ITV

Tag: Southern market

  • CoinSwitch ropes in Havas Media Group India as media AOR

    CoinSwitch ropes in Havas Media Group India as media AOR

    Mumbai: Following a highly competitive multi-agency pitch, Havas Media Group India has bagged the integrated media mandate of India’s largest crypto investing app, CoinSwitch. This is the first major win for Havas Media Group India in the Southern market this year. 

    The mandate includes both offline and online duties of CoinSwitch and will be handled out of the Bangalore office, led by Havas Media managing partner – South Saurabh Jain, said the statement.

    “Crypto assets are a gateway to the future decentralised world, aka Web 3.0. Today’s digital-savvy Indians are willing to experiment with this emerging asset class,” commented CoinSwitch chief business officer Sharan Nair. “At CoinSwitch, as part of our mission to ‘make money equal for all,’ we are committed to improving user awareness and helping them make informed investment decisions using various mediums. We are delighted to partner with Havas Media. Their strategic, audience-centric, meaningful media approach will strengthen the effectiveness of our investor education initiatives, as we evolve into a wealth-tech destination of choice for Indians.” 

    CoinSwitch has raised $260 million in Series C funding from Coinbase Ventures and Andreessen Horowitz (a16z) in September 2021, to become India’s most valued crypto unicorn at a valuation of $1.9 billion. In January, the company crossed 15 million registered users and now plans to deliver diverse investment options to its growing customer base.

    “We are proud to add a leading wealth tech unicorn CoinSwitch, that is helping users on their investment journey with crypto,” stated Havas Media Group India CEO Mohit Joshi. “We look forward to partnering the brand in their next phase of growth and building awareness, and reaching the right audiences using Havas’s proprietary tools, Meaningful Brands & Media Experience (Mx).”

  • Prega News ropes in Kajal Aggarwal as regional brand ambassador

    Prega News ropes in Kajal Aggarwal as regional brand ambassador

    Mumbai: Prega News, the pregnancy detection card from the house of Mankind Pharma, has roped in southern actress Kajal Aggarwal as its regional brand ambassador. 

    The collaboration with the actor will help to strengthen the brand’s reach among the region’s large and widespread audience, said the company in a statement.

    “The reason behind this partnership is that Kajal is someone to whom young moms can relate easily. Hence, we would like to leverage it and reach out to the expectant mother and be a part of their happiness in their motherhood journey,” stated Mankind Pharma general manager- sales & marketing Joy Chatterjee.

    The objective behind the association is that Aggarwal will play an integral role in intensifying the brand’s reach in the Southern Indian market, in addition to promoting the brand at a pan-national level also. As part of the association, the brand will soon launch a 360- degree campaign which will be led by television, print, and digital platforms.  

    “The brand gives good news in a few minutes and is known for its accurate results. Indeed, it has become a preferred choice for expecting mothers. This is an extremely valuable association for me, and I look forward to a meaningful partnership with the brand,” said Aggarwal on the brand association.

  • Telugu OTT platform Aha announces content slate for 2021

    Telugu OTT platform Aha announces content slate for 2021

    KOLKATA: After a grand Diwali event with Allu Arjun in November, Telugu OTT platform Aha continues with its orange wave of entertainment by bringing forth its 2021 programming line-up featuring 52 originals.

    Helmed by the finest filmmakers from the Telugu industry, the content slate will range from blockbuster movies, original web shows, talk shows, and docudramas across multiple genres, targeting global Telugu-speaking from various demographics. Through this, Aha, currently with 7 million app downloads, will serve its strong user base of over 20 million with one of the most innovative and diverse Telugu content libraries in the country.

    Previosuly, Aha brought in superstar Allu Arjun on board as its brand ambassador, along with esteemed directors Sukumar, Harish Shankar, Surender Reddy, Vamshi Paidipally, Nandini Reddy, Praveen Sattaru, Dr Sailesh, Pawan Kumar,VenuUdugula, Sudheer Varma, Sagar Chandra, Ranga Yali, Vidya Sagar, Uday Gurrala, Pranav Pingle Reddy and Pallavi Gangireddy amongst others, to team up with eminent actors from the industry. Furthermore, the platform also recently launched the massive talk show Sam Jam hosted by star actor Samantha Akkineni, The Viral Fever (TVF)'s original web series Permanent Roommates’ Telugu remake CommitMental, Maa Vintha Gaadha Vinuma, Anaganaga O Athidhi as its festive offering this Diwali, which opened to a huge response from audience and critics alike.

    Coming soon are some of the most-awaited projects like 11th Hour which features actress Tamannaah Bhatia making her debut in the OTT space; well-known producer Swapna Dutt’s Kambalapalli Kathalu, Baahubali producers Arka Media’s Anya’s Tutorial, Sooper Over, Maidanam, Maze, Beyond Textbook, Kudi Yedamaithe, In the Name of God, Thodelu, Rudraveena and Qubool Hai, amongst others.

    Aha promoter Ramu Rao Jupally said, “In a short span of time, aha has grown to be recognised as a gamechanger in the Telugu entertainment industry. Today, the OTT industry is one of the fastest-growing markets which is expected to grow at a CAGR of 28.6 percent for the next four years as per the PwC report. With over 50 million Telugu content consumers across both Telugu states, we believe the market potential is huge. We are confident that the line-up featuring the biggest names in the industry will offer our audiences to enjoy through relatable and entertaining content.”

    Going from strength to strength, Aha is counted amongst the fastest-growing OTT platforms in India. On the back of offerings that can be enjoyed by one and all, Aha will ensure that its content in the coming year keeps viewers entertained.

  • PVR Cinemas expands its footprints in the Southern market with the launch of its 10th multiplex in Telangana

    PVR Cinemas expands its footprints in the Southern market with the launch of its 10th multiplex in Telangana

    MUMBAI: PVR Ltd., the largest and the most premium film exhibition company in the country, announced the launch of its 8th multiplex in the city of Hyderabad, today. The 6-screen property is located in a convenient location at Hyderabad Next Galleria Mall in Musarambagh, Hyderabad. Designed on the boutique cinema concept and equipped with advanced in-cinema technologies, the new multiplex offers enhanced cinematic experience to the movie patrons. With this launch, the total screen count of PVR Cinemas stands at 58 screens at 10 properties in the state of Telangana, augmenting its growth in southern region with 260 screens across 43 PVR properties.

    The new PVR Cinemas is easily accessible owing to the metro connectivity from across the city. The property spreads across an area of 26,630 sq. ft. with a seating capacity of 985 seats. It is integrated with world-class technological solutions like BARCO 2K projection system that regulates brightness and vibrant colours to ensure razor-sharp picture quality. In addition to this, the auditoriums are equipped with Dolby 7.1 surround sound and next-generation 3-D, bringing an exceptional digital movie experience with excellent visuals and audio quality. Further, the UHB 3D system is brighter in comparison to the conventional 3D system as the Harkness Silver and White Screens aids in delivering an exceptional video quality. With an array of digital first features and a host of hospitality services, PVR reinforces its focus in enabling a seamless movie viewing experience at the theatres.

    Commenting on the launch, Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “We are pleased to announce the launch of our new boutique property in Hyderabad. This is the first launch of this year and we look forward to continue with our expansion plans in FY 2019- 2020, across the country. Innovation and the endeavor to introduce new concepts and offerings have been at the core of our business strategy and we are certainly positive that the new multiplex in Hyderabad will be well received by the movie patrons.”

    He added, “I, on behalf of the whole PVR team would like to thank the L&T Realty Ltd. to let us be a part of their sound property, Hyderabad Next Galleria Mall in Musarambagh, and we look forward to a resounding association.”

    Mr. Gautam Dutta, CEO, PVR Ltd., said, “With this launch we reiterate our focus in introducing new concepts, specially developed to offer enhanced experience to our patrons at the theatres. With advancements in technological solutions, it is equally imperative to identify customer preferences to be able to establish a connect with them. The new multiplex integrated with state-of-the-art technological solutions and plush interiors stands as a unique property with a comfortable yet classy ambience, perfectly, designed for movie goers.”

    The interior décor of PVR Musarambagh is designed on the theme of theatrical Art, carrying the characteristics of art deco style. The theatre celebrates distinctiveness with the elements of art decor. Additionally, PVR cements its ardent consumer-centric approach by offering a wide range of gourmet delicacies and with the Quick Tix facility at the box office, a seamless experience is guaranteed to the customers at PVR theatres.

    With this opening, PVR stands at a total screen count of 754 screens at 162 properties in 64 cities.

  • CCL’s Pearl Media acquires rights to air ‘Tom & Jerry’ in Southern market

    MUMBAI: Century Communication Limited (CCL), has announced that it’s media sales arm Pearl media has tied up with Saregama Films Ltd for airtime sales rights to Cartoon network’s programme, Tom & Jerry.

    With this strategic alliance, Pearl Media will have the airtime sales right of the programme, available to be telecasted on major south based channel- Sun Network, informs an official release.

    As reported by Indiantelevision.com, CCL currently holds complete ownership of Pearl Media after it bought out ex-UTV Anil Mishra’s 30 per cent stake for an undisclosed amount last month.

    The versions of this Tom & Jerry available on a daily basis on each of the channels are follows: Kuttees Choice in Tamil on Sun TV at 5 pm, Chinnoos Choice in Kannada on Udaya TV also at 5 pm and Kutties Choice in Malayalam on Surya TV at 5.30 pm.

    Commenting on this development, Century Communication Ltd COO Parvinder Bhatia said, “Pearl Media is the market leader in media ad sales for general entertainment programs on the Sun Network. With this association, CCL has furthered its foray into the international world of quality content and has added kids’ genre to its current bouquet of programs. This will mark a good opportunity for marketers to sell their products to the southern market using the kids’ genre.”

    Century Communication Limited is an integrated media and entertainment company with interests in airtime sales, post production of video and film, radio, digital news room services and other growing aspects of the media business.