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  • Sony lines up 15 top-bill sponsors for India vs Australia series

    Sony lines up 15 top-bill sponsors for India vs Australia series

    KOLKATA: Sony Pictures Sports Network (SPSN) is all set to broadcast the highly anticipated India tour of Australia 2020 series starting 27 November, which will feature 3 T20Is, 3 ODIs and 4 Tests. The matches will be aired live on Sony Ten 1, Sony Ten 3 and Sony Six channels in India from 8.00 am IST and will be livestreamed on its on-demand OTT platform SonyLIV.

    SPSN will broadcast the series on Sony Ten 1 channels in English, Sony Ten 3 channels in Hindi and Sony Six channels in English, Tamil and Telugu. The ODIs and T20Is will be telecast across all three channels, while the Test matches will be aired on Sony Six & Sony Ten 3.

    To further enhance the fan experience, SPSN will return with its flagship studio show Extraaa Innings. The programme will feature a star-studded line-up of legends and former cricketers like Glenn McGrath, Sanjay Manjrekar, Ajay Jadeja, Virender Sehwag, Zaheer Khan, Nick Knight, Mohammad Kaif, Murali Karthik, Vivek Razdan, Ajit Agarkar and Vijay Dahiya, who will share their insights with viewers through the course of the series. Harsha Bhogle and Arjun Pandit have been roped in as English and Hindi presenters respectively along with Erin Holland who will be the on-ground presenter for the series.

    Viewers in India will get to experience both world feed commentary from Australia with Shane Warne and Adam Gilchrist as well as customised English and Hindi commentary from SPSN’s band of panellists. SPSN has also tied up with Fox Sports Australia and will feature their eminent panellists like Allan Border, Isa Guha and Brendan Julian on Extraaa Innings and viewers in Australia will also get to enjoy SPSN’s Hindi commentary on Fox Sport Australia’s digital platform. The commentators for the Tamil feed will feature Arasu, Sheshadri Srinivasan, Vidhyut Sivaramakrishnan, R Sathish and Naveen Shauri while the commentators for the Telugu feed will feature RJ Hemant, Vijay Mahavadi, Gnaneshwar Rao, C Venkatesh and Illendula Ramprasad.

    The network has brought on board sponsors and co-presenters like Maruti Suzuki India Ltd, My11Circle, Byju’s, Payments on Amazon.in and Vimal Pan Masala, while the associate sponsors include Mondelez, Pernod Ricard, MRF, SBI Mutual Fund, Netflix, Car24, MP Birla Cement, PharmEasy and Ather Energy. In addition to this, Dettol has been roped in as the presenting sponsor for the studio show, Dettol Extraaa Innings. The broadcaster is in the process of closing more sponsors in the next few days.

     “Cricket in India is not just a sport; it is an emotion and Sony Sports is excited to showcase all live action from Team India’s first endeavour after nine months against Indian cricket’s biggest rival, Australia. This will also be the first time that fans will be allowed to attend an international match as all the recent international series since March were played behind closed doors. We know how significant this series is for Indian fans and will be airing the series with four language feeds -English, Hindi, Tamil and Telugu to reach out to a wider set of viewers, ” Sony Pictures Networks India chief revenue officer, sports business distribution and head Rajesh Kaul said.

    With the aim of maximising engagement from Indian cricket fans, SPSN has launched the #CricketKaAsliRang campaign that pays an ode to the undying true-blue love for the game of cricket. The campaign is a clarion call to all the Indian cricket fans, across the globe, invoking them to show support and cheer for their home team. The campaign is based on a simple insight that for every Indian cricket fan, no matter who the opponent or the player, the heart beats only for Team India, the voice cheers only for Team India and the true colour of cricket for India is BLUE.

  • SPN India honoured for diversity and inclusion efforts

    SPN India honoured for diversity and inclusion efforts

    MUMBAI: Sony Pictures Networks India (SPN),  has been recognized among 100 best companies for women in India by Working Mother and Avtar, and as an exemplar of inclusion in their most inclusive companies index. This year marks the fourth consecutive win for SPN being featured on the Avtar list for Top 100 best companies for women.

    The awards are conducted by Avtar, a pioneer in gender diversity and inclusion in India, and Working Mother, a prestigious global gender parity champion in the United States. The Working Mother’s annual list of 100 Best Companies in its 33rd anniversary this year, continues to raise awareness of the issues faced by women at the workplace and encourages the development of programs to address those concerns.

    Over the course of the last 25 years, SPN has built an inclusive and diverse environment which extracts the very best from them. With over 30 per cent women representation amongst the network’s employees, SPN continues to not only play an active role in the dialogue on gender equality, but also champions causes which challenge the status quo and support women workforce in all their endeavours. Amongst SPN’s several progressive policies, the SPN Apex diversity and inclusion council, ‘Live your dream’, Dastangoi and ‘SPNI Pitchers’ are some of the innovative and noteworthy efforts which position the network as a coveted employer in the industry.

    Along with a stringent POSH policy championed by select employees across teams which ensures a safe work environment, SPN also provides enhanced maternity benefits (fertility treatments), universal primary caregiver leave (26 weeks – childbirth, adoption and surrogacy), free near-site creche, preferential parking for expectant & new mothers, mother’s room and medical insurance. With new formats of working emerging as a result of the pandemic, SPN is among the first movers in securing mental and physical wellbeing. The network’s people-friendly initiatives such as scheduled downtime, mandatory leaves and introduction of Covid2019 reimbursements and insurance have resulted in employee delight, especially women.

    SPN’s values are the bedrock of culture and have a huge impact on happiness and success at the organisation. Its nurturing environment celebrates performance and results while fostering collaboration to achieve big goals.

    Sony Pictures Networks India MD and CEO N P Singh said, “I am humbled that SPN is recognised as a leader in championing the cause of gender parity. We will continue to accelerate our efforts in inclusion and diversity so that we can support the tangible change in society.”

    SPN India chief human resource officer Manu Wadhwa said, “With the recognition in the Most Inclusive Companies Index, we are encouraged to push further with our diversity and inclusion initiatives at SPN. We endeavour to build on our reputation of remaining a people-first organization that welcomes diverse talent.”

  • TV will grow, but digital is where the money’s at: SPNI’s NP Singh

    TV will grow, but digital is where the money’s at: SPNI’s NP Singh

    MUMBAI: Sony Pictures Networks India MD and CEO NP Singh has always believed in looking on the bright side. After the network lost the IPL media rights to arch rival Star Sports, Singh claimed they were better off and more profitable without the league. When the Covid2019 pandemic struck, he was optimistic that the nationwide lockdown would boost viewership. By now, it's evident that both his projections were bang on the money. While Star reported a loss of Rs 1,216 crore in FY2018-19, Sony stayed in the green. And in the last few months, the broadcaster's digital and cable businesses have clocked a significant surge in engagement.

    Now, as Sony Entertainment celebrates 25 years in India, Singh talked about the organisation's journey, his vision going forward, and the challenges that lie ahead at the ‘visionary talks’ series hosted by Governance Now MD Kailashnath Adhikari.

    Currently, the thing that sparks the most joy for Singh is the success of Scam 1992, SonyLiv’s tentpole show that has proved to be a gamechanger for the streaming platform.
    On the back of Scam 1992, the platform has seen an uptick in the number of paid subscribers, said Singh. And because it was SPN’s own production house Studio NXT which produced the series, this success tastes all the more sweeter to him.

    Singh highlighted that apart from working on premium originals, the platform is working towards bringing in live sports content. SonyLiv currently streams the UEFA Champions League and UEFA Europa League. It also recently finalised the India tour of Australia, beginning 27 November. In addition to this, the OTT platform has a slew of global content line-up.

    When asked about SonyLiv’s revenue model, whether it will be a subscription-based or hybrid model (AVOD vs SVOD), Singh explained that the network’s primary focus is to deliver a subscription-driven platform that also offers AVOD content. Said he: “After the relaunch (in May 2020) we have introduced a premium plan of Rs 999 for one year. It is completely SVOD and has all the content that we can offer to subscribers. We have also brought out two new annual subscription plans – Liv special and Liv special+ which are priced at Rs 199 and Rs 399 respectively. The plan offers access to all shows at the same time as TV, downloading of episodes, and live sports preview up to 10 minutes. It is completely AVOD. So, yes we are sharply focusing on both SVOD and AVOD models.”

    During the conversation, Singh shed light on how the media and entertainment sector is coping with the disruption caused by the pandemic. With the unlock phase the sector is beginning to see early signs of economic revival. As far as the network is concerned, he stated that SPNI’s ad-revenues have reverted to the pre-Covid2019 levels.

    Further, Singh was confident that the festive season will provide additional impetus to the M&E sector, with many traditional and new categories like ed-tech and online gaming freely wielding their advertising budgets.
     
    However, the pandemic was not without its setbacks for the broadcast industry. Several niche TV channels have shut down. Monetisation has also been an issue. While it’s good to be an optimist, it’s equally important to take cognisance of the current environment, said Singh. “Sony had shut down channels even before the pandemic started, because I believe in observing strong fiscal discipline. We at SPN take very measured risks and we always keep an eye on ROI. So, we have invested where we have seen strong strategic and economic value, and at the same time we have exited from properties and channels which appeared unviable in the long run.”

    When it comes to the overall market, Singh mentioned that the television industry will continue to grow but not at the same pace as it used to. Content consumption is up and viewers are evolving rapidly. The sign of the times is the paradigm shift from TV to digital – with creators and broadcasters also moving to where the audience is.

    Given this scenario, there is a possibility that the content budget for TV will shrink or be diverted to creating content for streaming platforms. Singh, however, contended that ever since the network positioned itself as a content company three years ago, it aims to create high quality content across segments. “I believe that consumer needs will define the content strategy for each segment. It will help us to find the budget for that segment. I don’t think our budget for TV content will dwindle but we will be seeing huge investments in OTT.”

    Singh, who has frequently aired his concerns regarding the NTO, emphasised that a stable and consistent regulatory regime is necessary for the media and entertainment industry to recover. Further disruptive changes in regulations would be inimical to the sector as it tries to find its feet in the new normal. But even as the NTO case is up in the air, Singh is doing what he’s good at – hoping for the best while preparing for the worst.

  • Ranjana Mangla named ad sales revenue head for SPN’s digital business

    Ranjana Mangla named ad sales revenue head for SPN’s digital business

    Sony Picture Networks India (SPN) has appointed Ranjana Mangla as ad sales revenue head for digital business. She will be responsible for creating a robust advertising monetizing ecosystem for the network’s digital arm SonyLIV.

    Her role includes strategic planning for overall advertising revenue for SonyLIV and building a vast network of advertisers from across geographies and industries through programmatic solutions. Mangla will report to Set, SonyLIV, StudioNext business head Danish Khan.

    Read more news on SonyLiv

    Prior to this, she was associated with Disney+Hotstar where she was leading entertainment impact revenue for the platform. She has also had stints at top broadcasters in India including Viacom, Discovery, and NDTV.

  • SonyLIV’s KBC Play Along heightens consumer delight with KBC 12

    SonyLIV’s KBC Play Along heightens consumer delight with KBC 12

    KOLKATA: SonyLIV makes staying-at-home rewarding with an unprecedented offering of ‘Har Din 10 Lakhpati’ under ‘KBC Play Along’. As the most awaited reality show makes a grand comeback, SonyLIV takes audience engagement notches higher with this innovative extension. This season KBC Play Along’ is aimed at rewarding the Aam aadmi like never before.

    A crowd puller since its inception in 2018, ‘KBC Play Along’ registered more than eight million users (1 billion interactions) on the platform last year. This season, SonyLIV takes the excitement notches higher by upgrading it to ‘Har Din 10 Lakhpati’, where ten winners across India will stand a chance to win 1 lac each every day through the season. SonyLIV also adds on the feature of playing in teams this year. With this, users can invite their friends and family and form their own teams. The team score will be the total sum of the Individual players’ scores and the top-scoring team will win 1 lakh prize money every day. There is also the chance for referrals. A user can invite/refer friends and family to win additional points and earn a free subscription to SonyLIV for themselves.

    Adding further excitement to the competition are the numerous prizes like a car, television set, mobile phones, bluetooth speakers amongst various electronics and gift cards that the users stand to win through the season.KBC has always been a beacon of encouragement. In times like these, KBC Play Along is excited to offer moments of happiness to its users by winning big from the comfort of their homes. 

     “From the first ever digital auditions on SonyLIV to a resounding response online, this has been a year of innovations for Kaun Banega Crorepati. Our new feature ‘Har Din 10 Lakhpati’ is an extension in that direction to build the momentum around KBC Play Along and make winners out of our viewers. By gratifying 10 lakhpatis everyday, we not only intend to reward viewers sitting at home and expand winners’ numbers but also cater to aspirations of countless Indians for participating in India’s biggest reality game show,” SPN digital business marketing head Aman Srivastava said.

    “KBC Play Along this year brings together an interesting blend of the existing and the new. While we retain the magic of the game, we are also bringing alive new features like Teams to add another dimension to user experience and take second screen engagement to a new level. Therefore, to innovate further, this season with ‘Har Din 10 Lakhpati’ we are aiming to gratify the fans of KBC and turn home seats into hot seats,” SonyLIV digital business programming and new initiative head Amogh Dusad said.

  • Sony Pictures Networks India features in list of India’s best workplaces for 2020

    Sony Pictures Networks India features in list of India’s best workplaces for 2020

    MUMBAI: Cementing its stature as an 'Employer of Choice', Sony Pictures Networks India (SPN) has been featured amongst the top 50 in India's best workplaces for women 2020 by Great Place to Work Institute. This is the third accolade for the conglomerate, earlier in June 2020 they were honoured with India's best companies to work For 2020 and India's best workplaces in media 2020 lists by the Great Place to Work Institute.

    Through its rigorous and objective methodology, the Great Place to Work Institute helps organizations identify, create, and sustain great workplaces worldwide through the development of high-trust cultures. In this year's study spanning 800 organizations and 21 industries, SPN leads the way in ensuring gender parity and inclusion of women at work. 

    At SPN, people, passion, and purpose are aligned to enable employees to ‘tell stories beyond the ordinary’. It is a strategic priority for the network to provide a conducive environment for our employees, especially the women workforce to help them to excel in their personal and professional careers.

    · The SPN Apex Diversity and Inclusion Council, comprising top leaders and external diverse advisory members, charts the course for Inclusion at SPN from a cognitive, generational and gender perspective. The council hosts unconscious bias sensitization trainings, internal campaigns for leaders and employees, and incentivizing diverse referrals with 2X rewards

    · Women are always given equal weightage during talent reviews for identifying critical high potential talent and succession planning, resulting in 50 percent of our workforce comprising high potential and talented women. Additionally, our continuous performance philosophy holds managers accountable for their adherence to corporate values and believing in the power of diversity  

    · Through women leadership programs such as 360-degree feedback, Pivot-Ups, online platforms and educational assistance, women employees can avail multiple avenues to chart the career of their choice. We also host internal forums helmed by our leaders and encourage women leaders to participate in external forums and conferences

    · Signature initiatives like ‘live your dream’ encourage women to shatter their inhibitions and help manage imposter syndrome by fuelling their entrepreneurial dreams, with sponsorships from the CEO. With support from the flagship channels of the network and content ideation platforms like Dastangoi and 'SPNI Pitchers', women can re-invent themselves and deliver the next big idea

    · As a measure towards adapting the new normal, the network launched Ace: Act. Care. Engage. This umbrella wellbeing philosophy provides end-to-end solution for benefit and care, mandatory leaves, scheduled downtime, plus a holistic set of physical and mental wellness benefits such as enhanced EAP and wellbeing resources

    · Stringent Posh policy championed by select employees across teams ensures a safe work environment. Enhanced maternity benefits (fertility treatments), universal primary caregiver leave (26 weeks – childbirth, adoption and surrogacy), free near-site creche, preferential parking for expectant and new mothers, mother’s room, medical insurance is some of the additional favourable initiatives

    At SPN, inclusion is a strong cultural thread that drives employees to push the envelope in generating pathbreaking, premium, progressive content. As an 'employer of choice,' SPN has regularly featured among 100 best companies for women in India by Working Mother & Avtar. Its 'wellbeing', 'meaning at work', and learning practices are recognized by Chambers D&I (APAC), UK, BW BusinessWorld, and PeopleStrong.

    Sony Pictures Networks India (SPN) MD and CEO N.P. Singh said,“Being featured amongst India's Best Workplaces for Women 2020 is a milestone achievement that reflects our belief in the power of diversity. This accolade has strengthened SPN’s stance as an inclusive industry leader and raised the benchmark criteria for an Employer of Choice. I dedicate this recognition to our passionate and committed workforce.”

    Sony Pictures Networks India (SPN) chief human resource officer Manu Wadhwa said,“At SPN, employee voice is of paramount importance. This recognition of being an equal workplace is a testament to our efforts towards building a culture of trust, connectedness and care with heightened zeal, empathy and passion. The consecutive wins empower us to continue accelerating our endeavours in this direction.”  

  • SPSN’s campaign ignites the discourse of real and fake cricket fans

    SPSN’s campaign ignites the discourse of real and fake cricket fans

    Sony Pictures Sports Networks (SPSN) is running a campaign to promote the ongoing Australia tour of England. The campaign “Asli Fans ke Liye” (for real fans) sparks the age-old funny debate of real fans versus fake fans.

    As the cricket frenzy nation missed the action for the last four to five months, SPSN is embracing the excitement of the live sports not only through the campaign but with a contest. The ‘ Asli cricket fan’ contest is a fun banter between “Asli cricket fan” and “Naklicricket fan”. Sony Pictures Networks India sports channels marketing and on-air promotions head Neville Bastawalla elaborates more on the campaign.

    Talking about the ideation of the campaign, he reminds us of the cliched truth that observation is the key to any creative process. According to him, SPSN’s marketing team relies heavily on a combination of observations and deep-rooted consumer insights.

    He spoke about a commonplace incident which also helped to form this campaign. While there are discussions on sport in almost every office each morning, many of the group members do not actually watch the matches. Rather, they check online updates in the fear of missing out. This sharp insight has been married with SPSN’s old conviction “love for cricket knows no boundaries.”

    “If you scan an office environment, you will see there are die-hard fans of every sport especially cricket fans in India who watch ball-by-ball play of every match. We wanted to create a provocative communication which would hit the heart of cricket fans, especially the fake fans who don’t watch but only follow updates on non-India cricket,” Bastawalla says.

    The campaign’s core bull’s eye is 25-40 age group which is consuming content across Sony Picture Network India’s channels and digital platforms. While one of the films has been shot during this crisis period, he adds that they had taken additional steps along with implementing the SOPs.

    He also notes that it is very rare for any broadcaster to go for Hindi commentary on international non-India cricket, SPSN is doing so for this series. He also adds that twelve brands have already come on board including Dream 11, My 11 circles, HDFC Life, Maruti Suzuki, Skoda, Dafa News.

    “To be honest, I am not seeing any change. We are just being true to the consumers. As a marketeer, my job is to get consumers to watch my content. Everybody is trying to win the heart of consumers,” he comments on post-Covid communication.

  • SPN acquires exclusive global media rights for Sri Lanka Cricket

    SPN acquires exclusive global media rights for Sri Lanka Cricket

    KOLKATA: Sony Pictures Networks India (SPN) has acquired the exclusive global media rights for Sri Lanka Cricket (SLC), with the exception of terrestrial, digital and radio rights for the territory of Sri Lanka which has been retained by SLC, for a period of three years starting 1 July 2020.

    The agreement provides SPN exclusive TV and digital rights to air all 92 days of LIVE cricket comprising 10 Test Matches, 24 ODIs and 18 T20Is sanctioned by the ICC and conducted by SLC between the senior men’s national cricket team of Sri Lanka and visiting ICC member national cricket teams along with access to Sri Lanka Cricket’s archival content. The deal also include rights to broadcast India touring Sri Lanka to play six T20Is and three ODIs with one of the series scheduled for July 2021 that will feature three T20Is while the date for the other series is yet to be announced.

    Sri Lanka Cricket is home to some of the best cricketers in the world such as Angelo Mathews, Lasith Malinga, Dimuth Karunaratne and Kusal Perera to name a few and the current Sri Lankan cricket team is ranked in the top five in the world as per ICC Test rankings.

    With the acquisition of Sri Lanka Cricket, SPN now holds broadcast rights of England and Wales Cricket Board, Cricket Australia and Cricket Ireland and has over 375 days of International, Big Bash T20 league, England Domestic Live cricket till FY 2022-23 which includes 31 days of India cricket.  

     “Sony Pictures Networks India is the premier destination for the best of international cricket, and we are excited about continuing our partnership with Sri Lanka Cricket. The acquisition of the exclusive global TV and digital rights of Sri Lanka Cricket strengthens our cricket portfolio. Our extended partnership with Sri Lanka Cricket adds 92 days of live cricket, including two India tours to Sri Lanka, to our robust cricket calendar,” SPN Sports Business and Distribution chief revenue officer Rajesh Kaul said. 

    “Sri Lanka Cricket is delighted to partner with Sony Pictures Networks India and continue the long-standing relationship, which has given immense benefits to both parties. Sri Lanka Cricket is truly excited and looking forward to continue working with Sony Pictures Networks India on the future tour program,” Sri Lanka Cricket president Shammi Silva said.

  • SPN’s distribution team brings cheer to Maharashtra LCOs through ‘Nukkad LIVE’

    SPN’s distribution team brings cheer to Maharashtra LCOs through ‘Nukkad LIVE’

    KOLKATA: The Covid2019 pandemic has had a seismic effect not only on the way businesses run but also on several other aspects of people's lives. The cable industry, the unsaid essential service, has played a major role in the current environment keeping people entertained and informed. While a majority of the population was under a shelter-at-home directive, last mile operators kept working on-ground risking their lives to provide seamless services to their subscribers. SPN was the first network to salute these unsung heroes through its ‘Happy Hero’ campaign. Taking the relationship with the operators forward and to bring some cheer , excitement to the last mile operators, Sony Pictures Networks India (SPN) undertook a novel initiative of virtual event, ‘Nukkad LIVE.’ 

    Through ‘Nukkad LIVE’ last mile operators, more commonly known as LCOs, get to enjoy specially curated acts as well as interact with the artists & key protagonists of various SPN channel shows. 

    "The new normal in our day to day to work life has shifted to the digital interface. We have always believed in staying connected with our trade partners & we enjoy excellent partnerships with MSOs across the country. The ‘Nukkad LIVE’ initiative is really about going a step further & creating opportunities for interaction for SPN’s well known show artists with the last mile, namely the LCOs. They are really the unsung heroes who are risking their lives every day to keep the pipeline of entertainment flowing and alive. After seeing the huge success of ‘Nukkad LIVE’ in Maharashtra with the likes of DEN and GTPL, we will soon be extending this format to the Hindi GEC & sports genres,” said Sony Pictures Networks (distribution business) EVP Sales and Marketing, Makarand Palekar. 

    SPN has initiated the first leg of this digital collaboration in the Maharashtra market bringing actors from Sony Marathi and leading operators from the state together. Samir Choughale, Vishakha Subhedar and Vanita Kharat, all well-known names from the Marathi entertainment industry, are part of this campaign to meet operators on the ‘Nukkad LIVE’ platform. 

    While Kharat holds the meet-up together by anchoring it, Choughale is interviewing Subhedar and the latter gets humorously offended. The fun banter ends with the stars thanking the operators for their relentless support and service to keep the show on during the lockdown period as operators made sure all the viewers got uninterrupted signals for their daily dose of entertainment. The 40-minute meet ended with both the actors interacting with the trade fraternity by answering their questions.

    Although both broadcasters and distributors are dependent on each other to run their businesses, during this crisis period, such collaborations can help to keep the touch points on both sides alive and lighten the burden of social distancing, on everyone. 

    What do the partners think?

    “Good initiative by the Sony Marathi & distribution team to connect & engage our business partners using the virtual platform. Spreading a smile is very important in the present situation where people are facing a lot of hardship. All the best to the Sony team,”  GTPL Hathway Ltd promoter and managing director Aniruddhsinh Jadeja said. 

    “This unique initiative by Sony team to bring the last mile operators together, added a new dimension to strengthen relationship between broadcaster, MSO & LCO. It helps the industry to work towards a common goal of inclusiveness by involving the last mile which further encourages them to provide better services,”  DEN Satellite director Rajeev Gavi shared. 

    “Brilliant programme! The execution of the event was seamless despite the dependency on technology. Inviting the LCOs to this event and mentioning the special relationship that Den Satellite and Sony shares further strengthens the bond between stakeholders. Artists were really entertaining and it was thoroughly enjoyed by our partners,”  DEN Satellite director Ravishankar Singh said. 

  • Sony Pictures Networks appoints Himanshu Bhagat as AVP marketing for digital business

    Sony Pictures Networks appoints Himanshu Bhagat as AVP marketing for digital business

    KOLKATA: Sony Pictures Networks India (SPN) has appointed Himanshu Bhagat as digital business associate vice president marketing. Bhagat will manage the digital marketing function for revamped SonyLIV 2.0. 

    Bhagat was earlier associated with ICICI Lombard. He managed the digital marketing portfolio with strong alignment to P&L as associate vice president, digital business. He has worked across auto, insurance, finance, parenting, consumer and real estate verticals managing activities across owned, paid & earned channels in digital.