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Tag: Sportradar

  • Sportel Monaco flexes its muscles as sports media titans prepare to gather

    Sportel Monaco flexes its muscles as sports media titans prepare to gather

    MONACO: The sports media industry’s glitterati are preparing to descend on Monaco’s Grimaldi Forum next month, as Sportel Monaco returns for its flagship annual gathering from 20-22 October. The event, which has become the de facto marketplace for international sports media deals, is already showing signs of its strongest edition in years.

    Exhibition space is nearly sold out, with more than 70 exhibitors confirmed including heavyweight American networks ESPN and NFL, alongside European football powerhouses LaLiga and Bundesliga. Tech disruptors such as Sportradar, WSC Sports and Wurl will rub shoulders with traditional broadcasters in what promises to be a fascinating collision of old and new media.

    The 2025 programme reflects an industry in flux. Conference sessions will dissect how generative artificial intelligence is revolutionising production and fan engagement, while panels explore the streaming wars and new monetisation models that are upending traditional broadcasting. Private equity’s growing appetite for sports assets will also come under the microscope.

    Hollywood’s creeping influence on sports storytelling gets star billing with a panel titled Hollywood hits the paddock: F1 taking storytelling to the next level. The session reflects Formula 1’s remarkable transformation from niche motorsport to global entertainment phenomenon, aided by Netflix’s Drive to Survive series.

    LaLiga president Javier Tebas will deliver the event’s keynote address, while executives from Amazon Web Services, Liverpool FC, World Rugby and the Professional Fighters League are among those offering insights into their strategies.

    Networking remains central to Sportel’s appeal. A new Sports Bar will provide a relaxed environment for deal-making, while the Women’s Lunch returns after its successful debut last year, highlighting female leadership across the industry.

    “This year is already shaping up to be a great success,” said Sportel Monaco executive director Loris Menoni. “The programme is designed to reflect the very latest industry trends.”

    The Monaco gathering’s strength has convinced organisers to expand eastwards once again. Sportel Singapore will return on 24-25 March 2026, following strong Asian demand for the format.

    As traditional media companies grapple with cord-cutting and tech giants muscle into sports rights, Sportel’s marketplace function has never been more crucial. The Monaco edition will reveal whether the industry’s transformation is accelerating—or whether some old certainties still hold.

  • Bundesliga International, Sportradar extend long-term association

    Bundesliga International, Sportradar extend long-term association

    Mumbai: Bundesliga International – a subsidiary of DFL Deutsche Fußball Liga, and Sportradar – the global sports technology company have agreed to a five-year extension of their long-term partnership with a focus on providing fans with greater access to German football’s top leagues. This deal extends a successful relationship that began more than 15 years ago, with a multi-year partnership that included international broadcast and data rights.

    As the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the US and DACH regions until the conclusion of the 2025-26 season, Sportradar will sublicence the rights for moving images from those competitions to its network of clients, said the statement. The agreement further enables Sportradar to continue to collect and distribute live match data, providing its customers with access to a fast, accurate and reliable feed, it added.

    Over the course of the agreement, Sportradar will provide a range of innovative tools that will enhance the way fans experience and interact with international Bundesliga content. This includes video clips of Bundesliga matches through the Live Video Notification solution, an AI-driven sports video technology that delivers rich media content direct to fans’ mobile phones via an instantaneous push notification.

    “For the best part of two decades, Sportradar has enjoyed a successful partnership with Bundesliga International and the DFL, working closely together to deliver the highest quality products available in market,” said Sportradar chief commericial officer Ed Blonk. “These rights remain an important part of our portfolio and we’re excited to embark on the next phase of the relationship, using our market leading technologies developed specifically for the world of sport to help Bundesliga International develop new and exciting ways to engage fans around the world.”  

    Sportradar has launched Virtual Sports Bundesliga, a AI driven virtual sports gaming solution that integrates real match video highlights from 3,500 Bundesliga archive matches to create an interactive gaming experience for fans. A team of more than 100 Sportradar specialist data operators edited 10 years’ worth of video content into dynamic event clips such as players entering the pitch, scoring goals or stepping up to take a penalty, said the statement. 

     “This is a long-term and trusted partnership, built up over many years and with a shared vision for excellence,” stated  Bundesliga International CEO Robert Klein. “We see this extension with Sportradar as a blend of working with established partners to create innovative opportunities and products.”