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Tag: Spice

  • Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

    Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

    Mumbai: Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand’s reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality always.

    Ranveer Brar super-efficiently juggles between being a chef, TV presenter, judge, teacher and an actor, and thanks to his popular food-shows, he enjoys massive stardom on television and a tremendous fan following on social media as well. 

    Lucknow-born Indian celebrity chef has set up several restaurants in India and abroad, including the Flyp at MTV chain of restaurants pan India, and curated the menu of many more like cruise kitchens aboard Royal Caribbean.

    Today, the chef-turned-actor’s brand value has increased by 20-25 per cent since his acting debut with Amazon series Modern Love and he is regarded as one of the most adorable and sought after chef personalities which has swelled his number of ardent followers by the day. Each and every new video of his is eagerly awaited for their release on YouTube and watched by a truly diverse audience, cutting across all age groups which talks volumes about his fan following.

    He has also been part of a year-long digital association with Milkmaid alongside other noteworthy brand endorsements that includes Kellogg’s, Philips, Hershey’s, Home Centre Stores, Victorinox, Asahi Kasei, IIHM, Swiggy and Govardhan.

    Talking about the collaboration, chef Brar said, “Spices have always been my favourite area of study and experimentation and I believe this association will be a great opportunity for me to delve deeper into not just the brand’s spice laterals, but also make further inroads into understanding the food-loving audience’s ever evolving choices and lifestyles.”

    For all these years, Everest  has grown exponentially garnering  the largest market share in this segment and have now even reached out to the Indian diaspora internationally. With their core principle of using the best quality ingredients, following the best manufacturing process and hygiene protocols, a strong R&D for perfecting unique blends have helped Everest to gain the trust and respect of not only Indian but global consumers. Hence this collaboration with chef Brar is expected to reach out to a new audience in the younger age group with ever-changing taste preferences who admires him and closely follows his endeavours. 

    Everest Foods chairman and managing director Sanjeev Shah added, “We are delighted to stitch an association with none less than Chef Ranveer Brar because we believed that it would be a perfect brand fit as he understands food and taste and most importantly we share the same value systems of not compromising with quality.”

  • FunOnGo releases ‘Singh Is Bliing’ mobile game

    FunOnGo releases ‘Singh Is Bliing’ mobile game

    MUMBAI: FunOnGo Entertainment has released the official mobile game of Akshay Kumar’s upcoming film – Singh is Bliing, which is directed by Prabhu Deva.

     

    The action comedy is scheduled to release on 2 October, 2015 and also stars Amy Jackson, Lara Dutta and Kay Kay Menon in lead roles.

     

    FunOnGo Entertainment is the publisher and distributor of the mobile game. The company provides customised platform and managed services to clients such as Samsung, Micromax, Karbonn, Intex, Spice and Gionee.

     

    The game is designed in a manner where gamers get a feel of being in the shoes of action hero Akshay Kumar. The run up to the castle and the fight sequences on the floor are evocative of the fast pace, taut action that Kumar is famed for.

     

    Kumar said, “I really liked the game, the fights were so good that I ended up playing the game for most of the day.”

    The interactive mobile action game requires Rafttaar Singh to go on a mission to save Sara, who has been captured and held captive in a castle. The gamer plays as Rafttaar Singh and can unlock up to three stages of game play as he succeeds from one level to another. 

     

    FunOnGo Entertainment CEO Vijay Singh said, “We see the mobile phone as a fantastic gateway for film makers to reach their potential consumer. Our team plays an active role in publishing, marketing and distribution of the games we do. Mobile games provide for an immersive experience and turn curious bystanders to engaged fans.”

     

    Reliance Big Entertainment COO Shibasish Sarkar added, “In the business of entertainment, fans create customers and this impacts box office performance. Our alliance with FunOnGo to publish the official game is with the view to provide the customer a value added cinematic experience.”

     

    The Singh Is Bliing official mobile game is available for download on Android, iOS marketplace as well as on other app stores online.

  • Westland Ltd Launched Author Aditi Kumar Mathurs Book Titled Soldier & Spice

    Westland Ltd Launched Author Aditi Kumar Mathurs Book Titled Soldier & Spice

    MUMBAI: Leading publication house, Westland Ltd launched Aditi Kumar Mathur’s debut novel “Soldier & Spice- An Army Wife’s Life” today at Olive Bar & Kitchen, Bandra today.

    In conversation with the author at the launch was actor and activist Gul Panag, who also interacted with the other attendees and media. Much like the protagonist in the book, Aditi regaled her audience with hilarious anecdotes of real life situations that she encountered as a newly-wed army wife.

    Categorized under the Genre of fiction the Release Type is Original, priced at Rs 250, it features a Binding Paperback. Imprinted by Westland Ltd it runs with a Page Extent of 264 pp.
    About The Book- For Pia, regular life is a thing of the past. She is now an Army wife. From ‘just Pia’ to an Aunty, a memsaab and – her favourite words in the whole wide world – Mrs Pia Arjun Mehra. At twenty-six, Pia finds herself having to suddenly be more ‘lady-like’; focus on themed ladies’ meets, high teas and welfare functions; and deal with long (unexpected) separations from her husband, extraordinary challenges, a little heartache, and, well, growing up.

    In the mysterious and grand world of Army wives, Pia learns that walking in high heels is okay as long as you don’t trip on combat boots. She learns that ‘civil’ is also a noun, that JCO and GOC are (very!) different, that snacks are ‘shown’ and WTF is better explained as Whiskey Tango Foxtrot. Yes, it really is a new world!

    Let this quirky, hilarious story of the first year of Pia’s Army-wife life show you that the spice to a soldier’s life is most definitely his better, very strong, bloody extremely elegant, never-cussing, witty, warm and passionate half, his Army wife.

    About The Author- Aditi Mathur Kumar was born on February 14th and since then it has all been awkward for her. A book-hoarder, an ex-advertising girl, a once-upon-a-time blogger, a fanatical Army wife and a real-life social person, Aditi has now decided to write more. So far, so good.

  • mobile2win, Saregama to distribute Rahul Sharma’s album ‘Ladakh – In Search of Buddha’

    mobile2win, Saregama to distribute Rahul Sharma’s album ‘Ladakh – In Search of Buddha’

    MUMBAI: mobile2win, mobile VAS platform company has partnered with Saregama for the wireless distribution of Rahul Sharma’s latest album ‘Ladakh – In Search of Buddha’.

    Mobile2win has been mandated to distribute mobile content around this album to all telcos and media houses in the country. They will be providing mobile content which includes imagery – wallpapers and music clips – ringtones in monotones, polytones, trutones. One can download ringtones by simply going through browser pages of their operator network. The Ladakh tones are live on the decks of operators to download and consumers are eligible for mobile phones as lucky draw prizes.

    The ‘Ladakh – In Search of Buddha’ content can be downloaded onto any GPRS enabled handsets via the Mobile2Win zone through major mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, Tata etc covering all circles across the country. This content has also been made available to leading media entities for downloads to their consumers.

    mobile2win India country head Rajiv Hiranandani says, “mobile2win is committed to bringing music and entertainment onto the fingertips of millions of mobile consumers. The demand for good content will always be there and we will make sure it is met via exclusive mobile content and applications.”

  • Spice gears-up for the forthcoming cricket fever

    Spice gears-up for the forthcoming cricket fever

    MUMBAI: With the champiopns trophy in cricket kicking off today Spice Telecom a cellular operator in Punjab has plans to offer value added services for cricket fans.

    Spice subscribers can keep themselves updated with the latest match scores and updates through IVR, SMS and USSD packs and also choose from a host of action packed cricket games available on Spice GPRS. Furthermore, Spice subscribers can listen to cricket maestro Ravi Shastri’s and Tony Greig’s expert comments on each game during the entire tournament.

    Spice Telecom, Punjab assistant VP – marketing, Mukul Khanna says, “Spice has always made efforts to understand the needs and requirements of its subscribers and offer them the best value added services. With the series commencing shortly, Cricket fever is at its peak and considering the popularity of the game we decided to provide our subscribers an opportunity to play, stay updated and access a host of exciting cricket based trivia on their favorite teams.”

    Cricket trivia on SMS, IVR, USSD & GPRS platforms : On Spice cricket buffs can keep themselves updated on the latest cricket scores by subscribing to the tournament pack, which is available on SMS, IVR, and USSD by simply dialing 5550 (for IVR) or *555*3# (for SMS /USSD).

    SMS Pack – Customers who subscribe to SMS pack would get SMS alerts every 15 minutes or each time a wicket falls during the duration of the match.

    IVR Pack – Customers subscribing to the IVR pack can listen to Live score updates any number of times during the entire series for FREE, by simply dialing 5550 (Toll Free).

    USSD Pack – Customers subscribing to the USSD Pack can access cricket content by dialing *555*5# for free during the entire series.

    GPRS – Subscribers can access live score board, match schedules and recent match details through GPRS by going to Spice WAP Portal >> Cricket Fever.

    Furthermore Spice subscribers can download various cricket games like Kapil’
    s Challenge, 50 s n 100s, Cricket 05-Skava, Cricket Fever and lots of Wallpapers and a host of Cricket Trivia.

    Expert comments from Ravi Shastri and Tony Greg: By dialing 555 subscribers can access live Cricket Scores, expert comments and match updates by Tony Greig and Ravi Shastri (on all match days), match schedules, team rankings, player rankings and cricket logos. All calls to 555 will be charged at a nominal rate of Rs.6 per minute.

    Alternatively Spice subscribers can also catch all the Live action by simply dialing *555*5# (for USSD) or by sending to 555 (for SMS) to receive live updates and scores on their phones. Charges applicable would be Rs.3/- per request on USSD and SMS platforms.

  • Spice Up Your Wedding, the Radio Mirchi 98.3 FM Way

    Spice Up Your Wedding, the Radio Mirchi 98.3 FM Way

    MUMBAI: If you have always dreamt of having a wedding ceremony exciting enough to make others turn green with envy, then here’s a sure-shot way to make your marriage the hottest wedding of the year. Radio Mirchi has introduced an exciting new concept “Mirchi Hain Baarati” to make your wedding a one-in-a-million affair. One lucky shaadi, out of 36,000 marriages on December 13, 2006, will be the most sizzling marriage of Delhi, because Radio Mirchi 98.3 FM will be a part of it.

    In preparation for the big day, tune in to 98.3 FM for tips related to makeovers for both bride and the groom. Radio Mirchi will also help you with ideas and suggestions on the décor, flower arrangements, selection of the menu, your trousseau and even on how shake a leg to the recent Bollywood song. All this and more only on Delhi’s hottest radio station Radio Mirchi 98.3 FM.

    On the day of your wedding, the entire Mirchi jocks team will be a part of the Baarat, and will cover the proceedings live on the airwaves through the “Mirchi Mobile Studio” set up at the venue. Besides taking care of every little detail that makes a shaadi special, Radio Mirchi will bring in the spice element by adding that extra dose of entertainment by inviting a celebrity to be a part of the Baarat.

    All you need to do to make this special day an affair to remember is to call 42983983 and give details of the wedding, or SMS VOTE_ your name and address to 8888. Don’t forget to explain why you would want Radio Mirchi 98.3 FM to be a part of your baraat, and as luck may have it, Mirchi will add zing to it and make it the talk of the town.

    Get one step closer to your dreams of wedded bliss and let Radio Mirchi give you, its loyal listeners, a chance to show its gratitude and share your joy.

    About Radio Mirchi:
    Radio Mirchi is India’s largest private radio network and is owned by Entertainment Network (India) Limited (ENIL). ENIL is India’s first pure play radio broadcasting company to be listed. ENIL launched its first radio station in the city of Indore on October 2001. At present Radio Mirchi is operational in 10 cities i.e. Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Jaipur, Indore, Ahmedabad and Pune. Radio Mirchi is considered to be the leader in the private FM radio industry and will shortly be operational in twenty-two additional cities.

  • Zee English to scrap its Indian programming

    Zee English to scrap its Indian programming

    Zee English is making a few changes in its programming and seems to be going the Star World way. It has decided to scrap its Indian programming and will now focus exclusively on foreign content. This move seems to be the channel’s effort to become more focused on the upper crust audience.

    The channel had some four Indian English shows on air. The shows were The Life Style Show, Tonight with Feroze, Spice and You Got It. The channel will get in some additional foreign programmes to fill in these spots.

    It can be noted that Zee English has not achieved the kind of popularity amongst its target elite English-speaking audience that its rival channel Star World has achieved. The move to improve or revamp its programming might also attract additional advertising revenue.