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Tag: #Sportswear

  • boAt high-flyer Siya Wadhawan steers her way to Boldfit

    boAt high-flyer Siya Wadhawan steers her way to Boldfit

    MUMBAI: Siya Wadhawan has jumped ship from audio giant boAt to take the helm as head of brand marketing at sportswear challenger Boldfit. The savvy brand builder, who played a blinder in scaling boAt from a modest Rs 800 crore operation to a whopping Rs 3,000 plus crore behemoth during a four-year stint, will now attempt to work her magic on India’s fastest-growing sportswear and sports equipment brand.

    During her tenure at boAt, Wadhawan cut her teeth on product launches across the audio and smartwatch categories, masterminding partnerships with heavyweights like Netflix, cult.fit, and Dolby that helped propel the brand into the stratosphere.

    Before making waves at boAt, the MICAn spent nearly two years at Bajaj Electricals, where she spearheaded the digital transformation of the kitchen appliance category during the Covid pandemic—no mean feat for a legacy brand facing unprecedented market disruption.

    Her clever rebranding of Nirlep and category expansion efforts for both Bajaj and Morphy Richards in south India caught the eye of boAt’s top brass, who snapped her up in January 2021 as they embarked on their ambitious growth trajectory.

    Boldfit, which has been quietly building a name for itself in the fitness equipment and sportswear space, appears to be gearing up for a major push with this strategic hire. The brand is rumoured to be plotting an aggressive expansion that would put it on collision course with established players like Decathlon and homegrown challenger Cult.Sport.

    Wadhawan’s knack for “weaving stories, designing strategies and mining breakthrough ideas” will be put to the test as she attempts to navigate Boldfit through the crowded sportswear market, where brand positioning and community building are as crucial as the product itself.

    With a track record of turning digital-native brands into cultural phenomena, all eyes will be on whether Wadhawan can help Boldfit muscle its way to the top of India’s fitness brand podium.

  • Adidas and Manchester United unveil new retro-inspired adicolor collection

    Adidas and Manchester United unveil new retro-inspired adicolor collection

    Mumbai: Adidas and Manchester United introduce an all-new adicolor collection, blending retro aesthetics with modern comfort. This latest launch revives the iconic styles of the 70s and 80s, reimagined in Manchester United’s classic red and black colorways, bringing fans a fresh take on the club’s historic kits.

    The collection includes a slim-fit track top crafted in premium pique material, featuring adidas’ engineered three stripes tape, a ribbed collar and cuffs, and zipped side pockets. A bold Trefoil logo and the iconic United club crest flock-printed on the chest enhance the look, while matching pique track pants complete the set with tailored details, including three stripes tape and zipped side pockets. Finishing the collection is a crew neck tee with short sleeves and the same Trefoil and crest details, offering supporters a casual yet stylish option.

    Inspired by Manchester United’s kits from the 1980-90s, the adicolor range honors the team’s heritage while introducing vintage design elements. The collection features the classic club crest and 80s-inspired lettering on the track top’s back, adding a nostalgic flair for fans.

    https://www.adidas.co.in/manchester_united
     

  • World Tennis League partners with UK sportswear brand XRT

    World Tennis League partners with UK sportswear brand XRT

    Mumbai: The World Tennis League (WTL) is thrilled to announce their partnership with XRT, the premium British performance and sportswear brand, ahead of its eagerly anticipated third season. This collaboration promises to redefine the synergy between athletic performance and sports fashion, enhancing the experience for players and fans alike.

    Set against the backdrop of the iconic Etihad Arena, the World Tennis League Season 3 will take place from 19 to 22 December 2024. The stellar lineup of tennis stars, including Iga Swiatek (Women’s World No. 1), Elena Rybakina (Women’s World No. 5), Daniil Medvedev (Men’s World No. 5), Andrey Rublev (Men’s World No. 7), and Taylor Fritz (Men’s World No. 6), is set to ignite the courts with unparalleled excitement and competitive spirit.

    The partnership with XRT marks a significant milestone for both the WTL and the brand. This collaboration will hope to allow the players to perform at their highest level while looking their best, both on and off the court.

    “We are delighted to join forces with the WTL, a league that shares our commitment to excellence and innovation. With this partnership, we hope to elevate the performance standards for the players, and also enhance the overall experience for the fans, who can look forward to exclusive XRT merchandise and activations throughout the event,” said Bilal Valli from XRT.

    The World Tennis League Season 3 promises to be bigger and more thrilling, with a blend of top-tier tennis action and world-class entertainment. The addition of XRT as a partner enhances the league’s prestige, setting a new benchmark for sports events worldwide.

    Concert ticket holders can enhance their WTL experience by securing a discounted add-on Tennis ticket for the day’s matches. Tickets are available at etihadarena.ae.

  • adidas pledges 1% of global net sales from football to Common Goal charity

    adidas pledges 1% of global net sales from football to Common Goal charity

    MUMBAI: Global Sportswear brand adidas announced a long-term partnership with the charity, Common Goal to help drive lasting social change for under-served communities, creating a better and more inclusive future through football. Based on a shared ambition to maximise the sport’s contribution towards a more equitable and inclusive world, adidas has pledged one per cent of its global net sales from footballs to the charity until 2023.

    Common Goal was launched in 2017 when a single player, Juan Mata of Manchester United and Spain, committed to pledge one per cent of his salary to a collective fund that invests in high-impact community organizations that use football to empower young people. The collective has grown to almost 200 players and managers, including Serge Gnabry, Pernille Harder, Paulo Dybala, Timo Werner, Casey Stoney MBE and Jurgen Klopp. To date, over €3M has been generated by the movement and invested in football-based charities that support the United Nations Global Goals.

    The organisation will then work with adidas Football Collective – the brand’s purpose platform in football. Together they will use the game to support and grow football communities around the world to accelerate and measure a promise to fight racism and discrimination, power gender equality, foster mental well-being, and promote LGBTQ+ inclusion.

    Common Goal CEO and co-founder Jürgen Griesbeck said: “This partnership with adidas represents a shift in the football industry. Social impact has moved to a high priority for football stakeholders. adidas has shown its leadership by investing in Common Goal and together we can scale and accelerate football’s contribution towards the Global Goals. We believe that anything is possible if we work together as one team.”

    In the initial three-year period of the partnership, adidas and Common Goal will support grassroots community organizations across the globe, via a network of 140 high-impact football NGO’s in 90 countries. The aim is to directly impact 90,000 lives through a series of projects and strategic focuses on removing inequality, improving access, and working towards greater gender parity.

    adidas director for Communities and Culture Gonzalo Calvo said: “At adidas, we are committed to creating change through football. We cannot do this alone, however, and therefore look to individuals and organizations with a shared commitment to action, such as Common Goal. This is a team effort, and it was important to announce this partnership and our ambitions for it during the most collaborative and inclusive football tournament in European history. This is just the start.”

    Manchester United player and adidas athlete, Juan Mata, co-founded Common Goal in 2017, helping to mobilise a movement that has grown to now include well over 200 members and fellow professionals. He said of today’s announcement: “I’ve been a part of the adidas family for many years and with Common Goal from the very beginning, so this collaboration is very special. This partnership will help us to use football as a force for good and come together to try and tackle social issues as one. This is really only the start. For me, team play is the most important thing and through solidarity, empathy and effort, I believe that anyone can reach their goals. Our ambition is to make Common Goal the biggest football club in the world, where everyone is welcome.”

    This partnership announcement is the final chapter in adidas’ UEFA EURO 2020 campaign and long-term commitment to inspiring a movement of people to see – and push towards – a more positive and inclusive world through sport.

    To join adidas and Common Goal at the starting line, fans can purchase a football at www.adidas.co.uk/balls for their one per cent to be contributed toward social change causes.