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Tag: Sporty Solutionz

  • Industry veteran Varun Kohli takes over as Sporty Solutionz CEO

    Industry veteran Varun Kohli takes over as Sporty Solutionz CEO

    Mumbai: In a significant move in the sports marketing industry, Varun Kohli has joined sports marketing and media rights company Sporty Solutionz as its new chief executive officer. Kohli will take charge of all SSPL Group of companies including Sports Media Unit InsideSport.

    Kohli has a very distinguished media career in leadership positions for the last 27 years in leading media organisations. Before joining Sporty Solutionz Pvt Ltd (SSPL), he was the CEO of ITV Network for eight long years.

    Previously, he worked with Network 18, Bennett and Colman Ltd, HT Media Ltd, Amar Ujala Prakashan and other top media houses in senior leadership roles.

    With professional experience spanning over 27 years, Kohli is a seasoned sales specialist and is credited with creating sustainable business development and management strategies.

    “The demand for watching top−class sports events on both air and ground is increasingly growing in India and as a company, we are committed to fulfilling the desires of millions of discerning sports fans,” commented SSPL director Ashish Chadha. “Kohli brings a wealth of experience behind him in the media, marketing and advertising industry and has led various organizations to success. We welcome him on board and hope it will be a great mutual association and he will take the company to new heights.”

    Delighted with this new responsibility, Kohli said, “Sporty Solutionz has emerged as one of the leading sports content creators and monetiser in the region. SSPL is planning to integrate all its business interests. The company has envisaged some big growth plans and I will channelise those to realities.”

  • Sporty Solutionz and Aidem Ventures form Aidem Sporty

    MUMBAI: Aidem Ventures and reputed sports Management Company, Sporty Solutionz have formed a joint venture under the name of ‘Aidem Sporty’. Aidem Sporty would announce about their other sports properties in due course of time.

    Aidem Sporty as a venture is set to provide holistic solutions and create success stories for the current Sports league and team owners on board. As per the contract, the highly experienced Aidem team will be managing and monetising the valuable sports properties in India.

    In the past, Aidem has been an exclusive media representation house for established sports properties such as Indian Badminton League [a Sporty Solutionz property], National Games Kerala 2015, Bangladesh Premier League, Sri Lanka Premier League and many other salient properties.

    Since 2011, Sporty Solutionz has been actively launching various sports properties in India. As a leader in media rights distribution in the Indian sub-continent, Sporty Solutionz has a 360 degree expertise in the business of sports.

    Aidem Ventures chairman Ashok Kumar Gupta said, “This expansion will now help us to streamline our focus on general entertainment and sports entertainment as two individual platforms enticing brands to leverage our segmented products on board. With Aidem Sporty, we are looking forward to being one of the leading solution providers in the field of sports consultancy and marketing.”

    Sporty Solutionz CEO Ashish Chadha mentioned, “I believe this synergy of two successful businesses will be an ideal promotional vehicle for all the sports-based brands in India.”

    Recently, AidemSporty seized their first deal with a newly-launched sports portal, www.insidesport.co that delves into the business of Sports in India and overseas. The portal was unveiled in Pune amidst the presence of global sports legends like Shane Warne, Harbhajan Singh, Sunil Gavaskar, Virendra Sehwag, VVS Laxman and many other luminaries.

    “We are confident to scale up the sports business with our expertise,” exclaimed Aidem Ventures president Alok Rakshit.

  • Sporty Solutionz inks media rights deal with MCL

    Sporty Solutionz inks media rights deal with MCL

    MUMBAI: Media rights business company Sporty Solutionz has acquired the exclusive rights to market the MCL media rights worldwide.

     

    Sporty Solutionz has entered into a multi-year deal with the MCL’s Dubai-based promoters GM Sports. The deal to distribute the MCL media rights in the global market is priced at multi-million dollars.

     

    Master Champions League has a 10-year understanding with the Emirates Cricket Board to stage Masters 20-20 league in the UAE. The first edition of the league, slated between 20 January and 13 February, 2016, will feature global cricket stars like Saurav Ganguly, Brian Lara, Kumar Sangakkara, Virender Sehwag, Brett Lee, Jacques Kallis and Adam Gilchrist. The league features six teams involving 90 cricket stars.

     

    Sporty Solutionz chief executive Ashish Chadha says, “The MCL is going to feature a big number of the all-time cricket greats. The league is not just generating tremendous interest in the native countries of these megastars, but this galaxy of cricket stars to be in action in the MCL is also creating a buzz the world over. The dynamics of cricket bazaar are changing. MCL is adding a new chapter to this. The league is going to be watched in four continents. Sporty Solutionz’s endeavor is to ensure MCL’s reach to every single cricket lover the world over.”

     

    “We have got the global icons of cricket together to create a world class cricket league. Sporty Solutionz has a global reach in the sports media rights market. We are confident our relationship will set new benchmarks for cricket viewership. The league will be beamed across the globe,” says GM Sports chief executive director Sam Khan. 

  • Star Sports to live telecast Asian Airgun Shooting Championship

    Star Sports to live telecast Asian Airgun Shooting Championship

    MUMBAI: Star Sports has acquired the live telecast rights of the 8th Asian Airgun Championship. 

    The championship will be aired live on Star Sports 4 and Star HD 4 from 27 – 30 September between 4 – 6 pm.

    Sports agency Sporty Solutionz, which has been engaged as exclusive consultants by the National Rifle Association of India (NRAI), will produce the event.

    National Rifle Association of India president Raninder Singh said, “This is the first time that an international shooting event at this level shall be produced and broadcast live. Shooting is a sport with tremendous mass interest and it is also the best medal prospect for India at next year’s Rio Games. I am committed to make shooting a household sporting spectacle. I invite the nation’s sports lovers to Dr Karni Singh Shooting Ranges.”

    “There is no dearth of stars and talent in this sport. The high quality production and live broadcast on the Star platform is certainly going to increase the fan base for shooting,” said Sporty Solutionz CEO Ashish Chadha.

    “This sport has tremendous potential. Our endeavour during the Asian Airgun Championship is a step in the direction of  realising this potential. This will not just draw the corporates towards shooting, but will also boost gen next to take up shooting as a career option,” he added.

  • Sporty Solutionz wins NRAI bid for production, sponsorship consultation

    Sporty Solutionz wins NRAI bid for production, sponsorship consultation

    MUMBAI: Shooting is the most promising discipline for India at Rio Olympic Games. The young and dynamic President of the National Rifle Association of India, Raninder Singh, is determined to transform this potential into real glory. His approach to accomplish this mission is thoroughly professional.

     

    Singh is committed to add many more firsts to the sport that has given the Nation its first individual Olympic Gold. The NRAI has signed up a deal with Sporty Solutionz Private Limited to engage the sports company as its strategic partners.  Sporty Solutionz, as part of the agreement, will also produce and broadcast the forthcoming Asian Air-gun Shooting Championships, to be held at Delhi’s Dr Karni Singh Shooting Range from September 26 to 30.

     

    SSPL will also serve NRAI as consultants to make the sport more visible, enhance commercial monetization and work out sales and marketing strategies. The NRAI President is confident that the tie up will bolster the sport.

     

    “We are happy to form this partnership with Sporty Solutionz. With its rich Olympic history and achievements, shooting is on a constant upward surge in India and I am confident that this partnership will help boost the popularity of the sport, attract corporate interest and bring it closer to public,” says Singh.

     

    Sporty Solutionz CEO Ashish Chadha, believes the sport has tremendous potential, which with an enhanced reach and visibility can make shooting the next big thing in Indian Sports.

     

    “Sporty Solutionz is proud to partner NRAI as its consultant. Shooting has given India not only its maiden individual Olympic gold but several World Champions and is one of the few sports where Indians are world leaders. With better resources, we are confident India can bring more medals back from Rio Olympics. Sporty Solutionz is proud of being a partner towards making it happen. We look forward to contributing in making it popular with the public and bring them closer to their shooting heroes. I thank the NRAI from the core of my heart for giving us an opportunity to be a part of this big mission,” says Chadha.

     

    The aim of the tie-up is not just monetary conversions, but to also make shooting a mass sports in terms of participation and fan base.

  • iTV Network MD Kartikeya Sharma invests in Pro Wrestling League

    iTV Network MD Kartikeya Sharma invests in Pro Wrestling League

    MUMBAI: With India becoming home to not just cricket, when it comes to sports, iTV Network managing director Kartikeya Sharma is all set to invest in a wrestling league. 

     

    With an aim to give the game a fillip, Sharma has formed Pro Sportify, which will first start with Pro Wrestling League and later expand into the business of sports leagues, not just in India, but globally.

     

    Sporty Solutionz promoter Ashish Chadha will also be a stakeholder in the league.  

     

    According to Sharma, Pro Sportify will usher in a new era for the business of sports in India. “Our philosophy as a company reflects in our name – ‘Pro Sportify.’ Our approach to uplift and transform the sports will be thoroughly professional, but there will be no compromises with the basics and essence of the sports. We will also keep the culture and heritage of the sport intact. This philosophy will also reflect in our first venture Pro Wrestling League, which in spite of all commercial exploitations shall remain the real deal for sportsmen,” said Sharma.

     

    “I thank Kartikeya from the core of my heart for his whole-hearted support for the cause of sports in India. Professionalism in any industry does not mean minting money. It’s about creating more opportunities for each constituent of that particular industry and that is what we are going to do in Pro Sportify. Betterment of sportspersons, more opportunities and positive gains to our associates and more excitement, fun and sporting innovations for the fans will be a continuous process in Pro Sportify,” added Chadha.

  • Sporty Solutionz to take Badminton Association of India to court

    Sporty Solutionz to take Badminton Association of India to court

    MUMBAI: Sporty Solutionz, which is the commercial rights holders and promoter of Indian Badminton League (IBL), has called the Badminton Association of India’s (BAI) move to terminate its IBL contract as unlawful, unwarranted and against the very basics of the IBL agreement.

     

    Sporty Solutionz legal counsels are studying the case and will respond with an appropriate legal action against the Badminton Association of India and the Maharashtra Badminton Association.

     

    The Badminton Association of India and the Maharashtra Badminton Association signed the IBL agreement with Sporty Solutionz for a period of 10 years.

     

    A spokesperson from Sporty Solutionz said, “However, in the best interest of IBL, players and sports lovers, we are open to dialogue for an amicable resolution of the issue.”

     

    Sporty Solutionz is also open for a debate on any platform. The company categorically said that the Badminton Association of India’s demand for a bank guarantee of Rs 50 crore in itself was against the IBL agreement, which was signed between the three parties. Sporty Solutionz maintains that there have been no defaults on its part.

     

    “In spite of that, post discussion a sum of Rs 15 crore was agreed as the bank guarantee. This was captured in Sporty Solutionz’ last communication to the BAI on 10 March, 2015. We are awaiting a response from BAI on this,” added the spokesperson.

     

    “On three occasions BAI agreed on a window for IBL season two and back-tracked on its words. On each occasion, Sporty Solutionz had set the ball rolling, engaged international players, incurred expenses on operations and bookings,” he further informed.

     

    The onus of payment to the players, like in all leagues, rests with the franchisees as they enter into “employment” agreements with the players. However, in any inadequacies from franchisee and partners, Sporty Solutionz has come forward and resolved the situation. “We are in receipt of acknowledgements from these players that all their accounts are duly settled,” said the spokesperson.

     

    Furthermore, Sporty Solutionz has also apologized to the players, fans and all stakeholders. The company reiterates its commitment that the most successful badminton league worldwide will be in action soon.

     

    “We have full faith in the law of the land and we are optimistic that under our legitimate rights, we shall soon be sharing a lot of positives about the league,” concluded the spokesperson.

  • Sporty Solutionz signs multi-year media rights deal with New Zealand Cricket

    Sporty Solutionz signs multi-year media rights deal with New Zealand Cricket

    MUMBAI: Sporty Solutionz has signed a multi-year media rights deal with New Zealand Cricket. The deal enables Sporty Solutionz to sub-license New Zealand Cricket rights until 2016 and 2017 in Pakistan, Sri Lanka, Bangladesh and other parts of the sub-continent outside India. This will involve all cricket hosted by New Zealand Cricket during the 2014-15, 2015-16 and 2016-17 seasons.

    During the period of the contract, New Zealand Cricket will play host to eight international series, including three visits from Pakistan, two from Sri Lanka, and a visit each from Bangladesh, Australia and the West Indies.

    Sporty Solutionz’s chief executive officer Ashish Chadha rates the new relationship as extremely valuable. “We are proud to be associated with New Zealand Cricket,” said Chadha and added, “We are confident of broadcasting the action to previously unexplored territories to ensure the best reach for cricket played in New Zealand.”

    “Of the eight series NZC will host during the period of our contract, six will involve teams from the sub-continent: Pakistan, Sri Lanka and Bangladesh – all of which play exciting cricket. On average, one of these teams will be playing every six months in New Zealand over the next three years – and I’m sure cricket lovers in the sub-continent are going to witness some exciting encounters,” he highlighted.

    NZC chief executive officer David White welcomed the agreement and said he was looking forward to working with Sporty Solutionz over the term of the contract period.

    “The next three seasons are shaping up as an exciting time for New Zealand Cricket and the Blackcaps, and we’re delighted to have Sporty Solutionz as a media rights partner,” said White.

     

    “At a time when the Blackcaps are making excellent progress as an international team, this new partnership will ensure their exposure to an ever-increasing media audience,” added White.

  • Indian Badminton League’s new plans for the second season

    Indian Badminton League’s new plans for the second season

    Bigger is always better and that’s what the Indian Badminton League is sorting to be.

     

    The second edition, which is slated to kick off in the second week of January 2015, is preparing itself to be bigger this year. According to official sources, IBL will see addition of two new franchises – Kolkata and Chennai – taking the total number of teams to eight. 

     

    Last season, the six teams included Lucknow (Awadhe Warriors), Bengaluru (Banga Beats), Delhi (Delhi Smashers), Hyderabad (Hyderabad Hot Shots),Mumbai ( Mumbai Masters) and Pune (Pune Pistons). 

     

    However, speculations are also rife that teams from cities like Guwahati and Jaipur might also be added.

     

    This apart, teams will also be allowed to have a total of six international players as compared to last year’s cap of four in a team. The total number of players per team will now be 13 with six international players and seven Indian players.

     

    Sources further add that this year could also see the teams breaking even or making a profit from the league.

     

    Star Sports will continue telecasting the league this year too. Production values will be improved with 16 cameras and features like improved match replays being added.

     

    The leagues intra-school talent scouting programme, Shuttle Express, will start in the coming weeks and will be held across the eight cities. Last year, 120 schools in six cities were visited and an incentive of Rs 10 lakh in prize money was handed over to the winners in both boys and girls single events. This year the prize money will remain the same.

     

    The first edition was held from 14 August to 31 August 2013 and was broadcasted live on Star Sports2 and ESPN channels. Hyderabad Hotshots had won the maiden edition of the league defeating Awadhe Warriors. With prize money of $1 million, the IBL is the richest badminton tournament in the world.

     

    This second edition was shifted to January 2015 over concerns of a busy international schedule. The Badminton Association of India (BAI) and organisers are meanwhile clearing a few bottlenecks and official announcements are expected in few weeks.

  • Sporty Solutionz sublicenses Bangladesh Cricket Board media rights to Geo Super

    Sporty Solutionz sublicenses Bangladesh Cricket Board media rights to Geo Super

    MUMBAI: Sporty Solutionz,  Indian  sub-continent’s media broadcast rights marketing company, has sublicensed the Bangladesh Cricket Board’s media broadcast rights to Pakistan’s leading sports channel Geo Super.

    The deal enables Geo Super to broadcast all international cricket hosted by the Bangladesh Cricket Board till 2020. Pakistan team will travel to Bangladesh twice during the period of this contract, whereas India also visits twice to play cricket with its eastern neighbour.

    Geo Sports also gets opportunity to offer Pakistan cricket fans the  action  involving  cricketing  power  houses  like  Sri  Lanka,  Australia, England, South Africa, New Zealand and West Indies as they all are set to visit Bangladesh till 2020. Bangladesh over the next six years will host 15 international series.

    Star Sports holds the rights to broadcast Bangladesh cricket in India. Speaking on the deal, Sporty Solutionz Ashish Chadha said: “We are proud of our association with the Bangladesh Cricket Board and Geo Super. BCB will  host  some  of  the  best  cricket,  including  tours  by  the Pakistan cricket team, during the course of this deal. I am sure this broadcast deal will usher a new era for cricketing ties between Bangladesh and Pakistan and for cricket lovers in Pakistan.”

    GEO TV Network president Imran Aslam added, “Bangladesh cricket has always been special to the people of Pakistan, who admire the tenacity and fighting spirit   of the Bengal Tigers. GEO Super, Pakistan’s first sports channel, is proud to be associated with Bangladesh Cricket and will provide a perfect platform for showcasing the sport and all its glorious uncertainties through state of the art production values. We look forward to a long association and unmissible action. For viewers this is a free hit. We will like to thank Sporty Solutionz for helping us grab this opportunity.”