ITV

Tag: Spark 2004

  • Ad agency 1pointsize sparkles at Spark 2004

    MUMBAI: Creative outfit 1pointsize recently stole the show at the 2004 Spark which were awards hosted by the Ad Club Chennai as it walked away with five Golds, five silvers and two bronzes. The Chennai-based hot shop finished a close third behind JWT Bangalore and JWT Chennai.
    1pointsize caused a major upset by winning metals in heavy-duty categories like Brand Building Campaign of the Year, Art Director of the Year and Television Commercial – English. The other prized wins were for photography, public service, corporate identity, typography, calendar and rural campaign.
    An elated founder and CEO of 1pointsize Sharad Haksar said, “With just five people and a handful of small brands, we are rocking. We got nominated in 12 categories. And we’ve won in all the 12 categories. Last year we won seven metals. This year we’ve won 12.”

    Haksar lead the way by winning a gold and silver for photography. ““Yeah, it’s nice to win for photography. But what gave me more kicks this year was we won in loads of categories. In the Brand Building Category, Stori beat big brands like Ford and Color Plus to bag the silver. In The Television Commercials category we won a gold for our first ever TVC (for Reva Electric Car). The other award I really treasure is the Art Director of The Year award for C P Sajith. He really deserved it. Overall I am quite pleased,” gushes Haskar.

    For a two year old advertising agency, that’s quite a feat accomplished.

  • SS Music bags silver at Spark 2004 for Media Innovations

    MUMBAI: Southern Spice Music won the silver award for Media Innovations at the 27th Annual Advertising Club Awards – Spark 2004 that were held on 19 March at Chennai. The award was given for the highly rated innovative programme Virtual Request on the channel.
     
    Virtual Request is a unique 45 minutes technology savvy request programme from SS Music, where the viewers can place requests and in the process watch themselves on television. SS Music has placed kiosks in the Music World outlets in Bangalore, Hyderabad, Cochin and Chennai. This kiosk has a computer and a webcam through which viewers can record their request and place dedications. The same recording will played on Virtual Request. The programme airs daily at 6 pm.

    SS Music head of sales and marketing Nischal Kumtakar says, “Virtual Request is one of the first innovative programming initiative of SS Music for all the music lovers in South India. The award is a major boost to the innovative and interactive programming in the channel. Owing to the success of the show, we plan to increase the number of kiosks and also spread it to other towns. We are proud to be associated with Hero Honda who is the Title Sponsor for the programme Virtual Request. With mega brands willing to work with us as Media Partners, this will help us in developing interactive properties to leverage the brand requirements of clients as well as our channel objectives.”

    “I am sure with such young and dynamic programming team we will be able to win many more such awards in the days to come. These awards reiterate the fact that SS Music is the most favourite and preferred music channel in the South,” he added.