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Tag: Sparx

  • Relaxo Footwears steps up for Mahakumbh Mela 2025

    Relaxo Footwears steps up for Mahakumbh Mela 2025

    MUMBAI: It’s hoping to make the journey for pilgrims and devotees to the MahaKumbh Mela a little more easy and comfortable –  on the feet. Footwear maker Relaxo Footwears  has announced its robust participation in the mela where millions of pilgrims and devotees have congregated.

    Recognising the physical demands of this sacred journey, Relaxo is providing comfortable, reliable, and stylish footwear for pilgrims traveling long distances, often on foot. Through its popular brands—Bahamas, Flite, and Sparx—Relaxo aims to support attendees with footwear that combines comfort, durability, and contemporary style.

    With strategically placed stalls and kiosks throughout the mela grounds, Relaxo  is offering  a wide range of options at attractive prices, ensuring easy access for festival-goers.

    “The Mahakumbh Mela is a celebration of faith and resilience, and it holds a special significance for us. We honour the devotion of millions of pilgrims and understand that reliable footwear is crucial for a comfortable experience,” said Relaxo Footwears VP & marketing head Sachin Chhabra. “Our participation is our way of supporting their spiritual path with high-quality, affordable footwear, allowing them to focus on the divinity of the occasion.”

    Relaxo’s involvement extends beyond product sales; the company is engaging in initiatives aimed at enhancing the event’s infrastructure. This includes branding community touch points such as police stations and hosting experiential marketing activities throughout the mela grounds, effectively blending tradition with modern outreach.

  • Relaxo Footwear recruits Vishal Pathania as head of digital marketing

    Relaxo Footwear recruits Vishal Pathania as head of digital marketing

    MUMBAI: Relaxo Footwear has roped in Vishal Pathania as assistant general manager – head of digital marketing & performance. He will lead digital marketing initiatives for iconic brands like Sparx, Bahamas, and Flite.

    With an experience of more than a decade. Pathania last worked for Hindware Home Innovation as senior  manager (lead)- digital/social/D2C & performance.  Prior to that he worked as lead manager – digital/PR/D2C & performance marketing at Timex group. He also has had a stint with Micromax Informatics.

    Pathania is excited about his new posting at Relaxo Footwear. “In today’s dynamic digital landscape, I aim to craft impactful campaigns and contribute to these brands’ continued growth and success,” he said on Linkedin.

     

  • Sparx launches campaign with Akshay Kumar in Futsal

    Sparx launches campaign with Akshay Kumar in Futsal

    MUMBAI: Footwear brand Sparx has launched its new commercial ‘Add Sparx To Your Life’ starring Akshay Kumar. The TVC is supported by a 360-degree marketing campaign which will sprint across outdoor, digital, print and retail promotions.

    The TV commercial focuses on attitude and sportsmanship while innovatively capturing the energy, moves and attitude of a super active sportsperson. The campaign will also run in regional languages like Telugu, Marathi and Kannada for a stronger consumer connect in every corner of the country. Other important touch points like print and digital are being used aggressively to amplify the campaign and generate maximum offline and online buzz in the market.

    Relaxo executive director Gaurav Dua says, “The campaign’s idea is to create a strong connect between customers and the intrinsic brand values of Brand Sparx. Sparx stands for style, energy and attitude, which have perfectly being captured in the new TV campaign. The TVC encourages customers to take up challenges and emerge as a winner with a go for it attitude.”

    Touching upon the TVC which starts with visuals wherein a few boys confront Akshay and his team on a Futsal ground. As he takes on the challenge, the camera follows some of the most amazing sports skills with a catchy and energetic music in the background. As Akshay takes winning shot and signs off with ‘Add Sparx To Your Life’, the climax captures the expressions of the audience as well as the defeated team. Bringing together a high-octane action, the TVC perfectly highlights Sparx’s brand ethos that includes attitude, challenge, crossing the limits, energy, youth, sporty and stylishness.

    Arms communications creative director Sanjeet Ahluwalia adds, “We wanted to choose an international, aggressive sport to drive home the message. Since Akshay Kumar is our brand ambassador, we chose Futsal, an upcoming sport in India that is gaining a lot of popularity amongst the youth. With energetic music and fast-paced action, I am sure it is going to win a lot of hearts.”