Tag: Spotify

  • Diljit’s got the right Aura as fans inspire his global groove

    Diljit’s got the right Aura as fans inspire his global groove

    MUMBAI: When Diljit Dosanjh talks music, even silence feels like a rhythm waiting to drop. In a candid and characteristically cheeky chat on Gal Baat with Spotify, the global Punjabi superstar revealed that his latest album and world tour Aura owes its name to his fans. “They’d say they felt a special energy at my shows, that’s how Aura happened,” he smiled.

    Dosanjh, who’s been effortlessly blending bhangra beats with pop swagger across continents, spoke about how India’s soundscape is a musical buffet. “Indian music is so diverse,” he said, “but Punjabi music… it just dominates the world.” The statement, delivered with his signature grin, was less brag and more truth considering his sold-out arenas from Vancouver to Wembley.

    Amid all the spotlight and studio sessions, the Lover hitmaker admitted that his creative fuel often comes from quieter, humbler places. “I don’t get much time in my schedule, so whenever I find an escape, I go to this park where people sing free music and sometimes I just join them,” he shared. It’s a glimpse of the artist beyond the stage lights, someone who finds melody in the everyday.

    Reflecting on the roots that anchor his global fame, Diljit also paid tribute to Punjab’s musical legends. “Chamkila’s beats stay unmatched,” he said, nodding to the folk icon whose raw storytelling continues to echo through contemporary soundscapes.

    Through his easy humour and grounded wisdom, Diljit offered more than just anecdotes, he gave fans a peek into the soul of an artist who’s rewriting what it means to be desi and global at once. From farm fields to festival stages, his Aura clearly resonates far beyond language or borders.

    Watch the full Gal Baat on Spotify.
     

  • Oncemore.io hits 1 million users in record 42 hours

    Oncemore.io hits 1 million users in record 42 hours

    MUMBAI: When it comes to fan frenzy, Oncemore.io is playing for keeps. In just 42 hours, the AI-driven entertainment platform has hit a staggering 1 million users across 60 countries, faster than Chat GPT, Instagram, Tiktok, or Spotify at launch. Only Threads has matched the pace, but Oncemore.io stands as the fastest independent platform to reach the milestone.

    The platform is designed to make entertainment interactive rather than passive. Fans can explore movies, music, sports, and more through dedicated partner sections packed with exclusive content, immersive games, AI-powered interactions, digital collectibles, and behind-the-scenes access.

    Oncemore.io’s debut partnership was with the Telugu blockbuster They Call Him OG, starring Pawan Kalyan. Fans joined a collective unlock experience, playing themed games to reveal a digital comic book of the hero’s backstory. Every participant also received a personalised digital card, quickly turning into a viral sensation online.

    Founder Akash Mamidi said, “Movies and music have brought me comfort through tough times. Seeing fans crave meaningful interactions with their favourite art has been incredible. We are building a platform that spreads that joy to billions.”

    The platform is backed by Unshackled Ventures, Cherubic Ventures, TA Ventures, Sketchnote Venture Partners, and prominent angels. Following its record-breaking debut, Oncemore.io has already secured a partnership with a major Indian film releasing in early 2026.

    Looking ahead, the platform will introduce adaptive storylines, dynamic challenges, and AI-driven worlds where each fan’s journey is unique. With this next wave of experiences, Oncemore.io aims to be the happiest place on everyone’s device.

  • Spykar and Vidyut Jammwal stitch together stories in new podcast drop

    Spykar and Vidyut Jammwal stitch together stories in new podcast drop

    MUMBAI: Looks like Spykar is weaving more than denim, it’s stitching together stories worth listening to. The homegrown fashion brand has dropped the second episode of its podcast series, It’s in our jeans, featuring actor and martial artist Vidyut Jammwal in an unfiltered, heart-to-heart chat with Spykar co-founder and CEO Sanjay Vakharia.

    Following the success of its debut episode, the series continues to celebrate Indian grit, creativity, and ambition through candid conversations. In this latest instalment, Vidyut takes listeners on a journey through his modelling days, film career, and Hollywood debut: all while reflecting on failure, discipline, and the art of staying grounded.

    “It’s always a pleasure speaking with Vidyut, and sharing our camaraderie with the world through this podcast was truly special,” said Vakharia. “His discipline and energy are infectious. This episode offers a deep dive into his life and mindset that’s sure to inspire many.”

    Fittingly recorded at Spykar’s stylish corporate headquarters, the episode captures the brand’s authenticity and the actor’s raw honesty. Jammwal fondly recalls his first big modelling campaign for Spykar itself calling it a full-circle moment. “Imagine going from modelling for a brand to acting, and then endorsing it again. That’s an achievement,” he said.

    On failure, he offered a striking perspective: “The difference between a student and a master is that the student fails a few times, but a master fails a zillion times. I don’t see failures as failures. Nothing in my life has gone my way and thank god for that.”

    With new episodes dropping every fortnight, ‘It’s in our jeans’ continues to bring India’s finest voices to the forefront. The podcast is streaming on Spotify, Youtube, and Apple podcasts, making it easy to tune in wherever you are.

  • Spykar’s new podcast stitches heritage with ambition in ‘It’s in our jeans’

    Spykar’s new podcast stitches heritage with ambition in ‘It’s in our jeans’

    MUMBAI: All sewn up, Spykar is threading stories, not just jeans. India’s homegrown denim label has unzipped a new chapter in storytelling with the launch of its podcast, ‘It’s in our jeans/genes.’ The series promises conversations as textured as a vintage denim jacket, spotlighting change makers who are stitching heritage into modern ambition.

    The debut episode features the dynamic Suta sisters: Sujata and Taniya. The brand has reimagined the saree for today’s generation while empowering more than 17,000 artisans across India. True to the show’s theme, the duo even paired denim with sarees in a playful diy experiment, blending tradition with trend in one seamless drape.

    “Fashion is about more than denim, it’s about identity and the stories that connect us,” said Spykar Lifestyles, co-founder and ceo, Sanjay Vakharia. “The Suta sisters embody the balance of heritage and modernity, reflecting the ambition of a new India that thinks global while staying rooted.”

    For Sujata and Taniya, the podcast felt like a natural fit. “Suta has always been about effortless, joyful sarees and supporting artisans. Spykar’s podcast celebrates the same values: authenticity, storytelling, and pride in taking Indian traditions to the world,” they shared.

    With more episodes lined up across technology, food, music, and start-ups, ‘It’s in our jeans/genes’ aims to inspire students, entrepreneurs, and dreamers alike. Available on Spotify, Youtube, Apple podcasts and more, the series cements Spykar’s role not just as India’s denim favourite, but also as a storyteller for a new India: authentic, ambitious, and global.

  • Saif, Kareena tune in as Spotify proves it knows listeners best

    Saif, Kareena tune in as Spotify proves it knows listeners best

    MUMBAI: Sometimes your playlist gets you better than your partner and Spotify isn’t afraid to say it out loud. The streaming giant has rolled out a cheeky new campaign featuring movie royalty Kareena Kapoor Khan and Saif Ali Khan, proving that when it comes to mood swings and music cues, the app has couples beat.

    Launched over the weekend, the campaign revolves around the idea “Spotify gets you,” spotlighting three of its most personalised features Daylists, Spotify Mixes, and Song Radio. Each ad uses humour to highlight how Spotify’s recommendations adapt seamlessly to every listener’s tastes and shifting moods, often with uncanny accuracy.

    Whether it’s a Daylist that morphs through the hours, curated mixes that cater to genres and vibes, or song Rrdio that spins off from a single track into an entire listening journey, the campaign underscores Spotify’s USP: personalisation at scale.

    Running across digital and social media platforms, the films aim to drive awareness and adoption of these features, while reinforcing Spotify’s role as not just a music app but a near-psychic companion in daily life.

    With Kareena and Saif’s playful chemistry anchoring the ads, Spotify is betting big on the message that in a world full of choices, sometimes the algorithm knows you better than the love of your life.
     

  • Neha Ahuja takes charge as director of growth for Japac at Spotify

    Neha Ahuja takes charge as director of growth for Japac at Spotify

    MUMBAI: Spotify has named Neha Ahuja director, growth for Japac, tasking her with boosting the music-streaming giant’s user base across Japan, Korea, Australia and Southeast Asia.

    Ahuja, a marketing professional with more than 20 years of experience across FMCG, telecom and media, has been with Spotify since 2019. She previously served as head of marketing for India, where she helped launch the service and guided it to market leadership within four years. She also played a key role in building local organisational capability and driving cultural relevance for the brand among India’s youth.

    Before Spotify, Ahuja held senior marketing roles at Vodafone and Procter & Gamble, spanning brand strategy, partnerships and consumer marketing. She also sits on the board of Women in Tech India, part of a global movement promoting diversity in Stem.

    In her new role, she will oversee strategy, marketing, product-market fit and payments, using data, experimentation and cultural insights to drive both free and premium growth.

    “Not every career move is upward—some are outward,” she said. “This one is about building across borders with fresh curiosity and intent.”

  • Ducktape Studios wins big at Cannes, Spikes and more in debut year

    Ducktape Studios wins big at Cannes, Spikes and more in debut year

    MUMBAI: From duct tape to Ducktape, India’s latest creative export is fixing eyeballs on global awards. Ducktape Studios may be barely a year old, but it’s already sticking out in the global ad world for all the right reasons. The Mumbai-based production house, helmed by award-winning director Raylin Valles, has stormed Cannes Lions, Adfest, Spikes Asia and the Kyoorius Awards in 2025, proving that a sharp idea with a dash of madness can punch well above its age.

    At this year’s Cannes Lions, Ducktape landed a Bronze Lion for its quirky Amazon campaign with Ogilvy India and earned a Film Craft shortlist for Dirty Money, its riotous spot for Steadfast Shredders created with Mullenlowe. The momentum continued at Adfest, where the team bagged a Silver for Film Direction and two Bronzes for Arms Deal and Hungal Driving School in collaboration with DDB.

    Meanwhile, at Spikes Asia, Arms Deal racked up a Bronze and two shortlist mentions, while the Kyoorius haul included a dazzling 4 Blue Elephants and 11 Baby Blues.

    This awards streak is no fluke. Ducktape’s cinematic chops are backed by Valles’s deep agency roots and an enviable global reel. His resume reads like a Cannes wish list Coca-Cola, Apple, Netflix, Unilever, Snickers, Ikea, Spotify, Disney+ Hotstar and his directing style ranges from stylised comedy and animated flair to high-octane action.

    “We launched Ducktape to build a space where ideas and craft could run wild,” said Valles. “A year in, we’ve worked with iconic brands, fearless agencies and some real heavyweight talent. We’ve made things that sparked memes, conversations and now, awards.”

    The studio’s sharp storytelling and slick visual language are drawing praise for being rooted in Indian culture while playing to a global stage. And while Ducktape’s tape measure of success is already long, it’s clear they’ve only just begun rolling.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Divya Chadha returns as head of marketing for Amazon Music India

    Divya Chadha returns as head of marketing for Amazon Music India

    MUMBAI: Divya Chadha, one of India’s most dynamic marketing minds, has struck a new chord—this time with Amazon Music. After a six-year symphony at Spotify India where she scaled listener love and podcast adoption, Chadha has returned to the Amazon fold as head of marketing, based out of Mumbai.

    With stints at eBay, Amazon.in and Spotify already under her belt, Chadha brings a treasure trove of brand-building battle scars and a marketing mindset that’s as sharp as it is strategic. From powering up Amazon Great Indian Sale and Mr & Mrs Verma to orchestrating Spotify’s rise in India’s music and podcasting game, she’s played it all—mass media, user acquisition, podcast evangelism, trust-building, and category creation.

    Her Spotify run was marked by memorable campaigns driving both free and premium user base growth, top-of-mind brand recall, and a noticeable uptick in subscriptions and podcast listenership. At Amazon, she had earlier shaped India-first brand narratives like Adjust No More, Apni Dukaan, and Try Toh Kar, and even led Amazon Fashion’s #MustHave push.

    Before she turned into a full-blown marketing maestro, Chadha was also part of the merchandising and campaign ecosystem at eBay, where she helped scale direct marketing to over 20 per cent of revenue and crafted category-level storytelling across fashion, home and lifestyle.

    Now back in Amazon, this time with rhythm and reach in mind, she’s all set to amplify Amazon Music’s voice in a noisy, competitive Indian streaming market.

    Let the music—and marketing—begin.

  • Scripted for success Alisha Sharma joins The Script Room as ECD

    Scripted for success Alisha Sharma joins The Script Room as ECD

    With a decade-long résumé that reads like a highlight reel of Indian advertising, Alisha has helped build brands like Spotify, Pepsico’s Lays and Doritos, Amazon, Asian Paints and MP Tourism. From crafting Spotify’s signature Indian tone of voice to rolling out mega-hits like “There’s a Playlist for That” and “Life Kate Mazze Se”, Alisha’s storytelling is anything but on shuffle. Her work has earned nods at the Cannes Lions, One Show, Spikes Asia, Clio Awards and Effies India and she’s judged at the Young Director Awards at Cannes, too.

    In her own words, “You know you’re in the right room when conversations spark ideas and story stays at the centre. I wasn’t just looking for a change, I was waiting for the right place. Now I’m here, excited to shape this room into a house full of stories.”

    That “room” was founded by Rajesh Ramaswamy and Ayyappan Raj, who’ve built a reputation for carving out space in the industry for unapologetically narrative-driven work. Speaking on the hire, Rajesh said, “We really love the way she thinks, it’s a joy to watch her work.” Ayyappan added, “She joins at the perfect time. We’re six years in, and with her, the next phase will be even more exciting. She’s brilliant and everyone already loves her.”

    As The Script Room continues to stake its claim as the go-to shop for fresh, compelling storytelling, Alisha’s arrival feels like the beginning of a new genre part drama, part blockbuster, and all heart. Keep your popcorn ready.

  • India’s music royalties hit the high notes with Rs 700 crore windfall

    India’s music royalties hit the high notes with Rs 700 crore windfall

    MUMBAI: India’s  music scene is singing a very different tune these days—one that sounds suspiciously like cash registers ringing. Music royalty collections in India have struck a crescendo at Rs 700 crore in 2024, surging 42 per cent year-on-year and quadrupling over five years in a performance that would make even Indian cinema proud.

    The star of this financial symphony? Streaming platforms, which have transformed from industry pariahs into the golden goose laying digital eggs. India’s global ranking for creators’ collections has leapt from a modest thirty seventh position in 2019 to twenty third in 2023, according to the International Confederation of Societies of Authors and Composers (CISAC) in its latest annual report.
    Royalty collectionsBut before the champagne corks start popping in recording studios across the subcontinent, there’s a sobering reality check. Despite the impressive crescendo, India’s royalty collections remain woefully below potential for a market of this magnitude—a case of having the orchestra but missing half the instruments.

    The culprit? Indians’ stubborn reluctance to pay for premium music streaming services. While platforms like Spotify, JioSaavn and Gaana are desperately trying to wean users off their freebie addiction with subscription models—backed by music labels like Saregama—the conversion rate remains sluggish.

    Adding to creators’ woes is the dismal performance of non-digital revenue streams, which continue to hit bum notes. CISAC has been working overtime with the Indian Performing Rights Society (IPRS) to bring global standards to governance, licensing and royalty distribution—essentially teaching old dogs new digital tricks.

    The organisations have crafted a fresh action plan for FY25, designed to explore untapped market potential and identify business opportunities. The blueprint targets improved collections from local digital services whilst diversifying revenue streams beyond the usual suspects.

    With India’s creative economy finally finding its rhythm, the question isn’t whether the music will stop—it’s how loud the next movement will be.