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Tag: sports brand

  • Puma partners with Indian popstar Harrdy Sandhu to strengthen youth culture

    Puma partners with Indian popstar Harrdy Sandhu to strengthen youth culture

    Mumbai: Puma India has partnered with popular Indian singer Harrdy Sandhu. The new association comes as part of Puma’s decisive commitment towards connecting with youth culture and strengthening the brand’s geographical relevance.

    With this, Harrdy joins Puma’s roster of ambassadors such as Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara, and Dutee Chand.

    Under the partnership, Harrdy will engage with Puma’s large base of customers and create exclusive content poised to further cement the brand’s market leadership position in India. He will endorse the brand’s footwear, apparel, and accessories, including select collections.

    Speaking of the association, Harrdy Sandhu said, “I am extremely excited about my association with Puma, a brand known for being at the forefront of all things sports and lifestyle. Puma is the No. 1 sports brand in the country and drives the sports and lifestyle choices of millions of people, which keeps me updated on the latest lifestyle trends. This is an extremely valuable association for me, and I am looking forward to everything Puma and I have planned this year.”

    Commenting on the association, Puma India & Southeast Asia managing director Abhishek Ganguly said, “We are happy to have Harrdy Sandhu in the Puma family. Harrdy has been a good friend of Puma, and we have now combined this friendship into a partnership. As a brand, Puma has a strong commitment towards influences on culture. We want to connect and influence our target consumers through all forms of culture, such as art, music, and cinema, along with sports. India is a music-loving nation and hence it is an important part of our dialogue in the country. This confluence of music, culture, and sports makes Harrdy a perfect brand-fit and we are confident of a deeper engagement with India’s huge youth cohort with this partnership with him.”

  • Eurosport India unveils its new look

    Eurosport India unveils its new look

    Mumbai: Discovery Network’s television sports channel Eurosport India has unveiled a fresh new look inspired by its mission to ‘Unlock the Power of Sport.’ This distinctive new identity will consolidate the overall look of Eurosport across platforms.

    Alongside the new visual identity, the brand is also launching a dynamic soundtrack inspired by a thumping heartbeat that depicts the raw human energy and emotion of sport for fans and athletes alike. This has been used to create a rhythmic on-air sound to accompany the new visual design.

    “Eurosport India continually strives to present its content to fans in the most compelling and engaging way. The distinctive new visual identity celebrates the unique events which are broadcast and streamed while taking audiences through the viewing experience,” said Eurosport in a statement. “The redesign will be implemented across platforms where Eurosport is available to ensure viewers continue to enjoy a consistent experience wherever they are watching.” 

    Eurosport India has several premium new sports properties lined up for its viewers in 2022. These include the AFC Women’s Asian Cup, MotoGP, Euro League, Dutch League, All Elite Wrestling, PFL, PGA Tour, Tour de France, Giro d’Italia, and Asian Tour among others.

    Having expanded digitally, Eurosport India can now be streamed on the discovery+ app.

  • Puma India appoints Smita Balram as head of corporate communications

    Puma India appoints Smita Balram as head of corporate communications

    Mumbai: Global sports brand Puma has appointed Smita Balram as head of corporate communications for the India business. 

    In her new role, Balram will further build Puma’s communication strategy and efforts while driving the PR narrative for the brand, said the statement.

    “Smita brings with her a wealth of rich and diverse experience in the field of media,” said Puma India and Southeast Asia managing director Abhishek Ganguly. “Her creative vision and strategic bent of mind coupled with her strong background in business and lifestyle journalism will add a fresh perspective to Puma India’s brand story.”

    Balram comes with over 16 years of deep and extensive experience across print and broadcast journalism. In her previous role, she was associated with The Economic Times, where she covered the retail eco-system and tracked multinationals and large Indian conglomerates. In the past, she has contributed to prominent media houses such as TV Today Network, Deccan Chronicle Holdings Ltd, and Deccan Herald where she primarily reported on fashion and lifestyle.

    “As a former journalist with experience in tracking lifestyle consumption, Puma is the perfect brand fit for me with its narrative around fashion and sports,” said Balram. “The team has laid a strong foundation for the company in India which I hope to build on and deliver on our business objectives. I look forward to working with the teams, our business partners, stakeholders, and the media to strategise and tap into the growth opportunities in order to strengthen our presence in India, which has emerged as a key market for our company globally.”

  • ASICS India launches new campaign to kickstart upcoming sports season

    ASICS India launches new campaign to kickstart upcoming sports season

    MUMBAI: As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign.

    Featuring youth icons and ASICS brand athletes who are representing India at the Tokyo Olympics – Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T. Gopi and Bhuvneshwar Kumar, apart from actor Tiger Shroff, the campaign attempts to build on the brand’s belief of achieving ‘Sound Mind In A Sound Body’. 

    Designed to defy convention and inspire today’s youth to choose well-being above anything else, Celebration of Sport is a series of three short films and highlights athletes celebrating the power of sports in the brand’s newly launched collection. Timed with the Tokyo Games and the upcoming sports season, the brand also wishes to highlight its commitment to nurturing the world’s youth through sports in order to contribute to society.

    ASICS India and South Asia managing director Rajat Khurana said, “ASICS has been a proud partner in the success journey of several athletes. Each athlete has specific requirements and we work towards it to ensure that our association helps them reach newer heights and fame. While sports and games vary, the core spirit for us remains the same. Our brand films have been developed to create a positive impact of movement not just on the body, but also on the mind. It also highlights the overall well-being of winning at all costs spirit. We are happy to see many athletes from the ASICS family bringing glory to the nation on different stages around the world.”

    Titled under the campaign, the sports brand also unveils its Autumn Winter’ 21 collection that encompasses more than five different sports, celebrating the power of all sports to uplift the mind. 

  • Ritu Phogat joins Under Armour’s list of elite athletes

    Ritu Phogat joins Under Armour’s list of elite athletes

    Mumbai: American sports equipment company Under Armour has partnered with Indian mixed martial arts athlete Ritu Phogat. The brand said it aims to further its mission of engaging, empowering, and inspiring athletes everywhere.

    Phogat, who is popularly known as the Indian Tigress in the MMA fraternity, joins the brand’s exclusive list of athletes that includes Stephen Curry, Tom Brady, Anthony Joshua, Jordan Spieth, Michael Phelps, and Dwayne Johnson among others.

    Talking about the partnership, Under Armour India’s MD, Tushar Goculdas, said, “From everyday athletes to the world’s best, Under Armour’s equips focused performers to strive and push their limits. Ritu Phogat has excelled in the international arena with her resilience, grit, and determination. We are privileged to contribute in her constant pursuit of performing better with our finest sports gear.”

    Phogat said, “I am delighted and honored to join the list of elite athletes who have taken Under Armour’s values and principles to a new generation of athletes. Under Armour’s aim of helping athletes around the globe to put in the work to achieve their goals resonates with the mindset I carried with myself when I entered the ring for the first time. Every product by Under Armour is a quest to build authentic and innovative solutions that enable athletes like me to perform better. I am sure with this association, I would be able to rediscover and expand my limits.”