Tag: Spring

  • Powering up hope: Luminous launches Spring CSR

    Powering up hope: Luminous launches Spring CSR

    MUMBAI: Talk about a bright idea, Luminous Power Technologies has unveiled Spring, its new corporate social responsibility identity, designed to spark fresh beginnings in education, environment, and electrification.

    With more than 1.88 lakh lives already touched across 13 states, the company is now streamlining its community efforts under a single, uplifting banner. From mentoring 1,590 young scholars through its Luminous advanced mentoring program (LAMP) programme to training over 900 youth in solar PV installation, Luminous has steadily grown its impact while planting over 22,000 trees under Project L.I.F.E.

    The launch of Spring isn’t just about a new name, it’s a symbol of hope and renewal. The three core pillars: solar electrification, education and employment, and environment, will guide the company’s mission to brighten lives while greening the planet.

    Championing women in energy remains central too. Its award-winning Women in energy initiative and partnership with the Royal Rajasthan Foundation’s ‘Pink promise’ are breaking barriers in male-dominated fields, skilling women in solar technology and boosting their financial and digital literacy.

    “The Luminous brand promise has always centred on providing reliable power for every home and a brighter future for every citizen. With Spring, we are branding our purpose,” said Luminous chief strategy transformation and marketing officer Neelima Burra.

    With four decades of powering homes and businesses in India and abroad, Luminous is betting on Spring to make its social footprint as strong as its market presence. After all, a company that lights homes now wants to light up futures.

  • This Spring, Winter is Coming to Your OkCupid Profile  OkCupid Introduces Game of Thrones Badge to Match GoT Buff

    This Spring, Winter is Coming to Your OkCupid Profile OkCupid Introduces Game of Thrones Badge to Match GoT Buff

    MUMBAI: The alarm is set for April 15, 7.30 am IST. Usually people dread Monday mornings, but this time millions of Game of Thrones (GoT) fans in India are looking forward to waking up early to watch the most anticipated season premier ever. Winter is finally coming for the GoT buffs on screen and now on OkCupid. Yes, you heard that right! OkCupid has launched a global Game of Thrones badge – which makes OkCupid the first dating app to be able to match daters basis their favorite TV show.  The brand-new profile badge creates the perfect conversation starter as users can easily spot, match with, and message other Game of Thrones fans.

    The badge will further help you match basis your preferences, and your biases (wink) over your favourite GOT kingdoms, by helping you connect with people who share your interests and tastes. Whether you’re House Stark or House Lannister, you can now easily match with other such fans by spotting the new badge on their profile.

    The badge will be prominently displayed on the profile of every OkCupid member who has publicly responded “yes” to the question – “Do you watch Game of Thrones?” – starting March-end.

    With almost 2 million mentions of the show in OkCupid users profiles globally, the most of any show, there’s never been a better moment to match on this iconic pop-culture moment. Based off previous badges and the amount of mentions of GoT within profiles, OkCupid predicts 20% more likes and 15% more conversations for those with the badge.

    “On OkCupid, we want our users to always connect on more, and not just superficial attributes like location and selfies. As a progressive platform, and through user responses to thousands of fun OkCupid questions ,  we have been able to gather tremendous insight into everything that might be relevant to our users from politics to pop-culture. And what better, and bigger, than GoT as the show has got the most chatter off and on OkCupid globally. This will be a conversation starter like no other and will encourage people to match on their passion for the show, whether it means enjoying a conversation over cocktails or on a stroll trading Game of Thrones theories,” says Melissa Hobley, CMO, OkCupid.  

    The profile badge will be available to everyone on OkCupid through June, when the series finale airs. If you want to connect over Game of Thrones, simply answer “yes” to The Game of Thrones question today to get the profile badge and start matching.

    For more information, please refer to the blog post.