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Tag: Sponsorship

  • ASN joins hand with SportzPower for South Asian region

    ASN joins hand with SportzPower for South Asian region

    MUMBAI: ASN (formerly Asia Sponsorship News) has entered into a strategic business partnership with SportzPower for the South Asian market, which includes Pakistan, Sri Lanka, Bangladesh and India.

     

    ASN is an independent intelligence service for non-traditional media that has been tracking and analysing over 10,000 ‘sponsorship’ deals for almost a decade over a varied fields including sports, branded content, native advertising, movie partnerships and celebrity endorsements.

     

    Shedding light upon what this alliance means for India, ASN founder and CEO Ben Heyhoe Flint says, “Our data shows India as the second biggest market for sponsorship and branded content in Asia, next to China, so our partnership with Sportz Network Pvt Ltd is pivotal in enabling us to get under the skin of this enormous marketplace. With them, we look forward to unlocking even more insights into this seemingly complex trading environment.”

     

    This is backed by the fact that ASN’s India Index, ASN’s tracker of all non-traditional investment in India alone reached $740 million in 2014, representing a 9.2 per cent YoY gain and a 15 per cent share of the entire ASN Index.

     

    Sportz Network co-founder Thomas Abraham stresses upon India’s fast growing sponsorship market and ASN’s potential in the local markets where brands need the right information and analysis to buy, sell or plan their sponsorship activity.

  • ICC invites breweries to partner with them for World Cup 2015

    ICC invites breweries to partner with them for World Cup 2015

    MUMBAI: The pitch is open for the brewing companies for the International Cricket Council (ICC) World Cup 2015. The Council is inviting brewing companies to submit proposals to become the Official Beer Partner of the ICC Cricket World Cup 2015 in Australia and New Zealand.

    The brewery that gets the partnership can avail a lot of provisions — it will receive a raft of rights and benefits that will enable it to use valuable ICC intellectual property in association with its beer brand(s); it will also have the right to sell products containing the exclusive ICC Cricket World Cup 2015 event logo, and will also have the right and obligation to supply beer at all 14 venues of the event.

    But to be on board to avail all this and more, the company should have a proven track record. The Council is seeking companies that have dealt in large scale sports sponsorship and marketing programs, the supply of beer at major sporting events, and a sound understanding of the Australian and New Zealand markets, as well as sufficient human and financial resources to leverage the promotional opportunity.  

    ICC General Manager – Commercial Campbell Jamieson said in a release: “Being the Official Beer Partner of ICC is a much bigger opportunity than just being an exclusive supplier of beer to the 49 matches of the ICC Cricket World Cup 2015. This will be an attractive marketing and business opportunity for any brewing company, and hopefully the seed of a longer term relationship with ICC. We expect to receive high quality proposals from brewing companies that will both leverage the marketing and media rights package to maximize association with this prestigious global sporting event, and to provide a great product to the spectators in the stands.”

  • Philips Shavers to increase sponsorship of Williams F1 team in 2007

    MUMBAI: Philips Shavers has signed an agreement to increase their 2007 sponsorship commitment with the WilliamsF1 Team, to include on-car branding.

    Following a successful trial year in 2006, Philips Shavers has seen a global turnover increase of 15 per cent for its shaving line of business since the sponsorship became active and in 2007 will increase its team sponsorship by over 50 per cent and become an on-car sponsor.
     

    Philips Domestic Appliances CEO and Philips Electronics chief marketing officer Andrea Ragnetti said, “Our primary objective in 2006 was to bring innovation to the category, we did this via two strong electric shaver launches, the Smart-TouchXL and SpeedXL and by investing in the WilliamsF1 Team sponsorship. We want consumers to know that Philips leads the way in terms of technical and product innovation for this category.

    “In 2006, the Williams F1 team sponsorship platform underpinned all our activities for the shaving business and has created great results”.
     

    Producing a WilliamsF1 Team shaver range to support the sponsorship was a key element of the sponsorship activation programme.The firm says that it was a calculated risk to develop a Formula One specific shaver, but our consumer research tells us our target consumers are focussed on product design as much as other considerables such as brand name and price when choosing an electric shaver.

    Philips Shavers designed a joint range with the WilliamsF1 engineering and design team and the 7200 shaver has been presented to all key retail partners globally and initial distribution commitment has been consistently positive with sales up by 30% versus initial forecasts.
     

    Business rationale for increased sponsorship : The WilliamsF1 Team and Philips Shavers partnership is a strategic alliance that brings together two companies with similar values and culture. WilliamsF1 is one of the world’s leading Formula One teams and has secured 16 FIA Formula One World Championship titles, while Phillips Shavers holds the number one position in the electrical shaving market.

    Today, Formula One is the world’s single most popular annual televised sporting event with an average of 162 million TV viewers across the globe per Grand Prix. Philips’ continuing partnership with the WilliamsF1 Team, has been and will be extremely important for global exposure and marketing of the Philips Shavers brand.

     

    Looking towards 2007 : In addition to Official Sponsor branding, Philips will be given increased ad rights including official sponsor designation, the use of logo and team imagery, and endorsement rights via both team drivers, Nico Rosberg and Alex Wurz. WilliamsF1’s Team Principal Frank Williams said, “We are delighted that our partnership has been sufficiently successful to grow, extend and increase the programme. Both Philips Shavers and the WilliamsF1 Team share a philosophy of advances in innovation, design and technology”.