MONACO: Sports broadcasters are getting a new weapon in the battle for eyeballs. Globecast will showcase Content Exchange, its latest media platform solution, at Sportel 2025 in Monaco from 20 to 22 October.
The platform, designed for rights holders and sports federations, offers a unified, all-IP infrastructure combining satellite, fibre and hybrid cloud technologies. It enables seamless acquisition, processing and delivery of both live and on-demand content, creating a secure hub that connects content owners with broadcasters and unlocks new monetisation opportunities.
“With the launch of Globecast Content Exchange, we’re transforming the way sports content is delivered and shared,” said Globecast head of digital media development Steve MacMurray. “It gives rights holders unmatched flexibility and control to distribute highlights, live feeds and on-demand content to partners and fans worldwide, all through a simplified, scalable and secure platform.”
Visitors to stand G.05 can experience the technology first-hand. The solution promises scalable transmission and processing for demanding media applications, offering rightsholders greater control over distribution in today’s hybrid media landscape.
Globecast will also spotlight its recent sports collaborations. Racer Network, which will broadcast over 300 live motorsport events in 2025, has partnered with the company to enhance quality and streamline delivery using advanced graphics and cloud playout. Meanwhile, Globecast’s extended partnership with Premier Padel as global delivery partner for the 2025 and 2026 seasons supports the sport’s international expansion through a fully IP- and cloud-based distribution model.