ITV

Tag: Spectra

  • A fresh twist in Powai as Freshpik spices up Brookfield’s retail mix

    A fresh twist in Powai as Freshpik spices up Brookfield’s retail mix

    MUMBAI: From aisle to style, Powai just got tastier. Brookfield Properties has rolled out the red carpet quite literally for Reliance’s premium gourmet grocery store, Freshpik, now open at Spectra in Downtown Powai. Think artisanal cheeses, global delicacies, and fresh produce and toss in a coffee bar and live culinary counters for good measure.

    It’s not your regular supermarket run. Freshpik’s sleek layout invites shoppers to linger, browse, and indulge in what can only be described as a wellness-forward, sensory delight. With a focus on interactive experiences and conscious consumption, this marks Freshpik’s second store and its very first foray into Mumbai’s eastern suburbs.

    And if that’s not enough star power, wellness icon Malaika Arora added her sparkle to the store’s launch, elevating the glamour quotient and reinforcing the brand’s lifestyle ethos.

    For Brookfield Properties, which manages over 55 million sq. ft. of real estate across India, this is more than just retail therapy. Downtown Powai, already buzzing with workspaces, eateries, and shopping, now has another reason to draw in discerning Mumbaikars.

    With this new addition, Brookfield continues to blend commerce with culture, offering not just places to shop or work, but places to truly live. And for Powai’s residents and visitors? Grocery runs may never be the same again.

  • Madhu Malhotra joins Edelweiss General Insurance as chief technology officer

    Madhu Malhotra joins Edelweiss General Insurance as chief technology officer

    Mumbai: Digital insurer Edelweiss General Insurance (EGI) has onboarded Madhu Malhotra as its chief technology officer. She will spearhead the technology function at EGI and drive digital innovation in line with the brand’s strategy of transforming the insurance landscape in India through tech driven solutions and offerings.

    Malhotra is an eminent technology leader who brings with her two decades of rich experience across fintech and telecom domains. She has a proven track-record in leading digital innovations, engineering modernisations and transformations and streamlining cloud initiatives.

    Prior to her new role, Malhotra was head of technology at Spectra. She was also associated with Airtel for 10 years and held many leadership positions there. While at Airtel Bank, she led the launch of the first payments bank of India, headed the financial inclusion vertical to deliver large scale customer impact and drove agile adoption and transformation.

    Edelweiss General Insurance executive director & CEO Shanai Ghosh said, “Technology has proved to be a game changer for the Insurance industry, with the potential to transform the entire service ecosystem and enhance customer experience. At EGI, we are well placed to leverage this transformation, given our digital operating model. I am excited to welcome Madhu to be part of our digital journey and lead this strategic business function for us. Her experience and expertise will help build a robust technology function that will help drive our business strategy. I wish her the very best for an enriching career with us.”

    Malhotra added, “As CTO my focus will be to create future ready digital platform and products offering state of the art digital experience and capabilities to our customers. I will strive for a culture of innovation to make the customer experience simple and transparent. I am incredibly excited to play a key role in accelerating this digital journey in the growth of EGI that Shanai has envisioned.”

  • Nielsen’s new service to offer insights, services from TV STB data

    Nielsen’s new service to offer insights, services from TV STB data

    MUMBAI: US media research firm Nielsen is consolidating its initiatives involving digital television set top box data into a new service offering named Nielsen DigitalPlus.

    Nielsen DigitalPlus will work with set top box (STB) data from cable system operators (MSOs) and satellite providers to create new insights and services for clients by integrating set top box data with other Nielsen information.

    Nielsen DigitalPlus will draw upon the resources and information assets of numerous Nielsen businesses including: the television measurement services of Nielsen Media Research, commercial activity data from Nielsen Monitor Plus, retail and scanning information from A.C. Nielsen, as well as the modeling and forecasting capabilities of Claritas, Spectra and BASES.

    Initially, Nielsen DigitalPlus will focus on several high-potential client initiatives:

    – Exploring how set top box data can contribute to Nielsen’s Anytime Anywhere Media Measurement (A2/M2) goal of bringing electronic measurement to all local television markets

    – Providing measurement of advanced advertising applications such as interactive, targeted advertising

    – Bringing insights on advertising effectiveness through granular reporting of commercial activity

    – Providing analytics to support MSO Customer Relationship Management (CRM) by combining television viewing data with other data sets to provide new insights to MSOs and satellite providers about their subscribers’ activity.

    Nielsen DigitalPlus senhior VP Jed Meyer says, “With our wide array of media and marketing information services, expertise in advanced technology, and experience working with large volumes of data, Nielsen is uniquely positioned to help clients unlock the potential of set top box data.

    “As the industry begins to analyze and use the vast amount of information available through these devices, Nielsen will work with clients to develop comprehensive solutions to this new frontier of measurement. We are intensely focused on using all our resources to succeed at this challenge.”

    Nielsen DigitalPlus will build on Nielsen’s long history of set top box data projects going back to Warner Amex’s QUBE system in the 1980s. More recently Nielsen has worked with Comcast to process and develop insights from their Video On Demand server data. Nielsen also worked with Tivo to establish a joint panel of TiVo subscribers whose set top box data Nielsen processed on a daily basis. Nielsen is currently working on research projects with several MSOs and satellite providers to study set top box data for potential analytical and audience measurement purposes.