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Tag: sportswear brand

  • ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024

    ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024

    Mumbai: ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024. ASICS brand athlete Rohan Bopanna along with actress & avid runner Gul Panag unveiled the new collection at ASICS store on Linking Road in Mumbai.

    The vibrant design of this collection by ASICS conveys a strong story of energy, persistence and passion for running. The Gel Kayano™ 30 limited edition shoes are designed with a unique blend of colours like electric blue/aquarium for men and white sun coral for women to appeal to both male and female runners.

    The specially crafted GEL-KAYANOTM 30 running shoe has Mumbai 2024 emblazoned on the side. The shoe provides maximum comfort and style reflecting Mumbai’s colourful culture. The GEL-KAYANOTM 30 shoes are equipped with advanced features like a 4D guidance system for stability and FF BLASTTM PLUS ECO cushioning for softness the shoes aim to energise runner’s every stride of their run.

    The limited-edition race day t-shirt design shows the circular pattern that encapsulates the spirit of unity via the “Enso” motif from Japanese traditions. It is crafted in seven symbolic colours denoting various facets of life, the collection aims to bring all marathon participants together in a harmonious cooperation towards a shared goal. The t-shirt and shoe bring out the complete essence of the city of Mumbai and will connect and bond well with the runners of Tata Mumbai Marathon 2024.

    ASICS India and South ASIA managing director Rajat Khurana said, “We are delighted to have Rohan Bopanna and Gul Panag on board to reveal our official merchandise for the Tata Mumbai Marathon 2024. Inspired by the dynamic energy of this city and event, our goal is to design apparel that empower athletes at every skill level to unleash their complete potential. This collection is a testament to our dedication in fostering a commitment to help individuals achieve their athletic goals.”

    Commenting on the event, ASICS brand athlete Rohan Bopanna said, “I am glad to be a part of this special day being a Brand Athlete for ASICS India and unveiling the official merchandise for the Tata Mumbai Marathon 2024 is truly special. As an athlete, I believe having the innovatively designed gear that seamlessly blends style with high performance is paramount. These specially crafted GEL-KAYANOTM 30 shoe and t-shirt perfectly captures the vibrant energy of the city.”

    Procam International managing director Anil Singh said, “ASICS has been a longstanding partner of the Tata Mumbai Marathon and the Procam family. They have continuously set new benchmarks with top-of-the-line event merchandise which are highly sought after by our participants. As we gear up for the 19 edition of the Tata Mumbai Marathon, here’s a race filled with inspiration, determination and the beating heart of India in every step #HarDilMumbai.”

    The TATA Mumbai Marathon 2024, is a world athletics gold label road race and will be hosted on Sunday 21 January 2024.The event will be flagged off from the historic Chhatrapati Shivaji Maharaj Terminal.

  • adidas India launches its mobile application

    adidas India launches its mobile application

    Mumbai: Sportswear brand adidas India has launched its mobile shopping application to offer an elevated digital shopping experience to its customers across the country. To celebrate the launch of the adidas app, the brand is offering a discount of 20 per cent for all shoppers. 

    The mobile app designed to offer a personalised shopping experience to customers is powered with AI technology, understanding of user preferences with their new and improved wish-list, live chat option, and AR try-on. It also provides simple and secure checkout for consumers with access to special offers, rewards, gifts and exclusive events, said the brand in a statement.

    The app will act as the home of the global membership programme – Creators Club. The program enables members to shop, review, participate, run and train to earn points, unlock rewards and experience the world of adidas. Rewards include member-only product launches, ‘Member Extras’ in the form of vouchers, discounts and priority service, and ‘Hype Access’ to limited edition shoes and apparel, among others exclusives. The Creators Club membership program connects across stores, the website, and all adidas apps.

    “With the launch of adidas app and the Creators Club membership programme we are bringing a personalised, secure and smooth digital shopping experience to our consumers,” said Brand adidas India senior director Sunil Gupta. “Creators Club is an exclusive connection to the best of sport and style and with it we are offering our consumers a chance to experience the best products, experiences and services from adidas.”

    The app will become the home of hype with majority of the future drops being app first. These would include the likes of Yeezy, Pharrell Williams and exclusive collaborations with Lego and Disney. Joining Creators Club will enable consumers to get immediate access to hype drops, discounts and more, said the statement.

  • adidas launches its first flagship store in India

    adidas launches its first flagship store in India

    Mumbai: Sportswear brand adidas has unveiled its first flagship store in India at Connaught Place (CP), Delhi. 

    The brand’s first LEED-certified store in the country called ‘The Home of Possibilities’, is a blend of multiple digital touchpoints and sustainability zone, embodying the future of retail experience for consumers, adidas said in a statement. “The store’s concept is inspired by the brand’s ‘Own the Game’ philosophy which focuses on the three important aspects of experience, sustainability, and credibility,” it added.

    With its 32 digital touchpoints powered by green energy, the outlet offers consumers an innovative technological experience. immersive screens, digital plinths and ceiling screens further add to the digital shopping experience. Upcycled carbon tiles are used in the flooring. In line with the brand’s long-term vision and commitment towards sustainability, there’s also a dedicated ‘sustainability zone’ featuring the best sustainable collection.

    “‘The Home of Possibilities’ is the very best of our brand in an unrivalled way that brings a global shopping experience under one roof,” said adidas India senior director Sunil Gupta. “Our aim is to reimagine the phygital experience through innovation, creativity and design which further offers our consumers a unique shopping experience. We have also brought in local flavours and elements, through the artwork in the store, the zones featuring our national athletes, and quirky local prints in the customisation zone.”

    Bringing forward the essence of India, the flagship store has a devoted section for personalisation and localisation. The Delhi Print Shop offers consumers a bespoke digital DIY experience where they can get their tees done in real-time, stated the brand.

  • Puma India appoints Prabhdeep Bedi as director & head of D2C e-commerce

    Puma India appoints Prabhdeep Bedi as director & head of D2C e-commerce

    Mumbai: German sportswear brand Puma on Monday announced the appointment of Prabhdeep Bedi as director and head of the retailer’s direct-to-consumer e-commerce operations in India.

    Bedi will be responsible to accelerate the brands’ digital transformation journey and lead the D2C eCommerce business and the entire value chain of operations, cataloguing, technology, account management, and customer experience. Prabhdeep will report to Puma India and Southeast Asia, managing director Abhishek Ganguly, the brand said in a statement.

    Commenting on the appointment, Ganguly said, “Prabhdeep brings a strong track record of driving growth-oriented strategies. I am confident that Prabhdeep, with his knowledge and understanding of the e-commerce space coupled with his effective leadership style, will significantly contribute to our growth. His digital-first approach towards business will further help build the next phase of PUMA’s eCommerce journey in India. We are thrilled to welcome Prabhdeep to the PUMA family.”

    Bedi comes with 13 years of rich and diverse experience in various domains like education technology, FMCG, and consulting. In his previous role, he was associated with Toppr Technologies as a chief operating officer for five years. His past stints also include brands like McKinsey & Company, Procter and Gamble India. He holds an MBA from Kellogg School of Management, Northwestern University, and an undergraduate degree from IIT Bombay.

    Speaking about his new role, Bedi said, “It’s commendable to see how PUMA has strengthened its foothold in the Indian market in such a short span. The rate at which e-commerce is growing in the country is unimaginable and I am really looking forward to driving strategic innovation initiatives for the brand, keeping in mind the heightened digital awareness of the new-age consumers of today. I am absolutely thrilled to join the team at such an exciting phase in the company’s growth trajectory.”

  • Nike launches app to accelerate its digital run in SE Asia & India

    Nike launches app to accelerate its digital run in SE Asia & India

    MUMBAI: Global sportswear brand, Nike announced the launch of its app in a continued bid to accelerate its digital transformation in Southeast Asia and India (SEA&I). The app deemed to be ‘the company’s fastest-growing platform’ provides members with personalised access to the best products & offerings of the sports brand. Apart from India, the free app launches Thursday in Singapore, Thailand, Philippines, Malaysia, Taiwan, and Vietnam.

    The Nike App connects its members to product, guidance, rewards, and experiences, all tailored to their individual preferences. Akin to a digital Nike hub, members receive product recommendations based on what they love, with fast and secure checkout, the brand shared.

    “The launch of the Nike App marks a critical expansion of Nike’s digital ecosystem in SEA&I,” says Nike SEA&I VP Sanjay Gangopadhyay. “Through this launch, we are creating meaningful relationships with our local members, and inspiring and equipping them to move.”

    Apart from member benefits like ‘exclusive access’ and ‘member rewards’ the app offers ‘Inspirational content’ with access to stories, guidance, and other inspirational content available only through the Nike App.

    With this, the brand’s consumers can now shop offline at Nike stores and partner stores, as well as online through the Nike App, Nike.com, SNKRS Web.

    “A key focus with developing the Nike App for SEA&I was ensuring that the content, experiences, services, and product offers are customized based on what we know Nike members in SEA&I want most from us,” says APLA Nike direct digital commerce VP Xia Ding. “Over time, this focus becomes even sharper as we learn from member behavior and engagement, so we are able to personalize the Nike App experience to an even greater extent.”