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Tag: Speedo

  • First Economy Wins Digital Media Mandate for Page Industries E-Commerce Businesses in India

    First Economy Wins Digital Media Mandate for Page Industries E-Commerce Businesses in India

    MUMBAI: First Economy, a digital marketing and media buying agency won the digital media mandate of Jockey and Speedo. The mandate tasks the agency with invigorating their current digital journey through precision targeting on their digital portals respectively.

    Mr. Jeffrey Crasto, Joint CEO & Partner, First Economy, said, “We are excited to be partnering with Jockey and Speedo from Page Industries. We are looking forward to leveraging our expertise in digital branding, understanding the Indian consumer and our ability to craft media interventions across personas and platforms. With our team of creative and young minds, we look forward to growing their e-commerce business on a large scale. This is a huge milestone for us, and we are confident that this partnership will only expound positive businesses for the future.”

    Jockey being the leading innerwear brand in India has a presence of about 25 years in the country and Speedo is India’s favourite swimwear brand. First Economy provides exceptional services based on creative and strategic thinking with a performance-driven approach. From its HQ in Mumbai and presence in Bangalore, Hyderabad and Udaipur, they have been providing holistic ROI driven solutions in Technology, Media Buying, Social Media, Design & Branding for the last 5 years.

  • Parineeti Chopra becomes face of Speedo India

    Parineeti Chopra becomes face of Speedo India

    MUMBAI: Swimwear brand, Speedo, has announced Bollywood actress and fitness enthusiast Parineeti Chopra as its new fitness ambassador. 

    As the new face for Speedo India, Parineeti will be joining an esteemed roster of Olympians, athletes and trainers from around the globe. 

    Speedo, as a brand, is synonymous with performance swimwear, and via its global campaign #GetSpeedoFit, it has been working to elevate the status of swimming for fitness and reinforce that water workouts are the next big trend to get fit and achieve a total body workout. 

    Chopra says, “I’m excited to come on board as the fitness ambassador for Speedo India. I’ve grown up wearing Speedo swim suits and for me swimming is synonymous with Speedo. A favourite around the world, I love that Speedo now celebrates fitness and overall health. Swimming has always been a great workout which I’ve often resorted to, to cut the monotony of working out in the gym. Now, with the growing trend of water workouts there is so much more one can do in the pool to get in shape than lane swimming and I’m happy to help Speedo reinforce their commitment to fitness by encouraging more and more consumers to change their fitness routine and make the pool their new gym.”

    Speedo India chief strategy officer Shamir Genomal says, “We’re really excited to welcome Parineeti Chopra as our new fitness ambassador. We remain committed in encouraging more and more people to switch their fitness regime and take up swimming or water workouts. With a fitness enthusiast like Parineeti on board, we hope to reach a lot more consumers. In addition to being the innovators of swimming, Speedo has an overarching mission to be the swimwear of choice for all, from the recreational swimmer to the Olympic champion.”

    The actress will be seen sporting Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active. Made with the modern fitness enthusiast in mind, H2O Active is designed for those who want more from their workouts. With so much choice on offer, H2O Active lends itself to a multitude of land and water based activities. With water workouts no longer just meaning lane swimming; with the help of training aids and HIIT exercises, fitness enthusiasts can achieve more in the water than ever before with this new range.

  • Speedo unveils Brittany Elmslie as brand ambassador

    MUMBAI: Speedo has unveiled Australian swimming star, Brittany Elmslie, as its latest brand ambassador, in a deal which will see the Olympic gold medallist compete in Speedo swimwear through until 2014.

    The agreement closely follows a series of spectacular performances during 2012, as the 18-year-old announced her arrival on the world stage in London by securing a Gold medal in the 4x100m Freestyle, together with a further two Silver medals in the 4x200m Freestyle and the 4x100m Medley.

    As part of Speedo‘s long-standing partnership with the Australian Olympic Committee, Brittany wore Speedo swimwear throughout the London Games as she swam to her medal triumphs, and has now become the latest member of the Australian SwimmingTeam to secure an individual agreement with the world‘s leading swimwear brand.

    Coinciding with the announcement of the new deal, Brittany was joined by Olympic teammates and fellow Speedo ambassadors including James Magnussen, Eamon Sullivan, Libby Trickett and Bronte Barratt at the Bondi Icebergs swimming pool on Bondi Beach, as they modelled Speedo‘s exciting new collection of swimwear for Spring/Summer 2013, marking the beginning of her new ambassadorial role.

    Speedo International Vice President of Product and Marketing Sean Hastings said, “The 2012 Olympics saw the emergence of many of swimming‘s brightest new talents, and Brittany was without doubt one of the young stars of the games thanks to her inspiring medal-winning performances. We are absolutely delighted to announce this new partnership, and we look forward to working closely with Brittany over the coming years as she looks to achieve even greater success.”