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Tag: Sports entertainment

  • Sony Sports Network secures PCB and PSL exclusive broadcast rights

    Sony Sports Network secures PCB and PSL exclusive broadcast rights

    MUMBAI: Sony Sports Network has once again raised the stakes in live cricket broadcasting, securing exclusive television rights for the Pakistan Cricket Board’s (PCB) home matches and the highly anticipated 2025 Pakistan Super League (PSL). With this move, Sony cements its position as the go-to destination for cricket lovers across the Indian subcontinent, offering fans over 1,800 hours of live cricket in 2025.

    This broadcasting deal covers all of Pakistan’s home bilateral series, a tri-nation tournament, and the full 34-match PSL season, making it a significant addition to Sony’s ever-expanding cricket coverage. The television rights are exclusive for India, Nepal, Bhutan, Maldives, and Myanmar, while in Bangladesh, Afghanistan, and Sri Lanka, Sony will broadcast the matches on a non-exclusive basis.

    The agreement kicked off with the recently concluded tri-nation ODI series featuring Pakistan, New Zealand, and south Africa. Fans can now look forward to a jam-packed cricket calendar on Sony Sports Network, which will air the following series in 2025:

    . Pakistan Super League (April – May): 34 matches

    .  Pakistan vs. Bangladesh (May): 3 ODIs, 3 T20Is

    .  Pakistan vs. Afghanistan (August): 3 T20Is

    .  Pakistan vs. Ireland (September): 3 ODIs, 3 T20Is

    .  Pakistan vs. south Africa (October): 2 Tests, 3 ODIs, 3 T20Is

    .  Pakistan vs. Sri Lanka (November): 3 ODIs, 3 T20Is

    With the addition of PCB’s broadcasting rights, Sony Sports Network continues to bolster its cricket programming, which already includes rights for New Zealand Cricket, England and Wales Cricket Board, Sri Lanka Cricket, and the Asian Cricket Council (ACC). This latest deal further solidifies Sony’s dominance in the cricket broadcasting landscape, bringing fans even more live-action and archival content, including classic India vs. Pakistan encounters.

    Commenting on the acquisition, Sony Pictures Networks India (SPN) CRO – distribution and international business & head – sports business, Rajesh Kaul  stated, “Sony Sports Network’s key goals includes delivering the best cricketing action to our viewers.  To that end, we are continuously enhancing our cricket offerings, and 2025 is set to be a landmark year with over 1800 hours of live cricket on Sony Sports Network. Through this deal, we also have access to great archival content that includes Pakistan vs India matches that we will also showcase on our network. The acquisition of the Pakistan Cricket Board rights along with New Zealand Cricket, England and Wales Cricket Board, Sri Lanka Cricket and the Asian Cricket Council (ACC) positions us as the premier destination for cricket in India.”

    With this strategic acquisition, Sony Sports Network is all set to offer an uninterrupted cricketing experience, making it a must-watch hub for fans in 2025. Whether it’s the thrill of PSL, gripping bilateral series, or nostalgic archival showdowns, Sony is ensuring that cricket lovers never miss a moment of the action.

     

  • One Life Studios bags worldwide rights for media licensing of TPL

    One Life Studios bags worldwide rights for media licensing of TPL

    Mumbai: One Life Studios (OLS), synonymous with creating Indian content for the world, is set to make a mark in premium sports entertainment. OLS has won the worldwide rights for the media licensing of the brand new season of Tennis Premier League (TPL).

    Helmed by former tennis player Kunal Thakur and actor-entrepreneur Mrunal Jain of Skygoal Sports, TPL provides unparalleled global exposure to India’s young talent, shaping the future of tennis in India, said the statement.

    With two highly successful previous seasons, the third season will have eight teams and 80 players with the best of Indian and international players coming together in a lineup of matches over five days, it added.

    Some of the Indian players include current India’s top singles player Prajnesh Gunneswaran, Ramkumar Ramanathan, Yuki Bhambri the first Indian to win the Junior Australian Open title, and the fourth Indian in history to capture a junior singles title at a grand slam championship.

    The international rankers who will be seen in this season’s TPL are Samantha Dawn Murray Sharan (UK), Diana Marcinkēviča (Latvia), Peangtarn Plipuech (Thailand), Valeriya Strakhova (Ukraine), Sabina Sharipova (Uzbekistan), Sofia Shapatava (Georgia).

    Joining them in the dugouts will be tennis legends like Leander Paes. A host of Bollywood and sports celebrities are also expected to be spotted cheering for their teams.

    Talking about winning the mandate, OLS frontman, ace content creator and tennis enthusiast Siddharth Kumar Tewary said, “As an avid lover of the sport, I have always felt that tennis is a growing sport which definitely needs more visibility & reach so that more and more sports enthusiasts adopt this game. Our objective in partnering with Skygoal TPL is to give the young talent global exposure and build TPL into a worldwide success. I am extremely excited about this unique, innovative and fast-paced format and confident that every tennis lover will be as thrilled to view it.”

  • Kewal Kapoor joins Fun2 app as consultant global advisor & creative strategist

    Kewal Kapoor joins Fun2 app as consultant global advisor & creative strategist

    New Delhi: Sports and entertainment video sharing platform Fun2 app has onboarded Kewal Kapoor as consultant global advisor & creative strategist. He brings with him industry insights, vast experience in creative strategy and brand development, and innovative experience to the business gained in the largest and most successful brands worldwide.

    Prior to this, Kapoor has been seen wearing several hats over his 20+ years of experience in the industry. He has been associated with print, TV, digital, mobile and has served in various capacities. Some of the institutions that he worked with included UTV, BBC, and top-notch advertising agencies.

    Kapoor is also the founder & director of Chai Kreative & Oliver Green Sports, where he is currently working on something really exciting related to the world of sports. His expertise lies in conceptualising rich, brand-centric stories that enriches the brand’s overall look, feel and fragrance.

    “In all my career, I’ve always believed that it is the holistic synergy of the product and strategic marketing that can take a brand and make it into something. I’m extremely excited to be part of the solution which will alleviate Fun2 App’s market presence,” said Kapoor. “Fun2 App before I came on board was only an entertainment platform, but I introduced first strategic shift and made it ‘sports and entertainment platform’ and it’ll be my personal mission to give creative and strategic input to make it the go-to platform for those who believe in “joy of creating, and joy of playing together.”

    Fun2App founder Manoj Bhanu added, “We are happy that despite being deeply involved in his own company and various projects, Kewal agreed to give the strategic support. We aim to explore various waters and make Fun2 the go-to destination for creating and posting exciting videos. Also, it’s striking how closely the values Kapoor promotes will now be part of the mission, vision and purpose of Fun2. We have full confidence in Kapoor unparalleled creative exposure, and that he’ll bring invaluable insight and direction on how we can slowly and surely create a true UGC platform.”

  • Sports entertainment: Mediacorp gains access to ONE Championship content

    Sports entertainment: Mediacorp gains access to ONE Championship content

    MUMBAI: ONE Championship, a sports media property in Asia, has established a partnership with Singapore-based multimedia conglomerate Mediacorp. With a reach that spans the nation, Mediacorp will gain access to all ONE Championship content, including its live events.

    ONE Championship streamed to a potential one billion homes in over 128 countries. Headquartered in Singapore, ONE Championship hosts sports entertainment events across Asia featuring Asian martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. oktoSports, a part of a media network under Mediacorp that has a range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media, starts at 9.00pm every day with premium sports content and major sporting events from around the world.

    ONE Championship live events will be covered on Mediacorp’s free-to-air channel oktoSports from 10pm on event nights, while full coverage and catch-up will be available on its digital entertainment service, Toggle. oktoSports offers premium sports programming and carries LIVE sporting events such as the International Champions Cup 2017, S.League, Italian Serie A, Singapore F1 Grand Prix, Olympic Games, and the upcoming 29th Southeast Asian Games. Toggle is a multi-lingual OTT service that provides LIVE and on-demand video content, offering a wide variety of sports coverage and entertainment content on multiple devices such as mobile phones, tablets, Smart TV, Apple TV and Chromecast to provide viewers flexibility on their preferred devices both at home and on-the-go.

    ONE Championship chairman and CEO Chatri Sityodtong stated: “ONE Championship is proud to announce its partnership with Mediacorp. From its early beginnings in broadcast radio and television, to launching its digital-first news, Mediacorp has provided Singaporeans with original local entertainment, and this is just the first step to a great partnership. ONE Championship was born in Singapore, and we are excited to continue to deliver a unique and authentic martial arts experience to fans all across the country.”

    Mediacorp chief customer officer Debra Soon stated: “The refreshed oktoSports carries sporting events from Singapore and around the world. Mediacorp is happy to work with ONE Championship to make entertaining and engaging LIVE sports content easily available, through our range of TV, digital, radio and print platforms. This partnership further amplifies oktoSports’s vision to be the #1 channel to encourage Singaporeans to lead active lifestyles through sports.”

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