Tag: SPN India

  • SPN India recognised as one of the best companies for women in India

    SPN India recognised as one of the best companies for women in India

    MUMBAI: Entertainment and sports broadcast network, Sony Pictures Networks India (SPN), has been recognised as one of the best 100 companies for women to work for in India for 2017.

    The award is based on a prestigious study conducted by Working Mother – a global leader on gender equity and Avtar, a pioneer in diversity and inclusion in India. With women comprising 33 per cent of its workforce, the company has undertaken various award-winning initiatives to create a work environment in which they can truly fulfil their potential. Grooming women leaders at various levels and building an equal-opportunity, inclusive culture has one of the key focus areas for SPN.

    The network’s significant progress in this direction has been recognised in the study, making it the only media and entertainment company to be a part of the ranking this year.

    The Working Mother and Avtar Best Companies for Women in India is a one-of-its-kind study to identify, share, showcase and celebrate best practices from India’s best employers to foster women’s career advancement. The top 100 companies were chosen based on performance across seven key policy clusters namely workforce profile, flexible work, women’s recruitment and retention, benefits, paid-time off/parental leave, company culture, safety and security; 360 companies participated in the study, which is India’s largest and most rigorous gender analytics exercise.

    SPN was one of the first organisations in the country to extend maternity, adoption and surrogacy leave to six months well before it became mandated by law. Pregnant women can also avail preferential parking on the office premises. The network has a special provision of a mothers’ room, where a new mother can pump and store milk for her baby, and near-site crèche facilities for employees to avail for their children.

    SPN also priorities women’s safety through practices such as sensitising all employees on prevention of sexual harassment and training women employees on self-defence techniques. SPN CEO NP Singh said, “At SPN, we have an inclusive culture, which delivers fulfilling career experiences and growth opportunities. It is a tribute to our organisation’s culture that we are being recognised as among the top 100 companies for women in India.”

    SPN India CHRO Smriti K. Singh added, “Our people practices are designed to support women employees in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being a part of this list reinforces our standing as an employer of choice.”

  • FIFA U-17 WC: SPN India to telecast in three languages – English, Hindi, Bengali

    FIFA U-17 WC: SPN India to telecast in three languages – English, Hindi, Bengali

    MUMBAI: With two days to go for one of the biggest international tournaments to be hosted on its home soil, Sony Pictures Networks India (SPN) has announced its programming initiatives for the FIFA U-17 World Cup 2017 India designed to enhance the viewing experience.

    The sports cluster of the network is all set to telecast the 22-day tournament in three language feeds – English, Hindi and Bengali on SONY TEN 2, SONY TEN 3 & SONY ESPN channels.

    SPN has also given footy fans another reason to look forward to the tournament with the return of its flagship studio show, Football Extraaa. The live studio show will be hosted by Seema Jaswal, TV presenter and known sports enthusiast, and will feature expert international panellists, Luis García, former Spanish professional footballer (ex-Barcelona and ex-Liverpool player), Stuart Pearce, former English national U-21 team manager and David Moyes, former Everton and Manchester United coach. The experts will share the screen space with Indian stalwarts like Padma Shri Bhaichung Bhutia, former captain – Indian football team, Sunil Chettri, current captain to the Indian football team and Renedy Singh, former Indian footballer.

    Football Extraaa will be aired during the course of the tournament with a pre–show at 4:15 pm followed by a mid-show and post-show. The studio show will serve not only football enthusiasts with match analyses and insights, statistics and interesting trivia but also appeal to bench viewers alike. The show was first telecast during one of the biggest international football tournaments of 2016, UEFA EURO 2016.

    SPN India president sports and distribution business Rajesh Kaul said, “The FIFA U-17 World Cup 2017 India, one of the most anticipated events of the year, is set to transform India’s sports landscape. As official broadcasters of the tournament, we are committed to reaching out to a wider audience and enhancing the viewing experience.”

    “We are bringing back, Football Extraaa, our flagship show for the tournament which presents some of the biggest names in international and Indian football on a single platform. With in-depth analyses and renowned football experts’ comments, we promise to provide an unparalleled sports viewing experience that appeals to our audience, both football fans and bench viewers, in the Indian sub-continent,” he added.

    With the sports cluster providing local language feeds and bringing back Football Extraaa, sports enthusiasts across India can expect an enhanced viewing experience to watch the future stars of football in action and cheer for their favorites. The coveted tournament will have 24 teams playing across six venues in India and fans will witness some of the best talent from around the world in the under-17 category.

    The tournament will take place between 6 October and 28 October, 2017 in English on SONY TEN 2, SONY TEN 2 HD, SONY ESPN & SONY ESPN HD channels. For Hindi and Bengali language feeds, tune in to SONY TEN 3 & SONY TEN 3 HD channels.

  • Most watched Hindi GEC channels across genre until week 22

    BENGALURU: Three channels have been present during all the first 22 weeks of 2017 (Saturday, 31 December 2017 to Friday, 2 June 2017) in Broadcast Audience Research Council’s weekly list of Top 10 channels across genre-

    All India (U+R) : 2+ Individuals – They are (in order of the combined sum of weekly impressions while present in the top 10 channels across genre list) : Star Plus (16.128 billion CWI, Colors (13.67 billion CWI) and Zee TV (11.800 billion CWI).

    This paper is based on the information available in the public domain. Hence, It must be noted that the CWI figure mentioned in this paper is the sum of the weekly impressions of the channel mentioned in the BARC list of top 10 channels across genre – if a channel is not present in the list during any of the first 22 weeks of 2017, then its actual Combined Weekly Impressions will be much higher. Hence the author has refrained from mentioning the CWI for channels that were absent even for one of the first 22 weeks of 2017.

    None of the Hindi GEC channels have been ranked at no. 1 during the first 22 weeks of 2017 in the list.Star India has been ranked no 2 for 13weeks and Colors and Zee TV once each in the weekly list of Top 10 channels across genre during the first 22 weeks of 2017.

    Network 18’s second Hindi GEC – Rishtey was present in the weekly list of Top 10 channels across genre for 21 weeks; Sony Pictures Network India’s (SPN) Sony Pal was present in the for 16 of the first 22 weeks of 2017, followed by Zee Entertainment Enterprises Limited Hindi GEC – Zee Anmol which was present in the list for 13 of the first 22 weeks of 2017. The other channels that were present in the  list include SPN’sSony Entertainment Television, SPN’s Sony Sab, Star India’s StarUtsav and DD National during the period under consideration.

    Rank 1 has been held by the Sun TV Network’s flagship Tamil GEC Sun TV for 17 weeks and Hindi Movies channel Sony Max for five weeks (weeks 15 to 19 of 2017).SPN’sSony Max aired the tenth edition of the Indian Premier League (IPL 10 or IPL 2017) during the five weeks it was numerounoand the two weeks it was ranked second in the weekly list of Top 10 channels across genre. Sony Max had entered the weekly list of Top 10 channels across genre for the first time in week 14 of 2017 at rank 2. It was placed at rank 6 in week 22 of 2017.

    Top 10 channels across genre in week 22 of 2017

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  • Hindi GECs gain lost ground across genres as IPL10 closes in week 21

    BENGALURU: Only one T20 cricket match on one day of the tenth edition of the Indian Premier League (IPL 10) happened during Broadcast Audience Research Council of India (BARC) week 21 (Saturday, 20 May 2017 to Friday, 26 May 2017) – The Finals. And that one match on Sunday, 21 May 2017 at 2000 hours (800 pm) was enough to retain Sony Pictures Network India’s (SPN) Hindi Movies channel Sony Max in BARC’s top 10 channels list across genres for week 21, however at fourth place instead of second place that the channel had in weeks 20 and 14. Sony Max, which aired IPL matches,topped the lists for weeks 15,16, 17,18 and 19 of 2017.  Before IPL10 which commenced in the middle of week 14, Sony Max did not figure in weekly the top 10 channels lists across genres in 2017.All the 10 channels that were present in BARC’s weekly list of top 10 channels across genres in week 20 were also present in week 21, but with shuffled ranks.

    The seven Hindi GECs’ that were present in BARC week 20 saw a 9.27 percent growth in ratings in week 21. The combined weekly impressions of these seven Hindi GEC channels as per BARC list of top channels across genres in weeks 21 and 20 were 40,85,558 (000s) Sums and 37,38,931 (000s) Sums respectively. Six of the seven Hindi GEC channels in the list gained viewership, while one – Zee Anmol, witnessed a small drop of 1.80 percent in weekly impressions in week 21’s top 10 channels list across genres as compared to week 20.

    Like last week, one channel each from the Tamil GEC, Telugu GEC and Hindi Movies spaces and seven channels from the Hindi GEC space were present in the weekly top 10 channels list across genres in week 21.  Of these, three were from the Sony Pictures Network India (SPN) network, two each from the Network 18 (or Viacom 18), Zee Entertainment Enterprises Limited (Zeel) and the Sun TV Network stables, and one from the Star India Network.

    Please refer to the figure below for the ratings table for BARC week 21: Across genres –All India (U+R): 2+ Individuals.

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  • Sun TV regains top spot across genres as IPL 10 comes to a close

    BENGALURU: As IPL 10 came to a close, the Sun TV Networks’ Tamil flagship GEC Sun TV regained its top spot in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre: All India (U+R): 2+ Individuals in week 20 Saturday, 13 May 2017 to Friday, 19 May 2017.

    IPL 10 viewership supremacy across genres

    During its run, IPL 10 channels ruled the air with Indians lapping up the live event, more so during primetime. TV viewership declines during the summer months according to BARC. IPL 10 is probably one of the factors that helped retard this seasonal viewership decline.

    IPL 10 commenced on Wednesday, 5 April 2017 (in BARC week 14). The mega T20 cricket bonanza played by 8 teams comprising of over 200 players including 72 international players concluded with the finals on Sunday, 21 May 2017, after 60 matches spread over 47 days.

    BARC week 14 commenced on Saturday, 1 April 2017 and ended on Friday, 7 April 2017. Three days of play with three matches played happened in week 14. The event concluded in the beginning of week 21 – only one match was played during that week. Ten matches were played during each of BARC weeks15, 16,and 18. Nine matches were played in weeks17 (one match was rained out in week 17) and 19 and seven planned for week 20, with just one in week 21 as mentioned above.

    The excitement built up for the event saw IPL 10 recording the highest viewership for the season in week 15 for all the Sony Pictures Network (SPN) channels that broadcast the event  – the two Hindi Movie channels – Sony Max and two Sports channel’s Sony Six.(English) and Sony ESPN (commentary in Tamil, Telugu, Bengali, Hindi).

    Week 20: Top 10 channels list across genres

    One channel each from the Tamil GEC, Telugu GEC and Hindi Movies spaces and seven channels from the Hindi GEC space were present in the weekly top 10 channels list across genres in week 20.  Of these, three were from the Sony Pictures Network India (SPN) network, two each from the Network 18 (or Viacom 18), Zee Entertainment Enterprises Limited (Zeel) and the Sun TV Network stables, and one from the Star India Network.

    Sun TV and Sony Max exchanged ranks while Star Plus, Sony Pal, Zee TV, Gemini TV, Colors, Zee Anmol, Rishtey retained their week 19 ranks of 3, 4, 5, 6, 7, 8 and 9 respectively. Zee Telugu exited the list in week 20 to be replaced with Sony Sab.

    As mentioned above, Sun TV once again topped BARC’s weekly top 10 channels list after a hiatus of 5 weeks with 10,41,591 Impressions (000s) Sums followed by  Sony Max with 9,83,279Impressions (000s) Sums at second place.Please refer to the figure below for the list of top 10 channels across genres for week 20:

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  • IPL tendering process to commence 17 July; bidding to be fierce

    MUMBAI: The Mukesh Ambani-owned Mumbai Indians pulled of a wafer thin victory against the Rising Pune Supergiants in the final of the Vivo IPL 2017, possibly giving a super boost to the TV ratings that Sony Pictures Networks India (SPN India) will notch up for its telecast. The final match could also be the last time both SPN India and Hotstar could be telecasting the Vivo IPL as both their contracts with the Board of Control for Cricket in India (BCCI) have ended.

    Come 17 July, and the tendering process will start to bag the IPL telecast and rights – both national, international and streaming over the internet. The auction process was supposed to commence last year but was quashed by the Supreme Court appointed Justice Lodha committee.

    The IPL title sponsorship tender will commence earlier on 31 May 2017. Chinese smart phone maker Vivo’s title sponsorship contract too has ended with the latest edition of the IPL.

    The decision on the two dates was taken by the BCCI, the members of the IPL governing council, and the Supreme Court appointed committee of administration on Saturday 20 May.

    Industry experts expect the price for the five year rights – yes, the cycle of the IPL rights has been reduced to five years by the BCCI to further exploit its potential – to reach stratospheric heights. The expectation is that potential bidders like Star India, SPN India, Amazon India, and new player in the game the Discovery promoted D-Sports could end up writing cheque amounts close to double of what was paid for the previous cycle – on a like to like basis.

    For both Star India and SPN India, bagging the rights is crucial. Star India has targets to achieve $1billion EBIDTA by 2020 and one of the tools to help it get there is of course the spread of Hotstar. Over the last two years, it has launched a clutch of sports channels in its bouquet. SPN India too will want to retain the rights as it has been one of its cash cows over the past three to four years, notching up new records in advertising and viewership every year. It too has launched a clutch of channels and has even partnered with ESPN for a channel in India.

    Clearly, the side which bats and bowls well during the tendering process will win.

  • SPN India cranks up IPL 10 campaign with fan frenzy films

    MUMBAI: How do you celebrate a tenth birthday? Well, Sony Pictures Networks India (SPN) India, which has been airing the edge-of-the-seat action filled Indian Premier League for the past 10 years, has chosen to do with a campaign “10 saal aap ke naam”.

    “SPN and Vivo IPL have had a great journey, so far. Over the last nine years, we have seen the tournament grow in terms of stature, viewership and the buzz that it creates, and, hence it was only logical to make the tenth year a grand celebration. The marketing campaign borrows from real life insights on how viewers of Vivo IPL engage and involve themselves with the game. We believe that the fans are instrumental in making this tournament the mega blockbuster that it is, and that is why this year’s campaign is an ode to the Vivo IPL Fa. This campaign is the way of saying thank you to millions of people who made IPL what it is,” says Sony Max cluster senior EVP and business head Neeraj Vyas.

    This year’s matches are to be telecast on Sony Max, Sony Six, and Sony ESPN.

    Thus, a series of six films have been filmed and created encapsulating the fervor and madness of fans across gender, generations and geographies. The films celebrate various types of fans, be it the ‘Antaryami Fan’ who, year after year, makes predictions with confidence and even though all his predictions do not come true, he does not deter from making them again and again; the ‘Vehemi fan’ who fears that if he watches the match his team will lose so every time his team plays he is seen standing outside the door, be it a restaurant, a store or even his own house and the ‘Under Pressure fan’ who will postpone even nature’s call and be uncomfortable but will not budge from the television screen till the last ball is delivered.

    The campaign will run in 4-5 languages — English, Hindi, Bengali, Tamil and Telugu. “The Tamil feed grew enormously last year. Twenty per cent of numbers came from Tamil Nadu and Pondicherry which is very encouraging,” informs Vyas.

    SPN India has brought in top drawer talent for its final innings with the IPL (Its rights deal with the BCCI is ending this year and a fierce bidding exercise between Star, SPN, Dsports, and Amazon is expected to take the price up to stratospheric levels.)

    DDB Mudra was behind the creative of the campaign, while the films were helmed by noted ad film director Hemant Bhandari of Chrome Pictures Media. The anthem was composed under the baton of music composer duo, Salim- Sulaiman, and singer, Benny Dayal belted out the vocals.

    With phrases like “Mahaul sajatey, Haal batatey, Halla machatey”, the Vivo IPL anthem salutes the passion of the zealot who passionately follows the game and cheers every four and six and fall of wicket

    The campaign will roll out on other media outlets too. News and regional channels are expected to be tapped into more. But most importantly is the swathe of channels that the network boast of today, reveals Vyas. “Last year when we started the campaign for season 9, the network had 17 channels and now we have 30 channels under Sony umbrella. We have popular channels. But, we will buy some (slots on the) regional (channels) for sure.”

    The good news for the SPN India is that it has managed to lock in 13 sponsor for IPL season 10. Among these figure: Vivo, Amazon and Vodafone as the co-presenters, CEAT Tyre, wire maker Polycab, Make My Trip, Vimal Paan Masala, Yamaha, Frooti, Voltas, Havells, Parle- products and Yes Bank. And, it looks to be on target to rake in Rs 1,300 crore through sponsorships.

    Vyas says that there was fear that prime minister Narendra Modi demonetisation drive might impact advertisers enthusiasm to put in top dollar. “But, the IPL has such a high recall value that you can’t go wrong is what advertisers have told us and that is why the 13 sponsors,” he expresses.

    A media veteran says that the creative peg that SPN India has taken is clearly going to connect with cricket fans in India and worldwide.

    “Already the player auction saw some high-ticket prices being coughed up by the teams for certain players,” says she. “And, if Sony is going to stoke up the fan frenzy by airing the fan films showing stereotypes with high frequency and reach, one can expect the temperature and viewership for the IPL to only go up this year. Now if only the teams on the field work well to have close finishes, and Sony will be laughing all the way to the bank.”

  • SPN India to broadcast ‘El Clásico’ at prime time on 3 Dec

    SPN India to broadcast ‘El Clásico’ at prime time on 3 Dec

    MUMBAI: Sony Pictures Networks India (SPN) is all set to broadcast one of the most anticipated matches between Spain’s fiercest rivals — FC Barcelona and Real Madrid – El Clásico.

    The coverage will be simulcast at primetime in India on 3 December at 8:15 pm on Sony Six, Sony Six HD, Sony ESPN & Sony ESPN HD as well as on the SonyLIV app and website. To enhance the experience of the highly-anticipated clash, SPN has innovated with a wraparound show that will be broadcast live from the Fan Park at the Jawaharlal Nehru stadium in New Delhi.

    The segment called the ‘El Clásico Show’ will be helmed by the former LaLiga star Luis Garcia along with host, Marc Edwards. It will showcase Luis Garcia reviewing the pre and post-analysis of the anticipated game before the kick-off until the end.

    The show will commence at 8:15 pm, followed by the half time analysis of 15 minutes and will conclude with a 20-minute post-match review. The ‘El Clásico Show’ will also be streamed live on SonyLIV app and website for digital audiences.

    Sony Pictures Network distribution and sports business president Rajesh Kaul said, “For the first time in India, viewers will get to see Barcelona and Real Madrid at prime time. As a sports network, we have amplified the experience for the fans by not only giving them a prime time viewing experience but also giving fans an opportunity of being a part of the live screening of the match in Mumbai and Delhi for the first time with La Liga stars — Luis Garcia & Frederic Kanoute.”

    La Liga president Javier Tebas added, “La Liga is thrilled to be able to share such an important match as El Clásico with all of its fans in India. We hope that they all attend and enjoy the huge party that we’ve prepared in New Delhi and Bombay. It’s going to be unforgettable for all the local fans.”

  • SPN India to broadcast ‘El Clásico’ at prime time on 3 Dec

    SPN India to broadcast ‘El Clásico’ at prime time on 3 Dec

    MUMBAI: Sony Pictures Networks India (SPN) is all set to broadcast one of the most anticipated matches between Spain’s fiercest rivals — FC Barcelona and Real Madrid – El Clásico.

    The coverage will be simulcast at primetime in India on 3 December at 8:15 pm on Sony Six, Sony Six HD, Sony ESPN & Sony ESPN HD as well as on the SonyLIV app and website. To enhance the experience of the highly-anticipated clash, SPN has innovated with a wraparound show that will be broadcast live from the Fan Park at the Jawaharlal Nehru stadium in New Delhi.

    The segment called the ‘El Clásico Show’ will be helmed by the former LaLiga star Luis Garcia along with host, Marc Edwards. It will showcase Luis Garcia reviewing the pre and post-analysis of the anticipated game before the kick-off until the end.

    The show will commence at 8:15 pm, followed by the half time analysis of 15 minutes and will conclude with a 20-minute post-match review. The ‘El Clásico Show’ will also be streamed live on SonyLIV app and website for digital audiences.

    Sony Pictures Network distribution and sports business president Rajesh Kaul said, “For the first time in India, viewers will get to see Barcelona and Real Madrid at prime time. As a sports network, we have amplified the experience for the fans by not only giving them a prime time viewing experience but also giving fans an opportunity of being a part of the live screening of the match in Mumbai and Delhi for the first time with La Liga stars — Luis Garcia & Frederic Kanoute.”

    La Liga president Javier Tebas added, “La Liga is thrilled to be able to share such an important match as El Clásico with all of its fans in India. We hope that they all attend and enjoy the huge party that we’ve prepared in New Delhi and Bombay. It’s going to be unforgettable for all the local fans.”

  • SPN India acquires BPL 2016 broadcast & digital rights

    SPN India acquires BPL 2016 broadcast & digital rights

    MUMBAI: Sony Pictures Networks India has acquired the broadcast and digital rights of the fourth edition of the Bangladesh Premier League 2016.

    The tournament, which is known as the biggest cricket extravaganza in Bangladesh, will commence today (4 November) and will be telecast on Sony Six and Sony Six HD as well as streamed live on SonyLIV app and website.

    The on-air broadcast rights include the telecast of 43 live matches of the tournament in the Indian Sub-continent. Along with live streaming, SonyLiv will also be providing fans with a lot of exclusive Video-On-Demand (VOD) content like highlights, best sixes, best catches, fielding and more.

    The Bangladesh Premier League 2016 which is now in its very successful fourth season has grown in its popularity which each edition. The tournament is played in the T20 format and will feature a total of seven teams which include six teams from the previous season and the addition of one new franchise from Khulna and Rajshahi. Apart from Khulna and Rajarshi, the other teams are Comilla Victorians, Barisal Bulls, Rangpur Riders, Dhaka Dynamites and Chittagong Vikings. This season of the tournament will see the likes of some of the biggest names in cricket – Dwayne Bravo, Kumar Sangakkara, Mahela Jayawardene and Dwayne Smith.

    The first match of BPL 2016 will be played between Rajshahi Kings and Comilla Victorians at Dhaka. The top four teams from the group stage will qualify for the knockout stage which includes the semi-finals, the eliminator and the final match. The semi-finals of BPL 2016 will take place on 8th December, 2016, while the final will be played on 9th December, 2016, in Dhaka.

    Sony Pictures Network distribution and sports business president Rajesh Kaul, “Sony Pictures Networks India has been in the forefront of bringing and popularizing theT20 league format of cricket. Following our previous offerings of Indian Premier League, Caribbean Premier League, South African T20 league & Karnataka Premier League, we are pleased to announce the addition of the Bangladesh Premier League (BPL) to our T20 cricket portfolio. The BPL line-up is particularly impressive with International cricketers like Chris Gayle, Thisara Perera, Andre Russell, Dwayne Bravo and more that our viewers can look forward to.”