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Tag: Span Communications

  • Venus Productions join forces with Span Communications

    Venus Productions join forces with Span Communications

    Mumbai: Venus Productions joined forces with the creative agency Span Communications to produce a video campaign of five films for Madhya Pradesh (MP) Tourism. The first of the campaign features Pankaj Tripathi as the brand ambassador.

    The film showcases the best of MP under the direction of Ravi Jain – a seasoned director at Venus Productions. The campaign was overseen by filmmaker Vishal Bharadwaj, who has deep-rooted connections to the state. The film was shot in around 20 days including Gwalior, Ujjain, Orccha, Khajuraho and the jungles of Bandhavgarh, Kanha, Panna, Pench and Satpura.

    The film begins with a funny twist—Pankaj Tripathi struggling to act against a green screen, humorously showcasing the limitations of staged performances. This light- hearted setup transitions into breathtaking visuals of Madhya Pradesh’s rich offerings: the architectural marvel of Khajuraho, the spiritual essence of Ujjain, and thrilling wildlife adventures, among others. This dynamic approach, complemented by lyricist Irshaad Kamil’s poignant words, composer Abhishek Arora’s evocative score, and the powerful vocals of Divya Kumar, captures the audience’s imagination and evokes a profound wanderlust.

    Commenting about his experience, Tripathi said, “Madhya Pradesh is a treasure for nature and history lovers. This project is special because it brings together the region’s natural beauty and cultural heritage. Being part of this campaign feels like a journey into India’s heart. Dono Stree 1 & 2 ke alawa aur 5-6 films ki shoot maine MP main shoot kar chuka hoon aur ussi dohraan maine pura MP dekha hai, Har bar yaha bilkul ghar wali feeling aati hai.”

    Director Ravi Jain expressed his excitement, stating, “MP Tourism is one of the top brands in Indian advertising scene. Being an advertising director, this five – film campaign holds a special significance for me. And more so as I got the opportunity to work with the best of the best – Pankaj ji, Vishal Sir, Irshad ji and Abhishek Arora. It is a dream team and I am filled with gratitude for this project. For this particular film, we kept intact Pankaj ji’s persona unaltered. The film appeals to all ages as they see the real Pankaj Tripathi who they love in his films and in real. That along with the stunning visuals of the best of MP makes it a unique watch.”

    Reflecting on his experience, film-maker, creative director Vishal Bharadwaj mentioned, “I was delighted and thrilled to have my name associated with the beautiful state of Madhya Pradesh. We have put our hearts & minds on how best to capture the state’s charm and connect with the audience. Seeing the final film, it’s clear that our collaboration brought out something truly special!”

    Tourism department principal secretary and managing director of the Tourism Board managing director Sheo Shekhar Shukla commented, “Madhya Pradesh Tourism is globally renowned for its scenic locations and breathtaking landscapes. Our continuous endeavour has been to present the state’s iconic destinations with a distinct identity that resonates not just across India but internationally. This new TVC, brimming with vivid visuals, colour, and life, will play a pivotal role in drawing travellers to our beautiful state.”

    Narrating the creative journey, Span Communications founder & CEO Naresh Kheterpal. “MP is the heart of incredible India and its destinations are the heartbeats. Our strategy was to showcase the destinations in their full glory and ask tourists to come and feel it for real. To make this invitation to tourists engaging and impactful, Pankaj Tripathi was roped in. Pankaj is a perfect choice as he has shot for his various films in MP, knows the state well and his persona creates an interesting connection with the brand. This is just a beginning. A lot more interesting stuff is waiting to be unveiled and captivate the audiences.”

    Venus Production founding producer Anil Jain stated, “Unlike MP’s past metaphorical campaigns, this project captures the true essence of MP, shot directly on location. We assembled a dream team of passionate, skilled creators, all driven to bring this vision to life and honor the state’s breathtaking landscapes and vibrant culture.”

  • #EveryDayIsWomensDay communicated in a Span

    MUMBAI: In honour of International Women’s Day, Span Communications has released a video to highlight the social issues pertaining to women and promote the principles of Women’s Day each day.

    As part of our #EveryDayIsWomensDay campaign, Span implores the viewers to respect the notion of women that International Women’s Day brings forward and carry the sentiment as a social behavior and not just a celebratory occasion.

    Span has launched the video highlighting the hypocrisies of the day that aims to promote women empowerment. International Women’s Day is intended to draw attention to the social, political, and economic successes of women. However, the short-sightedness of the people to limit the attention to a single day, while violating its principles on all other days, has long been an issue of concern.

    Through this video, Span resolves to address this issue while promoting the need for empowering women every day. The video adopts a rather satirical theme, featuring women express their views sarcastically on various aspects of the day, including how women are adored and adored in all their glory, how respect befalls from the unlikeliest corners, how their success is celebrated across the globe, and how all is simply forgotten when the clock strikes midnight.

    In the video, women address the things that are wrong outside Women’s Day and question the viewers on why the women of the society are basked in glory on this one day in particular when they face the discriminatory brunt on the rest of the days.

    In light of the recent violations against women, including mass molestation in Bangalore and multiple rape cases in Uttar Pradesh, the video sends out an important message on women safety in India.

    The video delineates why it is imperative to break away with this mentality and focus on the real causes for such incidents – misplaced sense of patriarchy in the society, lack of education and poor conditioning of men in the society. It implores the viewers to respect the notion of women that International Women’s Day brings forward and carry the sentiment each and every day.

  • Dentsu Media wins media planning duties of SEBI

    MUMBAI: Dentsu Media has bagged the media planning duties of the Securities and Exchange Board of India‘s (SEBI) multimedia investor education and awareness campaign.

    The agency won the account following a multi-agency pitch in which 13 renowned agencies had participated including Alaknanda Advertising, Allied Media, Carat Media, Dentsu Communciations, Lintas Media Group, Lodestar U M, Zenith Optimedia, Span Communications, R K Swamy BBDO, Prachar Communications and Purnima Advertising Agency.

    The appointment is for a period of two years.

    Dentsu Media CEO Divya Gupta said, “It is an absolute honour to handle SEBI‘s media business. We are extremely proud to have won this opportunity of partnering with one of the apex regulatory authority of India, and we look forward to the kind of work that we would be able to do in this category.”

    A senior SEBI official said, “We are glad on appointment of Dentsu as the media agency for our investor awareness campaign. The appointment has taken place after a detailed competitive and transparent process, and we now look forward to work together, so as to achieve the objectives set out for this campaign”.

    Dentsu Media, along with Ogilvy & Mather as creative agency, will provide communication planning to SEBI in its investor education and awareness campaign, which is aimed at educating and creating awareness amongst retail investors and also converting the savers into investors.

  • 15 ad majors to promote activities of food processing ministry

    15 ad majors to promote activities of food processing ministry

    NEW DELHI: Fifteen agencies have been shortlisted for a period of three years by the Food Processing Industries Ministry to work on its creative and media strategies.


    The Ministry had called for a multi-agency pitch for empanelment of media/ advertising agencies in May this year.


    The list of empanelled agencies include Triton Communications, Pamm Advertising, Centum Advertising, Infinity Advertising, Aryan Advertising, Alaknanda Advertising, RK Swamy BBDO, Garuda Advertising, Adwit India, Vivid India Advertising, Mode Advertising, Span Communications, Impact Advertising, Quantum Communication and Critique Communication.
     
    These agencies have to conceptualise, design and produce creative materials, and publicity materials for the Ministry’s promotional campaign in both print and electronic media and also for outdoor publicity.


    The agencies would also be responsible for preparing media activities plan, implementing and executing them.
     

  • Span wins Rs 2 bn global media mandate for Incredible India, Ministry of Tourism

    Span wins Rs 2 bn global media mandate for Incredible India, Ministry of Tourism

    MUMBAI: Span Communications has won the global media mandate of Incredible India, Ministry of Tourism.

    The size of the business is estimated to be around Rs 2 billion.

    A multi-agency pitch was called in May this year. Thirteen leading media agencies including GroupM, OMD, Ogilvy India, MPG, Mindshare, Maxus Global, ZenithOptimedia, Omnicom Group, Crayons Advertising, Prabhatam Advertising, Integrid Media, Allied Media (Percept), Purnima Advertising, Carat Media, Sterling Advertising, ITDC, TDI International India Ltd and Span Communications had taken part.

    The mandate involves handling global television and print campaign for Ministry of Tourism in America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. Span Communications has been handling the Incredible India account for more than 5 to 6 years now.

    Talking about the mandate, Span Communications CEO Naresh Kheterpal said, “Incredible India is one of the most respected Indian brands globally and it is indeed a matter of pride and prestige for us to win this campaign again. At the same time, it is a testimony to our excellent media skills and the confidence that the client has placed on us. The campaign is slated to begin soon and would encompass all mediums focusing on the American, European and Asian markets.”

    Span has a large number of leading corporate, government and PSU clients like G‘Five Mobiles, Ansal Group, SRS, Goa Coastal Resorts, State Bank of India, IndianOil, Oriental Bank of Commerce, Central Bank of India, Delhi Government, ESIC, India Post, Andaman Tourism, Election Commission, Bureau of Energy Efficiency, Ministry of Civil Aviation and National Commission for Women among others.