MUMBAI: SonyLIV will be adding seven channels from SPI’s bouquet by the end of February. The distribution deal will include international movie channel Filmbox Art House, 24-hour martial arts channel Fightbox, and sports and lifestyle channel Fast&Funbox. In addition, Docubox will present documentary films while clothing design and trends are the focus of Fashionbox. Independent international music videos are showcased on 360TuneBox, and millennials will be catered to with gaming and eSports channel Gametoon.
Sony Pictures Network India EVP and head digital business Uday Sodhi said that this association will bring to the audiences content from different genres. It will add to the existing channels like Sony SET HD, Sony MAX HD, Sony SAB HD, Sony BBC Earth, Sony MIX etc. He said, “SonyLIV premium users can now enjoy non-stop entertainment around sports, fashion, lifestyle, interactive gaming, music, movies and more.”
SPI’s head of distribution for MENA, Turkey, APAC, Russia, CIS, Baltics, Bulgaria and Ex-Yugo – Murat Muratoglu said, “As SPI is committed to expanding its distribution footprint in Asia we are excited to deliver top quality television programming to viewers in India thanks to the recent launch of our worldwide channels on SonyLIV.”
SonyLIV content is available to stream online, on Android and iOS mobile devices, on web and m-web.
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