ITV

Tag: SPNI

  • TV18, Sony Pictures India announce new channel rates

    TV18, Sony Pictures India announce new channel rates

    MUMBAI: Days after Zee announced its new tariff rates, TV18 Broadcast and Sony Pictures Networks India (SPNI) have also made public their own rates, in accordance with TRAI tariff rules.

    IndiaCast, the authorised distributing agency of TV18 channels, has updated the new format based Reference Interconnect Offer (RIO) on its website. This updated RIO will be effective for the term commencing from 29 December 2018. SPNI has also published its new RIO on its website.

    All TV18 channels will be available on an a-la-carte basis, as required by regulations. The a-la-carte rate of all SD & HD channels is under Rs 19 per month. The maximum retail price (MRP) of the basic bouquet for Hindi speaking market (HSM) named as Hindi Base starts at Rs 36 which includes Colors, MTV, Rishtey and CNN News 18. The Hindi Ultra pack has been priced at Rs 58. There’s an India Base pack which includes important channels from all regions and each genre at Rs 79.

    The broadcaster has announced multiple bouquets for several regional markets including base and ultra-pack both in SD and HD. Karnataka Base pack will cost Rs 53, while Maharashtra Base pack price has been fixed at Rs 45 and Bengal Base at Rs 41.

    SPNI is also providing a total of 32 channels including SD and HD on a-la-carte basis at under Rs 19 per month.

    SPNI has also declared ten bouquets concentrating on different regional markets as well along with focusing on its premium channels. The base pack BST Regular pack has been fixed at Rs 55 while its variants of regional languages are priced higher. SPN Blockbuster Pack priced at Rs 86.4 includes SET, Sony Yay!, Sony BBC Earth and ESPN. The Blockbuster pack also has variants with Bengali and Marathi languages.

    Two different packs focusing on the South Indian market are also available. The Big HD pack with all HD channels is priced at Rs 116 where Sony Marathi HD is proposed to be launched in place of TEN Golf HD. While the viewers of HD channels are growing slowly but gradually, two HD bouquets, one for South, are also available.

    The deadline given by TRAI was 31 August for publication of RIO, declaration of MRP and nature of channels, in connection with its tariff order. Zee Entertainment Enterprises Limited (ZEEL) was the only broadcaster to publish its RIO before the given deadline.

    Star India is the only big broadcaster which has not filed its ROI yet. The broadcaster is also one of the main petitioners against the TRAI tariff and interconnect order which will now be heard on 5 September by the Supreme Court.

  • Sony Marathi to launch on 19 August

    Sony Marathi to launch on 19 August

    MUMBAI: Sony Pictures Network India (SPNI) is going to threaten the dominion of rivals Zee and Star in the regional space now. The network is all set to roll out its Marathi GEC Sony Marathi on 19 August.

    The channel’s tagline is ‘Vinuya Atut Nati’, which translates to forming a strong bond. The broadcaster has started running promos informing viewers about the impending launch.

    Sony’s current regional bet is Sony Aath (Bengali) a hybrid channel that offers a mix of fiction, cinema as well as locally produced animation programmes. The new channel will be SPNI’s first serious move in the regional entertainment space.

    So far, the channel has unveiled three shows Saare Tuzhyach Sathi, Julta Julta Jultay Ki and Hum Bane Tum Bane. Julta Julta Jultay Ki, which will air every Monday-Saturday at 7 pm, is a love story of an odd couple. The existing social norms term it odd because the boy is short and the girl is tall. The couple still fall for each other breaking the social convention of physical aspect.

    At the time of Ajay Bhalwankar’s appointment as the business head of the channel, SPNI MD and CEO NP Singh said, “The Marathi content viewers have a growing appetite for local content which resonates with their cultural fabric. By catering to this audience, SPN will expand its regional footprint. Ajay will play a vital role in delivering a channel experience that is relatable yet compelling. With extensive experience and in-depth understanding of the industry, I am confident that under Ajay’s leadership, SPN will make an impressive debut in the Marathi entertainment space.” 

    Saare Tuzhyach Sathi is another romantic story of an odd couple – a girl who is a boxer and a boy who is a classical singer. The story revolves around their lives which get tangled together in an arranged marriage. The show will air every Monday – Saturday at 8 pm. The show features Harshad Atkari and Gautami Deshpande in lead roles. Hum Bane Tum Bane is a light-hearted comedy revolving around three women (wives and mother-in-law). The show will air every Wednesday–Saturday at 10 pm.

    The Marathi GEC market is led by Zee Marathi as well as others like Colors Marathi and Star Pravah. Sony is entering a tough market where channels have already caught the audience pulse.

  • How Sony is bringing the FIFA World Cup 2018

    How Sony is bringing the FIFA World Cup 2018

    MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high rewards. From bidding for and executing marquee sporting events, the gamut of sports broadcasting is fuelled by the compulsion of making bold plays.

    That’s exactly what SPN has attempted with its coverage of the ongoing FIFA World Cup. The N.P Singh-led broadcaster has upped its game to boost consumer engagement through studio-driven innovations that involve a high impact sports analysis screen and acclaimed football pundits who give a local perspective to the football field action in Russia.

    SPN’s panel of experts includes Sunil Chhetri, Bhaichung Bhutia, Luis Garcia, Louis Saha and David James, Ashley Westwood, Gurpreet Singh, Robin Singh and Novy Kapadia.

    The channel’s coverage of the World Cup also comprises shows like Football Extraaa and Kick-Off for match build-up and analysis.

    SPN studios are housed in its headquarters in the northern Mumbai suburb of Malad. Designed by an in-house team, the 14-camera facility was erected in just 85 days.

    Indiantelevision has learnt that the company has invested heavily in the floors and shooting gear (guesstimates are upwards of Rs 30 crore going up to about Rs 100 crore). With noiseless air-cooling and conditioning systems, the experts seated in well designed sets give viewers insights through the pre, mid and post match shows.

    Piero, a 3D software delivering high impact sports analysis for TV broadcasters  on a 85-inch touch screen, is being used by the in-studio experts to explain the teams’ strategy to viewers. Piero can mark and track players, draw off-side lines on the pitch, and produce a unique ‘virtual view’ of the match from a viewpoint where an actual camera could never be used.

    Piero can also extract the players from the pitch, allowing them to be placed in a ‘virtual stadium’ model that can be seen from any location, to give the best viewpoint to talk about the game.

    Using Piero, the football experts can break down complex positional plays by moving the players as they like on the screen. All this happens live, with a person in the production control room (PCR) as a back up. ,

    The downlinking of the world feed happens either in Mumbai, Chennai or Singapore, while the uplinking of signals is executed from Singapore, Hong Kong or Germany.

    The studio has European (Stype) and Japanese (Shotoku) technology working in tandem to offer an easy, seamless and in-depth experience to viewers.

    Shotoku’s full range of robotic gear comprises of fully robotic pedestals, height drives, pan/tilt heads and control systems for live studio production in traditional or VR/AR applications.

    Stype provides camera tracking hardware, software and integration for real-time augmented reality and virtual studio broadcasting.

    The Stype kit (system for tracking the camera position in 3D space), the company’s flagship, is currently being used by global sports broadcast leaders such as Fox Sports Australia, the BBC, Sky, Viasat sport and many others.

    The world feed for all 64 matches is being produced on the basis of a 34-camera plan with increased coverage, content and features in HD 1080p, in UHD and 4K HDR.

    SPN’s production investments have been made keeping in mind its OTT strategy for the quadrennial event. The second screen experience (prediction, emotion meter, polls and contests), a marriage between the company’s OTT platform SonyLIV and TV, is bound to boost fan engagement.

    Also Read :

    Sony partners with Markscan to tackle illegal streaming during FIFA World Cup

    SPN’s digital play for the FIFA World Cup

    SPN launches first campaign for FIFA WC 2018 Russia

  • Sony partners with Markscan to tackle illegal streaming during FIFA World Cup

    Sony partners with Markscan to tackle illegal streaming during FIFA World Cup

    MUMBAI: The 2018 FIFA World Cup kicks off today with the host nation Russia taking on Saudi Arabia. While the world’s top teams will battle it out on the pitch, Sony Pictures Network India (SPNI) is tackling a different set of opponents off it. Broadcasters have been dealing with the menace of illegal streamers for quite some time now. However, the problems linked with privacy rise exponentially when major events like the World Cup are telecast.

    While many anti-piracy bodies will be trying report and take off illegal live streams during the event, SPN has decided to put its anti-piracy efforts at work even before the first ball has been kicked.

    SPN has been working with Markscan, an Indian anti-piracy body, to make sure illegal streamers don’t run riot during the World Cup. 

    Sony holds the  TV, radio, mobile, and broadband broadcasting rights for the FIFA World Cup in India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka. 

    Markscan has sent out pre-emptive warnings to piracy websites that will be streaming World Cup matches illegally.

    “Protecting our copyrights is of utmost importance to us, and we have invested substantial resources towards this effort. We have an on-going contractual relationship with several companies (including Markscan) in the anti-piracy space. We work closely with these companies depending on the specialization required,” SPN, general counsel, Ashok Nambissan told Indiantelevision.

    According to a the statement in the Neowin portal, MarkScan on behalf of SPN has warned potential defaulters with a strict note saying, “Our client [Sony] will be streaming the matches and content related to FIFA World Cup 2018 in the Indian sub-continent countries on its web and portal Sony Liv, which is the official internet and mobile broadcaster of FIFA 2018.”

    “By way of the present caution notice issued to you, we caution you and your website, not to indulge in any broadcasting, rebroadcasting, making available for viewing and / or communicating to the public, the FIFA 2018 matches and any content associated thereof, without obtaining permission / authorization from our client”, Markscan added.

    One of the recipients of the warning said, under the condition of anonymity, that the warning will not deter their plans and that they intend to stream the entire tournament.

    Also Read:

    Sony bets big on 2018 FIFA World Cup

    SPN’s digital play for the FIFA World Cup

    SPN launches first campaign for FIFA WC 2018 Russia

  • Sony bets big on 2018 FIFA World Cup

    Sony bets big on 2018 FIFA World Cup

    MUMBAI: With the 2018 FIFA World Cup set to kick off on June 14, Sony Pictures Network India (SPNI) is gearing up for the company’s most-anticipated event of the year. Banking on the rising popularity of football in India, the formidable FIFA brand and a viral ad campaign, the sports cluster of Sony Pictures is aiming to double up its viewership this year.

    While the football viewership in India on the rise, FIFA events tend to enjoy a further spike in the television rating as they draw both fans and fringe-viewers to the screens. In a bid to heighten the excitement around this edition of the World Cup, Sony has opted for a fan-centric campaign instead of a player-centric one.

    “When we looked at data, we saw that there is a football audience and there is a FIFA audience, wherein the FIFA audience is far greater than football audience. People follow FIFA since we don’t have our own country’s participation it and it was a challenge to drive communication around it,” says Sony Pictures Networks senior VP of marketing and OAP of sports Kedar Teny.

    Titled ‘Meri Doosri Country’, the campaign aims to encourage Indian fans to cheer for an ‘adopted’ country. The campaign idea took shape over a cup of coffee between Sony and agency Culture Machine. Sony was clear about what it wanted – a campaign that goes beyond clichés of football to make it relevant for the fans.

    While Sony was part of the creative process, it did not interfere with the creative freedom of the agency.

    The campaign was shot at various locations in Mumbai, Kolkata and Goa and an enormous cast of over 800+ actors. Interestingly, the last (closing) shot itself featured over 300 people.

    The campaign has adopted a 360-degree approach and is spread across TV, digital, print, and radio and will be telecasted in English, Hindi, Bengali and Malayalam.

    The world feed in English will be on SONY TEN 2 SD and HD channels, the Hindi feed will be aired on SONY TEN 3 SD and HD channels while Bengali and Malayalam feed will be available on SONY ESPN SD channel.

    The company is aggressively advertising and marketing the tournament on television and various digital platforms. Soon after launching the first campaign, Sony has launched a series of short format content on television and digital.

    Sony’s partnership with FIFA has been a successful one, claims the network. Some of their previous collaborations with the world football’s governing body include the 2014 FIFA World Cup, FIFA U-17 WC India, FIFA Confederates Cup, FIFA U-20 World Cup and FIFA Women’s World Cup.

    “The association with FIFA has been good for business for Sony Pictures Networks. Our viewership numbers have exceeded our expectations in all events and we are extremely proud of our association,” highlights Sony Pictures Sports Networks president of sales and distribution Rajesh Kaul.

    Sony is confident of having a successful tournament. Given the instant success of its promotional campaign, one cannot fault the management for being in a buoyant mood ahead of the showpiece event. Now, all they can hope for is an exciting tournament that will keep the fans glued to their television sets.

  • SPN bags ECB’s media rights for 5 years

    SPN bags ECB’s media rights for 5 years

    MUMBAI: In another major breakthrough, Sony Pictures Networks India (SPN) has acquired exclusive media rights from the England and Wales Cricket Board (ECB) for the Indian subcontinent for a five-year term. Millions of cricket fans across India now can watch men’s and women’s international matches, including Test matches, T20 Internationals and ODIs, played in England, the native origin of the sport.

    The new deal allows SPN to both televise and digitally broadcast a bunch of international matches played in the territory of ECB within the Indian subcontinent. Five Test matches, three ODIs and three T20 Internationals of upcoming India cricket tour of England will also be broadcast live.

    “The acquisition of the media rights of ECB for a five-year term, effective now through 2022, provides for some exciting cricket viewership. Cricket is a passion for most Indians and this term of ECB games includes three tours of the Indian cricket team which promises some thrilling cricket, the first of these coming close on the heels of the hugely exciting South Africa series. SPN will now be home to almost all international away series giving our fans a one-stop destination to view their favourite stars in action,” SPN managing director and CEO NP Singh said.

    “Today’s announcement means millions of cricket fans across the Indian subcontinent can follow their favourite team in action the next time they tour England – as well as enjoying access to iconic cricketing contests like next year’s Ashes,” ECB CEO Tom Harrison added.

    “It will also help further raise the global profile of the English game–giving both the England men’s and women’s teams valuable exposure in a part of the world where people are passionate about cricket and avid followers of the global game as well as their own national team.”

    With this acquisition, SPN’s exclusive cricket portfolio includes most of the major international cricket boards, namely, Cricket Australia, ECB, Pakistan Cricket Board, Sri Lanka Cricket, Cricket South Africa, Cricket West Indies and Zimbabwe Cricket Board.

    Earlier SPN acquired the exclusive media rights for all men’s international matches played in Australia as well as well as women’s international cricket played in the country. It even acquired the media rights of the newly introduced T10 Cricket League last year.

    Also Read:

    SPN India acquires TV, OTT rights for T10 Cricket League

    Sony India acquires Cricket Australia’s subcontinental media rights for six years

  • Vaishali Sharma takes charge of Sab, Sony Pal marketing

    Vaishali Sharma takes charge of Sab, Sony Pal marketing

    MUMBAI: Vaishali Sharma, the marketing SVP for the Hindi movies cluster at Sony Pictures Network India (SPNI), is now taking a crack at comedy as she moves to handle marketing for Sab TV and Sony Pal. A source close to the development confirmed the news to Indiantelevision.com

    Sharma will replace Sab TV and Sony Pal SVP and head of marketing Chandramohan Mehra, who quit some weeks ago. Sharma was heading marketing for Sony Max, Max 2, and Wah.

    We tried to reach out to Sharma for but got no response from her at time of filing this story.

    As reported earlier by Indiantelevision.com, Mehra is serving his notice period and is slated to join a company in the financial sector.

    Sharma joined SPNI in 2013. Prior to this, she was working with Times Now as VP – marketing. She has also worked with BBC Global News, The Walt Disney Company, and J. Walter Thompson (JWT).

    Mehra joined Sony in July 2014 and was looking after the development of the brand, show launches, consumer engagement and digital initiatives. He led several activities and brand campaigns, including Digital Divides – SAB Unites and consumer engagement initiatives such as Fun-with-Family.

  • How Neeraj Vyas is bringing SAB back to the top of the charts

    How Neeraj Vyas is bringing SAB back to the top of the charts

    MUMBAI: Four months ago, Sony Pictures Network India (SPNI) rebranded its 10-year-old comedy channel SAB TV under the leadership of veteran executive Neeraj Vyas.

    Vyas, who has been with SPNI for more than two decades and was last seen running the shows of music and movie, was additionally entrusted with rejuvenating the flagging SAB by SPNI CEO NP Singh earlier in February 2017.  This followed the departure of its earlier head Anooj Kapoor.

    He humbly admits that running SPNI’s second GEC has been a new experience and he has been learning something new every day.“It has been a very exciting journey. It has opened up my eyes to many realities,” says Vyas who was re-designated as senior VP and head Sab TV.

    Being charged with library channels earlier, there was little to experiment but he managed to spike Sony Max and Max 2 to numero uno positions in the movie channel vertical.

    “It’s a different world altogether. It’s a world where you have to be deeply connected to the viewer; it’s a genre which matches viewers day by day,” he confesses. “The learning never ends.”

    To his good fortune, he has a good bunch of creative pros on his team. Amongst the folks who have come on board after he assumed the mantle figure former Star TV producer Neeraj Vaidya as programming head, and Devika Shivdasani and Shantanu Agarwal as creative directors.

    His initial goal was to study and evaluate how SAB can be morphed. He chose to delay its re-launch by a couple of months, which finally happened on 13 June, in order to get it right.

    What emerged at the time of reboot was a catchy brand identity ‘Haste Raho India’, lively packaging, vibrant visuals – all targeting a younger demographic.

    Explains Vyas: “We had got into the rut of catering to a particular set of audience. Families will remain our core but we wanted to look a little younger and appeal to a younger audience.”

    Comic Bollywood actor, the ever so popular and young, Varun Dhawan was signed on as the channel’s brand ambassador to help attract this untargeted demographic. A marketing blitz across the network, print, outdoor and social media followed.

    Without jeopardising its long running anchor show Taarak Mehta ka Ooltah Chashmah, a new bunch of comedy series was unveiled: Tenali Rama, Sajjan Re Phir Jhoot Mat Bolo, and Aadat Se Majboor.

    “Taarak is not really a show now, it is beyond being a show; it is a part of our viewers lives. It is our sheet anchor. And yes the new shows have added a new energy to the channel,” says Vyas. “We are focusing on storytelling the way we present our shows, market our shows.”

    The efforts seem to be bearing fruit, highlights Vyas, step by step, four months down the line.  “We have had some success and some failures along the way,” he reveals. “Most important and critical is that things have started working for us in the past few weeks. In fact, for a couple of months we have had a very loyal base of youth that has started watching us. Be it male – female, urban – semi urban or small towns, between the ages of 15-20 and 21-30 they have started coming to us.”

    All Day

    CS 15-21years % contribution for SAB

    Regions

    Pre branding

    Post Rebranding

    HSM Urban

    18

    25

    Source: BARC; All Day; Pre branding wk 24-42’16 & Post Rebranding wk 24-42’17

    The average ratings of the channel before rebranding was 193 million impressions, which has increased to 212 million impressions, post rebranding.

    All Day

    SAB TV – Impression in Million

    Regions

    Pre branding

    Post Rebranding

    HSM Urban

    193

    212

    source: BARC; CS15+;HSM Urban; All Day Impression in Millions; Pre branding wk 20-23’17 Avg & Post Rebranding wk 24-27’17 Avg

    And not just that, even the reach has been on an ascent. At 30 per cent today, it is about 20 per cent higher than the stats before the revamp. “I am happy as everything we set out to do has worked. Perception has changed for the better. Viewer feedback is that they love the new SAB.”

    Advertisers too have taken note especially youth centric brands such as Mahindra TUV Three Double O, Patanjali, PC Jewellers, Syska, Vivo, Colgate and Macho have open their wallets and released campaigns on SAB.  “Reach is one factor to get brands but it’s also a huge quality change that is attracting them. A lot of youth brands which never considered SAB have all come to the channel,” points out Vyas.

    He is quite kicked up about SAB’s upcoming show – Partners —Trouble Ho Gayi Double – which heralds the arrival of veteran comedian Johnny Lever on TV after a 10-year hiatus. The show written and produced by Paritosh Painter also stars comics Kiku Sharda, Vipul Roy, Kishwer Merchant, Shweta Gulati, Ashwini Kalsekar and old timer Asrani. Says Vyas: “We have many exciting thoughts and ideas. Watch out for the way we market the shows and there are many more launches in these 3 months.”

    With the weekday programming yielding results, Vyas would now like to crack the weekend. “Most GECs get a lot of reach on the weekends. I would like that for SAB too. We are figuring out what can be the SAB TV weekend but that is work in progress. I don’t think spending money is the only way to get the eyeballs. In the long run only great programming will.”

    That kind of attitude will serve him well as he and his team gear up to take SAB to the next level.

  • Sony India acquires Cricket Australia’s subcontinental media rights for six years

    Sony India acquires Cricket Australia’s subcontinental media rights for six years

    MUMBAI: Sony Pictures Networks India (SPNI) has acquired the exclusive media rights for all men’s international matches played in Australia, beginning with the Magellan Ashes Series starting from 22 November to 8 January 2017( five test matches). The term of the deal is six years and will cover multiple Indian tours and visits by Pakistan, South Africa and the Ashes of 2021 – 22.

    Separately, SPN has also acquired the media rights for women’s international cricket played in Australia, beginning with the Commonwealth Bank Ashes later this month, along with the KFC BBL (Big Bash League) and the Rebel WBBL (Women’s Big Bash League).

    SPN will have extensive access to content from Cricket Australia’s archives and some original programming from the newly-created CA Productions team. The agreement for the Indian subcontinent covers a number of countries, including Pakistan and Sri Lanka, and SPN will broadcast Australian cricket via its sports network of 11 channels.

    SPN India CEO, NP Singh said, “SPN is committed to redefining the sports broadcasting landscape in the Indian subcontinent by curating a multi-sport culture. Our sports network comprising of 11 channels will offer something for everyone. Cricket enjoys a high viewership in India and with the acquisition of the media rights of Cricket Australia, we are ensuring that the viewer has continuous cricketing action, all through the year.”

    Cricket Australia CEO James Sutherland said, “Sony understands the global value of Australian cricket. We’re also delighted with their support of our national women’s team, and the men’s and women’s Big Bash. Our summer of Big Bash will continue to expand and highlight the excitement and quality of our game. One of Australian cricket’s key strategies is to ensure it has a sustainable approach to investment, so that we can keep growing the game, and the six-year deal with SPN is part of that strategy.”

    SPN India president sports and distribution business Rajesh Kaul said, “Cricket Australia complements our existing portfolio of five International Cricket Boards further positioning us as the premier destination for the sport. The content line-up across the six boards strengthens our position in cricket broadcasting. Cricket fans can look forward to a full season of cricketing sporting action on our network.”

    Cricket Australia executive general manager of broadcasting, digital Media and Commercial Ben Amarflo said, “CA’s Media Rights and Broadcasting team is thrilled to have inked a deal with Sony as the new media rights partner for the subcontinent region, taking in key markets such as India, Pakistan, Sri Lanka, Bangladesh and Afghanistan. We will have numerous tours by India over the next few years, along with Australia playing against other subcontinental cricket teams.”

    “Sony has done an exceptional job growing cricket in India with its ground-breaking broadcasting of the IPL and its widespread coverage of international cricket. To have our international and domestic cricket carried on such a premium sports platform as SPN is important to the continued growth and promotion of Australian and bilateral cricket in the region. We are looking forward to being a part of Sony’s elite cricket stable and it all kicks off next month with the Ashes,” Ben Amarflo added.

  • SonyLiv can monetise content bundles better using Evergent solution

    SonyLiv can monetise content bundles better using Evergent solution

    MUMBAI: Evergent will now empower SPNI to onboard new customers for SonyLiv and monetise live sports. Its comprehensive revenue and user lifecycle management platform supports identity, entitlements, product catalogue and payments across two major media platforms and multiple devices.

    Evergent Technologies, a provider of cloud-based, user lifecycle management solutions for video service providers, has announced a collaboration with Sony Pictures Network India (SPNI) and its SonyLiv premium video-on-demand (VOD) service.

    This would enable Sony to expand beyond its initial push to consumers in India. With Evergent’s User Lifecycle Management solution, SonyLiv can support identity, entitlements and better monetise content bundles across both live and on-demand media platforms.

    SonyLiv provides multiscreen engagement on all devices to millions of users. Sony wanted to leverage that success by expanding into other geographic territories, and has selected Evergent because of its expertise in deploying a global OTT service.

    As part of the collaboration, Evergent will provide identity and user management, entitlement for provisioning content access, revenue management to track global payments by product and region, and product catalogue management for personalising products, bundles and promotions across a range of devices.

    “SPNI has extensive content they want to monetise and want to better manage the customer journey with a cost-effective carrier-scale platform,” said Evergent’s founder and CEO Vijay Sajja. “Companies today require a modern, comprehensive tool set to actively manage video delivery, billing and users accounts in flexible and compelling ways that drive customer acquisition, reduce churn, and maximize predictable revenue.”

    According to SPNI senior VP and head of IT and post-production Ajay Kumar Meher, “By teaming up with Evergent, we can expand our reach offering live streaming video content of select sporting events and personalize offers based on a user’s profile, device or geography.”