ITV

Tag: Special

  • Big Magic announces its Karwa Chauth special

    Big Magic announces its Karwa Chauth special

    MUMBAI: India, a country whose unity lies in diversity is popular across the globe for celebrating colourful festivities with magnificence and pomp. With the onset of the festive celebrations, BIG MAGIC-India’s one stop destination for humour brings forth a very special programming special as part of its larger festive offering of the BIG Magic Mahotsav for Karwa Chauth, where the female actors of its shows Akbar Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, will be celebrating the special day in its true authentic style.

     

    This festival is widely followed by audience across HSMS, and as a part of the larger programming strategy, BIG MAGIC will be incorporating interesting storylines in their leading shows, highlighting the real essence of this widely followed ritual – Karwa Chauth. Peppered with fun, romance, humor and entertainment this episode will attempt to create a deeper connect with the women audiences across the HSM market. Increasing the glamour and fun quotient of the each episode, newer characters with popular faces like Roshini Chopra and Giaa Manek will be seen bringing hilarity and rib tickling comedy to the shows that will leave the audience in splits!

     

    Commenting on the special, Mr. Lavneesh Gupta, COO, Reliance Broadcast Network said, “Karwa Chauth as a festival is extremely relevant to our audiences in the HSM’s. Our festive spikes in the past whether for Eid, Teej or Janmashthami, backed by local insights have always resonated with audiences,  and we are confident of this one working well too. With the two celebrity faces, we up the glamour quotient on the show, which will be served to audiences with humor. We look forward to continuing to entertain our audiences with programming that appeals to them, while giving marketers excellent properties to partner with.”

     

    Backed by insights, a clear understanding of what audiences seek in television entertainment, and riding on the festive spirit of Karwa Chauth, BIG Magic offers this special programming layered in comedy and primed to deliver excellent results.

     

    Some examples of festive specials in the past:

     

    BIG Magic credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment. A special done for Eid and Teej on the show Akbar Birbal, saw a huge spurt in reach for the show across the HSM’s

     

    Festive special for Janmashthami, a very key celebration in the Hindi heartland, saw all shows amalgamating to offer audiences a splendid entertainment evening converging on the show Ajab Gajab Ghar Jamai. This again delivered a spurt in reach amplified by an excellent 360 degree marketing plan, with audiences flocking to catch the special.

     

    The festive property will see a multi-media marketing campaign come into play across television, radio and digital. Additionally, the network strength of the nation’s No.1 radio network 92.7 BIG FM and Bihar and Jharkhand’s No. 1 regional TV channel – BIG Magic Ganga, ensures partners on board the festive offerings on BIG Magic will get maximum value.

  • Special preview screening of ‘Bhaag Milkha Bhaag’ for Indian Armed Forces

    Special preview screening of ‘Bhaag Milkha Bhaag’ for Indian Armed Forces

    MUMBAI: Viacom 18 Media and Rakeysh Omprakash Mehra, in association with UFO Moviez have announced exclusive preview screenings of the eagerly awaited biopic Bhaag Milkha Bhaag in all UFO digital Defence theatres across India, a day ahead of the film‘s nationwide theatrical release.

    Starring Farhan Akhtar and Sonam Kapoor, and directed by Rakeysh Omprakash Mehra, Bhaag Milkha Bhaag is a film about the revered athlete Milkha Singh‘s perseverance as a sportsperson and also as a courageous human spirit.

    While the theatrical release of the film is scheduled for 12 July, the exclusive premiere for Indian Defence Personnel and their families will be held at 8.00 pm on 11 July, in UFO‘s digital Defence theatres across India. 

     
     

    “Bhaag Milkha Bhaag is a tribute to a national hero. It was because of the Indian Army that Milkha Singh‘s talent was discovered and nurtured. Viacom18 Motion Pictures is privileged and proud to premiere the film for the armed forces across India a day before its commercial release. It‘s our humble way of saying ‘we salute you‘”, said Viacom18 Motion Pictures marketing and operations head Rudrarup Datta.

    The Defense spokesperson of Chandimandir Army Cantonment in Chandigarh added, “The special screenings of Bhaag Milkha Bhaag is a positive step by Viacom18 and UFO towards entertaining our troops. Bhaag Milkha Bhaag, with its message of resilience of spirit, body and mind, promises to be an extremely interesting film to watch, as will be the chance for the defence personnel to meet with the star cast of the film along with Shri Milkha Singh.”

    Speaking on the occasion, UFO Moviez joint MD Kapil Agarwal said, “The Defence Forces are our nation‘s pride and the specially organised premiere of Bhaag Milkha Bhaag is our way of paying tribute to the brave soldiers who safeguard our nation. We are very happy to partner with Viacom 18 Media and Rakeysh Omprakash Mehra for such an initiative. It is a matter of personal pride for all UFOrians that our digital cinema services and solutions have helped entertain Indian Armed Forces personnel across the length and breadth of India, round the year and in all weather conditions.”

  • HBO new year eve special on 31 December

    HBO new year eve special on 31 December

    MUMBAI: Max (Jamie Foxx, Ray) has lived the mundane life of a cab driver for 12 years. The faces have come and gone from his rearview mirror, people and places he’s long since forgotten…until tonight. Vincent (Tom Cruise, Mission Impossible III) is a contract killer. Tonight, Vincent arrives in L.A. and five bodies are supposed to fall, including District Attorney Annie (Jada Pinkett Smith, The Matrix Revolutions). Circumstances cause Vincent to hijack Max’s taxicab, and Max becomes collateral – an expendable person in the wrong place at the wrong time.

    Through the night, Vincent forces Max to drive him to each assigned destination. And as the authorities race to intercept them, Max and Vincent’s survival becomes dependent on each other in ways neither would have imagined.

    Watch Collateral starring Jamie Foxx, Tom Cruise, Jada Pinkett Smith on Sunday, December 31, 2006 8.00 pm onwards.

     

    Our friendly neighborhood Spider-man is back in this sequel to the 2002 action blockbuster. It’s been 2 years since Peter Parker (Tobey Maguire, Seabiscuit) was bitten by a radioactive spider and he’s having a rough time. His public life as the superhero Spiderman is having a devastating impact on his private life.

     

    And just when things couldn’t get any worse, the love of his life Mary-Jane (Kirsten Dunst, Elizabethtown, Wimbeldon) gets engaged to somebody else. Things are so bad he declares that he’s quitting, and never putting on the suit again. However, his sense of duty forces him to resume his heroics when the brilliant scientist Dr. Otto Octavius is deformed in an accident and becomes Dr. Octopus. With four metal tentacles sticking out of his back, he’ll be more than a handful for everyone’s favourite webslinger.

     

    Watch Spiderman 2 starring Tobey Maguire, Kirsten Dunst, James Franco, Alfred Molina on Sunday, December 31, 2006 10:45 pm onwards.

  • IC Chip magazine offers World Cup 2006 Special

    MUMBAI, May 31, 2006 – Technology changes fast and one needs to keep abreast of developments. IC CHIP magazine, which is at the heart of technology, brings you technology updates, reviews and tests on computing products. But IC CHIP now goes behind the scenes to explore the technology behind the world’s biggest sporting event – the FIFA World Cup 2006.

    The world’s most watched event draws the attention of millions of spectators from almost every country, regardless of participation. Indian’s may be hooked on to cricket, but the football World Cup is a much-watched event. Everyone here is gearing up for a month long football extravaganza. And the event will be aired live on prime time television by India’s premier sports channels.

    A significant annual investment goes towards research and development. That improves the game, both for players and spectators. The World Cup may also be regarded as a stage to display the fruits of this technology research.

    Computerized ticketing using embedded chips with RFID technology, will ensure security. The authorities are also taking comfort levels to a new high by constructing state-of-art stadiums and facilities for spectators. Broadcasting the World Cup in HDTV, the high-definition format with crystal clear images, will be a giant step towards making the TV audience feel like they are actually there in the stadium.

    The footsteps of technology can not only be seen in world-class facilities for the spectators, but also in the new wave of technology implants that promise to change the way the game is played today. For example, chip-embedded balls in conjunction with a computer are helping referees make crucial goal-line decisions.

    IC CHIP aspires to sensitize its readers with the latest in technology, and that extends beyond personal computers. Since the country has caught football World Cup fever, IC CHIP magazine planned an all-color 16-page supplement dedicated to the World Cup. In this supplement, it takes a behind-the-scenes look at the technology driving football’s finest event.

    Within its pages you’ll learn how technology is an enabler for the World Cup. Another article looks at moments of controversy from past World Cup tournaments, where technology could have helped resolve never-ending controversies. At the end of the supplement, there’s a run down of what you can expect in this season’s tournament.

    The schedule of matches unfolds in a colourful center spread. And its large pullout posters will soon find a place on your walls. Don’t miss the review of the movie “Escape to Victory” which has its exciting and dramatic moments. And to wrap it up there’s some interesting world cup trivia.

    With this supplement, IC CHIP takes a bold step towards diversifying its reader-base. By reaching out to a larger, varied audience, CHIP continues to be the leader when it comes to innovation and delivering the latest in technology.