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Tag: Spikes Asia

  • DDB Mudra onboards Priya Shivakumar as creative head

    DDB Mudra onboards Priya Shivakumar as creative head

    Mumbai: DDB Mudra has appointed Priya Shivakumar as its new creative head for the South region. She will collaborate closely with DDB Mudra Group CCO Rahul Mathew and share leadership with DDB Mudra president – Growth and Strategy, Menaka Menon.

    Joining DDB Mudra from Wunderman Thompson (JWT), where she rose quickly up the ranks from ECD of Chennai to chief creative officer (South), Priya brings a wealth of experience to her new role. Through her career of over two decades, Priya’s work and creative leadership have won numerous Cannes Lions, D&AD Pencils, One Show Pencils and Spikes Asia, one of the more recent wins being for the “Hidden Truth” , a powerful piece on Domestic Violence.

    Speaking on her new role, “I’m thrilled to join DDB Mudra and contribute to the legacy of creating culturally resonant brands,” Priya said. “These are exciting times where you can take storytelling to new and unexpected places…through technology, craft or experience…”, She added: “I’m looking forward to leveraging the power of emotions in my work, driving choices, creating conversations, shaping markets, and rewriting brand stories.”

    Meanwhile, Rahul Mathew commented, “We have been evolving our offering in the South to go beyond national campaigns and offer specialised expertise for the five south markets. And we believe what will make our solutions even more effective is our creativity. Priya will play a critical role in us achieving this vision for the South office. She has the unique ability to capture local and cultural nuances and execute them to international standards. I’m excited to have her partner with us on our journey.”

  • Spikes Asia announces its jury presidents

    Spikes Asia announces its jury presidents

    Mumbai: Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced today that submissions are open for 2024, in addition to revealing the jury president line-up.

    2024 sees the highest number of markets represented across the 13 industry experts, which are: Australia, Mainland China, India, Japan, New Zealand, the Philippines, Singapore, South Korea and for the first time, a Taiwan-based agency. Dentsu Creative, Taiwan chief creative officer Alice Chou who will preside over the direct and outdoor juries, said: “Spikes Asia is a pivotal creative platform in Asia, and I’m very honoured and thrilled to be representing the first Taiwan-based agency on the Jury President line-up. In this era of profound change, old orders crumble, new platforms emerge, everything is undergoing reinvention. As technology advances, creativity must embrace human wisdom to connect with people, spark conversations, and invite them into this wonderful playground, and take action in the direction we envision. At this moment, as we’re still capable of reshaping the present, I hope to see more remarkable works uniting people and weaving a shared vision of the future we desire.” The Jury Presidents will convene in Singapore with their Juries next year to set the benchmark for creative excellence in APAC for a 37th edition.

    Spikes Asia has also announced changes to the 2024 Awards. New for 2024 are the Gaming Spikes, which will celebrate creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience, while driving commercial success.

    Inaugural jury president of the Gaming Spikes, Octopus&Whale, the Philippines founder & CEO Joey David Tiempo commented: “Being the President of the Entertainment, Music, and Gaming Jury at Spikes Asia is a tremendous honour, especially with the exciting addition of the Gaming Spike in 2024. Gaming has evolved into a cultural force, infusing its creative potential into marketing that connects with dedicated communities around the world. It’s thrilling to witness this alongside the groundbreaking strides in entertainment and music. Asia’s longstanding dominance in gaming is finally being recognized – a testament to the incredible talent and innovation thriving in this dynamic region. Let’s embrace the future of creativity!”

    Other changes include the strategy & effectiveness Spikes evolving into the creative strategy spikes, celebrating the idea behind the idea and highlighting how strategic planning has the power to reshape a brand, transform its business and shape consumer behaviour. The Media Spikes has been refreshed, with a dedicated section for media agencies and the Mobile Spikes has been retired to reflect how mobile-led creativity has been expanding into almost every Spike. More information on the Awards can be found here.

    The Spikes Asia 2024 Jury Presidents have been named as:

    Brand experience & activation, creative commerce, glass: The award for change, integrated and Grand Prix for good jury president: McCann Worldgroup, APAC, chief creative officer, Valerie Madon.

    Creative data and innovation jury president: EssenceMediacom, Mainland China, chief digital officer, Mandy Hou

    Creative effectiveness and creative strategy jury president: DDB Mudra Group, India, CEO and MD Aditya Kanthy

    Design and industry craft Jury president: TBWAHAKUHODO, Japan, chief creative officer, Takahiro Hosoda

    Digital Craft and Social & Influencer Jury President: Cheil Worldwide, Global, Global Creative Director, Jax Jung

    Direct and Outdoor Jury President: Dentsu Creative, Taiwan, Chief Creative Officer, Alice Chou

    Entertainment, Gaming and Music Jury President: Octopus&Whale, The Philippines, Founder & CEO, Joey David Tiempo

    Film Jury President: Special, New Zealand, Founder, Tony Bradbourne

    Film Craft Jury President: FINCH, Australia, CEO, Rob Galluzzo

    Healthcare Jury President: BrandCare Asia, India, Executive Creative Director, Lyndon Louis

    Media jury president: Publicis Groupe, APAC, Chief Solutions Officer, Sapna Nemani

    PR jury president: Ogilvy Public Relations, APAC, president, Asia, Emily Poon

    Print & publishing and radio & audio jury president: BBDO, Singapore, creative chairman, Guan Hin Tay

    Commenting on the Jury President line-up, LIONS CEO Simon Cook said: “The Jury Presidents have a vital role to play in upholding the integrity of the Spikes Awards, as well as setting the creative benchmark for the industry in APAC. We’re excited to welcome a record number of markets to the Jury President line-up for 2024 and we wish them luck

    for the important task ahead of them. The introduction of the Gaming Spikes is an exciting evolution of the Awards and our belief is that this Award will offer a new benchmark, and shine a spotlight on creative work that sits at the intersection of brands, creativity,

    gaming, customer experience and communities.”

    Event registration is now open, and entries into Spikes Asia are being accepted until 1 February 2024.

  • Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

    Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

    MUMBAI: Leo Burnett Worldwide announced the acquisition of a majority stake in the Solutions Group, a communications company based in Sri Lanka. As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities.

    The Solutions Group was founded in 1999. Since its inception, the company has been headed by communications leader, Ranil de Silva. Today, the company has 81 of the country’s best and brightest professionals whose work has been consistently recognised globally at leading awards shows including Cannes Lions, D&AD, London International, Clio, Adfest, Spikes Asia amongst others. Leo Burnett Sri Lanka’s success across creativity and business has led it to be awarded at Asia-Pacific’s premier Agency of the Year Awards by Campaign Asia three years in a row. This acquisition will complement Leo Burnett’s existing service in the market, delivering best-in-class work and campaigns across the value chain, and creating ideas that truly move people.

    “Given the tremendous growth and creative opportunities in Sri Lanka, I am thrilled to see Leo Burnett join forces with the talent and possibility that resides within the Solutions Group,” said Leo Burnett Worldwide CEO Rich Stoddart. Leo Burnett Sri Lanka MD Ranil De Silva further added, “We are thrilled to strengthen our partnership and to continue our efforts to build Leo Burnett’s position as a leading creative force in the country. I am confident that all the stakeholders will benefit greatly from the access to our global footprint.”

    As part of this acquisition, the Solutions Group also acquired 100 per cent ownership of First Media Solutions, which represented Starcom Worldwide in Sri Lanka and was the first international media independent brand to enter Sri Lanka. First Media will now be fully integrated into the Publicis Groupe. 

  • Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

    Leo Burnett Worldwide acquires major stake in Solutions Group in Sri Lanka

    MUMBAI: Leo Burnett Worldwide announced the acquisition of a majority stake in the Solutions Group, a communications company based in Sri Lanka. As part of the acquisition, Leo Burnett Sri Lanka and Arc Worldwide Sri Lanka will now be fully integrated into Publicis Communications, one of Publicis Groupe’s four Solutions hubs regrouping all creative communications activities.

    The Solutions Group was founded in 1999. Since its inception, the company has been headed by communications leader, Ranil de Silva. Today, the company has 81 of the country’s best and brightest professionals whose work has been consistently recognised globally at leading awards shows including Cannes Lions, D&AD, London International, Clio, Adfest, Spikes Asia amongst others. Leo Burnett Sri Lanka’s success across creativity and business has led it to be awarded at Asia-Pacific’s premier Agency of the Year Awards by Campaign Asia three years in a row. This acquisition will complement Leo Burnett’s existing service in the market, delivering best-in-class work and campaigns across the value chain, and creating ideas that truly move people.

    “Given the tremendous growth and creative opportunities in Sri Lanka, I am thrilled to see Leo Burnett join forces with the talent and possibility that resides within the Solutions Group,” said Leo Burnett Worldwide CEO Rich Stoddart. Leo Burnett Sri Lanka MD Ranil De Silva further added, “We are thrilled to strengthen our partnership and to continue our efforts to build Leo Burnett’s position as a leading creative force in the country. I am confident that all the stakeholders will benefit greatly from the access to our global footprint.”

    As part of this acquisition, the Solutions Group also acquired 100 per cent ownership of First Media Solutions, which represented Starcom Worldwide in Sri Lanka and was the first international media independent brand to enter Sri Lanka. First Media will now be fully integrated into the Publicis Groupe. 

  • India gets 75 entries shortlisted at Spikes Asia 2012

    MUMBAI: Spikes Asia 2012 announced the shortlists for 10 categories on day one of the festival. India got 75 of its entries shortlisted across the 10 categories announced so far.

    The categories in which shortlists have been announced are- Design, Digital, Direct, Outdoor, Media, Mobile, PR, Print, Print & Poster Craft and Promo & Activation.

    The most number of shortlisted entries from India are 15 from BBDO India. This is followed by DDB Mudra with 11 and Leo Burnett with 10. Ogilvy & Mather has nine entries shortlisted and McCann and Cheil have six each.

    BBDO India has been shortlisted for work on PepsiCo, DHL, P&G Gillette and J&J. Gillette‘s ‘Shave for the soldier‘ campaign has four in the shortlist while Gillette‘s ‘You Shave I Shave‘ has three. DHL has six shortlists. PepsiCo‘s 7 Up ‘Tweetathon‘ and Johnson‘s Baby ‘DIY calendar‘ has also featured in the shortlist.

    DDB Mudra has got its entries shortlisted for its work done for Stedfast – Paper Shredders, Cancer Patients Aid Association, Shree Shakti Ayurvedic Niketan, Golden Beverages- Coffee Gold, Sanctuary Asia, Prism Papyrus, Water Design Studio, PE Electronics – Electrolux Air-Conditioners, Volkswagen – Volkswagen Attention Assist System, Volkswagen – VW Passat, and Blossom Book House.

    Leo Burnett has been shortlisted for P&G – Tide Detergent, Door Step School, Bajaj Electricals- Bajaj Exhaust Fans, Leo Burnett- Gandhiji Font and Coca-Cola India – Coke Studio while Ogilvy & Mather Mumbai has been shortlisted for Perfetti Van Melle India- Mentos Sour Marbels, Cancer Patients Aid Association – Anti-Smoking Initiative.

    McCann WorldGroup India got shortlisted for Mumbai Western Union -Money Transfer, Perfetti Van Melle – Big Babol, Videocon- Videocon Refrigerator, Mankind Pharma – Gas-O-Fast, Zee Network – Dish TV, ATSS – Security Solutions.

    Nominations for Film and Print Craft, Branded Content, Creative-Effectiveness and Integrated are still to be announced.

    The winners of the metals will be announced at the awards night on Tuesday 19th September 2012.

    The Spike Asia Awards are awards for creative communications. They reward the best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.

    The entries are judged by leading international and regional creatives in Singapore during the week of the Festival.