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  • 82% Indians say IPL not a drag: Ipsos Survey

    82% Indians say IPL not a drag: Ipsos Survey

    MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to 7 weeks, given our high interest in the game; 12% respondents however find the duration of the tournament too long leaving little time for other things; though 7% respondents desisted from voicing their opinion.

    “Weariness from watching too much IPL is unthinkable for a cricket crazy nation like ours. IPL does hijack complete attention of cricket enthusiasts,” said Amit Adarkar, Managing Director – India, Ipsos.

    Given the popularity of the IPL, we’d asked respondents to name star batsman of the IPL who would notch up the highest runs. 46% named Virat Kohli and other batsmen chosen were: MS Dhoni (21%); Chris Gayle (9%); Rohit Sharma (7%); AB De Villiers (6%); Suresh Raina (5%); Brendon McCullum (2%); David Miller (2%); Steven Smith (1%) and Glen Maxwell (1%).

    Interestingly, the Orange Cap Holders, batsmen with highest run tally in pecking order so far are: Virat Kohli (RCB), DA Warner (SH), AB de Villiers (RCB), RG Sharma (MI), AM Rahane (RPS), G Gambhir (KKR), S Dhawan (SH), M Vijay (KXIP), Q de Kock (DD) and SK Raina (GL).

    We’d also asked respondents to name bowlers who would take most wickets. Star bowlers chosen were: Ravichandran Ashvin (21%), Sunil Narine (19%), Zaheer Khan (14%), Umesh Yadav (12%), Mitchell Johnson (9%), Lasith Malinga (8%), Dale Steyn (6%), Jasprit Burmah (5%); Mitchell Star (4%) and Tim Southee (3%) .

    In IPL 9, Purple Cap Holders (bowlers bagging maximum wickets) are: YS Chahal (RCB), B Kumar (SH), MJ McClenaghan (MI), Mustafizur Rahman (SH), SR Watson (RCB), AD Russel (KKR), Sandeep Sharma (KXIP), JJ Burmah (MI), DJ Bravo (GL) and DS Kulkarni (GL).

    “A lot of dark horses have created new benchmarks in their career in this season of the IPL,” said Adarkar.

    Virat Kohli, skipper Royal Challengers Bangalore (RCB) has kept the momentum going and has notched up the highest run tally in the IPL Season 9 and had recently displayed a scintillating performance at the ICC T20 World Cup as well. Comparing Kohli with Tendulkar has been rife for some time; we asked respondents if Virat Kohli was a legend in making a la Sachin Tendulkar? 51% respondents agreed that Kohli is a legend in making and inching towards being next Tendulkar; 28% however felt that Kohli was a legend in making but far from being the next Tendulkar; 11% felt that Kohli still has to play some more good cricket to either be a legend league or be the next Tendulkar. 10% had no views.

    With all the hoopla around the IPL, our survey asked which team would lift the trophy. Overall we got, divided views: 26% voted for Mumbai Indian (MI); 23% for the Kolkata Knight Riders (KKR); 20% chose the Royal Challengers Bangalore (RCB); 14% voted for the Delhi DareDevils (DD); 6% for Sunrisers Hyderabad; (SH) 4% for Kings Eleven Punjab (KXIP); 4% for Rising Pune Supergiants (RPS) and 3% for Gujarat Lions (GL).

    Adarkar is all praise for Gujarat Lions: “Debutants have notched up highest points when we look at the matches-won-tally (this is likely to change as more matches are played). Underdogs have zipped past the rest.”

    Point wise pecking order, till now was: Gujarat Lions is leading and at the top, followed by RCB, SH, KKR, MI, DD, RPS and KXIP.

    Interestingly, our survey shows allegiance by most cities for their state team, barring a few exceptions: Delhiites feel DD will bag the coveted IPL Trophy (56%); Mumbaikars say MI (75%); Chennai chooses MI (44%) and DD (21%); Kolkata sure about KKR (80%); Ahmedabad torn between KKR (48%) and RCB (38%); Bangalore for RCB (58%); Hyderabad for SH (40%) and RCB (26%); Lucknow fan following is split between RCB (30%), KKR (29%) and MI (21%).

    “This season we have seen the two debutante teams of Gujarat Lions and Rising Pune Supergiants. It will be interesting to see whether defending champions Mumbai Indians lift the trophy or will it be the Gujarat Lions, Delhi Devils or Kolkata Knight Riders. Still a lot more action on the anvil; and frenzy among fans will only increase as the final matches draw close,” adds Adarkar

  • 82% Indians say IPL not a drag: Ipsos Survey

    82% Indians say IPL not a drag: Ipsos Survey

    MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to 7 weeks, given our high interest in the game; 12% respondents however find the duration of the tournament too long leaving little time for other things; though 7% respondents desisted from voicing their opinion.

    “Weariness from watching too much IPL is unthinkable for a cricket crazy nation like ours. IPL does hijack complete attention of cricket enthusiasts,” said Amit Adarkar, Managing Director – India, Ipsos.

    Given the popularity of the IPL, we’d asked respondents to name star batsman of the IPL who would notch up the highest runs. 46% named Virat Kohli and other batsmen chosen were: MS Dhoni (21%); Chris Gayle (9%); Rohit Sharma (7%); AB De Villiers (6%); Suresh Raina (5%); Brendon McCullum (2%); David Miller (2%); Steven Smith (1%) and Glen Maxwell (1%).

    Interestingly, the Orange Cap Holders, batsmen with highest run tally in pecking order so far are: Virat Kohli (RCB), DA Warner (SH), AB de Villiers (RCB), RG Sharma (MI), AM Rahane (RPS), G Gambhir (KKR), S Dhawan (SH), M Vijay (KXIP), Q de Kock (DD) and SK Raina (GL).

    We’d also asked respondents to name bowlers who would take most wickets. Star bowlers chosen were: Ravichandran Ashvin (21%), Sunil Narine (19%), Zaheer Khan (14%), Umesh Yadav (12%), Mitchell Johnson (9%), Lasith Malinga (8%), Dale Steyn (6%), Jasprit Burmah (5%); Mitchell Star (4%) and Tim Southee (3%) .

    In IPL 9, Purple Cap Holders (bowlers bagging maximum wickets) are: YS Chahal (RCB), B Kumar (SH), MJ McClenaghan (MI), Mustafizur Rahman (SH), SR Watson (RCB), AD Russel (KKR), Sandeep Sharma (KXIP), JJ Burmah (MI), DJ Bravo (GL) and DS Kulkarni (GL).

    “A lot of dark horses have created new benchmarks in their career in this season of the IPL,” said Adarkar.

    Virat Kohli, skipper Royal Challengers Bangalore (RCB) has kept the momentum going and has notched up the highest run tally in the IPL Season 9 and had recently displayed a scintillating performance at the ICC T20 World Cup as well. Comparing Kohli with Tendulkar has been rife for some time; we asked respondents if Virat Kohli was a legend in making a la Sachin Tendulkar? 51% respondents agreed that Kohli is a legend in making and inching towards being next Tendulkar; 28% however felt that Kohli was a legend in making but far from being the next Tendulkar; 11% felt that Kohli still has to play some more good cricket to either be a legend league or be the next Tendulkar. 10% had no views.

    With all the hoopla around the IPL, our survey asked which team would lift the trophy. Overall we got, divided views: 26% voted for Mumbai Indian (MI); 23% for the Kolkata Knight Riders (KKR); 20% chose the Royal Challengers Bangalore (RCB); 14% voted for the Delhi DareDevils (DD); 6% for Sunrisers Hyderabad; (SH) 4% for Kings Eleven Punjab (KXIP); 4% for Rising Pune Supergiants (RPS) and 3% for Gujarat Lions (GL).

    Adarkar is all praise for Gujarat Lions: “Debutants have notched up highest points when we look at the matches-won-tally (this is likely to change as more matches are played). Underdogs have zipped past the rest.”

    Point wise pecking order, till now was: Gujarat Lions is leading and at the top, followed by RCB, SH, KKR, MI, DD, RPS and KXIP.

    Interestingly, our survey shows allegiance by most cities for their state team, barring a few exceptions: Delhiites feel DD will bag the coveted IPL Trophy (56%); Mumbaikars say MI (75%); Chennai chooses MI (44%) and DD (21%); Kolkata sure about KKR (80%); Ahmedabad torn between KKR (48%) and RCB (38%); Bangalore for RCB (58%); Hyderabad for SH (40%) and RCB (26%); Lucknow fan following is split between RCB (30%), KKR (29%) and MI (21%).

    “This season we have seen the two debutante teams of Gujarat Lions and Rising Pune Supergiants. It will be interesting to see whether defending champions Mumbai Indians lift the trophy or will it be the Gujarat Lions, Delhi Devils or Kolkata Knight Riders. Still a lot more action on the anvil; and frenzy among fans will only increase as the final matches draw close,” adds Adarkar

  • “Facebook Live will be the future of advertising”: Fergus O’ Hare

    “Facebook Live will be the future of advertising”: Fergus O’ Hare

    MUMBAI: Facebook’s recently launched live streaming service ‘Facebook Live’ is yet another tool that digital marketers can add to their kitty. There is no denying the fact that 2016 will be the year of video streaming in India, with bandwidth easing out thanks to Reliance Jio and other 4G players, as well as broadband expanding and strengthening to tier II and tier III cities.

    For India that means more disruption in the video space, especially for those dealing with the news media and live events space. Because Facebook Live allows live video streaming on not just from smartphones but other devices like drones as well!

    Citing the multiple uses the new service will have for brands, Facebook Creative Shop APAC Fergus O’ Hare revealed, “We just launched it a couple of weeks ago. It’s still at an infant stage now. It’s a great way to tell people what is happening at the moment, share real-time updates and emotions. From an advertiser’s standpoint, there is so much one can do. Currently we are making certain tweaks to make it easier and more convenient for the advertisers to reach consumers. This could be the future of advertising on Facebook.”

    Explaining why he added, “The dying breed of salesmen will find a renewed motivation with Facebook Live as they can make calls to consumers at specific relevant times of the day when they are most likely to buy the product. Brands can call you any time of the day when it matters the most.”

    When asked if that would make the service ad intrusive, O’Hare argued, “In Facebook we have to always make sure that things are not intrusive. If people ‘X’ the ads, then advertisers will have to spend more money to put up their ads again. If we become intrusive with our ads, people will stop using Facebook. So we do anything and everything to make sure we are not intrusive. Interest and relevance plays a huge role in curating ads for each person so that users don’t see the ads they don’t want to.”

    Brands can also build their credibility by taking consumers to their factories and beaming the production live from there, O’ Hare shared. As per the ESP Sportzpower report 2016, most of the internet users in a stadium or at a sporting event use their devices to share content rather than getting news. This would mean a ready demand for Facebook Live among sports fanatics. For publishers, digital media and digital creators like YouTube stars, this could mean live beaming of their content from anywhere they want. The service allows one to go on short commercial breaks and put the advertisements they want to and make revenue from there.

    On the revenue model of Facebook Live, O’ Hare commented, “We haven’t figured it out for sure yet, as we have just launched. We want to play it out and see how users interact with it before setting specifications. First people need to live and put content for us to monetize it. For now we know that it will be a sort of commercial break that you get on television, only it will be on demand and completely as per the choice of the user, and viewers can also filter the type of ads they want to see in their live feed.”

    O’Hare concludes by asking not to confuse the Live feed and commercial breaks with TV ads, as the advertisements on Facebook Live will still be targeted and personalised. “TV follows the prime time formula where 9 ads are force fed to viewers even if they are not interested in them. On Facebook we go by relevance and then the right time,” O’ Hare added in parting.

  • “Facebook Live will be the future of advertising”: Fergus O’ Hare

    “Facebook Live will be the future of advertising”: Fergus O’ Hare

    MUMBAI: Facebook’s recently launched live streaming service ‘Facebook Live’ is yet another tool that digital marketers can add to their kitty. There is no denying the fact that 2016 will be the year of video streaming in India, with bandwidth easing out thanks to Reliance Jio and other 4G players, as well as broadband expanding and strengthening to tier II and tier III cities.

    For India that means more disruption in the video space, especially for those dealing with the news media and live events space. Because Facebook Live allows live video streaming on not just from smartphones but other devices like drones as well!

    Citing the multiple uses the new service will have for brands, Facebook Creative Shop APAC Fergus O’ Hare revealed, “We just launched it a couple of weeks ago. It’s still at an infant stage now. It’s a great way to tell people what is happening at the moment, share real-time updates and emotions. From an advertiser’s standpoint, there is so much one can do. Currently we are making certain tweaks to make it easier and more convenient for the advertisers to reach consumers. This could be the future of advertising on Facebook.”

    Explaining why he added, “The dying breed of salesmen will find a renewed motivation with Facebook Live as they can make calls to consumers at specific relevant times of the day when they are most likely to buy the product. Brands can call you any time of the day when it matters the most.”

    When asked if that would make the service ad intrusive, O’Hare argued, “In Facebook we have to always make sure that things are not intrusive. If people ‘X’ the ads, then advertisers will have to spend more money to put up their ads again. If we become intrusive with our ads, people will stop using Facebook. So we do anything and everything to make sure we are not intrusive. Interest and relevance plays a huge role in curating ads for each person so that users don’t see the ads they don’t want to.”

    Brands can also build their credibility by taking consumers to their factories and beaming the production live from there, O’ Hare shared. As per the ESP Sportzpower report 2016, most of the internet users in a stadium or at a sporting event use their devices to share content rather than getting news. This would mean a ready demand for Facebook Live among sports fanatics. For publishers, digital media and digital creators like YouTube stars, this could mean live beaming of their content from anywhere they want. The service allows one to go on short commercial breaks and put the advertisements they want to and make revenue from there.

    On the revenue model of Facebook Live, O’ Hare commented, “We haven’t figured it out for sure yet, as we have just launched. We want to play it out and see how users interact with it before setting specifications. First people need to live and put content for us to monetize it. For now we know that it will be a sort of commercial break that you get on television, only it will be on demand and completely as per the choice of the user, and viewers can also filter the type of ads they want to see in their live feed.”

    O’Hare concludes by asking not to confuse the Live feed and commercial breaks with TV ads, as the advertisements on Facebook Live will still be targeted and personalised. “TV follows the prime time formula where 9 ads are force fed to viewers even if they are not interested in them. On Facebook we go by relevance and then the right time,” O’ Hare added in parting.

  • Govt finalises details for hosting of Under-17 FIFA World Cup 2017 in India

    Govt finalises details for hosting of Under-17 FIFA World Cup 2017 in India

    New Delhi, 25 March: The Union Cabinet has given its approval with regard to holding of Federation Internationale de Football Association (FIFA) Under-17 World Cup to be held in India in 2017.

    In a cabinet meeting chaired by Prime Minister Narendra Modi, a committee comprising Department of Sports Secretary; Director General of the Sports Authority of India; and Financial Adviser in the Department of Sports has been authorized to make necessary adjustments for any changes in venues to remove difficulties in consultation with All India Football Federation (AIFF) /FIFA.

    Expenditure towards overlays and equipment including display boards, etc., may be incurred, the Cabinet said but the total cost will be within Rs.95 crore as approved earlier. In the eventuality of any additional requirement of funds, the Department of Sports will take up the matter with the Department of Expenditure.

    The Sports Ministry was authorized to constitute an Organizing Committee for conduct of the event.

    The Cabinet decided that the venues will be Jawaharlal Nehru Stadium, New Delhi; D Y Patil Stadium, Navi Mumbai; Jawaharlal Nehru Stadium, Kochi; Salt Lake Stadium, Kolkata; Jawaharlal Nehru Stadium, Fatorda Goa; and I G Stadium, Guwahati.

  • Govt finalises details for hosting of Under-17 FIFA World Cup 2017 in India

    Govt finalises details for hosting of Under-17 FIFA World Cup 2017 in India

    New Delhi, 25 March: The Union Cabinet has given its approval with regard to holding of Federation Internationale de Football Association (FIFA) Under-17 World Cup to be held in India in 2017.

    In a cabinet meeting chaired by Prime Minister Narendra Modi, a committee comprising Department of Sports Secretary; Director General of the Sports Authority of India; and Financial Adviser in the Department of Sports has been authorized to make necessary adjustments for any changes in venues to remove difficulties in consultation with All India Football Federation (AIFF) /FIFA.

    Expenditure towards overlays and equipment including display boards, etc., may be incurred, the Cabinet said but the total cost will be within Rs.95 crore as approved earlier. In the eventuality of any additional requirement of funds, the Department of Sports will take up the matter with the Department of Expenditure.

    The Sports Ministry was authorized to constitute an Organizing Committee for conduct of the event.

    The Cabinet decided that the venues will be Jawaharlal Nehru Stadium, New Delhi; D Y Patil Stadium, Navi Mumbai; Jawaharlal Nehru Stadium, Kochi; Salt Lake Stadium, Kolkata; Jawaharlal Nehru Stadium, Fatorda Goa; and I G Stadium, Guwahati.

  • Exciting weekend of sporting activity on Star Sports

    Exciting weekend of sporting activity on Star Sports

    MUMBAI: Star Sports Pro Kabaddi Season 3 is going to conclude this Saturday with the grand finale slated to happen in Delhi while the Asia Cup will see the Men in Blue battle it out with Bangladesh in their backyard for Asian supremacy in cricket this Sunday on the Star Sports Network. Viewers will be exposed to a lot of exciting sports action this weekend.

    Over a month of prime-time Kabaddi action will come to a closure this weekend as the Indira Gandhi Indoor Stadium in New Delhi will crown the Champions of Star Sports Pro Kabaddi Season 3. The last five weeks have seen some of the best action that there is in a full body contact sport in India. The third season of Star Sports Pro Kabaddi has seen new teams come out  on top, while the winners of the previous seasons have found it tough to repeat the winning performances.

    The Asia Cup which is being played in a T20 format has seen India dominate the tournament so far. India came out successful against arch-rivals Pakistan during the league matches and will now go head to head with the home team, Bangladesh. 

  • Exciting weekend of sporting activity on Star Sports

    Exciting weekend of sporting activity on Star Sports

    MUMBAI: Star Sports Pro Kabaddi Season 3 is going to conclude this Saturday with the grand finale slated to happen in Delhi while the Asia Cup will see the Men in Blue battle it out with Bangladesh in their backyard for Asian supremacy in cricket this Sunday on the Star Sports Network. Viewers will be exposed to a lot of exciting sports action this weekend.

    Over a month of prime-time Kabaddi action will come to a closure this weekend as the Indira Gandhi Indoor Stadium in New Delhi will crown the Champions of Star Sports Pro Kabaddi Season 3. The last five weeks have seen some of the best action that there is in a full body contact sport in India. The third season of Star Sports Pro Kabaddi has seen new teams come out  on top, while the winners of the previous seasons have found it tough to repeat the winning performances.

    The Asia Cup which is being played in a T20 format has seen India dominate the tournament so far. India came out successful against arch-rivals Pakistan during the league matches and will now go head to head with the home team, Bangladesh. 

  • ASICS launches ‘Want It More’ campaign

    ASICS launches ‘Want It More’ campaign

    MUMBAI: Sports shoes and apparel company ASICS has launched its most provocative and inspiring brand campaign yet with ‘Want It More’ — a direct call for all athletes to step up their training efforts and realise ever-greater achievement. 

    Creative execution for the campaign was conceived by 180 Amsterdam. Chosen for his authentic and sensorial storytelling in sport, Academy Award-nominated, feature-and documentary- maker Henry Alex Rubin directed the films. 

    “With this campaign, ASICS aims to inspire and motivate athletes to reach their goals. We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, ASICS celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world,” said ASICS Corporation marketing division SGM Paul Miles.

    Focusing on how far athletes across all sports — and of all ages —  will go to reach their goal, the campaign is designed to support ASICS global strategy to expand its footprint beyond running and reach a wider, younger audience.

    The campaign also paves the way for new product launches across multiple categories including Running and a new Training collection. Both will feature technological advancements from ASICS Institute of Sport Science, delivering improved performance, style and comfort.

    Launching today at asics.com/wantitmore, the campaign kicks off with an open letter inviting the community of professional and amateur athletes to come together through their shared dedication to achieve a goal at #wantitmore. This fully-integrated campaign will publish across media platforms, including out of home, sponsored-events, multimedia, and major social media outlets.

    From 1 March and throughout 2016, the digital platform will keep pace with the annual sporting calendar, and inspire the community to stay motivated during workouts via two key components.

    As the year progresses, ASICS will shift from sponsored-athlete train-offs toward challenging the world to try and ’out-train’ its elite athletes.

  • ASICS launches ‘Want It More’ campaign

    ASICS launches ‘Want It More’ campaign

    MUMBAI: Sports shoes and apparel company ASICS has launched its most provocative and inspiring brand campaign yet with ‘Want It More’ — a direct call for all athletes to step up their training efforts and realise ever-greater achievement. 

    Creative execution for the campaign was conceived by 180 Amsterdam. Chosen for his authentic and sensorial storytelling in sport, Academy Award-nominated, feature-and documentary- maker Henry Alex Rubin directed the films. 

    “With this campaign, ASICS aims to inspire and motivate athletes to reach their goals. We know success in sport comes from the human pursuit to take performance to a whole new level. Through this effort, ASICS celebrates the passion that connects professionals with everyday warriors, and shares that spirit across the world,” said ASICS Corporation marketing division SGM Paul Miles.

    Focusing on how far athletes across all sports — and of all ages —  will go to reach their goal, the campaign is designed to support ASICS global strategy to expand its footprint beyond running and reach a wider, younger audience.

    The campaign also paves the way for new product launches across multiple categories including Running and a new Training collection. Both will feature technological advancements from ASICS Institute of Sport Science, delivering improved performance, style and comfort.

    Launching today at asics.com/wantitmore, the campaign kicks off with an open letter inviting the community of professional and amateur athletes to come together through their shared dedication to achieve a goal at #wantitmore. This fully-integrated campaign will publish across media platforms, including out of home, sponsored-events, multimedia, and major social media outlets.

    From 1 March and throughout 2016, the digital platform will keep pace with the annual sporting calendar, and inspire the community to stay motivated during workouts via two key components.

    As the year progresses, ASICS will shift from sponsored-athlete train-offs toward challenging the world to try and ’out-train’ its elite athletes.