ITV

Tag: Sport18

  • Hero Cycles renews sponsorship of India Cyclothon

    Hero Cycles renews sponsorship of India Cyclothon

    MUMBAI: Cycling manufacturer Hero Cycles and Sport18, the sports marketing division of the Network18 group, have renewed their association for the Hero Cycles India Cyclothon. Three editions of the event – Delhi on 11 September, Chandigarh on 25 September and Pune on 26 February – will be held.

    The India Cyclothon is a movement to promote the culture of cycling among the citizens and is built on the dual planks of environment conservation and fitness.

    The event in Delhi would feature an International cycling race spanning 105 km. Two Indian teams will feature in the international race.

    Hero CyclesMD Pankaj Munjal said, “It is an event that allows families to enjoy a day out together. We believe that these days there are not too may occasions for families to come play and participate together and this one, with its carnival like atmosphere is designed to make it a memorable day. Away from the confines of the home, away from television and computers, we aim to bring the outdoors alive, cut across age and economic barriers and let families sweat and shine to their heart’s content.”

    Sport18 CEO Satish Menon said, “It is an honour to hold the Cyclothon event for the second time in the Capital, We expect a big turnout for the Hero Cycles India Cyclothon. We have been conducting the India Cyclothon in different parts of the country and believe that in these times of global warming and economic slowdown, cycling is an ideal sport to adopt. It serves the dual purpose of staying healthy and being ecofriendly.”

    India Cyclothon has seen support from the likes of HDFC Standard Life, Hindustan Times, Parle –G. ,Lotto, RedFM, Café Coffee Day, Taj hotels and Bookmyshow. The fund-raising partner for the event is Wishberry.

  • Sport18, TI Cycles announces 2nd edition of Bangalore Cyclothon

    Sport18, TI Cycles announces 2nd edition of Bangalore Cyclothon

    BANGALORE: Sport18, the sports marketing arm of the Network 18 group and TI Cycles of India (TI Cycles), announced the second edition of the BSA Hercules India Cyclothon (Cyclothon), a mass mobilisation cycling event to be held in Bangalore on 23 January.

    Parts of the event will be broadcast live on CNBC Awaz and Suvarna News 24X7, besides which the radio partner 92.7 Big FM will run live updates.

    The organisers aim to reinforce a cycling momentum in the city and establish that a few other activities can match this on the fitness and environment consciousness parameter. The previous edition in of the Cyclothon in Bangalore in October 2009 attracted around 6000 participants.

    The brands associated with the event include LG (Green Ride partner), Deccan Chronicle (Associate partner) and Kingfisher Premium (Good Times partner). The event partners are MahindraREVA, 92.7Big FM, Suvarana News 24X7, CNBC TV 18, CNN-IBN, Talwalkars, Café Coffee Day and bookmyshow.com. The event will be conducted under the aegis of the CFI (Cycling Federation of India) and Network 18.

    “Brand BSA and Hercules have touched millions of lives over the past 60 years. We have been promoting cycling in India through various programs like the Hercules MTB Himachal, BSA Hercules Duathlon, mountain biking tracks and rental programs at tourist destinations in India,” said TI Cycles General Manager-Marketing Rajesh Mani.

    TI Cycles spends around 3 per cent of its revenues towards brand building, mass media communications, marketing, BTL and ATL activities. Based on its last year’s revenues of Rs.9.5 billion, the company spent approximately Rs 300 million towards these activities.

    “About a third of our spends goes towards advertisement, and a major chunk of the Rs 100 million that we spent towards advertisement was on television,” revealed Mani.

    JWT handles the creative duties for TI Cycles. The company has recently appointed Vizeum Media as the media buying agency.