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Tag: Spinny

  • Spinny shifts gears for festive car carnival

    Spinny shifts gears for festive car carnival

    MUMBAI: Talk about a festive spin on driving home happiness. As India lights up for the festive season, Spinny, the country’s trusted full-stack used car platform, has kicked off the ‘Festival of Spinny – October Edition’, a nationwide celebration that puts joy, and a few free cars, in the fast lane.

    Running from October 4 to 31, the campaign gives customers across 25 plus cities the chance to win three cars absolutely free, bag assured gifts worth Rs three crore, and enjoy exclusive festive discounts across its Spinny Assured and Spinny Max collections of hatchbacks, sedans, and SUVs.

    From first-time buyers in Bengaluru to families upgrading in Lucknow, the festival turns everyday purchases into moments of celebration. With transparent pricing, a 200-point quality check, and a 5-day money-back guarantee, Spinny promises a smooth ride from browsing to buying.

    “Our festivals are about new beginnings, and every car purchase marks a milestone,” said Spinny senior vice president and business head Hanish Yadav. “The Festival of Spinny celebrates that emotion with unmatched value and trust, because every drive deserves to start with confidence.”

    The platform has also rolled out price reductions of up to Rs 2 lakh on select models, anticipating GST changes earlier this year, a move that reaffirmed its focus on customer-first transparency.

    As the campaign hits full throttle, Spinny is turning car buying into a festive affair, complete with rewards, trust, and a touch of sparkle on every road to new beginnings.
     

  • Spinny drives cricket fever with winners flying to Dubai for Asia Cup

    Spinny drives cricket fever with winners flying to Dubai for Asia Cup

    MUMBAI: Spinny, India’s full-stack used car platform, has announced three lucky winners who will be jetting off to Dubai to watch Team India in action at the Asia Cup 2025.

    The contest, which ran from 9 to 17 September, gave anyone buying a car on Spinny the chance to win the cricketing trip of a lifetime. On 26 September, the winners will pack their bags and head to Dubai to see India take on Sri Lanka, live from the stands.

    The winners are: Snehal Chaitanya Nadakuduru from Bangalore, who drove home a Kia Sonet; Sarah Shailendra Salve from Mumbai, who picked up a Toyota Glanza; and Raghuveer Chandra Sirivore from Hyderabad, who chose a Volkswagen Virtus.

    As an official global sponsor of the Asia Cup, Spinny’s branding will be seen across stadiums on perimeter boards, backdrops and digital screens. More importantly, the brand says it is about “creating real experiences that matter”, both on and off the pitch.

    Spinny’s brand ambassador, cricket legend Sachin Tendulkar, continues to be at the heart of its storytelling, symbolising trust and inspiration for millions of fans. Customers and followers can also track the winners’ journeys on Spinny’s social channels, from their new car purchases to their cheers in Dubai.

    “Massive congratulations to all the winners,” said Spinny, senior vice president and business head, Hanish Yadav. “This is where the love for cricket meets the joy of owning your car, and we’re proud to have made that possible.”

    With the Asia Cup set to deliver some of the most exciting cricketing contests in the region, Spinny is not just sponsoring the spectacle but also putting fans in the front seat of the action.

  • Sponsors hit it out of the park at DP World Asia Cup 2025

    Sponsors hit it out of the park at DP World Asia Cup 2025

    MUMBAI: The Asian Cricket Council (ACC) has unveiled a formidable line-up of sponsors for this year’s tournament, led by title sponsor DP World. Joining the roster are Wonder Cement, Spinny, Hero MotoCorp, Beyond Developments, Haier, Vimal Elaichi, Ozone Locks, Hero FinCorp, Havells, and Groww. The partnerships have been brokered by TCM Sports, the sports marketing firm with a three-decade legacy of landmark cricket alliances.

    The men’s Asia Cup, running from 9 to 28 September, will see eight nations battle it out in the high-octane T20 format. With packed stadiums, fierce rivalries and a broadcast reach expected to run into hundreds of millions, the tournament promises one of its most competitive editions yet.

    ACC President Mohsin Naqvi said, “The DP World Asia Cup is the heartbeat of cricket in Asia. It’s a stage where champions rise, rivalries ignite, and fans unite. We are delighted to have a dynamic mix of sponsors across categories and welcome them all as partners.” [sic]

    TCM Sports, md, Lokesh Sharma added, “Participation of globally renowned sponsors is an acknowledgment of the stature of the Asia Cup. Beginning with this edition, we are placing more emphasis on fan engagement and grassroots development.”
     

  • Spinny drives the point home with Sachin’s ‘God Promise’ on the move

    Spinny drives the point home with Sachin’s ‘God Promise’ on the move

    MUMBAI: When Sachin Tendulkar makes a promise, it’s not just heard, it’s driven home. Quite literally now, as Spinny’s ‘God Promise’ campaign hits the road across India’s metros, shifting gears from screens to the streets. After racking up millions of views online and sparking buzz on Linkedin, Spinny has now rolled out a high-visibility outdoor and transit campaign. Think branded cabs in Delhi, city buses in Chennai, Bengaluru and Pune, and even Mumbai’s iconic double-decker buses all bearing the message of trust, assurance, and India’s most beloved cricketer.

    It’s a smart move. Where better to meet your potential car buyer than during their daily commute?

    Much like the brand films, the OOH creative is no-nonsense and culturally grounded. The sight of Sachin paired with the words “God Promise” cuts through the usual billboard clutter not with flash, but with familiarity. The campaign strikes an emotional chord with Indians for whom trust, especially while buying or selling a car, is non-negotiable.

    In addition to the celebrity endorsement, Spinny has backed its ‘promise’ with action: a first-of-its-kind 3-year Assured+ warranty, a 5-day money-back guarantee, and access to over 10,000 plus verified cars. For sellers, the platform also promises best-price deals putting its money where its messaging is.

    From Delhi’s RWA networks to Mumbai’s bus routes and Chennai’s bustling corridors, Spinny’s strategy is simple: be visible where the buying intent brews. Not in boardrooms or banners, but on buses, in traffic jams, and on roads where real decisions are made.

    As one campaign insider put it, “Trust isn’t a tagline for us, it’s an everyday delivery.”

    With Spinny’s new route, the message is clear: in the great Indian used-car market, faith isn’t optional. It’s a feature.

  • Spinny launches ‘Men’s Day Exclusive’ campaign

    Spinny launches ‘Men’s Day Exclusive’ campaign

    Mumbai: In a world where masculinity is ever-evolving, one connection remains constant—the deep bond between men and their cars. This International Men’s Day, Spinny, India’s leading full-stack car-buying platform, celebrates this timeless bond with its ‘Men’s Day Exclusive’ campaign. As part of this initiative, Spinny is offering up to a 10 per cent discount on car purchases—a special tribute to the men who find freedom, adventure, and joy behind the wheel.

    Through this campaign, Spinny celebrates men who cherish every road trip, take pride in their vehicles, and believe that every drive has a story to tell. This campaign is designed to make their dream cars more accessible, memorable, and exciting, with the added benefit of a special discount to make the experience even sweeter.

    The company provides a limited-time opportunity available only on 19 & 20 November 2024 to make car ownership a truly delightful experience. With Spinny’s seamless buying process and trusted quality assurance, car enthusiasts can avail the discount on all Spinny cars. The platform’s wide selection of Spinny-certified cars and hassle-free services ensure an accessible and satisfying journey toward car ownership. Customers can also take advantage of this exclusive Men’s Day celebration both online and at all Spinny hubs nationwide.

    Hanish Yadav at Spinny “Whether it’s the excitement of a long drive, or simple joy of everyday commutes, or serving the best transportation for the family, cars hold a special place in many men’s lives. This Men’s Day, we are proud that Spinny celebrates the passion of every car guy who has experienced life’s best moments from behind the wheel. With this campaign, we’re not only offering an exclusive discount on car purchases, it’s our way of showing gratitude to the men who follow their drive.”

  • Spinny announces ‘Spinny Freedom Days’

    Spinny announces ‘Spinny Freedom Days’

    Mumbai: In celebration of 77 years of freedom, Spinny, a used car platform, announces ‘Spinny Freedom Days’ with total discounts for customers valuing up to ₹77 lakh in discounts every day from 15 to 18 August 2024

    The freedom sale is on the complete assortment of over 10,000 used cars on the platform. Customers can expect savings of up to ₹50,000 on their car purchase, exchange, or upgrade.

    With Spinny owning its integrated quality centers for refurbishment, every car on the platform is assured of 200 points of quality and comes standard with a five-day no-questions-asked money-back guarantee, and a one-year warranty. With the fastest loan approval processes and attractive interest rates, customers can have their loans approved on the same day.

    Spinny operates more than 57 car hubs across the country with a total parking capacity of over 20,000 cars and operates with five more hubs specific for dealer partners. In 2022, Spinny launched its flagship and India’s largest experiential hub in Bengaluru, another Spinny Park in Pune, Kochi, and Ahmedabad in 2023, & Jaipur in 2024. Over the last couple of years, Spinny has had a cumulative customer base of over two lakhs, and almost 54 per cent of car purchases are done online from Spinny’s online platform.

  • Spinny rolls back the years with its latest rendition of ‘It’s never just a car, Go Far’

    Spinny rolls back the years with its latest rendition of ‘It’s never just a car, Go Far’

    Mumbai: In a refreshing tribute to the ongoing Cricket World Cup 2023 in India and India’s performance, Spinny, your go-to platform for buying and selling used cars, presents a captivating video with a throwback to India’s World Cup victory in 2011. The film plays as an homage to that winning moment when the cars draped in Indian tricolours brought a sense of togetherness and joy on the roads.

    Showcasing that cars are a small part of your big celebration, the brand highlights the unbreakable bond that Indians have with their cars.  

    The film weaves real images from the iconic 2011 World Cup victory, capturing the essence of cricket’s spirit and the infectious enthusiasm of fans during that historic chapter in Indian sports history. All the while, urging people to celebrate responsibly and with the hope that our team gives us the chance to celebrate this victory in 2023.

    The campaign aims to humanize cars and highlights how cars can be at the forefront of all celebrations or sometimes, even silently in the background, as was the case in 2011. Building on the first campaign film featuring cricket maestro Sachin Tendulkar and his cherished car ‘Sundae,’ Spinny endeavours to enrich the storyline. Beyond spotlighting the unique bond individuals share with their cars, the campaign pays a heartfelt tribute to the shared celebrations that characterize the quintessential Indian cricket experience.

    Spinny released its digital ads that showcase each car’s personality, its distinct identity and the way every car writes its own story. The stories unfold with the tale of “The Fat Red Car” journeying from Bengaluru to Ooty, inviting viewers to embark on an enthralling adventure and the heartfelt narrative of “DL 6556 from Delhi”, a true Delhite at heart. The essence of these stories lies in the understanding that a car is more than just a mode of transportation; it is a treasure trove of memories, a companion that accompanies you through the highs and lows of life.

    Spinny CEO & founder Niraj Singh said, “The campaign is all about celebrating cars, that play a part big and small, humble yet meaningful. Starting with Sachin’s Sundae, to Delhi’s DL 6556 and The Fat Red Car from Ooty, the campaign weaves together the significant roles a car plays in our lives. For the latest film, we’ve used real images from the 2011 World Cup victory to inspire everyone to embrace and enjoy these special moments, as we rally behind the Indian cricket team and hope to celebrate another World Cup victory.”

    The opening ad film featuring Sachin’s “Sundae” was also highly revered by many viewers, soundtracked by the unforgettable “Kya khabar thi jaana” which swooned away all the listeners, old and new. The song’s plays on YouTube also increased drastically after the campaign went live.

    Spinny has been at the forefront of revolutionizing the used car buying and selling experience, offering certified cars, hassle-free transactions, and exceptional customer service. With this new campaign, Spinny aims to reinforce its commitment to providing car enthusiasts with a trusted and emotionally connected platform for all their car buying and selling needs.  The campaign will run on the digital platform of Spinny. 

  • Spinny launches new brand campaign ‘Go Far’ with Sachin Tendulkar

    Spinny launches new brand campaign ‘Go Far’ with Sachin Tendulkar

    Mumbai: A full-stack used car buying and selling platform, Spinny has announced its brand new campaign, “Go Far,” featuring its brand ambassador and strategic investor Sachin Tendulkar.

    The series of films celebrates India’s spirit of dreaming big and making things happen. The campaign explores how different people go beyond boundaries for love, dreams, and self-improvement. For Sachin, someone who has seen the kind of success that he has, going far is, in a way, going back to basics—an inward journey to meet himself again. Back to the person that makes him who he is, to the source, and to his most rooted version. A part of this is driving his first car, the humble 800.

    A couple of years ago, Sachin expressed a keen interest in reconnecting with his first car. He said, “My first car was an 800. Unfortunately, it is not with me right now. I would love to have it back again with me. So people listening to me, feel free to contact and get in touch…”

    The original, Bayers Blue, was painstakingly recreated down to every last detail in Spinny’s integrated quality centres. Now, as a strategic investor for Spinny, Sachin is seen out and about in the 800, doing things that represent his most authentic self.

    Go far as a campaign is personal and relative, hence featuring different people and their stories to push beyond the comfort zone to get what they really, truly want. Whether it’s a family celebrating a new car and a new house or an elderly couple focusing on a dream they ignored for many years, the journeys represent a very individualistic take on pushing boundaries.

    Spinny founder & CEO Niraj Singh said, “We believe in life and in your choices. Go far. You should be able to buy a car that you actually, really want to buy and that you know would make you happy. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar. His first car would make him happy in a way that is rooted and real, and we made it happen. A car is a special purchase for a home, and our endeavour is to make it extra special for each of our customers.

    Speaking about his involvement in the campaign, Tendulkar said, “A car to me is more than just a mode of travel. It’s my second home, my co-passenger on the journey as one explores life and goes places. Our car reflects us and sometimes complements our personality. It was therefore very special when Squad Spinny re-created my first car. The team had put in a lot of effort and gone to great lengths to bring back special memories of my first car. Spinny values the emotions behind car ownership and strives to provide an experience with timeless values of trust, transparency, and integrity.”

    The campaign will run on digital platforms along with a strong presence across TV, radio, OOH and OTT platforms. It will also be aired during the Asia Cup 2022 on Disney+Hotstar and StarSports.

  • Spinny onboards Suvid Bajaj as head of marketing

    Spinny onboards Suvid Bajaj as head of marketing

    Mumbai: Spinny, the retailing platform for pre-owned cars has brought Suvid Bajaj on board as head of marketing. 

    Under Bajaj’s leadership, the marketing vertical will focus on strategic business expansion, elevating brand awareness, driving brand adoption in a sustainable way & continuing to grow Spinny’s credentials as an industry thought leader, said the statement.

    “We welcome Suvid on board to build brand Spinny by driving meaningful initiatives for us with his deep understanding of the market and the mindset of young India,” said Spinny founder and CEO Niraj Singh. “We are confident that his clear thinking will add value in Spinny’s endeavor to be the most trusted consumer brand and in growing the business as we expand across the country.’’

    Bajaj is armed with over 20 years of multi-country and multi-category experience in marketing, sales and consulting. Leveraging his in-depth understanding of business delivery, communication development, delivering innovative plans, display and native platforms he has built his forte in successfully delivering business-marketing conversions.

    Prior to joining Spinny, Bajaj held the position of CMO at Udaan.com where he led marketing for all of Udaan’s B2C and B2B verticals. In his earlier stints, he has worked with ITC, PepsiCo, Reckitt and GSK in various sales and marketing roles.

    “The focus on quality and customer experience is deeply embedded in the Spinny system and this gels deeply with my value system as a marketer,” said Suvid Bajaj on his new role. “I look forward to working with teams across the board to drive the company’s vision to make car ownership simple, accessible and delightful for every Indian household.”