ITV

Tag: SpiceJet

  • Spicejet lights up the skies with special diwali flights to Ayodhya

    Spicejet lights up the skies with special diwali flights to Ayodhya

    MUMBAI: Talk about taking Diwali celebrations to new heights! Spicejet is all set to spread festive cheer by launching special daily non-stop flights to Ayodhya, just in time for the festival of lights.

    Starting 8 October 2025, the airline will connect the holy city with Delhi, Bengaluru, Ahmedabad, and Hyderabad, making it easier than ever for devotees and travellers to visit the newly built Lord Ram temple and soak in Ayodhya’s spiritual glow.

    The flights will roll out in phases, ensuring smooth travel for those keen to celebrate Diwali in the most divine destination of all. Spicejet is also exploring services from Mumbai, further expanding access during the busy festive and winter season.

    “There could be no better occasion than Diwali to visit Ayodhya, the birthplace of Lord Ram,” said Spicejet chief business officer Debojo Maharshi. “Our new daily flights from key metros will ensure affordable and convenient travel, allowing passengers to celebrate the festival in its truest spirit.”

    With this move, Spicejet continues to strengthen its domestic network and reaffirm its commitment to making travel not just accessible, but also auspiciously affordable.

    So if you’ve been waiting for a sign to plan that spiritual getaway, consider this your boarding call from the gods themselves. 
     

  • SpiceJet crew dances up a storm as Holi takes flight

    SpiceJet crew dances up a storm as Holi takes flight

    MUMBAI: SpiceJet has once again livened up the skies with a vibrant Holi celebration that has set social media abuzz. The budget airline’s crew members, decked out in matching blue denim jeans, white kurtas and black shades, performed a choreographed dance to the popular song Balam Pichkari for passengers travelling on Holi.

    The performance, which featured crew members dancing with unbridled energy in the aircraft aisle, is part of the airline’s tradition of celebrating the festival of colours in style.

    “A signature festival, a signature song, and a celebration like no other! Our crew brought Holi to life with an energetic dance, proving that traditions take flight with us!” SpiceJet posted on their social media handle, clarifying that the “video was filmed on ground with all safety standards in place.”

    SpiceJet chief customer officer Kamal Hingorani coloured his comments with enthusiasm: “Holi isn’t just about colours—it’s about energy, togetherness, and a splash of fun! At SpiceJet, we bring the same vibrancy to our work, fostering a culture of teamwork and positivity.”

    Spicejet Holi

    Added SpiceJet chief business officer Debojo Maharshi: “Holi is a festival that paints the world with happiness, and at SpiceJet, we are thrilled to kick off the celebrations with our signature Balam Pichkari performance. Our incredible crew turned the aircraft into a stage of joy, blending music, dance, and tradition to create an unforgettable experience for our passengers. We are proud to celebrate India’s vibrant culture with this burst of festive cheer – wishing everyone a Holi filled with colour, love, and safe travels!” 

    The in-flight festivities have received plaudits from marketing experts. Sony Pictures Networks vice president sales Vikram Vijay Chandan described the campaign as “a masterclass in experiential marketing” that “worked like wildfire” by generating buzz and encouraging social media sharing.

    “It humanised the brand by showcasing their crew’s enthusiasm, allowing the airline to differentiate itself and in the process helped foster brand loyalty,” Chandan remarked.

    To watch the video click here: SpiceJet crew Holi dance

    This isn’t the first time the budget carrier has painted outside the lines with its Holi celebrations. Previous performances include flash mob dances at Delhi airport in 2015 and 2017.

    While some naysayers might cry foul over such airline antics, the colourful initiative certainly seems to have helped SpiceJet’s marketing efforts soar to new heights

  • Skyscanner commits to India with the launch of new Hindi products

    Skyscanner commits to India with the launch of new Hindi products

    Mumbai: Global travel marketplace Skyscanner is today launching a new Hindi language experience across its products and services as part of the company’s commitment to the Indian market.

    Hindi is the third most widely spoken language globally, and the number of internet users accessing content in Hindi is also rising. With the Indian travel market projected to reach US$ 125 billion by FY27 and Indians increasingly preferring to book travel online, the introduction of a new localized experience will benefit travellers and partners alike in metro cities as well as Tier 2 and Tier 3 cities across the country.

    India’s domestic and international air travel continues to showcase a strong recovery, surpassing pre-covid levels. This is reflective of travel demand on Skyscanner, with the company observing the highest spike in search volume in 2023 since the pre-pandemic of 2019 for both domestic and international destinations. Trending routes in August include:

    ●   Srinagar to Jammu

    ●   Hyderabad to Bengaluru

    ●  Mumbai to Dubai

    ●  New Delhi to Seoul

    ● Srinagar to New Delhi

    Strategic Relations VP Hugh Aitken said, “The Indian travel market is one of the fastest growing in the world and we see immense potential to help connect millions of travelers with some of the most ambitious travel providers in the industry. When accessing flight options on Skyscanner travelers will now automatically be redirected to the Hindi locale on the airline or OTA site. As well as native language support, we are also investing across our entire product portfolio, not just for consumers but importantly too for our partners in areas such distribution, advertising, and data.”

    Skyscanner currently works with market-leading Indian partners such as MakeMyTrip, Indigo, Goibibo, SpiceJet, Yatra, EaseMyTrip, and Cleartrip and is constantly looking to expand its network.

  • SpiceJet’s Ajay Singh may take control of NDTV, latter denies (updated)

    SpiceJet’s Ajay Singh may take control of NDTV, latter denies (updated)

    MUMBAI: NDTV may change hands as its founders — Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding — are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue.

    Singh, it was earlier reported, will have controlling stake in NDTV of around 40 per cent and the promoters Roy and his wife will hold around 20 per cent in the company.

    Sources had told the Indian Express that SpiceJet CMD Ajay Singh, of who was also part of the BJP’s 2014 poll campaign, has bought a majority holding in the news channel. Ajay Singh is set to take control of NDTV along with editorial rights, the source was quoted as saying

    The CBI had in June conducted searches at the residences of the Roys. Refuting the allegations, NDTV had said that the CBI had filed its FIR based on a complaint by a “disgruntled” former NDTV consultant.

  • Delhi HC rules in favour of Sun TV chief Maran

    MUMBAI: In a civil suit filed by south Indian media baron and Sun Group chief Kalanithi Maran and his airline firm Kal Airways, the Delhi High Court dismissed the plea of SpiceJet against a single-judge order that directed it to deposit Rs 579 crore in relation to a share transfer conflict. Sources told Financial Express that SpiceJet will move the Supreme Court against the HC order.

    The petitioner had sought issuance of stock warrants in SpiceJet to them as per a sale purchase agreement (SPA) of 2015 which had led to the transfer of ownership of the budget carrier to SpiceJet promoter Ajay Singh. The single bench’s order had been pronounced last year on the ivil suit filed by Maran and Kal Airways, the erstwhile owner of SpiceJet, PTI reported.

    The high court on Monday asked SpiceJet to deposit in court a part of the amount in the form of bank guarantee by July-end, and the remainder to be paid in cash by August end.

    Maran and Kal had charged that despite giving Rs 579 crore to SpiceJet, the carrier had failed to issue them the warrants or allot tranche one and two of Convertible Redeemable Preference Shares and that the funds were not utilised for paying statutory dues owing to which they were also facing prosecution.

    Singh had co-founded SpiceJet in 2005, but sold his majority stake to Maran for Rs 750 crore in 2010. But, when the carrier ran into trouble, Singh came on board by acquiring 58 per cent stake from Marans in January 2015.

    A division bench headed by justice S Ravindra Bhat stated: “Although we do not find merit in the appeal and have dismissed it, we have passed an order modifying the impugned order,” adding “there is nothing worthwhile” in the airline’s plea to show its finances were precarious or that its cash position was so stretched that it cannot comply with a single-judge order to deposit the amount. “There is neither reference to any figure or amount, nor reliance on any balance sheet, nor even the income and expenditure statement of the company, to say that compliance with the impugned order would irreparably injure it.”

    “The court notices that the nearly 18 month pendency of this appeal, and the non-compliance with the impugned order (of single judge), has aggrandised the appellant (SpiceJet), which was to have the benefit of the amounts. “If there were any difficulties, this interregnum period would have helped it considerably tide over its affairs and certainly afforded time to organise it better and in a more orderly fashion to comply with the order,” the bench said while dismissing the appeals.

  • Joy Mohanty to head creative for Lowe Lintas, North & East

    Joy Mohanty to head creative for Lowe Lintas, North & East

    MUMBAI: Lowe Lintas has appointed Joy Mohanty as regional president – North & East. Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to CCO Arun Iyer.

    In a career spanning 23 years, Joy has worked with leading agencies in India. His last assignment was as National Creative Director, Publicis Capital, from where he moves after over 11 years. His portfolio includes work for leading clients like Maruti Suzuki Corporate, Makemytrip, Maggi, Nescafe Sunrise, Nestle Every Day, Milkmaid, Intex, Subway, Spicejet, Swift, Apollo Tyres, Suzuki Motorcycles, LG Home Appliances and others.

    Welcoming Mohanty to the agency, Arun Iyer said, “Lowe Lintas Delhi has been buzzing with some spectacular work in the recent past. Having someone like Joy Mohanty lead and drive the creative function, will further consolidate our reputation as being the most creative agency in Delhi, as also to push forward the creative agenda in Kolkata. We welcome him wholeheartedly and look forward to working closely with him to usher in an even stronger creative culture in these 2 offices of Lowe Lintas.”

    Prior to Publicis Capital, Joy was with Contract Advertising as Creative Director. Preceding that he worked as Creative Director, Enterprise Nexus and was also at Leo Burnett as Associate Creative Director. He handled brands like LML Motorcycles, Opel Corsa, Chevrolet Optra, 8PM Whisky, Thums Up, Limca, Maaza, Dabur Chyawanprash, Somany Tiles, Dabur Honey, Escotel Mobile, etc.

    Speaking about his new role at Lowe Lintas, Mohanty added: “It’s a great feeling to be part of an institution like Lowe Lintas. I have admired their work over the years. It will be an honour for me to add energy and momentum to a body of work already making waves. I can’t wait to get started.”

  • Joy Mohanty to head creative for Lowe Lintas, North & East

    Joy Mohanty to head creative for Lowe Lintas, North & East

    MUMBAI: Lowe Lintas has appointed Joy Mohanty as regional president – North & East. Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to CCO Arun Iyer.

    In a career spanning 23 years, Joy has worked with leading agencies in India. His last assignment was as National Creative Director, Publicis Capital, from where he moves after over 11 years. His portfolio includes work for leading clients like Maruti Suzuki Corporate, Makemytrip, Maggi, Nescafe Sunrise, Nestle Every Day, Milkmaid, Intex, Subway, Spicejet, Swift, Apollo Tyres, Suzuki Motorcycles, LG Home Appliances and others.

    Welcoming Mohanty to the agency, Arun Iyer said, “Lowe Lintas Delhi has been buzzing with some spectacular work in the recent past. Having someone like Joy Mohanty lead and drive the creative function, will further consolidate our reputation as being the most creative agency in Delhi, as also to push forward the creative agenda in Kolkata. We welcome him wholeheartedly and look forward to working closely with him to usher in an even stronger creative culture in these 2 offices of Lowe Lintas.”

    Prior to Publicis Capital, Joy was with Contract Advertising as Creative Director. Preceding that he worked as Creative Director, Enterprise Nexus and was also at Leo Burnett as Associate Creative Director. He handled brands like LML Motorcycles, Opel Corsa, Chevrolet Optra, 8PM Whisky, Thums Up, Limca, Maaza, Dabur Chyawanprash, Somany Tiles, Dabur Honey, Escotel Mobile, etc.

    Speaking about his new role at Lowe Lintas, Mohanty added: “It’s a great feeling to be part of an institution like Lowe Lintas. I have admired their work over the years. It will be an honour for me to add energy and momentum to a body of work already making waves. I can’t wait to get started.”

  • SpiceJet launches first TV campaign with a daily life image

    SpiceJet launches first TV campaign with a daily life image

    MUMBAI: Do you miss the delicious flavour of piping hot food or the luxury and comfort of your own space while travelling on board? SpiceJet gets up close and personal with its customers to pop these questions in a series of exciting TV commercials that the airline has launched after scripting the greatest aviation turnaround perhaps the world has ever seen!

    Decoding the phrase ‘absence makes the heart grow fonder’ and centred on a powerful consumer insight, SpiceJet in another outgoing effort is all set to grab your mind this month. Underlining the significance of a hot meal, spacious leg room and knocking off queues from your travel schedule among others, the airline flaunts a set of commercials thoughtfully placed through everyday life situations and narrated with a dash of humour.

    SpiceJet CMD Ajay Singh said “It is our grand vision to make every Indian fly which comes with the added responsibility of rephrasing ‘luxury’ for our customers. Underlining the minor details goes a long way in adding value to the ‘experience’ a brand renders and that is what our efforts are driven towards. We want to reach out to every Indian who is waiting to experience the red hot spicy affair with SpiceJet and our campaign adds a more exciting flavour to our sustained efforts.”

    SpiceJet was amongst the first low cost airlines to offer hot meals for sale on board, the first to offer dedicated extra legroom seats in a specially configured cabin, and the first to innovate in multiple other ways. While millions of travellers have relished the taste of the red, hot, spicy flying experience first-hand, the airline took a step forward to inform the mass customers about the benefits of flying with SpiceJet. The two key differentiators identified being – Hot Meals and SpiceMax

    Chief Marketing Officer Debojo Maharshi said “Our campaign mirrors the spirit of celebrating everyday moments with SpiceJet. Through fun, engaging and slice of life situations the commercial persuades the consumer to make a smarter choice by choosing to fly with us. Publicis has done a fabulous job conceiving a campaign which offers the perfect balance of messaging and drama.”

    “Our mandate was not just about creating communication for these key differentiators, but to also provide consumers with a compelling argument about why SpiceJet is the right choice for them. A strong consumer insight is what was required”, added Publicis Capital CEO Hemant Misra. 
    Publicis Capital NCD Joy Mohanty said, “The life truth was that there are times when you willingly compromise and eat a cold meal, be cramped for space, and even stand in a queue. But you never need to compromise when you’re flying, thanks to SpiceJet.”

    Conceived and created by Fingerprint Films, and directed by Karan Shetty, the campaign is already up and running across all the popular digital and social networking sites, and is set to break on television soon. Having received very positive response the campaign flags off the exciting times that lie ahead for SpiceJet.
     

  • SpiceJet launches first TV campaign with a daily life image

    SpiceJet launches first TV campaign with a daily life image

    MUMBAI: Do you miss the delicious flavour of piping hot food or the luxury and comfort of your own space while travelling on board? SpiceJet gets up close and personal with its customers to pop these questions in a series of exciting TV commercials that the airline has launched after scripting the greatest aviation turnaround perhaps the world has ever seen!

    Decoding the phrase ‘absence makes the heart grow fonder’ and centred on a powerful consumer insight, SpiceJet in another outgoing effort is all set to grab your mind this month. Underlining the significance of a hot meal, spacious leg room and knocking off queues from your travel schedule among others, the airline flaunts a set of commercials thoughtfully placed through everyday life situations and narrated with a dash of humour.

    SpiceJet CMD Ajay Singh said “It is our grand vision to make every Indian fly which comes with the added responsibility of rephrasing ‘luxury’ for our customers. Underlining the minor details goes a long way in adding value to the ‘experience’ a brand renders and that is what our efforts are driven towards. We want to reach out to every Indian who is waiting to experience the red hot spicy affair with SpiceJet and our campaign adds a more exciting flavour to our sustained efforts.”

    SpiceJet was amongst the first low cost airlines to offer hot meals for sale on board, the first to offer dedicated extra legroom seats in a specially configured cabin, and the first to innovate in multiple other ways. While millions of travellers have relished the taste of the red, hot, spicy flying experience first-hand, the airline took a step forward to inform the mass customers about the benefits of flying with SpiceJet. The two key differentiators identified being – Hot Meals and SpiceMax

    Chief Marketing Officer Debojo Maharshi said “Our campaign mirrors the spirit of celebrating everyday moments with SpiceJet. Through fun, engaging and slice of life situations the commercial persuades the consumer to make a smarter choice by choosing to fly with us. Publicis has done a fabulous job conceiving a campaign which offers the perfect balance of messaging and drama.”

    “Our mandate was not just about creating communication for these key differentiators, but to also provide consumers with a compelling argument about why SpiceJet is the right choice for them. A strong consumer insight is what was required”, added Publicis Capital CEO Hemant Misra. 
    Publicis Capital NCD Joy Mohanty said, “The life truth was that there are times when you willingly compromise and eat a cold meal, be cramped for space, and even stand in a queue. But you never need to compromise when you’re flying, thanks to SpiceJet.”

    Conceived and created by Fingerprint Films, and directed by Karan Shetty, the campaign is already up and running across all the popular digital and social networking sites, and is set to break on television soon. Having received very positive response the campaign flags off the exciting times that lie ahead for SpiceJet.
     

  • Chaayos and its brand of tea fly high with Spice Jet

    Chaayos and its brand of tea fly high with Spice Jet

    MUMBAI: Brand integration and partnerships are key to the startup world and often lead to innovative co-ops. SpiceJet, for example, has joined hands with the hip and upscale tea shop franchise Chaayos to serve hot steaming cup of masala chai to its passengers on-board.

    For those who don’t know, Chaayos is a kiosk style tea startup that kick-started in Gurgaon and has gained popularity among the chai lovers in cities.

    “Spice Jet is a people’s brand and our sustained efforts are always towards nurturing the ‘experience’ that our customers have with us. Chaayos is an expert in customised tea and with this partnership, we look forward to our customers savouring the chai drinking experience with us even while being on-board.” said SpiceJet spokesperson Ajay Jasra.

    To highlight this partnership, Chaayos has launched a customized instant Masala Chai mix, exclusively for SpiceJet travellers and customers who can either pre-book or buy their favourite cup of chai on-board.

    While co-founder Nitin Saluja was always proud of the cup of chai he made, he never thought this subconscious demand for a great chai outlet would lead him to actually establish a chai kiosk with fellow IITian Raghav Verma in 2012. Right now, between, Gurgaon, Chaayos has 25 stores to the franchise’s name and has broken even with the initial investments, said Saluja.

    The sole purpose behind Chaayos, as Saluja puts it, was to give people their ‘meri wali chai’ that would go on to compete with the CCDs and the Starbucks of the world. Co-founder Raghav Verma feels the partnership with Spice Jet as a step forward in that direction.

    While reliving the street side chai shop memories from college or the home made tea blend that one enjoyed every morning is a great way to reminisce, how viable is setting up a tea shop as a business?

    Establishing ‘what coffee is to the west, Chai is to India’ Saluja emphasised “how coffee is embedded in the cultural fabric of the west, tea or chai is embedded in our cultural fabric.” Saluja also goes on to say that it would be wrong to assume that the coffee shops in India are running in profit, just because they are backed by big brands. “I don’t think there are many coffee companies in India which are making a reasonable amount of money. This is because people don’t walk in for coffee, but the nice ambience and the space they offer. Whereas, when it comes to tea, it’s the product which is the USP,” Saluja opined. Chaayos clearly aims at the natural demand for chai in India as opposed to coffee.

    While the blend remains a familiar, tried and tested one, Chaayos plans to experiment and come up with three to four new products each year.

    Unlike similar food and beverage start-ups, instead of marketing Chaayos is banking on its product strength, smart pricing and retail visibility. “I think more than marketing, being present on more and right locations is what will do the trick for a store like us. Currently we are focusing on being present on as many locations as we can, and giving the right experience to the customers inside the store. By design the overall proposition is such that the customer should come back,” Saluja explained.

    Great customised blends of tea isn’t the only weapon Chaayos uses for customer retention. “A regular cup of 200 ml chai costs Rs 59 at Chaayos. At face value that might sound more if compared to the roadside tapri, but a 60 ml tea at such a stall costs around Rs 10. So we aren’t charging a whole lot for the ambiance we offer along with the tea,” Saluja runs the numbers through. With a strong digital presence, Chaayos does a lot of social media and digital marketing to stay relevant to its customers.

    Apart from Spicejet, the brand has also partnered with digital brands like Ola and Uber, as well as American Express, which also serves the purpose of driving the right customer base at the outlets.