capital

  • Lucira shines bright with 5.5m dollars seed round led by Blume Ventures

    Lucira shines bright with 5.5m dollars seed round led by Blume Ventures

    MUMBAI: Lucira Jewelry is proving that lightning and sparkle can strike twice. The fine jewellery startup, founded by ex-Candere creator Rupesh Jain alongside Vandana Jain, has raised a dazzling 5.5 million dollars in seed funding, the largest seed round ever for a jewellery startup in India.

    The round was led by Blume Ventures, with participation from Spring Marketing Capital, Siriusone Capital Fund, and marquee individual investors including the founders of Dot & Key, Livspace, Snitch, and Bewakoof. The raise marks a strong show of faith in Jain’s ‘second innings’ after successfully building Candere, later acquired by Kalyan Jewellers.

    Lucira is positioning itself as a design-first, sustainable luxury brand aimed at India’s new-age jewellery buyers who want more than just investment value. They want authenticity, craftsmanship, and emotional connection. Since its launch, Lucira has built a portfolio of 1,000 plus customisable lab-grown diamond designs, all IGI/GIA/SGL/BIS certified and backed with lifetime exchange and buyback guarantees.

    The brand is also stepping into physical retail, with its first Mumbai store opening this month and plans to add four flagship outlets by the end of FY 2026. The fresh funds will fuel this omni-channel expansion while strengthening digital-first buying experiences and technology-driven personalisation.

    “Indian consumers are moving beyond jewellery as mere investment,” said Lucira, co-founder, Rupesh Jain. “They want design, trust, and a brand they can emotionally connect with. With this backing, we’re ready to make Lucira India’s most trusted design-first fine jewellery brand.”

    For Blume Ventures, it’s a chance to back a category they see ripe for disruption. “Rupesh has already proven his ability to build and scale with Candere,” said Blume, managing partner, Karthik Reddy. “What excites us most is Lucira’s omni-channel vision, blending cutting-edge digital with physical retail to create a category-defining brand.”

    With capital in hand, Lucira is doubling down on design leadership, scaling its studio, hiring top talent, and embedding consumer trust at every step. As Jain puts it, “We’re not just selling jewellery, we’re shifting mindsets.”

    Cumulative Ventures advised the transaction, with Novolex serving as legal counsel.

     

  • Practo names Rahul Dravid as brand ambassador

    Practo names Rahul Dravid as brand ambassador

    Mumbai: Integrated healthcare company Practo has named Rahul Dravid as its first brand ambassador with a campaign marking its foray into secondary care services. 

    Conceptualised by Spring Marketing Capital and directed by Shlok Sharma of Absolute Productions, the ad film demonstrates that Dravid’s values as a dependable sportsperson with a great command over his craft align with the brand’s vision of building access to quality healthcare.

    In the first phase of the ‘You Are in Safe Hands’ campaign, the celebrated cricketer talks about the secondary care procedures under Practo Care Surgeries (PCS) in the hands of its team of experts. It covers key aspects of the new service, including the PCS experience centers, expert surgeons, use of the latest surgical technology, and financial support.

    Seamless delivery of secondary care can be challenging given the lack of adequate support patients may get in terms of access to expert surgeons, right information, financial help and post-surgical support. Practo has attempted to find a solution to these with PCS, said the brand.

    “Dravid embodies Practo’s spirit of always being dependable and trustworthy. Built on this understanding, our association with him is a step towards improving awareness – and thereby access – to quality secondary healthcare,” said Practo executive vice president of marketing Srikanth Pinninti. “Given the superior surgical support that sportspeople routinely need, this endorsement conveys that the same is available to anyone today with PCS.”

    The ad film will air on digital media platforms – including Disney+ Hotstar, Zee5, SonyLiv, Voot, MX Player, YouTube, Facebook and Instagram – across six key cities (Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, and Ahmedabad), where the ace cricketer will be seen promoting quality, convenient, and end-to-end delivery experience in secondary care with the help of expert surgeons on Practo.

    “Practo has reimagined modern healthcare in India with its comprehensive digital services and integrated offline experience with Practo Care, helping us with our secondary healthcare needs,” Dravid said. “The company has earned a name for itself as a leader in delivering patient-focused care – anytime, anywhere – and I’m glad to be associated with them.”

    “Surgeries are considered a stressor for most patients, even though they can offer a lot of relief,” said Spring Marketing Capital founder and creative partner Arun Iyer. “PCS combines easy access with medical expertise and state-of-the-art technology to offer patients an end-to-end experience.”