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Tag: Sportz Solutions Group

  • Sportz Interactive expands client portfolio with addition of UFC

    Sportz Interactive expands client portfolio with addition of UFC

    Mumbai: Sportz Interactive (SI), a leading sports technology and content solutions company and a part of the Sportz Solutions Group, welcomed a new client relationship with Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organisation and part of TKO Group Holdings (NYSE: TKO).

    UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries, including India. With this region in mind, Sportz Interactive has been mandated to provide a comprehensive and forward-thinking social media strategy for India that includes regional-specific content creation, localisation, and implementation across UFC’s official social media platforms in India. SI will leverage its expertise in digital content creation and fan engagement strategies to expand Indian fan engagement on UFC’s Instagram, Facebook and YouTube accounts.

    The first successful implementation in the partnership was the launch of UFC’s first official Instagram account in India in January 2024. In the first two months, the account added over 210,000 organic followers and featured a collaboration with Bollywood superstar Vidyut Jammwal for UFC 298. Engagement across all UFC India platforms experienced a strong start, with over 250,000 interactions and three plus million views.

    Additionally, SI aims to drive viewership of UFC events on UFC’s broadcast partner in the Indian subcontinent, Sony Sports Network India – a partnership that was recently extended through 2028. SI, UFC and Sony Sports Network will collaborate on pre-fight week build-ups and live event coverage, including engaging with celebrities and sports figures, and promoting India’s UFC athletes, Anshul Jubli and Puja Tomar.

    Speaking on the relationship, UFC senior vice president and head of Asia Kevin Chang said, “India is becoming a massive UFC market and our efforts to connect with our fan base there is reflective of that. With their proven expertise in the industry, we are pleased to have Sportz Interactive on board to elevate UFC’s digital footprint and we will endeavor to deliver a truly bespoke experience to UFC fans in India.”

    Sportz Interactive head of partnerships & client success Raghav Mehta said, “We are excited about this opportunity to collaborate with UFC  to enhance their digital presence and engage fans in innovative ways. We look forward to maximising fan affinity and building this globally iconic brand in India and delighting sports fans along the way.”

  • Sportz Interactive welcomes Alex Chamberlen as head of UK & EU operations

    Sportz Interactive welcomes Alex Chamberlen as head of UK & EU operations

    Mumbai: Sportz Interactive (SI), a leading sports technology and content solutions company and a part of the Sportz Solutions Group, continues to expand its global footprint by strengthening its UK and EU lperations. To further strengthen its commitment to the region, SI announced the appointment of Alex Chamberlen as director – head of UK & EU operations. This marks another significant milestone in its journey towards becoming the world’s foremost provider of sports technology and content solutions, following its successful venture into Singapore.

    Alex Chamberlen brings a wealth of experience in business development and operations across renowned organisations such as Cricinfo, Omnigon, Engage Digital Partners, and Trippant Communications. His profound understanding of the sports business sector across diverse regions including the UK, Europe, India, and North America will be instrumental in driving Sportz Interactive’s growth trajectory in the UK and European markets. Chamberlen will be based out of London, UK.

    Commenting on his appointment, Alex Chamberlen expressed his enthusiasm, stating, “I am honoured to join Sportz Interactive at this pivotal moment in our journey. With a strong foundation built on 20 plus years of experience, SI is already making a significant impact on the global sports technology landscape. I am eager to leverage my experience and expertise to lead the company’s expansion into the UK and EU markets.”

    Sportz Interactive chairman Arvind Iyengar remarked, “We are delighted to welcome Alex Chamberlen to Team SI. His proven track record and deep industry knowledge make him the ideal candidate to spearhead our global expansion efforts and further strengthen our existing relationships with 15 plus customers in Europe. This will help us drive our global growth as we look to help sports organisations maximise their fan affinity and supercharge commercial outcomes.”

    With existing customers that include the likes of the International Olympic Committee, NBA, UEFA, Disney, Google and Formula One, Sportz Interactive’s continued expansion into the UK and EU markets reinforces its commitment to providing fanalytics offerings and digital transformation capabilities for sports organisations around the world.