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Tag: SpongeBob SquarePants

  • Kareena shines in KT Kids’ tender new TVC

    Kareena shines in KT Kids’ tender new TVC

    MUMBAI: When it comes to parenting, perfection takes a backseat and love takes the wheel. KT Kids’ new national TVC, featuring Kareena Kapoor Khan, celebrates exactly that, the unfiltered, joyfully messy world of motherhood.

    Conceptualised by Lumos Studios, the ad film positions KT Kids as “A mother’s trusted choice”, blending emotional storytelling with its promise of gentle, science-backed care. Kareena’s effortless warmth and authenticity bring a relatable charm to the film, capturing those everyday moments that define parenting, from bubbly bath times to sleepy hugs and everything in between.

    Set in a soft, cinematic palette, the visuals highlight the brand’s philosophy of care that’s pure, safe and full of heart, while subtly showcasing its range of shampoos and conditioners.

    “This campaign truly resonated with me as a mother,” said Kareena Kapoor Khan. “It captures the laughter, the chaos and the magic that come with raising children. KT Kids gives parents the confidence to care with love and without compromise.”

    KT Kids founder Dhruv Sayani added, “We wanted to celebrate the real side of motherhood, the mess and the magic. Kareena’s warmth brought that alive perfectly. Our goal remains to create products parents can trust completely.”

    Adding to the charm, the campaign introduces new SpongeBob SquarePants packaging, turning bath time into a splash of fun. Clinically tested and paediatrician-approved, KT Kids’ products are free from harsh chemicals like parabens, sulfates and silicones, a reflection of the brand’s ongoing commitment to care that’s as gentle as a mother’s touch.

    KT Kids keeps it simple: safe care, happy kids and a little love in every bubble.

     

  • Paramount’s Pam Kaufman calls it a day

    Paramount’s Pam Kaufman calls it a day

    MUMBAI: Pam Kaufman, the executive who turned a “yellow sea sponge” into a global merchandising juggernaut, has announced her departure from Paramount after more than two decades with the entertainment giant.

     Kaufman, who served as chief executive of international markets and global consumer products, will leave at the end of the year, though she plans to stay on as a consultant. Her exit comes as David Ellison and Jeff Shell take the reins of the newly restructured media company.

    During her tenure,  Kaufman transformed Paramount’s consumer products division into a $7bn retail business. She oversaw the expansion of iconic franchises including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Paw Patrol across more than 170 international markets. Under her watch, the company struck lucrative partnerships with brands from Stella McCartney to Supreme, many of which sold out within minutes of launch.

    The executive, who began her career at Nickelodeon in the 1990s, became the network’s first chief marketing officer in 2008. She launched over 20 television programmes and helped the company achieve $1bn in revenue. Her marketing prowess was perhaps best demonstrated with the Kids’ Choice Awards, where she nearly tripled voter participation.

    Kaufman’s international expansion efforts included launching Nickelodeon-themed resorts in Mexico and the United States, whilst the gaming division she oversaw produced hits like Star Trek Fleet Command, which has racked up 20m downloads.

    “We built billion-dollar franchises,” Kaufman wrote in her farewell post on LinkedIn. “We turned a yellow sea sponge into a global icon.”

    The departure marks the end of an era for Paramount, which has been grappling with the rapid shift to streaming whilst trying to maintain its traditional television and film businesses. Kaufman played a crucial role in supporting the international rollout of Paramount+ and Pluto TV.

    Beyond Paramount, Kaufman sits on the boards of Lindblad Expeditions, Stella McCartney, and the Rock & Roll Hall of Fame Foundation. She will remain in these roles.

    “I’ve truly had the slime of my life,” she quipped, referencing Nickelodeon’s trademark green goo, “in the ‘in between’ with all of you.”

     

  • Kareena shines in kids’ haircare’s starry new role

    Kareena shines in kids’ haircare’s starry new role

    MUMBAI: Talk about a hair-raising debut. Kareena Kapoor Khan is now the face of a kids’ care revolution. KT Kids, India’s first dedicated children’s haircare brand, has roped in the Hindi cinema icon as its brand ambassador, blending her glamour and credibility with the playful charm of Spongebob Squarepants. The collaboration promises to make haircare both safe and fun, turning daily routines into moments children look forward to.

    From shampoos and serums to protein creams, KT Kids’ Spongebob line delivers clinically tested, premium-quality solutions designed specifically for little ones. With age-specific ranges for boys and girls, the brand is already winning parents’ trust while adding a splash of colour and joy to everyday grooming.

    “As a mother, I know how important safe and effective products are for kids,” said Kareena, adding that KT Kids’ range balances science with fun.

    KT Kids founder Dhruv Sayani calls it a “bold leap,” combining science, trust and star power to set new standards in children’s haircare. 

    Looks like the kids’ aisle just got its most stylish upgrade yet.

  • Nickelodeon to unleash immersive experience at Comic Con International San Diego

    Nickelodeon to unleash immersive experience at Comic Con International San Diego

    Mumbai: US kids broadcaster Nickelodeon will invite fans to dive into an immersive experience at Comic-Con International: San Diego 2022 from 22-24 July 2022. It will showcase the depths of Bikini Bottom, imaginations of babies, a new generation of Transformers robots, the hallways of Monster High, the elements of Avatar and more. 

    Headquartered at its 1,800 square-foot booth on the convention center floor, Nickelodeon will celebrate fan-favorite characters and shows with panels, talent signings, activations, exclusive products and interactive design elements featuring: SpongeBob Universe (SpongeBob SquarePants and its two original spinoff series, The Patrick Star Show and the Paramount+ Original series, Kamp Koral: SpongeBob’s Under Years), the Paramount+ Original series Rugrats and Transformers: EarthSpark, plus Monster High: The Movie, Avatar: The Last Airbender and more.

    Every day of the convention, Nickelodeon’s booth will feature: a 16-foot-tall Bumblebee of Transformers: EarthSpark photo opportunity and AR experience; an immersive “Monster High: The Movie” activation, where fans can compete against the clock to match objects to lockers; an eight-foot-long underwater television from The Patrick Star Show that fans can step inside; a Kamp Koral: SpongeBob’s Under Years photo opportunity; a Rugrats photo opportunity; an Avatar: The Last Airbender-themed retail area featuring a custom t-shirt station and exclusive collectibles; costumed-character appearances; and autograph signings with the voice casts and producers from SpongeBob Universe, Rugrats, Transformers: EarthSpark and Avatar: Braving the Elements podcast.

    Nickelodeon will present four panels: Nickelodeon’s Rugrats: The Babies are Back!, an exclusive look at the all-new series; SpongeBob SquarePants: Dive into SpongeBob Universe!, a deep dive into the iconic franchise; Introducing Transformers: EarthSpark!, an insider event that celebrates a new take on the global franchise; and Avatar: Braving the Elements – LIVE!. This will offer a behind-the-scenes look at how the James Cameron directed movie was brought to life.

  • Festivities Galore At Dome Christmas Carnival 2018 In Mumbai

    Festivities Galore At Dome Christmas Carnival 2018 In Mumbai

    MUMBAI: Dome@NSCI, India’s premier entertainment and leisure destination, hosted the third edition of Mumbai’s biggest Christmas Carnival on December 25th, 2018. Dome Christmas Carnival 2018 was a celebration for children of all ages, and had numerous activities and rides dedicated to making this a memorable event for all in attendance.

    Children could be seen enjoying themselves with games, festival eats and gifts, among a host of other activities. Spellbinding performances by drummers and a Santa parade added the festive sparkle. However, one of the biggest draw, were the beloved cartoons from Nickelodeon – SpongeBob Squarepants, Dora the Explorer and Rudra, who interacted with the attending children and their parents.

    The Christmas Carnival saw children have a gala time with amusement park like activities, which included bull rides, trampolines, electronic car, and ring games. Face painting, bungee jumping and balloon sculpting added to the fun. Many guests, both children and parents alike, could be seen clicking pictures with Santa Claus and at the dedicated zones.

    Speaking on the success of the Carnival, Mazhar Nadiadwala, MD, Dome Entertainment Pvt Ltd said, “Dome Christmas Carnival is extremely special to us, as it gives us the satisfaction of seeing the joy on faces of children and brings families together. Already in its third year, we ensured that the 2018 edition’s festivities were bigger and grander than ever before. It was important to us that children, and parents, have a gala time and go back home with a memorable experience that lasts a lifetime. We are delighted at the success of the carnival, and hope we have lived up to everyone’s expectations. ”

    With a beautiful view of the Arabian Sea, Dome@NSCI, SVP Stadium stands tall overlooking the Worli sea-face and the Haji Ali Dargah. The venue was convenient for families to spend their day, being in the heart of the city with ample parking space and great connectivity. The Christmas Carnival was organised masterfully, and will likely be etched into the memories of all attendees for years to come.

  • Nick Jr to premiere ‘Peppa Pig’ show in India

    Nick Jr to premiere ‘Peppa Pig’ show in India

    MUMBAI: Viacom18 is all geared up to bring the popular international preschool property Peppa Pig experience to India. The show that can be experienced digitally on Voot, is now available in stores and on- air. Viacom18 consumer products, the merchandizing and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for Peppa Pig in India.

    After its success on the network’s digital platform, Viacom18 will soon debut the show on India’s Nickelodeon’s preschool channel Nick Jr. The addition of Peppa Pig to the existing shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, Shiva and SpongeBob SquarePants will further cement Nickelodeon’s eminence as the most the most preferred channel among the country’s kids.

    “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years,” said Viacom18 consumer products and integrated network solutions business head Saugato Bhowmik.

    As the representative of the licensing rights for the brand across India and the Indian subcontinent, it recently rolled out the first line of Peppa Pig merchandise in the Indian market boasting a product line that includes plush toys, activity sets and much more. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.

    “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents,” added Entertainment One head of international licensing Ami Dieckman.

    The award-winning TV series made a strong debut in the country in June 2016 on Voot. Initial viewing figures demonstrate that the animated series is consistently one of the platform’s most frequently watched kids’ shows, alongside popular home grown animations such as Motu Patlu, Shiva and Pakdam Pakdai.

  • Nick Jr to premiere ‘Peppa Pig’ show in India

    Nick Jr to premiere ‘Peppa Pig’ show in India

    MUMBAI: Viacom18 is all geared up to bring the popular international preschool property Peppa Pig experience to India. The show that can be experienced digitally on Voot, is now available in stores and on- air. Viacom18 consumer products, the merchandizing and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for Peppa Pig in India.

    After its success on the network’s digital platform, Viacom18 will soon debut the show on India’s Nickelodeon’s preschool channel Nick Jr. The addition of Peppa Pig to the existing shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, Shiva and SpongeBob SquarePants will further cement Nickelodeon’s eminence as the most the most preferred channel among the country’s kids.

    “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years,” said Viacom18 consumer products and integrated network solutions business head Saugato Bhowmik.

    As the representative of the licensing rights for the brand across India and the Indian subcontinent, it recently rolled out the first line of Peppa Pig merchandise in the Indian market boasting a product line that includes plush toys, activity sets and much more. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.

    “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents,” added Entertainment One head of international licensing Ami Dieckman.

    The award-winning TV series made a strong debut in the country in June 2016 on Voot. Initial viewing figures demonstrate that the animated series is consistently one of the platform’s most frequently watched kids’ shows, alongside popular home grown animations such as Motu Patlu, Shiva and Pakdam Pakdai.

  • Hooq expands its kids offering; to add 500 hours of content

    Hooq expands its kids offering; to add 500 hours of content

    MUMBAI: Video on demand streaming service Hooq has announced that it is tripling its content for kids and will add more child-friendly content soon.

    With the demand for kids’ content growing in India, Hooq plans to be a video service that caters to everyone in a family whether they want Hollywood, local or kids content. This also ensures that a family can enjoy their own favourites across multiple devices anytime.

    The VOD service is expanding its library that will constitute over 500 hours of kids’ content in the next few weeks.

    Hooq marketing head Sheila Paul stated that the streaming service has already inked few deals with big names in family entertainment like Nickelodeon, Nick Jr., Kids Like Us, Hasbro, Mattel Turner and MoMedia.

    Kids can soon watch animated series such as SpongeBob SquarePants, Dora the Explorer, Go Diego Go!, PAW Patrol, Littlest Pet Shop, My Little Pony, Mr. Bean, etc on their parents’ mobile devices or tablets. Fans of Hi-5 and iCarly will also be able to revisit their favorite episodes of the series.

    Last Halloween, the streaming service held the third Hooq hangouts dubbed SP-Hooq-tacular event gathering young movie buffs in their spookiest costumes as they watched horror comedy Monster House produced by Steven Spielberg and Robert Zemeckis.

    Hooq’s competitors in this space like YouTube Kids, Voot, and Sony Liv too have quality content for kids and, hence, it remains to be seen how gripping would this streaming service’s kids content be.

  • Hooq expands its kids offering; to add 500 hours of content

    Hooq expands its kids offering; to add 500 hours of content

    MUMBAI: Video on demand streaming service Hooq has announced that it is tripling its content for kids and will add more child-friendly content soon.

    With the demand for kids’ content growing in India, Hooq plans to be a video service that caters to everyone in a family whether they want Hollywood, local or kids content. This also ensures that a family can enjoy their own favourites across multiple devices anytime.

    The VOD service is expanding its library that will constitute over 500 hours of kids’ content in the next few weeks.

    Hooq marketing head Sheila Paul stated that the streaming service has already inked few deals with big names in family entertainment like Nickelodeon, Nick Jr., Kids Like Us, Hasbro, Mattel Turner and MoMedia.

    Kids can soon watch animated series such as SpongeBob SquarePants, Dora the Explorer, Go Diego Go!, PAW Patrol, Littlest Pet Shop, My Little Pony, Mr. Bean, etc on their parents’ mobile devices or tablets. Fans of Hi-5 and iCarly will also be able to revisit their favorite episodes of the series.

    Last Halloween, the streaming service held the third Hooq hangouts dubbed SP-Hooq-tacular event gathering young movie buffs in their spookiest costumes as they watched horror comedy Monster House produced by Steven Spielberg and Robert Zemeckis.

    Hooq’s competitors in this space like YouTube Kids, Voot, and Sony Liv too have quality content for kids and, hence, it remains to be seen how gripping would this streaming service’s kids content be.

  • Ocean adventures on Netflix to survive soaring temperatures this summer!

    Ocean adventures on Netflix to survive soaring temperatures this summer!

    MUMBAI: Netflix provides all kind of adventures to everyone and ocean is the most exciting one! With a remarkable depth and more than two third of the earth’s surface, the ocean shares an inseparable bond with its creatures ranging from fishes, marine mammals, manta rays, etc. This summer, to escape the soaring summer heat, if your child is ready for some terrific ocean adventures beyond the aquarium, Netflix is the right place to be on!

    Embark on a remarkable and epic journey and take a closer look with your children of these ocean adventurous stories:

    Join SpongeBob SquarePants who takes leave from the town of Bikini Bottom in order to track down King Neptune’s stolen crown. After King Neptune’s crown is stolen, SpongeBob and Patrick go on a quest in 6 days to retrieve his crown. On the way SpongeBob and Patrick defeat many evildoers using their brains and bronzes. While this is happening someone is taking over Bikini Bottom and SpongeBob and Patrick must defeat this mastermind.

    Go wild with the deep sea creatures as the story takes a twist in Shark Tale, when the sea underworld is shaken up when the son of the shark mob boss is found dead and a young fish named Oscar is found at the scene. Being a bottom feeder, Oscar takes advantage of the situation and makes himself look like he killed the finned mobster. Oscar soon comes to realize that his claim may have serious consequences.

    Gear up and tighten your seat belts and follow the adventures of a horribly hungry hyena, a mermaid, and a devoted shark in all their misadventures in Zig and Sharko.

    Get mesmerised in the adventures of H2O – While exploring the mysterious Island of Mako, three quite ordinary teenage girls fall under a spell that changes their lives. From now on, whenever water splashes any one of them, they are transformed into mermaids! Endless situations and missions draw the three friends into the incredible underwater world where they make new friends: Bernie the hermit crab, Zita the inquisitive eel, Teddy the kid turtle, Sue the mystical manta ray and Carlotta the diva-jellyfish – and have endless fun and wonderful, enchanting adventures under the sea.

    Enjoy the excitement when a mysterious old sailor arrives in Grey Rocks, Nova Scotia and meets a young boy and mother whom he offers to help for his own reasons in Pirate’s Passage.