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MUMBAI: Reliance Industries-owned sports management firm Rise Worldwide has secured a stellar signing with Manchester City, forming a formidable partnership that promises to boost the brilliant...
Mumbai: The Pro Kabaddi League (PKL) returns for its eleventh season, to enhance the growing popularity of Kabaddi in India. Disney Star, the official broadcaster, has...
Mumbai: Vinod Cookware has partnered with Annie’s Kitchen, the popular cookery show on Amrita Television, as its presenting sponsor. This collaboration enhances the culinary experience for...
Mumbai: Mumbai City has announced its multi-year partnership with UpUrFit as the official pain relief & recovery partner starting from the 2024-25 season. This partnership reflects...
Mumbai: Chennaiyin FC has entered into a strategic partnership with Ramraj Cotton, an Indian traditional and ethnic wear brand as the club’s presenting sponsor. Under this...
Mumbai: Goldi Solar, a quality-conscious solar brand, has announced its partnership with Mumbai Indians, five-time champions, as their official partner and official solar energy partner for...
Mumbai: Goldmedal Electricals on Thursday announced that it will be the associate gold sponsor of the upcoming T20 Asia Cup 2022 tournament. The tournament is scheduled...
Mumbai: Sony Pictures Networks India (SPNI) commenced airing the inaugural edition of Ultimate Kho Kho on 14 August. The final takes place on 4 September. The...
Mumbai: Amidst a video-obsessed world where ‘shorter is nicer,’ a quiet revolution has been brewing—of audio content that is immersive, habit-forming, and poised for greater growth....
Mumbai: Indian apparel wear brand Manyavar has announced the partnership with Indian Olympic Association to be the Indian official style partner for the upcoming Commonwealth Games,...
Mumbai: The Board of Control for Cricket in India (BCCI) has announced the release of request for quotations (RFQ) for title sponsorship rights For Women’s T20...
Mumbai: Lucknow Super Giants (LSG) has announced Gigabyte Technology as its associate sponsor for IPL 2022. According to a statement, this partnership is a strategic win...
Mumbai: Joy Personal Care, a homegrown skincare brand from the aegis of RSH Global has announced its partnership with Kolkata Knight Riders (KKR) as associate sponsors...
Mumbai: With only weeks to go for the first match of the IPL 2022 season, insurance firm Acko Insurance has inked sponsorship deals with two more...
MUMBAI: InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock...
NEW DELHI: Balkrishna Industries will be sponsoring the reigning team, Mumbai Indians in the T 20 League 2020. The partnership is symbolic of BKT Tires’ support...
NEW DELHI: Tata Motors Altroz, its premium hatchback, is the Official Partner for Dream11 Indian Premier League (IPL) 2020. The IPL begins on 19 September and...
NEW DELHI: The newest brand in the Indian arena, ‘Vi’ from Vodafone Idea Limited, has become the co-presenting sponsor of the upcoming Dream11 IPL 2020, scheduled...
NEW DELHI: The pandemic and downturn in economic fortunes of companies can serve as a good excuse for them to lock away their coffers and pull...
MUMBAI: The sports viewership on television, with around 90 per cent of growth, has gained most in the last four years among other genres, says Broadcast...
MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and...
MUMBAI: SportzPower, in association with GroupM’s sports arm ESP Properties, has released its 2018 report on sports sponsorship in India. Ground advertising was up from Rs...
MUMBAI: Hero MotoCorp has, for another three years, reportedly renewed its sponsorship arrangement with IMG Reliance and Star India-promoted Indian Super League (ISL) for Rs 1.6...
MUMBAI: The global sports market comprising infrastructure, events, sponsorship, training and manufacturing and retail of sports goods is estimated at Rs 37.8–44.2 lakh crore (USD 600–700...
MUMBAI: The global sports market comprising infrastructure, events, sponsorship, training and manufacturing and retail of sports goods is estimated at Rs 37.8–44.2 lakh crore (USD 600–700...
MUMBAI: Wouldn’t it be great to have the celebrity you swear by mention you in a Tweet, or send you a personalised video message? Social media...
MUMBAI: Wouldn’t it be great to have the celebrity you swear by mention you in a Tweet, or send you a personalised video message? Social media...
MUMBAI: With an aim to expand its Indian localisation strategy as well as furthering its interest and association in sporting events, Chinese multinational manufacturer of smartphones...
MUMBAI: Even as India’s sports industry is on a growth path with broadcasters like Star India, Multi Screen Media and others promoting games like kabbadi, football,...
MUMBAI: In a bid to build the brand in the after-market segment, TVS Tyres has come on board as the official associate sponsor for Star Sports...
MUMBAI: ASN (formerly Asia Sponsorship News) has entered into a strategic business partnership with SportzPower for the South Asian market, which includes Pakistan, Sri Lanka, Bangladesh and...
MUMBAI: After a long drawn selection process, Maharashtra Tourism Development Corporation (MTDC) has empanelled Manhattan Communications (India) as an agency for event management and sponsorship, starting...
MUMBAI: The pitch is open for the brewing companies for the International Cricket Council (ICC) World Cup 2015. The Council is inviting brewing companies to submit...
MUMBAI: Philips Shavers has signed an agreement to increase their 2007 sponsorship commitment with the WilliamsF1 Team, to include on-car branding. Following a successful trial year...
MUMBAI: A little over a year has gone by since sports marketing firm Total Sports Asia (TSA) launched in India. The firm is making attempts at...
MUMBAI: Tamil Nadu Tennis Association (TNTA) has finalised the sponsorship deals for South Asia’s only ATP International series event, the Chennai Open. TNTA has roped in...
MUMBAI: Beer brand Budweiser and the Mexican Olympic Committee have announced the brand’s sponsorship of Mexico’s Olympic Team. The partnership provides the country’s Olympic hopefuls with...
NEW DELHI: Happy days are here again. As far as big money in India cricket goes that is. The first piece of the Indian cricket board’s...
MUMBAI: It is advantage Sahara as Indian cricket’s sponsorship deal comes up for renewal. The current sponsor of Indian cricket team is expected to bid for...
MUMBAI: The BBC has launched its News Sponsorship Scheme for 2005 in the UK. The scheme, now in its fifth year awards 15 students on the...
MUMBAI. The BMW Williams Formula One team has confirmed that after a successful debut season, team sponsor Budweiser has extended its commercial relationship for the forthcoming...
MUMBAI: Media conglomerate Disney has signed a 12-year marketing agreement with technology major Siemens AG.This includes rights for Siemens to sponsor attractions at Walt Disney World...
MUMBAI: ArkSports, which publishes the e-newsletter Sport and Technology has announced the inaugural edition of a seminar Sport and Technology: The Conference. The event will be...
MUMBAI: Just over a year after Sunsilk, FMCG behemoth Hindustan Lever’s leading haircare brand, announced its partnership with the Femina Miss India Beauty Pageant, it has...
LONDON: WPP’s Mediaedge:cia (MEC) has created MEC:Sponsorship as the specialist sponsorship consulting division of MEC. The global media communications specialist is looking to reinforce its commitment...
NEW DELHI / MUMBAI: After LG Electronics India, one of the title sponsors of the ICC Cricket World Cup, decided it would totally boycott Sony Entertainment...
MUMBAI: After the Australian tourism board promoting its business through Balaji Telefilms’ soaps likeKyunki Saas Bhi Kabhi Bahu Thi and Kasutii Zindagi Kay, it is BBC...
MUMBAI: With the World Cup mania rising, the scramble for the advertising buck by sales people across channels is going to intensify. The folks who decide...
MUMBAI: WPP’s GroupM has acquired Chicago-based IEG, Inc., which is a provider of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships....
