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Tag: SPAs

  • Esskay Beauty Resources expands to tier two & three Indian cities

    Esskay Beauty Resources expands to tier two & three Indian cities

    Mumbai: Esskay Beauty Resources, a beauty and wellness brand, is set to expand its presence across more Indian cities and international markets. Managing 14 brands in beauty, hair tools, and hair care, Esskay aims to empower salons, spas, and beauty professionals with quality products and education.

    Currently operating in India, Sri Lanka, Nepal, and Bangladesh, the company plans to further its reach globally. Its distribution network has grown from 200 to 300 cities in India, with plans to extend to tier two and tier three cities.

    “Our vision has always been to transform the beauty and wellness industry on a global scale, and we are committed to growing our homegrown brands in new and exciting markets,” said Esskay Beauty Resources director Ankit Virmani. “By expanding our footprint in urban cities, we aim to bring quality products and expert education to every corner of the Indian subcontinent and beyond.”

    Esskay Beauty is also expanding its educational arm, Esskay Academy, increasing its courses from six to twenty. The company aims to collaborate with international artists and educators to enhance education quality.

    “Our goal is to ensure that beauty professionals across the world are equipped with the knowledge and techniques needed to thrive in this ever-evolving industry. By collaborating with both national and international experts, we are creating a world-class educational experience through Esskay Academy,” said Esskay Beauty Resources director Subham Virmani.

    With expansion comes a larger workforce, as Esskay Beauty has grown from 200 to over 290 employees to support its operations. This growth reflects the company’s commitment to elevating the beauty industry globally, driven by its vision to ‘Transform beauty and wellness to the next level globally’.

  • Isobar shares how to leverage AEM to power brand experiences in SPAs white paper

    Isobar shares how to leverage AEM to power brand experiences in SPAs white paper

    MUMBAI: Isobar has published a white paper that uncovers and shares the opportunities of Single Page Applications (SPAs) in driving experience-led transformation. The paper responds to the changing marketing landscape – as businesses evolve to meet consumer expectations, commerce platforms are evolving to meet the needs of marketers. The paper is available to download from its website.

    The paper explains how SPAs and Adobe Experience Manager (AEM) have paved the way for more complex and dynamic digital experiences, and includes 12 considerations that CMOs and CTOs should bring to the attention of their technical solution architects.  Part one explains what you “need to know” about SPAs and the second part shares “best practices” for technical architects to consider when defining SPA architecture and integrating it to Adobe AEM.

    Isobar Global CTO Vikalp Tandon said, “Today, one of the biggest challenges for marketers is to find scalable, mature technology solutions and architecture partners that can deliver experience-led transformation. Through this research, we’re empowering CMOs and CTOs to investigate the latest SPA opportunities with their technical architects in order to develop flexible architecture that support the growing complexity of interfaces and devices. We’re proud to share our work with Adobe, and related best practices in how to use AEM to enhance and power brand experiences.”

    “Experience-led transformation along with ever-changing consumer expectations is the primary driving force behind the evolution of the marketing landscape. Online commerce platforms, an important component, are already making strides with headless commerce. Furthering that, SPAs are paving the way for device agnostic experiences that are dynamic and complex, yet simple and seamless for the consumer. This white paper will enable marketers to easily comprehend and inculcate the new technology,” states Isobar India EVP Shekhar Mhaskar.

    Isobar is an Adobe Platinum Partner, the highest level of partnership for an agency, with over 300 certifications around the globe. Adobe recognises that Isobar develops and delivers specialised Adobe solutions using the Adobe Experience Cloud, including Adobe Advertising Cloud, Analytic Cloud, Marketing Cloud and Commerce Cloud across numerous regions.