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Tag: SpiceJet

  • Chaayos and its brand of tea fly high with Spice Jet

    Chaayos and its brand of tea fly high with Spice Jet

    MUMBAI: Brand integration and partnerships are key to the startup world and often lead to innovative co-ops. SpiceJet, for example, has joined hands with the hip and upscale tea shop franchise Chaayos to serve hot steaming cup of masala chai to its passengers on-board.

    For those who don’t know, Chaayos is a kiosk style tea startup that kick-started in Gurgaon and has gained popularity among the chai lovers in cities.

    “Spice Jet is a people’s brand and our sustained efforts are always towards nurturing the ‘experience’ that our customers have with us. Chaayos is an expert in customised tea and with this partnership, we look forward to our customers savouring the chai drinking experience with us even while being on-board.” said SpiceJet spokesperson Ajay Jasra.

    To highlight this partnership, Chaayos has launched a customized instant Masala Chai mix, exclusively for SpiceJet travellers and customers who can either pre-book or buy their favourite cup of chai on-board.

    While co-founder Nitin Saluja was always proud of the cup of chai he made, he never thought this subconscious demand for a great chai outlet would lead him to actually establish a chai kiosk with fellow IITian Raghav Verma in 2012. Right now, between, Gurgaon, Chaayos has 25 stores to the franchise’s name and has broken even with the initial investments, said Saluja.

    The sole purpose behind Chaayos, as Saluja puts it, was to give people their ‘meri wali chai’ that would go on to compete with the CCDs and the Starbucks of the world. Co-founder Raghav Verma feels the partnership with Spice Jet as a step forward in that direction.

    While reliving the street side chai shop memories from college or the home made tea blend that one enjoyed every morning is a great way to reminisce, how viable is setting up a tea shop as a business?

    Establishing ‘what coffee is to the west, Chai is to India’ Saluja emphasised “how coffee is embedded in the cultural fabric of the west, tea or chai is embedded in our cultural fabric.” Saluja also goes on to say that it would be wrong to assume that the coffee shops in India are running in profit, just because they are backed by big brands. “I don’t think there are many coffee companies in India which are making a reasonable amount of money. This is because people don’t walk in for coffee, but the nice ambience and the space they offer. Whereas, when it comes to tea, it’s the product which is the USP,” Saluja opined. Chaayos clearly aims at the natural demand for chai in India as opposed to coffee.

    While the blend remains a familiar, tried and tested one, Chaayos plans to experiment and come up with three to four new products each year.

    Unlike similar food and beverage start-ups, instead of marketing Chaayos is banking on its product strength, smart pricing and retail visibility. “I think more than marketing, being present on more and right locations is what will do the trick for a store like us. Currently we are focusing on being present on as many locations as we can, and giving the right experience to the customers inside the store. By design the overall proposition is such that the customer should come back,” Saluja explained.

    Great customised blends of tea isn’t the only weapon Chaayos uses for customer retention. “A regular cup of 200 ml chai costs Rs 59 at Chaayos. At face value that might sound more if compared to the roadside tapri, but a 60 ml tea at such a stall costs around Rs 10. So we aren’t charging a whole lot for the ambiance we offer along with the tea,” Saluja runs the numbers through. With a strong digital presence, Chaayos does a lot of social media and digital marketing to stay relevant to its customers.

    Apart from Spicejet, the brand has also partnered with digital brands like Ola and Uber, as well as American Express, which also serves the purpose of driving the right customer base at the outlets.

  • Publicis flies off with SpiceJet’s creative duties

    Publicis flies off with SpiceJet’s creative duties

    MUMBAI: SpiceJet has appointed Publicis Communications as its new creative agency post a multi-agency pitch.

     

    SpiceJet’s incumbent agency is Dentsu Marcon, which handled the account since 2014.

     

    SpiceJet chief marketing officer Debojo Maharishi said, “It was a tough choice, we saw some very good presentations but Publicis’ strategy was in complete sync with our brand objective. In our interaction with the team we were impressed with the talent and were keen to partner with them.”

     

    Publicis Capital CEO Hemant Misra added, “This was amongst the most exciting pitches we have made. SpiceJet is going to change and being part of engineering that change is an opportunity that has got us all excited and raring to go.”

     

    SpiceJet has brought the new creative agency on board close on the heels of its rebranding exercise including a new logo, as a part of its 10-year celebrations.

  • Madison Media wins multiple accounts

    Madison Media wins multiple accounts

    MUMBAI: Over the last two months Madison Media has won multiple businesses, including Hamilton (comprising Milton and Treo brands); Piramal Realty as well as celebrity lifestyle company USPL (comprising Wrogn and Imara) in Mumbai.

     

    In Bangalore, the agency has won the accounts of ilovediamonds.com and Phaneesh Murthy’s healthcare portal zigy.com. The agency has also won Delhi based shoe company Aerobok with the brand Aqualite.

     

    Commenting on winning new accounts, Madison World chairman and managing director Sam Balsara said, “I am delighted that we have won so many new accounts and it is heartening to know that many of these have been won without a pitch, based on our agency credentials.”

     

    In 2015, Madison Media Group has been on an account winning spree, having won a host of new businesses including Snapdeal, Shaadi.com, Oyo Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, Bandhan Bank, amongst others.

     

    With gross billing of Rs 3,750 crores, Madison Media Group in India handling media planning and buying for blue chip clients including Godrej, Mondelez (formerly Cadbury), ITC, Marico, SnapDeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Bharti AXA and many others.

  • Kalanithi Maran responds to court summons on SpiceJet tax evasion case

    Kalanithi Maran responds to court summons on SpiceJet tax evasion case

    NEW DELHI: In response to summons issued by a Delhi court in cases of tax evasion related to SpiceJet, of which Sun Group chairman Kalanithi Maran is non-executive chairman, the media owner embroiled in several controversies, has said that him and his company are not “tax dodgers.”

     

    Denying that any company in the Sun Group is in arrears in payment of taxes, Maran said that “there have been several occasions when tax authorities have awarded trophies and honoured Sun TV Network with citations for exemplary compliance and for topping the region in terms of highest tax payments.”

     

    “The companies of the Sun Group collectively and me in my personal capacity pay more than Rs 600 crore as taxes annually to the national exchequer,” he added.

     

    Referring to the media reports regarding SpiceJet, Maran said, “I am confident that the Honorable Courts will render justice to us.”

     

    “Given that the Sun group companies and I have been the topic of several malicious and misleading stories fed to the print media by certain people, it appears that this action too may have been motivated by ulterior motives to tarnish the image and reputation of the Sun Group and me,” he added. 

  • Johari brothers buy back shares of MaXposure Media from Gruner + Jahr

    Johari brothers buy back shares of MaXposure Media from Gruner + Jahr

    NEW DELHI: The Johari family has bought back the business of MaXposure Media Group from Gruner + Jahr (the publishing division of European media conglomerate Bertelsmann) for an undisclosed amount.
     
    Gruner + Jahr had acquired a majority (78.75 per cent) interest in MaXposure back in 2011. The remaining 21.25 per cent were held by the Group’s co-founder Prakash Johari.

     

    Market sources said the buyback could be around 5.25 million Euros (Rs 40 crore). After the acquisition, MaXposure Media Group will solely be owned by the Johari family.
     
    Prakash Johari is managing director and CEO of MaXposure and his brother Vikas Johari leads the creative departments as the publisher and COO.
     
    Talking about his future plans, Johari said, “It’s interesting that we got this opportunity to get back in the exciting media space with controlling interest at MaXposure. We learnt and grew significantly over the last three years under the guidance of Gruner + Jahr. We plan to realign the company’s vision for the next three years under the new majority leadership and continue to expand our leading position in the corporate publishing space in India and enter foreign markets.”

     
    The Johari family started MaXposure in 2006 and scaled it to be one of the largest magazine publishers in India. MaXposure publishes over 30 magazines in the corporate and consumer space, with India’s largest corporate publishing portfolio.

     
    It is the largest in-flight magazine publisher in the Indian subcontinent with in-flight magazines of Air India, Spicejet, and Vistara.
     
    Gruner + Jahr is one of the world’s leading media groups and its Electronic Media Sales (EMS) division is a leader in the digital advertising space in Europe. It offers nearly 500 magazines and digital offerings in over 30 countries. After the announced exit from its Indian digital media unit Networkplay earlier this week, Gruner+Jahr is now fully exiting the Indian market through this transaction.

     

  • Rediffusion-Y&R picks Bhaskar Ghosh to head Delhi operations

    Rediffusion-Y&R picks Bhaskar Ghosh to head Delhi operations

    MUMBAI: Bhaskar Ghosh has joined Rediffusion-Y&R as the head of the agency‘s Delhi office.

    Ghosh will report to Rediffusion-Y&R COO Amitava Sinha, His last stint was with Contract Advertising- Delhi as senior vice president – account management.

    Rediffusion-Y&R president D Rajappa said, “Bhaskar will be looking after the day-to-day activities and consequential growth of our Delhi operations. I feel Delhi is an important and fairly larger market and we have a good team there. Bhaskar will strengthen the team.”

    Ghosh comes in with over 18 years of experience in advertising. Prior to joining Contract Advertising, he has also worked with TBWA, Leo Burnett, Bates and Grey and has handled clients like Nokia, Coca-Cola, Sony, Dabur, SpiceJet, India Today and The Hindustan Times.

    Rediffusion-Y&R is a communication agency providing strategic, media and creative solutions to its clients.

  • Sachin Talwalkar joins Commonwealth as ECD

    MUMBAI: Commonwealth, the global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners, has appointed Sachin Talwalkar as the executive creative director.

    Talwalkar‘s last stint was with Contract, Delhi as creative director and vice president where he worked on clients such as NIIT, SpiceJet, Ten Sports, JK Tyres, Shell Lubricants, Huawei, Whirlpool and Dabur.

    McCann Worldgroup South Asia president Prasoon Joshi said, “Sachin has both- great craft and fantastic international experience. I am sure he will add a lot of value and finesse to the creative product.”

    Talwalkar brings with him over 12 years of experience of which 11 years were spend in Europe, working for BBDO and DDB in Germany. He then moved on to Italy to handle P&G‘s oral care business for WE/CEEMEA at Saatchi & Saatchi, Milan.

    In 2008, he moved to London to start his own consultancy onesingleline.co.uk which serviced agencies like Ogilvy, Leo Burnett and DDB launching global and regional campaigns for British American Tobacco and Fiat before moving back to India in 2010.

  • SpiceJet awards communication mandate to Grey Worldwide

    SpiceJet awards communication mandate to Grey Worldwide

    MUMBAI: Grey Worldwide Delhi has won the communication duties for Kalanithi Maran-owned low-cost airline SpiceJet, following a multi-agency pitch.

    The other agencies that participated in the pitch were GIIR, Draft+FCB, Lowe, BBDO and Contract.

    Contract was the incumbent agency on the account.

    SpiceJet CEO Neil Mills said, “We selected Grey Advertising for the strength of their creative strategy and the passion exhibited by their team. The Agency will have an important role to play in building the brand further as we grow, enabling SpiceJet to achieve its aim of becoming a people‘s airline and hence a carrier of choice.”

    Grey Delhi ECD Uddalak Gupta added, “Our approach was to think beyond the obvious and the conventional, and come up with solutions where customer engagement was key.”

    The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide, Delhi.

    Grey Delhi VP Planning Divya Pratap Mehta added, “In a category which is commoditised and facing business pressures, we stuck to fundamentals. Our starting point was to keep business growth and differentiation at the heart of the strategy.”

  • SpiceJet reports an overwhelming success

    BANGALORE: 2006 has been registered as a historic day in the Indian aviation industry as the fastest growing low-frill airlines SpiceJet is the first airline to cross 95 percent passenger load factor barrier. The airline achieved all time high 95.4 percent passenger load factor on April 18th, and remained undisputed load factor leader among all the domestic airlines.

    On 11 sectors the airline registered 100 percent passenger load factor, while on 17 sectors SpiceJet maintained the load factor between 95 per cent & 99 per cent. The sectors which registered 100 percent load factor mark include; Ahmedabad – Delhi, Bangalore – Ahmedabad, Mumbai – Delhi, Hyderabad – Delhi, Jammu – Delhi, Chennai – Bangalore, Pune – Delhi and Srinagar – Jammu.

    After getting such an overwhelming response from the passenger’s, the airline has started a new sector from Mumbai to Hyderabad. While, it has also added more flights on existing sectors of Delhi – Hyderabad – Chennai, Delhi – Srinagar and Delhi – Pune.

    Commenting on achieving remarkable passenger load factor figure, SpiceJet Director Mr. Ajay Singh said, “India is at the threshold of a new wave of growth. We are seeing unprecedented growth in the aviation sector here. This will continue for some time. We are very confident that we will receive even better response in days to come. We will continue to fly our passengers on time and at reasonable fares, qualities that have enabled SpiceJet to achieve the highest load factor in of all airlines in India.”