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Tag: sports betting

  • Rules X ropes in sports tech maven Laila Mintas to turbocharge Europe cricket league’s vision

    Rules X ropes in sports tech maven Laila Mintas to turbocharge Europe cricket league’s vision

    DUBLIN:  Irish sports innovation outfit Rules X, operating partner of the upcoming European T20 Premier League (ETPL), has brought on board sports tech powerhouse Laila Mintas, signalling a bold push to redefine cricket’s future through technology, fan engagement, and strategic disruption.

    From leading Fifa’s anti-match-fixing initiatives and launching Concacaf’s first Sports Integrity Unit, to scaling Sportradar US to over 85 per cent market share and selling Bet.Works for $125 million, Mintas has worn many hats over her 20 years in the global sports betting and the iGaming space.  A Berlin-trained lawyer with a PhD that triggered reforms in Germany’s betting laws, she has also served as CEO of PlayUp USA and PlayEngine, where she oversaw product innovation, AI deployment, and investor relations. Her deep expertise across sports integrity, AI-led fan experience, and regulatory reform positions her as a key catalyst in Rules X’s mission to shape ETPL into a high-octane, tech-forward cricket league for the modern fan.

    She currently sits as non-executive director at UK-based SIS Ltd and leads her consultancy, Dr Mintas Consulting. A multi-award-winning leader, she’s been named one of the most influential figures in sports betting by SBJ, Business Insider, and Global Gaming Business.

    “Cricket is experiencing phenomenal global growth, and the European T20 Premier League, under Rules X, represents a monumental opportunity to transform the fan experience through cutting-edge innovation, technology and strategic partnerships,” exclaimed Mintas. “I am incredibly thrilled to join the Board at this pivotal moment, contributing to a league that truly embraces the future of sports.”

    ETPL Co-owner Priyanka Kaul echoed the sentiment, stating, “We are making conscious efforts to create a differentiated product with the ETPL—one that’s sustainable, exciting, and drives the sport forward. Welcoming a seasoned global leader like  Mintas to our board reinforces our commitment to excellence and innovation. Her global perspective and track record in sports innovation will be invaluable as we shape the future of cricket in Europe and beyond.” 

    The ETPL — featuring both men’s and women’s leagues — is set to bowl its first over in 2026, with matches across iconic European venues. Backed by Rules X, the league aims to be more than just another tournament — a fusion of entertainment, tech and cricketing excellence. 

    The league is being pitched as  Europe’s next big cricket export — and with Mintas on board, it’s stepping up to bat with serious firepower.

  • Bollywood Icon Sherlyn Chopra signed on MelBet as brand ambassador

    Bollywood Icon Sherlyn Chopra signed on MelBet as brand ambassador

    Mumbai: MelBet has announced the appointment of Bollywood legend Sherlyn Chopra as its brand ambassador. Known for her fearless approach and dynamic career in film and television, Chopra will promote MelBet in international markets while creating exclusive content for the brand.

    Chopra’s success in the entertainment industry, including her breakout role in the psychological thriller “Red Swastik”, has made her a household name in India. She continues to make waves with her web series, music albums, short films, and other creative ventures. As the first Indian to appear in Playboy magazine, Sherlyn’s ability to challenge conventions and embrace bold choices aligns perfectly with MelBet’s innovative spirit.

    “I am incredibly excited to become a part of the MelBet family,” Chopra shared. “Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers!”

    A MelBet representative expressed excitement about the collaboration: “We are very pleased that Sherlyn Chopra has joined our team! She is not only a talented actress, but also a person who is not afraid to push the boundaries. This quality is crucial because we always strive for innovation and development at MelBet. We are confident that our collaboration will open up new opportunities for our clients and make the MelBet brand even more special for sports lovers, gamers, and those who share an undying passion for the game!”