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Tag: Splash

  • Axis Bank launches SPLASH, a pan-India competition

    Axis Bank launches SPLASH, a pan-India competition

    Mumbai: Axis Bank, one of the largest private sector banks in India, announced the launch of SPLASH, an annual Pan-India competition on art, craft, and literature for children in the age group of 7-14 years. This year, Splash will focus on the theme ‘Kindness’ to instil the thought of kindness and foster a sense of goodwill amongst the new generation. The participants can register and submit their entries on www.axisbanksplash.in, till 31 December 2023. Through this initiative, the Bank aims to reach out to over six lakh participants by conducting the competition phygitally (both physically and digitally), ensuring that every child has an opportunity to showcase their talent.

    The competition will be divided into two age groups: seven-ten years and 11-14 years. The participants will need to express their thoughts and ideas through two themes ‘Helping One Another’ and ‘Making the World a Kinder Place’. They can unleash their creativity through drawing, craft, or essay writing. The participants will be evaluated by an esteemed jury panel comprising Vikrant Shitole, a revered artist from Art Society of India; Imagimake co-founder Disha Katharani; Amar Chitra Katha Group art director Savio Mascarenhas; and Green Gold Animation CEO Rajiv Chilaka.

    Speaking on the initiative, Axis Bank CMO Anoop Manohar said, ”We are delighted to announce the 11th edition of Splash. This year’s theme of ‘Kindness’ stems from our brand philosophy ‘Open’- which aims to engage with communities beyond banking and business. Through Splash, we are providing a vibrant canvas for these young minds to explore, express and embrace the value of kindness in order to create a better tomorrow.”

    Scaling new heights, this year Axis Bank will reach out to over 2000 schools, 50 per cent more than the previous year. In addition to the competition, the Bank will organise engaging sessions and other fun-filled activities. It has roped in children’s beloved character ‘Chota Bheem’ to impart valuable life lessons on earning, saving, investing, and giving through the art of storytelling.  

    The winners will be conferred scholarships of Rs 1 lakh, exciting hampers, and electronic gadgets from partners such as Hamleys, Faber Castle and BoAt. They will also be given an opportunity to visit the National Institute of Design (NID) and participate in exciting workshops conducted by the Museum of Art & Photography (MAP). The runners-up will be awarded Rs 50 thousand each.
     

  • Splash into awesomeness this rainy season with MOCHI

    Splash into awesomeness this rainy season with MOCHI

    MUMBAI: As monsoons drench the city with rebuilding and laughter, it also brings the dilemma to wear the perfect footwear that suits the season and comforts the feet. Mochi, the brand that all feet love gives you a hundred reasons to enjoy the rain. You can choose the perfect pair from a plethora of choices, patterns, styles and vibrant colours. Ballerina, sneakers, sandals, you name it and they have it all! There are many gloomy shades in this weather, to counter it, Mochi has introduced monsoon wear in vivacious and fresh colours like sandstone, coral, peach, blue and black which is the highlight of the collection. “Splash into awesomeness” designs showcase the amalgamation of comfort, easiness and style.

    Alisha Malik, Vice President, Marketing, Metro Brands Ltd. says, “The Mochi monsoon collection 2019 for women encapsulates the brand synergy. Amidst the lovely season of monsoon, Mochi continues to bring to the fore the awesome styles for women. Embedded with the palette of buoyant colors and pioneering designs, the latest collection promises the rain comfort melded with high style statements. It’s pouring styles for women in this beautiful rainy season.”

    The collection is now across all Mochi outlets. They are also present across other e-commerce platforms.  

    So women, this season “Splash into Awesomeness” with Mochi.

  • Splash and assemblage entertainment begin production on norm of the north sequel

    Splash and assemblage entertainment begin production on norm of the north sequel

    MUMBAI: Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated feature from India is greenlit for a sequel to be watched by global audiences in 2018.

    Norm of the North, a 2016 animated comedy-adventure film was directed by Trevor Wall, with voices by Rob Schneider, Heather Graham, Ken Jeong and Bill Nighy. It was co-produced by Splash Entertainment, Assemblage Entertainment and Telegael, and distributed by Lionsgate in North America.

    The film released theatrically in North Americaon January 15, 2016 opening in over 2,400 theatres. Norm also was released theatrically in over 70 territories around the world.

    Thissequel brings together, yet again, the longstanding and dynamic partnership between two animation industry leaders, Mike Young and Madmax (AK Madhavan), renowned to have opened the shores of the Indian animation industry with the successful Emmy and BAFTA Award winning show Jakers! The Adventure of Piggley Winks in 2003.

    Mike Young’s Splash Entertainment is a leading independent animation studio and Distribution Company based in Los Angeles, and is an innovator, developer and producer of many original animated television series and movies.

    Assemblage Entertainment, in a short span of time, has delivered two full length feature films, Norm of the North, and Blinky Bill – The Movie distributed by Studio Canal. It is currently delivering its third full length 3D stereoscopic theatrical feature film scheduled for a wide release in 2018 by Open Road Films.

    Assemblage recently also worked on DreamWorks’ Trollhunters – a Netflix Original Series by legendary filmmakerGuillermo del Toro.Trollhunters received wide global acclaim and won multiple Emmy and Annie awards.

    Set up in 2013 and headquartered in Mumbai, Assemblage boasts of an award winning team 250 people including technocrats, artists and production professionals with several years of collective experience in creating world-class animation productions with major Hollywood studios and independent production companies.

    Founded by industry veteran AK Madhavan, or Madmax, as he is fondly known, is recognized in the business of media, film and entertainment as the one accredited to opening the doors of Indian animation industry to the global markets. Over the last 17 years, Max has built a strong reputation of credibility and quality in the animation industry.

    Assemblage is currently also developing its own original content in collaboration with various Hollywood content creators and producers.

  • Splash eyes revenues of Rs 150 crore; plans 21 stores by year-end

    Splash eyes revenues of Rs 150 crore; plans 21 stores by year-end

    BENGALURU: The Landmark Group’s international youth oriented hi-street value fashion brand Splash is eyeing revenues of Rs 150 crore this year. The brand, closed last year with 12 stores across India and is planning to increase the count to 21 by the end of 2015.

     

    Additionally, company sources told Indiantelevision.com that Splash was also looking at spending more than five per cent of its revenues towards ATL and BTL activities.

     

    Splash has 200 stores globally, had revenues of Rs 90 crore last year across an average store count of eight in India.

     

    In 2015, the brand has already launched four new stores including one in Mumbai taking the count to 16. Now, Splash has unveiled its 17th store in the country in Bengaluru’s hi-street – Commercial Street, on 23 May. Next on the cards is a store launch in Noida in the near future.

     

    At the Bengaluru store opening, Splash also launched its new collection Love Summer.

     

    “Splash is consistently involved in delivering high fashion season after season. We are delighted to bring out the best of the brand’s personality and sync it with our new collection – #LoveSummer – this season’s key collection, which has an easy tropical vibe to it. Consumers have received the collection very well. It is young, tropical, quirky and conversational – a true reflection of our customer. With Splash’s launch at Commercial Street, we look forward to increase our reach to the fashion enthusiasts of Bangalore,” said Splash COO Kalyan Kumar.

     

    “Our ATL activities include bursts of radio a week either way of a new store opening or the launch of a new product line, with some print and online campaigns. We also do a number of BTL activities, like in the case of the store launch today, where we have the band ‘Peepal Tree’ performing at the store. A number of models wearing Splash attire that will along a part of Commercial Street before entering the store and walking the ramp set up for the fashion show organized by Sheetal Mehra,” Kumar added.

     

    “In the middle east, we are present on television and across many locations. In India, presently we are located in 10 cities. Once we reach a reasonably good store count in the country, we will use television as we do in other geographies,” informed Kumar.

     

    The average Splash store witnesses around 400 customer walk-ins daily, with an average conversion rate of 30 per cent. Some of the stores located in hi-streets and malls have a conversion rate that is as high as 38 per cent, while the laggards report rates of around 24- 26 per cent.

     

    Splash’s online campaigns cover the usual social sites such as Facebook, Twitter, Instagram and Youtube. Mindshift along with the company manages the online creative duties for the Splash, while media buying is done by the parent group Landmark through GroupM.

  • Splash appoints Salman Khan as its brand ambassador

    Splash appoints Salman Khan as its brand ambassador

    MUMBAI: Dubai based fashion retailer Splash has appointed Salman Khan as its brand ambassador.

    Salman will be promoting the entire clothing line for a year long association with the brand. The actor is Splash UAE‘s new brand ambassador.

    Splash made this announcement on the occasion of completing 20 years in the market.

    The AW‘13 campaign featuring Salman will be shot in London, and will be launched in the last week of August. It will be the first glimpse of Salman in Splash, wearing the best of the season‘s fashion in his own inimitable style.

    The UAE based fashion company will also shoot a few 30 second ad films featuring the ‘Dabangg‘ actor. The ad film will be distributed online along with being made available on all social media platforms.