ITV

Tag: Spotlight

  • nexGTV launches ‘SPOTLight’ with Imtiaz Ali for content creators

    nexGTV launches ‘SPOTLight’ with Imtiaz Ali for content creators

    NEW DELHI: Subscription-driven video entertainment mobile app nexGTV has partnered director Imtiaz Ali for a project called SPOTLight, wherein users can develop original short videos across a variety of genres.

     

    As per nexGTV, almost 80 per cent of its initial investment has been pumped into marketing the new programme.

     

    NexGTV COO Abhesh Verma told Indiantelevision.com that the publicity and marketing will initially be through bloggers and on social media, which will be used to invite entries but would gradually spread to television, radio spots and then hoardings.

     

    Users can develop original short videos across genres like horror, satire, drama, social, poetry, comedy original music, fiction and reality. NexGTV will carry selected videos under SPOTLight on its ‘TV on mobile’ platform.

     

    The popularity of page views will determine the top five videos, which will then be adjudged by Ali every month. One video will be selected for the grand prize of Rs 1 lakh. A second prize of Rs 25,000 will be given to encourage participants to make his or her next video.

     

    Each of the people who send in videos will be entitled to 11 paise per view after they cross 3000 page views.

     

    When asked about sponsorships, Verma said nexGTV already had the base with the large of number of screen partnerships and more than 100 advertisers. “Each contribution can be of 200 megabytes, which roughly worked out to 10 minutes,” he said.

     

    Calling nexGTV an enabler, he said that if someone who had made a video and sent it to another platform, could still send it to SPOTlight.

     

    With the launch of 4G services in India, Verma was of the opinion that the whole scenario was changing with 4G where a part of the cost could be subsidised and in any case the costs will go down and penetration increase.

     

    For participation in SPOTlight, participants will have to download the nexGTV app and also abide by other guidelines.

     

    Verma said, “SPOTlight means centre stage, and that is exactly what we are looking to offer those bitten by the creative bug. By bringing someone of Imtiaz’s class and calibre, we are offering a unique chance to not just independent video content creators but to everybody to discover and showcase their talent in order to get it judged by a master of the craft. The cash prize is meant as an incentive to encourage the aspiring video content creators to channel their creativity and further innovate.”

     

    Ali added, “India, today, is brimming with talented individuals just looking for ways to express themselves through their creativity. ‘SPOTLight’ gives them the perfect stage to channel their genius to create something that resonates with the public. I am glad to be involved in such a wonderful initiative and will look forward to seeing the best entries.”

     

    He said he had also begun as a struggler but knew he wanted to be a director. This was one reason he agreed to come on to this platform. Ali’s aim will be to see the originality in the talent of the five videos that are shortlisted. In other words, he will look at the videos as a director. 

     

    The app, which has a growing library of movies, TV shows and videos on demand, has now commissioned content that will be exclusive to nexGTV.

  • TAM week 40: Most reality shows fire simmers down

    TAM week 40: Most reality shows fire simmers down

    MUMBAI: In week 40 of TAM TV ratings, reality shows have gone for a toss. Not all, but most of the non-fiction shows have seen a drop in its ratings. But that has not affected the entire channel’s portfolio.

     

    This week the spotlight was on Colors’ much talked about reality series 24. The show has garnered 3,134 TVT’s on Saturday and Sunday. Launched on 4 October, the non-fiction reality show has got positive response in the metros. The Metro and 1mn+ markets have responded positively with a viewership of 2.2 million – contributing to 63 per cent of the overall viewership of the show.

     

    This week saw Sony being the highest gainer taking its tally to 323,337 GVTs (286,083) and occupying the fifth position. Zee TV was the next highest gainer with 415,793 GVTs (384,111) holding the number three slot.

     

    Star Plus retained its number one position with 501,683 GVTs (506,317). Life OK is at number four position with 347,291 GVTs (334,306). Sab has reported with 317,170 GVTs (331,772). Sahara One continues to be at the bottom of the GEC chart with 33,222 GVTs (26,838).

     

    Back to the top charter, Star Plus’ popular show Diya aur Baati Hum saw a drop in its ratings and rated 9,911 TVTs (9,614). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a huge rise in its ratings and scored 7,614 TVTs (6,328). Pyar Ka Dard Hai reported 7,708 TVTs (7,191). Saathiya witnessed a rise and registered 7,237 TVTs (7,101). Epic series Mahabharat witnessed a drop in its third week with 4,909 TVTs (5,518).

     

    Second placed, Colors much hyped reality show Bigg Boss seven reported 4,835 TVTs (4,811) this week. Long running fiction series Balika Vadhu saw a drop in its ratings and marked 6,759 TVTs (7,797), Madhubala – Ek Ishq Ek Junoon scored 4,519 TVTs (4,743) and Uttaran reported 4,056 TVTs (3,464). Comedy Nights with Kapil reported 4,462 TVTs (6,804). The channel aired twice a day, Hindi feature film Raanjhanaa that garnered 4,493 TVTs and 3,400 TVTs respectively.

     

    Third placed, Zee TV’s fictional offering Qubool Hai saw a rise and scored 6,003 TVTs (5,511). Pavitra Rishta generated 4,646 TVTs (4,421). Sapne Suhane Ladakpan Ke notched up and scored 6,490 TVTs (5,343). The channel’s historical show Jodha Akbar is working wonders for the channel with its strong storyline and reported 9,337 TVTs (8,027). Drama series Do Dil Bandhe Ek Dori Se registered 5,696 TVTs (4,675). Its dance reality DID – Dance ka Tashan took its tally to 3,870 TVTs (4,088) on a Saturday and 3,707 TVTs (4,290) on a Sunday.

     

    Fourth placed, Life OK’s top mythological series Mahadev scored notched up and scored 4,009 TVTs (3,623). Do Dil Ek Jaan stood at 1,884 TVTs (1,725), Savdhan India rated 2,479 TVTs (2,563), Shapath generated 3,637 TVTs (3,729). Ek Boond Ishq propped up this week taking its tally to 2,635 TVTs (2,351).

     

    Fifth placed, Sony’s long running crime series CID witnessed a huge rise and recorded 7,048 TVTs (5,505), Crime Petrol saw a drop and registered 3,882 TVTs (4,789). The channel’s historical show Maharana Pratap generated 3,057 TVTs (2,840). KBC lost its score and only garnered 3,911 TVTs (5,176). Other fiction shows either held on to their viewership or dipped marginally during the week.

     

    Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,489 TVTs (8,096). Chidiya Ghar saw a rise as it rated 3,817 TVTs (3,176). Lapataganj reported 2,380 TVTs (2,015). Baalveer registered 2,925 TVTs (2,835). Other fictional shows witnessed marginal rise and fall as well.

     

    In the movie channel genre, Zee Cinema reported 198,401 GVTs (201,334); Star Gold witnessed a slight drop to 174,671 GVTs (183,757) and Movies OK notched up taking its tally to 126,462 GVTs (107,863). On the other hand, &pictures garnered 61,530 TVTs (67,942), Zee Anmol rated 38,080 GVTs and Max scored 220,318 GVTs (207,046).

     

    Let’s see what’s in store for the channels in the coming weeks.

  • Spotlight on India and UK at 16th annual event in Halifax, Canada

    Spotlight on India and UK at 16th annual event in Halifax, Canada

    New Delhi: The spotlight at the 16th annual event in September in Halifax in Nova Scotia (Canada) will be on India

    And for the second year in a row, the United Kingdom will also be highlighted at the event from 12 to 15 September.

    Ms Laura Mackenzie, Director of Strategic Partners – one of the world’s top co-production/co-financing markets focusing on feature film, TV and multiplatform fiction – says "Strategic Partners held a soft focus on India to introduce a small number of India producers and officials to the event. This has already contributed to a Canadian film shot in India.”

    The spotlight on India and the UK is timely, she said, adding that: “Momentum continues to build in the number of Canadian and International producers looking to collaborate with India and the UK is a natural co-spotlight given their experience in successfully capitalizing on their co-pro treaty with India many times."

    Offering an intimate, organized forum for projects seeking financing, as well as those at an early stage – looking for the right partner, Strategic Partners’ linear program is designed to provide unparalleled access to international co-production possibilities – all under one roof.

    The deadline for the Strategic Partners‘ call for producer applications and industry registrations is June 28. Application/Registration forms are now available at www.atlanticfilm.com/sp

    Top Canadian and international industry players are selected to attend, including producers, investors, sales agents, funding agencies, broadcasters and distributors. Offering close to 1000 pre-scheduled one-to-one meetings, co-production focused roundtable sessions, cutting edge panels, visionary keynote speakers, screenings and receptions.

    Strategic Partners is a convergence of talent and innovation, producing tangible results.

    “It was at Strategic Partners that we were introduced to producer, Karen Shaw’s project Khoya in 2012. It‘s an interesting project and given our experience in International productions, we came onboard instantly," said Guneet Monga, producer, Sikhya Entertainment, India (Gangs of Wasseypur, Peddlers.)

    "Guneet Monga and I connected during our participation in Trans Atlantic Partners, and further cemented the relationship at Strategic Partners,” said Karen Shaw, producer, Quarterlife Crisis Productions, Canada (Khoya, The Good Fence). “Khoya was shot in India, where we worked with Guneet, and the film is now in post production."

    About Strategic Partners: An International Film, Television and Multiplatform Co-Production Market

    Strategic Partners is a part of the Atlantic Film Festival family of programmes. Today’s Atlantic Film Festival is now a year-round celebration, growing beyond our eight-day cornerstone event in September to include ViewFinders: Atlantic Film Festival for Youth, alFresco filmFesto, Strategic Partners and Music & Image.