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Tag: SportsBaazi

  • SportsBaazi recruits Uthappa, pitches sports trading as data-driven skill

    SportsBaazi recruits Uthappa, pitches sports trading as data-driven skill

    MUMBAI: Online fantasy sports platform SportsBaazi has launched a campaign fronted by Robin Uthappa, promoting sports trading as a skill-based activity. The initiative, timed with IPL 2025, aims to shift fan engagement from passive viewing to active participation via live match moments trading. Uthappa, highlighting the role of data and discipline, features in the campaign films demonstrating strategic decision-making in real-time trading scenarios.

    The campaign emphasises trading as a blend of intellect and analysis, not chance. SportsBaazi, chief marketing officer Puneet Dua asserts the platform seeks to legitimise sports trading as a mainstream skill format.

    Says he: “This campaign is not just about awareness—it’s about sparking a movement. We’re building a space for serious sports fans—those who bring intellect, preparation, and strategy to their gameplay. Robin Uthappa’s evolution from cricketer to life coach to sports trader perfectly aligns with the mindset we want to cultivate — composed, thoughtful, and data driven. With IPL 2025 energising the nation, we’re excited to amplify this narrative across India’s sports-loving heartland.”

    Adds Robin Uthappa:  “What attracted me to this campaign was the philosophy behind it. I’ve always believed that great performance on the field or in life comes down to clarity, preparation, and discipline. Sports trading is a game of insight, pattern recognition, and strategic timing. I see it as a natural evolution for the serious sports fan. If my journey can inspire even a few to explore it with the right mindset, I’ll consider it a win.”

    But Uthappa’s role goes far deeper than screen presence. In creative workshops with the SportsBaazi team, he also reimagined the platform’s core slogan. “While we began with ‘Dil. Dimag. Data,’ Robin added a fourth ‘D’: Discipline. That struck a chord. So much so, it became the name of our flagship podcast — Dimag. Data. Discipline — hosted in collaboration with him,” adds Dua.

    Uthappa’s involvement underscores the campaign’s focus on strategic play.

    https://www.youtube.com/watch?v=i4_ORCgcvNA
     

    Digital platforms, including JioHotstar, YouTube, and Instagram, will distribute the campaign content, targeting India’s expanding digital user base in Tier-II and Tier-III cities. SportsBaazi aims to convert cricket viewership into active trading, advocating for a data-centric approach to sports engagement.

  • SportsBaazi on-boards global cricket star, Rashid Khan as brand ambassador

    SportsBaazi on-boards global cricket star, Rashid Khan as brand ambassador

    Mumbai: SportsBaazi, India’s premier sports gaming platform, is proud to announce the appointment of global cricket sensation, Rashid Khan, as its brand ambassador.      Known for his cricketing skills and versatility across various roles, Rashid Khan perfectly embodies the Baazigar spirit, driven by his passion and hunger for the game.

    Rashid’s popularity and familiarity with the audiences will spotlight SportsBaazi’s key communication theme, ‘Live Mein Hai Vibe.’ With a focus on the Watch and Play category, Rashid’s dynamic presence with his year-round showcase of skills for Afghanistan’s National Cricket team and in franchise leagues like Big Bash League (BBL), Indian Premier League (IPL), Pakistan Super League (PSL), resonates well with the brand’s quest for someone who is always ‘Live’ and loves to play the game all the time. His popularity as one of the most-loved foreign cricketers in India will amplify the core message of SportsBaazi – ‘Play Live. Win Live.’  

    Rashid Khan shared his excitement on the partnership and said, “I am thrilled to represent SportsBaazi and be part of this unique opportunity to build spectator engagement gaming.  The growth of skill-based games like Fantasy sports in India over the last seven years is nothing short of fascinating. It’s an honor to see sports fans transition from mere spectators to decision-makers with the ‘LIVE’ feature based on their knowledge and understanding of the games. I am delighted to be part of SportsBaazi, a platform that celebrates every sport in India uniquely.”

    SportsBaazi CMO and co-founder Puneet Dua expressed, “Rashid Khan epitomises the Baazigar spirit and has made a mark in the world of cricket with his skill and dedication, aligning perfectly with our vision. Through this association, we aim for Rashid to inspire our users to see challenges as opportunities for achieving success. Rashid has played a pivotal role in Afghanistan’s rise in world cricket, and we believe his representation will revolutionise the online fantasy sports (OFS) industry.”

    For SportsBaazi’s existing users, Rashid Khan’s popularity surged dramatically, especially after Afghanistan’s spirited performance in the World Cup ‘23. Despite falling short of the semi-finals, it was their best World Cup campaign, and Rashid’s influence on the team is evident. With 72 per cent of his 8.7 Mn social media followers being Indians, Rashid’s connection with fans, including SportsBaazi users, is undeniable.

    SportsBaazi to achieve their ‘Watch and Play’ vision, recently introduced an innovative concept where fans not only watch their favourite sports but actively participate in live skill games. This immersive experience brings fans closer to the thrill of live sports, encouraging them to test their knowledge about the sport and player dynamics. 

  • BalleBaazi becomes SportsBaazi introduces ‘Watch and Play games

    BalleBaazi becomes SportsBaazi introduces ‘Watch and Play games

    Mumbai: BalleBaazi, India’s leading and coveted sports gaming platform, today announced its rebranding to SportsBaazi to demonstrate its commitment towards revolutionizing the sports engagement landscape in India while continuing on a rapid growth and expansion trajectory. Along with the unveiling of the new brand logo, SportsBaazi also announced the launch of the “LIVE Mein Hai VIBE” campaign to introduce the compelling “Watch and Play” category of skill games on its platform to elevate user engagement.

    The company’s strategic decision to rebrand and foray into the Watch and Play category of skill games is aimed at bringing exciting formats and innovative user experiences to redefine how fans experience and interact with sports. SportsBaazi is preparing to unveil a new avatar that promises to immerse millions of Indian sports spectators in a gaming experience while the event unfolds.  

    Commenting on rebranding to SportsBaazi and the launch of the “Watch and Play” category, SportsBaazi co-founder and CEO Saurabh Chopra shared, “Our journey began with a simple yet powerful vision of making sports gaming fun while building a community of sports enthusiasts in the country. With SportsBaazi and the introduction of our spectator engagement category, we are not just rebranding but reimagining and building the future of live sports gaming in India.”

    “Our new identity and category will provide fans with a unique opportunity to come closer to the action and engage in real-time. This new avatar will bring millions of spectators in India across sporting categories to come closer.” added the co-founder and CEO

    Understanding how sports fans go through a range of emotions while watching a game LIVE and how their VIBE changes as per the events in the match, SportsBaazi conceptualized the “LIVE Mein Hai VIBE” campaign. The ad films resonate with the dynamic nature of live sports experiences and feature India’s pace legend, Zaheer Khan. The spots introduce the “Watch and Play” category and announce the brand’s rebranding to SportsBaazi.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SportsBaazi (@balle.baazi)

     

    Watch and play is an innovative concept where fans not only watch their favourite sports but also actively participate in them through live skill games. It’s an immersive experience that brings fans closer to the thrill of live sports and encourages them to test their knowledge about the sport and the player dynamics. The screen flashes questions about how they foresee the next over/set panning out and anticipate the player’s performance by being cognizant of variables like the opponent and the conditions in mind.

    SportsBaazi during the Indian Premier League also introduced two new formats, Fantasy Wars, a battle between two experts in which users have to assess and determine the probability of whose Fantasy team is better throughout the duration of the game. Stats Fantasy is a feature that empowers users to play and win during the match by answering simple questions related to the LIVE events happening in the game.