ITV

Tag: SportsCenter Asia

  • ESPN Star Sports effects time changes for 3 shows

    ESPN Star Sports effects time changes for 3 shows

    MUMBAI: ESPN Star Sports (ESS) has announced new time slots for three of its originally-produced programs SportsCenter Asia, Tiger First Edition and Nokia Football Crazy. Effective from today, the altered schedule will be applicable across the Asian region, including India.

    The changes are initiated based on a study undertaken on the viewing pattern and programming preferences prevailing across Asia, states ESS in an official release.

    As per the new schedule, SportsCenter Asia will air every weeknight live at Hong Kong time 7:30 pm, 10 pm and 12:30 am. SportsCenter at 7:30 pm will be followed by a football game every weeknight. Nokia Football Crazy will telecast every Thursday, live at 8 pm. The programme Tiger First Edition is slotted for Fridays, live at 9 pm.

    Announcing the time change, ESS VP marketing and corporate communications Stephenie Vasko said, “ESS Sports has undertaken a detailed viewing pattern and programming preferences exercise across Asia. This exercise has helped us map changes in viewership trends as well as identify time bands preferred for viewing sports. These time changes herald the start of a new programming and scheduling strategy for our channels across Asia which will develop stronger appointment viewing opportunities as well as attract even more viewers in the longer term.”

  • ESS launches two Singapore channels

    ESS launches two Singapore channels

     MUMBAI: ESPN Star Sports (ESS) has announced the addition of two new channels, bringing its total number of services in Asia to 11.

    The two channels ESPN Singapore and Star Sports Singapore will air throughout the day. With that, ESPN has six services in Asia while Star Sports has five.

    Others Asian ESS channels include, ESPN Asia, ESPN India, ESPN Taiwan, ESPN Philippines, MBC-ESPN (Korea), Star Sports Asia, Star Sports India, Star Sports Taiwan and Star Sports Southeast Asia.

    According to an official release, ESS’ managing director Rik Dovey says, “This is part of our customisation strategy to bring our brands closer to our viewers. Having dedicated commercial streams featuring local advertisers, will also enhance ESPN’s and Star Sports’ relevance in Singapore. We have done this in India and Taiwan and the returns, in terms of brand equity and consumer loyalty, are very apparent. This shows the importance we place on Singapore as a key TV market.”

    The release adds that ESS programming has continued to rank top among cable channels in Singapore. Peoplemeter data showed a single English Premier League match on ESPN and Star Sports rating up to 10 times more than the best programme on other cable channels. It also reaches 167 per cent more viewers than all the cable news channels put together.

    Other peoplemeter data showed that 51 per cent of all cable individuals watched SportsCenter Asia,. The number jumped to 54 per cent among professionals, managers, executives and businessmen – way ahead of the competing sports news programmes on other news channels.

  • ESPN STAR Sports’ senior presenter Jason Dasey is resident anchor of SportsCenter Asia

    ESPN STAR Sports’ senior presenter Jason Dasey is resident anchor of SportsCenter Asia

    ESPN Star Sports may not have the telecast rights but just ahead of FIFA World Cup action, the channel launched this week the new version of it’s live, pan-regional sports news program, SportsCenter Asia, with the addition of Jason Dasey as the resident anchor of the show.

    SportsCenter Asia broadcasts entirely in English Mondays to Fridays at 8 pm and 11:30 pm (HK/Singapore time).

    Besides taking on the role of presenter on SportsCenter Asia, Jason Dasey is also senior presenter of ESS’ sports news programme, Sportsline. Prior to joining ESS, Dasey spent over two years as a sports anchor for CNN International based in Atlanta. His work history covering both print and television also includes six years as a sports anchor for the BBC in London and a year as a TV reporter and anchor for NBC affiliate KUSA-9 in Denver, USA.

    SportsCenter Asia’s segment sponsors include Federal Express, UBS, Adidas, Peugeot and Nikon. The Asia versions of SportsCenter reaches over an estimated 100 million viewers across the region.