MUMBAI: Optimystix Entertainment’s format ‘Nirvana’ has been picked by Broadcast Magazine as one of the top five formats of Mipcom 2006.
Whereas India is now a big player in sourcing formats from the world market, this will be the first time an Indian content producer has created content for the world market, informs an official release.
Executive chairman of Optimystix, Sanjiv Sharma said “This is a format what we pitched to our fellow members at the Sparks Network at MIP TV in April this year. Whereas the format was extremely well received, it really exciting to be picked as one of the top five formats of the world’s biggest content market. We have serious interest for Nirvana from Networks in the US, France, Finland, Belgium, Poland and Italy.”
Nirvana is a format where seekers from a country will come to India to seek spiritual solutions that will help them cope with modern life, the release adds.
Managing Director and Head of Creative Services at Optimystix, Vipul D Shah said “This is matter of pride for the entire country. Whereas India will continue to consume creative ideas from the world market, it is very important to create content which can be pitted against the best of the best in the global arena.”
Chairman of the Sparks Network, Nicola Soderlund said “This is the first time an Indian Format has hit the international TV market and this proves that Optimystix can compete with global players. We are very proud that Sparks has played a part in this achievement and expect several more original and ground breaking ideas to come out from this talented team. This is just the beginning.”
