ITV

Tag: Sparks

  • JioHotstar scores a ton, hits 100 million subscribers in streaming blitz

    JioHotstar scores a ton, hits 100 million subscribers in streaming blitz

    MUMBAI: JioHotstar has smashed through the 100 million subscriber barrier, a right royal victory in India’s streaming wars. The platform, a product of the $8.5 billion Disney-Reliance mega-merger, has turned streaming from a posh indulgence into a daily must-have for millions of Indians. They’ve clearly got their ducks in a row.

    Their secret weapon? Sports, and lots of it. They’ve snapped up the rights to the IPL, ICC events, and the Women’s Premier League, turning cricket into a digital spectacle. And the streamer is not just showing the game; it’s throwing in all the bells and whistles: 4K ultra-HD, AI-powered analytics, real-time stats, and even voice commands. It’s like watching the match with a team of tech wizards in your living room.

    But it’s not all about the cricket. JioHotstar boasts a “world’s most extensive” TV library, Hollywood blockbusters, and a smorgasbord of Indian language content. It has even dabbled in live streaming cultural events, from Coldplay concerts to religious ceremonies, proving they’re not afraid to mix things up.

    “We have always believed that world-class entertainment should be accessible to all,” said JioStar CEO Kiran Mani sounding rather pleased with himself. “This milestone not only underscores India’s limitless potential but also strengthens our commitment to pioneering category-first experiences.”

    The streamer has  also launched Sparks, featuring India’s popular content creators, which sounds like a right old digital knees-up.

    This subscriber surge marks a significant victory for JioHotStar, proving that a potent mix of sports, entertainment, and a bit of tech wizardry can win the hearts (and wallets) of millions. And with the IPL 2025 season in full swing, one imagines the team is  popping the champagne.

  • DBS Bank celebrates ‘Agents of Change’ with SPARKS’ new episode

    DBS Bank celebrates ‘Agents of Change’ with SPARKS’ new episode

    MUMBAI: In celebration of International Women's Day, DBS Bank India released a new episode of its award-winning mini-series, SPARKS, featuring brand ambassador Sachin Tendulkar. Titled 'Agents of Change', the  episode traces the journey of Even Cargo, an Indian social enterprise that is paving the way for the female delivery personnel. Even Cargo is a Delhi-based enterprise that trains and employs women from marginalised backgrounds as delivery associates with some of the world’s largest e-commerce companies.

    DBS Bank India ED – group strategic marketing and communications Shoma Narayanan said,  “We are moving towards creating conversations and engaging customers through innovative storytelling and authentic content. Being purpose-driven has always been a part of DBS’ value system, and we aim to drive meaningful change through SPARKS."

    Narayanan added, "SPARKS celebrates real-life heroes working towards creating a sustainable future, and on the occasion of International Women’s Day, we are bringing you the story of one such enterprise. Even Cargo helps women work in professions that have traditionally been inaccessible to them. We are delighted to join hands with Sachin Tendulkar for this episode of SPARKS, and are committed to championing our shared vision of gender equality.”

    Even Cargo founder and CEO Yogesh Kumar said, “At Even Cargo, our endeavour is to help in the skill development of women, leading to an increase in their participation in the labor market and therefore, helping them overcome the barriers of unemployment. Women are the driving force behind our organization’s mission, and we are delighted to celebrate their contribution this Women’s Day. DBS Bank and Sachin are equally passionate about championing inclusivity, and we thank them for supporting us in our journey.”

    In 2016, DBS Bank launched SPARKS, the first-ever miniseries on bankers in Asia. The last two episodes of Season 1 were inspired by Sachin’s longstanding mission of increasing access to play for less-privileged children. DBS partnered with Sachin to bring this purpose to life and together, lit a playground in the Mumbra district of Thane, transforming the lives of over 7,000 children. Since its debut, the SPARKS series has garnered more than 400 million views and over 34-million engagements from audiences across Asia.

  • Twitter buys out We Are Hunted; sparks talk of music

    Twitter buys out We Are Hunted; sparks talk of music

    MUMBAI: Micro blogging site Twitter has acquired music search company We Are Hunted sparking off speculations that it will be launching its music service soon.

    While the financial details of the deal remain elusive to the public, We Are Hunted announced the acquisition on its home page saying, “We Are Hunted has joined Twitter… While we are shutting down wearehunted.com, we will continue to create services that will delight you, as part of the Twitter team…There‘s no question that Twitter and music go well together… We can‘t wait to share what we‘ve been working on at Twitter.”

    Set up in 2007 in Brisbane, Australia by Stephen Phillips, Richard Slatter and Michael Doherty, We Are Hunted recently shifted base to San Fransisco. The company developed proprietary search technology which continuously scanned the Internet to identify the hottest new music in the world.

    Twitter has become an engagement platform for music celebrities with them ‘tweeting‘ about things ranging from gratitude to concert experiences to random everyday incidents.