MUMBAI: Diwali may be about lights, but Nutrica’s new festive film proves it’s the laughter that truly sparkles. With a blend of nostalgia, warmth, and playful mischief, Nutrica by BN Group has rolled out a campaign that celebrates the festival not through grandeur, but through those perfectly imperfect, joy-filled moments that define an Indian home during the holidays.
The video captures the heartbeat of modern Indian celebrations, kids running barefoot with sparklers, parents sharing a laugh while tackling festive chores, and grandparents passing down treasured traditions. It’s the kind of film that smells faintly of home-cooked sweets and echoes with the laughter of generations coming together.
What makes the campaign stand out is its gentle reminder that Diwali doesn’t have to be a balancing act between duty and delight. From prepping the kitchen to setting the table, Nutrica turns everyday moments into emotional fireworks showing how the smallest gestures of care can light up the biggest celebrations.
“Diwali is about preserving traditions for future generations while allowing for enjoyable and carefree times,” said Nutrica by BN group director and business head for FMCG Sparsh Sachar. “Our goal with Nutrica is to honour both tradition and contemporary family life while making these festivities simpler and joyful.”
In essence, the film celebrates the choreography of a modern Indian Diwali where everyone has a role to play, and the magic lies in the mess, the multitasking, and the shared laughter. Whether it’s the father teaching his child to light a diya or a mother sneaking a bite of mithai before guests arrive, Nutrica’s lens finds beauty in the everyday.
The campaign now live across Nutrica’s social media handles, including Instagram and LinkedIn encourages viewers to relive the festival’s golden moments and share their own stories of joy and togetherness.
Because in Nutrica’s world, Diwali isn’t just about shining bright, it’s about glowing together.