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Tag: Spongebob

  • Nickelodeon US hits record with SpongeBob ‘Best Day Ever’ marathon

    Nickelodeon US hits record with SpongeBob ‘Best Day Ever’ marathon

    MUMBAI: Nickelodeon’s SpongeBob SquarePants all-day marathon titled “Best Day Ever” which was held on 10 November, earned the network it’s most-watched and highest-rated total programming day in its history, averaging 1.9/4.4 million total viewers (P2+).

    An official release issued by the channel stated that overall, during its total programming day (from 6:30 a.m. to 10 p.m. ET/PT) on 10 November, Nick averaged a 7.6/2.5 million kids 2-11, a network high average in terms of kid 2-11 viewers, and a 7.5/1.5 million kids 6-11.

    The Nickelodeon celebration of the happy-go-lucky sponge began on 9 November at 8 pm featuring viewers’ top 100 cartoon picks, and culminating in an all-new “Best Day Ever” SpongeBob SquarePants special on 10 November at 7:30 pm ET/PT. The marathon was followed by the network premiere of the Paramount Pictures/Nickelodeon Movies feature film, The SpongeBob SquarePants Movie at 8 pm ET/PT.

    The “Best Day Ever” special recieved an average of 12.0/4.0 million kids 2-11, 12.8/2.6 million kids 6-11 and 6.7 million total viewers. The SpongeBob SquarePants Movie averaged a 13.3/4.4 million kids 2-11, 14.6/2.9 million kids 6-11 and 7.3 million total viewers, adds the release.

    The marathon kicked off on Thursday with the initial telecast on 9 November at 8 pm – 9 pm earned a 7.1/2.3 million kids 2-11, 7.7/1.5 Kids 6-11, with 3.9 million total viewers (P2+). The portion of the SpongeBob SquarePants marathon on Nick at Nite (9 p.m. to 11 p.m.) increased ratings and delivery by triple digits among kids 2-11 and 6-11 with a 5.3/1.8 million K2-11, an increase of +204 per cent, and 6.1/1.2 million K6-11, an increase of +188 per cent. An average of 3.2 million viewers tuned in during primetime, with 831,000 adults 18-49.

    The “SpongeBob Best Day Ever” game went live on 9 November and in three days, generated 1.3 million game plays and more than 867,000 unique visitors. SpongeBob’s “Best Day Ever” full length music video was the number-two video of last week on TurboNick (Nov. 6 to Nov. 12) generating more than 1.4 million streams, with 471,000 unique visitors. The “Best Day Ever” promotion video on TurboNick ranked within the top 10 videos on the broadband player during the same time period with 370,000 streams, adds the release.

    In addition, during the week of 6 November, Nick.com experienced a +35 per cent increase in unique visitors over last year, and page views were up 16 per cent over year ago levels. TurboNick also witnessed a +327 per cent increase in streams over year ago levels. Activity increases can be attributed to the online campaign surrounding the SpongeBob “Best Day Ever” television event (source: Omniture SiteCatalyst 2006 & 2005).

    Leading up to the “Best Day Ever” event, Nickelodeon invited kids to vote (beginning Oct. 5) for their favorite SpongeBob SquarePants cartoons on a new super-site http://www.nick.com/bestdayever. Kids were encouraged to choose their 10 favorites by viewing clips from multiple SpongeBob SquarePants episodes. The super-site received almost 5 million streams and 3.2 million votes. The fans’ votes determined the order of the 24-hour marathon leading up to the premiere of the “Best Day Ever” special. Overall, SpongeBob’s “Best Day Ever” campaign was the most successful online campaign for the property to date.

  • Nickelodeon US plans ‘SpongeBob marathon’ on 9 November

    Nickelodeon US plans ‘SpongeBob marathon’ on 9 November

    MUMBAI: Nickelodeon US will be launching a 24-Hour SpongeBob marathon on 9 November at 8 pm, featuring viewers’ top 100 cartoon picks, leading to the Best Day Ever special premiering on Friday 10 November at 7:30 pm and the network premiere of The SpongeBob SquarePants Movie at 8 pm.

    For five weeks leading up to Best Day Ever (beginning 5 October), Nickelodeon had invited kids to vote for their favorite SpongeBob SquarePants cartoons on a new super-site www.nick.com/bestdayever. Kids were encouraged to choose their 10 favorites by viewing clips from multiple SpongeBob SquarePants episodes.

    In the initial weeks of the launch of the super-site, it had already received almost 2.8 million streams and 3.8 million votes. The top 100 will appear on-air, in the order that the fans choose, during the 24-hour marathon leading up to the premiere of Best Day Ever, according to an official release.

    Drawing out the suspense further, the All-Time Favorite SpongeBob Pick will air immediately following Best Day Ever.The online super-site also includes an original themed SpongeBob game and exciting new broadband content on the new innovative TurboNick 2.0 site.

    “One of the many reasons our viewers love SpongeBob so much is for his unending optimism and ability to look at the bright side of things, which is exactly what Best Day Ever is all about,” said Nickelodeon Television executive vice president and general manager Tom Ascheim.

    “We’ve received a tremendous response from almost 4 million fans who have voted online for their favorite SpongeBob episodes and we’ll reward them with our biggest SpongeBob event ever,” he added.

    Kicking off on Thursday 9 November at 8 pm, the marathon hosted by sea-loving Patchy the Pirate (Tom Kenny — voice of SpongeBob) will feature Patchy cruising around Manhattan on a grand party boat, counting down the top SpongeBob episodes.

    As the premiere draws near, Patchy will be joined on the boat by hundreds of partying fans, and in classic New Year’s Eve tradition, the ‘SpongeBob’ will drop, bringing the countdown to the Best Day Ever special at 7:30 pm. Patchy will also be joined throughout the marathon by Nickelodeon stars and other celebrity SpongeBob fans who will reveal the details of what would be their own best day ever.

    In the Best Day Ever special, SpongeBob is determined to have the perfect day. His ideal day starts with doing what he loves best — working at the Krusty Krab, going to meet Sandy for a little Ka-Ra-Tay, jelly fishing with Patrick and topping it all off with Squidward’s highly-anticipated clarinet recital. But to his great disappointment, the day does not go at all as he planned. Each of his friends seems to be having a different problem, so naturally he sets out to help them. In doing so, every activity on his perfect day agenda is spoiled.

    As SpongeBob realizes that he sacrificed his whole day to help others, his friends rally around him with their heartfelt thanks. Brimming with happiness and friendship, SpongeBob realises that he had his best day ever after all.

    SpongeBob SquarePants’ Best Day Ever is also available as a CD featuring all-new, original music including the Best Day Ever song. The album presents an entirely new SpongeBob story as it introduces the work of the animated band SpongeBob & the Hi-Seas whose debut record is being previewed on Bikini Bottom’s WH2O, adds the release.