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Tag: sponsorships

  • Confused with choices? Different Ways Top10 Offers the Best Picks in Specific Niches

    Confused with choices? Different Ways Top10 Offers the Best Picks in Specific Niches

    When it comes to making choices among different apps and services online, picking one becomes a hassle. Since there are multiple choices for the same kind of services, finalizing one can be a challenge. That’s where Top10.com comes into the picture.

    With Top10, you can sort through and find services and companies in a specific niche that you have been stuck choosing from. The USP of the platform is that it considers various factors to ensure that the picks are relevant, reliable, and valuable to the target audience.

    This article will take you through some of the reasons why Top10 is one of the best platforms for reviews, comparisons, and choices.

    1.  Get access to expert reviews

    The most important reason why Top10 has gained the kind of traction that it has is all due to its expert reviews. The articles that are published on the platform are done after extensive research and comprehensive reviews, which means that none of the information published on the platform is half-researched.

    When writing the content, each article goes through multiple rounds of evaluation, and the products and services mentioned are noted to be nothing but the best in their respective criteria.

    2.  Diverse content availability

    When you browse through websites that offer “top 10 lists” you might think that the features would be limited. But, that’s not the case with Top10. The website ensures to offer its list of articles across diverse niches and categories, making the choices a lot easier on you.

    Be it dating websites or websites where you can order your meal for the week, the platform has got you covered with all the relevant choices that you can potentially think of. This further makes the process of choosing a lot easier for you.

    3.   Market research

    Since the services and applications are consistently getting updated and introduced, Top10 ensures that the content they are publishing is up-to-date with all the latest market breakthroughs. This involves extensive market research, something that also guarantees the authenticity of the information that you are reading.

    Also, the platform conducts market research to identify current trends and preferences within the niche. This allows the content to focus on the user-centric approach and makes it more favorable for the users to read and relate to.

    4.   Performance metrics

    With Top10, you can be assured that the quality of the products and services that are being mentioned in the article are based on measurable metrics that cross-check and prioritize the quality of the platform, app, or service provider in question.

    From checking user reviews and ratings to comparing the individual options against those of the competitors, this website is quite rigorous with the opinions they put out. This means that you can put your trust in them to know that you won’t have to worry about the choices that you are making.

    5.  Regular updates

    We briefly touched on this before but another factor that deserves a shoutout is the list of regular updates that the platform guarantees. This means that the lists that you see on Top10 are regularly updated with the latest information and updates to keep the content refreshed and updated. 
    Besides updating the old content, the platform also tests to include new entrants in the market, which is again a benefit that you won’t regret indulging in. The new entrants are only updated if they meet or exceed existing standards.

    6.  User-friendly presentation

    If you aren’t a tech-savvy person and don’t do well with complicated and congested websites, you won’t have to worry about the same with Top10. The website has a minimal user interface, which ensures its snappy performance and easy navigation.

    The moment you land on the website, navigating through the website is a walk in the park. You won’t have to worry about finding it difficult to find relevant information because everything is organized into one place. Also, some of the articles have exclusive graphics integrated into them, which makes reading the articles even easier and interactive.

    7.  Ethical considerations

    Top10 accepts sponsorships and paid mentions but what’s great about them is their transparency. When you open the website, there is a clear mention of their advertisement policies to ensure that everything is out in the open.

    Some of the content pieces might sound biased due to the promotional material but Top10 ensures to endorse products, apps, or services that are genuinely worth the time. They believe in prioritizing the ethical factors that go into running such an esteemed website.

    Being transparent about any affiliations, sponsorships, or partnerships that might influence the list is what makes Top10 stand out from its competitors. You can rely on their recommendations with your eyes closed for the same reason.

    8.  Free to use

    Despite how popular the platform is, Top10 doesn’t charge a dime from its readers. This mobile-optimized and organized website is 100% free to use. You don’t have to worry about paying anything to access the content. Also, they don’t expect the users to register or sign up on their website for exclusive content.

    Everything that you want to read is available openly and for free on the website. All you have to do is click on the website, land on the homepage, and then navigate to the specific category or search for specific content that you’d want to read. It all comes down to the specific choices that you make.

    Overall, Top10 is one of the few websites in its category that is true to its core. The content isn’t biased and the comparisons are done and posted after rounds of evaluation, so, as a reader, you have access to the best information.

    Conclusion

    If you have been wondering about Top10 and its benefits, we hope this answers all your questions and queries. The platform has evolved and has become one of the best in its categories now. From discussing the top 10 websites for dating to the ones ideal for therapy and much more, the platform has it all. 
     

  • GUEST ARTICLE: Marketing innovations being done by alcohol companies to reach consumers and the challenges

    GUEST ARTICLE: Marketing innovations being done by alcohol companies to reach consumers and the challenges

    Mumbai: Allied Blenders and Distillers (ABD) is the largest Indian spirits company and the third largest by size in the country.

    At ABD, we think differently. The category makes you do so, as many avenues open to consumer products marketers are not available, despite being a trending industry with consumers and a very significant revenue generator for governments. We simply can’t advertise in the media, and therefore communicating product benefits or special offers is not part of our plan. However, what it does achieve is to make marketers in alcoholic beverage organisations absorb a lot more human insights, which play a role over time in building brand personalities and positioning. Many successful brands have been able to build their communication skills, albeit over time, to engage with consumers in different ways and create a story.

    A marketer in the alcohol beverage industry must be multi-faceted and equally adept at alcohol marketing as well as other categories critical to creating a surround, such as music, other performing arts, lifestyle, or large and small experiential events. The marketer should be able to join the invisible dots to create a big picture while working on every detail. The person should also be able to wade through a very strong regulatory environment for actual product labels and mandatory requirements as each state has a different set of rules which change almost every year.

    In India, the alcohol consumer does visit the retail and on-premises (bars, pubs, etc.). Engagement in these places is positive. While it’s low on time in traditional retail, modern trade allows for browsing and a better consumer experience. On-premises is great for engagement as the consumer is there for an extended time. Brand visibility, awareness and recall are also achieved through sponsorships, mostly of sports and performing arts, with line extensions, which must be played by a rulebook. Communication has added responsibilities in this category, and all major organisations understand that well.

    The best way to engage consumers is through product innovations. India is primarily a whisky-consuming country, other than a couple of states in the South, which predominantly drink brandy. Limited editions, flavours, low alcohol products, craft spirits and beer are all finding their feet and engaging new consumers. It builds curiosity in a category that is normally close to the hearts of its consumers.

    ABD has just launched some very disruptive products with Srishti Premium Whisky with an infusion of curcumin, the active ingredient of turmeric or haldi. Interestingly, the infusion has no change in the sensorial; that is, in taste, aroma, or colour.

    At ABD, we also launched Sterling Reserve B7 Whisky Cola. We’ve used the award-winning whisky blend and infused it with cola to add a zing to every drinking occasion. The whisky cola mix retains the colour of whisky in the bottle, in a glass with water, soda or when consumed as a shot. It is sure to appeal to the younger audience.

    The ABD MetaBar is the first ever. It’s our presence in the metaverse, and we put out our recent mainline launch of ICONiQ White Whisky first on the MetaBar prior to our physical market launch. It exemplifies how innovative thinking as a marketer can push different routes and position a brand and a company differently while opening our minds to a future that is almost unreal but so very real.

    The author of this article is Allied Blenders and Distillers chief strategy, marketing and business development officer Bikram Basu.

  • Cricket claimed 87 per cent share of sports sponsorship in 2020: GroupM

    Cricket claimed 87 per cent share of sports sponsorship in 2020: GroupM

    Mumbai: With the Indian Premier League (IPL) leading the charge, cricket contributed Rs 5,133 crores ($694 million) to the total sports sponsorship in India in 2020, which works out to a mammoth share of 87 per cent, according to GroupM ESP Sporting Nation Report 2021 released on Monday.

    Other sports cumulatively contributed Rs 761 crores ($ 103 million), which roughly accounts for 13 per cent of the total share. The report pegged the size of the Indian sports industry in 2020 at Rs 5,894 Crores, which includes sponsorship spends, celebrity endorsement and media spends on sports properties.

    Media spends on sports

    The biggest share is occupied by media, where advertisement spends on TV, digital and print media contributed to Rs 3,657 crores, which accounts for 62 per cent of the total spends. Sponsorship spends included on-ground sponsorships, team sponsorships, and franchise fee grabbed up 28 per cent of the industry pie, which translates to Rs 1,673 Crores.

    An interesting shift that gained momentum in 2020 was athlete endorsements which grew five per cent over 2019, against the run of play in a year ravaged by the pandemic. Out of the total 377 endorsement deals that happened in 2020, as many as 275 involved cricket players.

    The year 2020 also saw female athletes pulling in brands. “The continued success of these stars is proof of the fact that our champions are loved, and we are proud of them. As the sporting nations wait eagerly in anticipation, the stocks are highly in favour of endorsements from our athletes,” the report stated.

    Group M South Asia CEO Prasanth Kumar said, “Even without any activities, our sports heroes stayed close to us during the pandemic by actively engaging with their followers on social media. The spontaneity of this online content flow demonstrates the power of sports in our country. Speedy responses and improvisations are on the go where the situation demanded. Among the many things the Covid2019 situation taught us, marketers were the need to be adaptable as the tide turns fast around us.”

    The boom in e-sports in 2020

    The lockdown had also catalysed the growth in certain sectors. The absence of live sports along with a sub-optimal supply of fresh OTT content led to the shift towards gaming. The month of April 2020 saw an 11 per cent increase in users per week along with a significant jump in average time spent per gamer. This led to a sudden boom in e-sports in 2020, with communities getting built and multiplayer activities gaining ground. Over the last three years, there has been a doubling in the gamer base as well as viewership numbers in the time, the report stated.

    Sports: A success story in 2020

    Despite the Covid2019 threat and multiple risks, the 13th edition of the IPL got underway in UAE in September 2020. The success of the IPL was a great demonstration of the qualities of brinkmanship and improvisation and was able to lift the spirits of the nation battered by the pandemic, highlighted the report.

    In November 2020, the Indian Super League (ISL) kicked off in three venues in Goa with strict protocols and adherence to bio-bubble considerations. This was the first major sports event to be held in India after the pandemic and according to the report, it gave ample demonstration of the country’s ability to pull off an event of this magnitude under such circumstances.

    GroupM South Asia head – sports Vinit Karnik said it was commendable how the sporting ecosystem reacted to the crisis in 2020 and returned sooner than expected.

    “Many sports properties were either canceled or postponed and even sponsorship and media spends were impacted. Even in the face of an adverse context, the stakeholders came together to provide the spark the industry needed. The IPL and ISL are an exemplary demonstration of India’s preparedness to host major sporting events under such taxing circumstances,” he added.

    Karnik went on to say he was hopeful of an increase in demand for subscription viewing in live sports in 2021, with many sporting events lined up in the next few months. “2020 looks like that proverbial backward step we take before a giant leap, like the one we are expected to take in 2021, as part of the making of the sporting nation,” he concluded.