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Tag: SpotboyE

  • 9X Media appoints Priyanka Sinha Jha as SVP & head of SpotboyE

    9X Media appoints Priyanka Sinha Jha as SVP & head of SpotboyE

    Mumbai: 9X Media has announced the appointment of Priyanka Sinha Jha as senior vice president & head of its subsidiary SpotboyE, an entertainment news portal. She will lead and mentor the editorial team and be responsible for the growth and monetisation of the portal, build alliances and partnerships across digital, print, and television platforms, it said in a statement.

    Priyanka, who is a senior media strategist and journalist, brings more than two decades of experience in creating and executing editorial strategy, content creation & curation, and striking alliances & partnerships across multiple platforms. Prior to joining 9X Media, she has worked in key positions in varied media ecosystems – from Screen, Hotstar, Star India, and Network18 to The Indian Express, Hindustan Times, and Magna Publications.

    Commenting on her appointment, Priyanka said, “I am extremely pleased to be a part of the young and vibrant team at 9X Media and am really looking forward to work under the dynamic leadership of Mr. Pradeep Guha, a trailblazer, and pioneer in the media and entertainment industry. SpotboyE is an extremely promising venture and it has always been ‘The’ destination for news about the entertainment industry. The pandemic has created disruption across all industries. It’s interesting the way people are now consuming and engaging with media and content. This new normal is here to stay. Hence creation and curation of innovative content to quickly adapt to this new normal is the need of the hour! I look forward to working with the talented team at SpotboyE and 9X Media taking it to higher levels of engagement and relevance.”

  • MX Player’s integrated campaign #IsLoveComplicated reaches over 52 million Indians

    MX Player’s integrated campaign #IsLoveComplicated reaches over 52 million Indians

    MUMBAI – On the occasion of Valentine’s Day, while most brands sought to highlight love stories that end with happily ever after, leading entertainment streaming platform – MX Player decided to bring to light the ‘reality’ of love in a modern day relationship. The platform released its new MX Original Series ‘Pawan and Pooja’ that deals with the lives of 3 couples, ALL named Pawan and Pooja –  spanning across 3 generations.

    With an objective to bring alive the concept of the series and effectively break online clutter, MX Player conceptualized the campaign #IsLoveComplicated.

    The genesis of this idea is rooted in the theory that many couples do not openly discuss the conflicted reality of love and hence, the brand decided to create a microsite – http://isloveuncomplicated.in/ to conduct an anonymous digital ‘Pyaar ka Poll’ survey to understand the dynamics of functional relationships in India. The microsite held 8 hard-hitting questions revolving around the core themes of the series such as: whether or not couples were dissatisfied in bed, whether or not they kept secrets from their partner, and whether or not they’ve ever indulged in an exaggeration of their love on social media, to name a few.

    In addition to the microsite, MX Player also effectively used  Instagram, Facebook stories, and specialist content channels such as Femina, Filmfare, iDiva, MensXP, SpotboyE and more to gauge India’s view on love today. The survey witnessed a participation of over 15 Lakh Indians and MX Player was able to piece together a picture true to love and relationships, as seen by audiences today.

    Taking the campaign beyond just digital, the statistics gleaned from this poll were highlighted through outdoor, radio and print. With smart insights and seamless execution, a simple digital survey was transformed into an integrated campaign across platforms with statistics from the poll to support bold relationship claims.

    Furthermore, this campaign saw traction from many influencers like Neha Dhupia, Kusha Kapila, Prince Narula and Divyanka Tripathi, who discussed the show launch and even participated in some compatibility activities with their partners.

    Elaborating on the same, MX Player marketing and business partnerships head Abhishek Joshi said, “This real life social experiment flips the regular Valentine’s day approach on its head and the campaign tackled hard hitting questions about love, rather than the typically seen emotional drivers of romance and happiness.”

    Talking about the scale of the campaign, he added saying, “#IsLoveComplicated is a digital first campaign which was able to scale into a 360 degree integrated approach with powerful OOH communications.  What makes the campaign impactful is that we could use the power of digital to reach out to the masses & use the insights across multi-channel communications.”

    The results for a poll brought to the surface some very real issues that individuals experience in relationships today.

  • 9XE and portal 9xe.com is now SpotboyE and SpotboyE.com respectively

    9XE and portal 9xe.com is now SpotboyE and SpotboyE.com respectively

    MUMBAI: 9XE, the popular bollywood news destination and show which airs on 9XM, will be seen in a brand new avatar as SpotboyE, starting 28 December 2015. SpotboyE will be a daily show and will now air on 9XM and on 9X Jalwa. The name change will also be seen on the Bollywood news portal 9xe.com which will now become SpotboyE.com.
     

    Commenting on the new avatar as SpotboyE, 9X Media Chief Programming Officer Amar Tidke said, “We are excited at the launch of SpotboyE, our first step towards providing content that is platform agonistic. Being the early adapters of the second screen we realise that the youth want to consume content on the go. Hence the format is conceptualised and executed keeping it edgy and crisp. We are confident that our differentiated content delivered across platforms and channels will resonate with all those who love their Bollywood.”

     

    SpotboyE is targeted at viewers who want to get the latest news on their favourite Bollywood Stars, Films, etc, at the earliest. This Bollywood insider will provide exclusive Bollywood content such as movie trailer, behind the scene exclusive pictures, events, movie stills and much more. SpotboyE will also launch an app across iOS and android platforms

     

    Commenting on the launch of SpotboyE.com, 9X Media SVP and Digital Head Vibha Gosher said, “India loves everything Bollywood and its beautiful people. 9X Media has constantly entertained and engaged Bollywood fans across 9XM, 9X Jalwa and 9XE. SpotboyE is a bigger and better avatar of 9XE. SpotboyE is a Bollywood insider on the move. Get all the updates as they happen by downloading the SpotboyE application (iOS and Android) or the official website (SpotboyE.com). We deliver news first. Armed with a fantastic team of journalists, SpotboyE will soon be India’s favourite destination for confirmed Bollywood News, Exclusive Interviews, Exclusive Movie Reviews by Khalid Mohamed, Box Office Collection, Music updates, Fashion and TV Entertainment besides loads of fun engaging content”

     

    SpotboyE will be promoted across digital and social media platforms via ads and banners.