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MUMBAI: Hindi cinema’s beloved Badshah may have remained the king of cricket screens, but the age of celebrity ads during the IPL has started to cool....
MUMBAI: With the Tata Women’s Premier League (WPL) 2025 returning for its third edition, the tournament is set to deliver even more electrifying cricket action. As...
MUMBAI: ITW Universe just made a power move in the marketing world. The company has brought in Shubhodip Pal as the CEO of ITW’s Integrated Marketing...
MUMBAI: Sports isn’t just a pastime anymore – it’s a roaring phenomenon that fuels India’s collective heartbeat, more electrifying than a stadium under floodlights during a...
Mumbai: The sports industry in India is rapidly expanding, particularly in sports management and marketing, driven by increased spending on media, endorsements, sponsorships, technology, and the...
Mumbai: After the COVID pandemic, most athletes and sports players bring inspiration to all youngsters for ‘ Show Must Go On’. Events such as the Olympics,...
Mumbai: In a new chapter in sports marketing, creative agency Buffalo Soldiers has teamed up with SG Sports to boost the branding and social media presence...
Mumbai: Viacom18 has named Navin Shenoy as SVP marketing – sports ahead of the launch of its sports channel Sports18 SD and HD on 15 April....
New Delhi: Dentsu International on Monday announced the launch of its sports marketing unit in India. Born out of the Dentsu Group, one of the world’s...
MUMBAI: After close to two years with Nimbus Sport as its general manager, Varun Mathur has decided to take a big leap but within the confines...
MUMBAI: Move over Cricket World Cup, welcome Indian Premier League (IPL) Season 8! With the home grown league becoming a global reputable property, GroupM ESP...
MUMBAI: To be the first in the region, Dentsu Aegis Network’s experiential marketing agency, psLive, which was recently launched in APAC, will be rolled out in...
NEW DELHI: Sample some facts. The global sports sponsorship market in 2003 was worth $ 26.2 billion and the year on year growth has been eight...
