Tag: South Indian cinema

  • For the love of cinema, DocuBay unveils Fanatics by Studio 9

    For the love of cinema, DocuBay unveils Fanatics by Studio 9

    MUMBAI: What drives a fan to worship their cinematic idols with the fervor of a devotee? Is it the larger-than-life stories, the charisma of the stars, or something deeper – a bond that transcends the screen? For South Indian cinema lovers, it’s all of this and more. Come 7 December 2024, DocuBay, the global documentary streaming platform from IN10 Media Network, invites you on an exhilarating journey with Fanatics – a stirring original feature that peels back the curtain on the extraordinary world of South Indian film devotion.

    From Tollywood to Sandalwood, this documentary delves into the heartfelt, and sometimes overwhelming, passion of fans who turn theaters into temples and actors into deities. Fanatics isn’t just a film; it’s a celebration of an emotion that millions live and breathe – a spectacle that promises to move, inspire, and leave you in awe. Mark your calendars, because this is one cinematic story you won’t want to miss.

    Through in-depth storytelling, Fanatics journeys into the cultural heartlands of south India to showcase the acts of devotion and reverence that redefine fandom. From building temples in honour of their idols to life-altering sacrifices, the documentary portrays not only the admiration fans hold but also the darker consequences of such passion. Beginning with Tamil actor-politician MG Ramachandran’s era, the film traces the evolution of fan culture to the present day, including figures like Rajinikanth and Allu Arjun.

    The documentary features candid interviews with Indian cinema icons such as Allu Arjun, Kichcha Sudeep, and Vijay Sethupathi, highlighting their perspectives on fan loyalty and the influence it wields on society. The film also examines the risks of fanaticism, including violent rivalries between fan groups.

    Arjun reflects in the documentary, “Cinema has become a very strong, integral part of the culture—it’s no longer just a source of entertainment. Stars are highly idolised in the South, more than anywhere else I have seen in the world. Many fans do wonderful charity work, and that is great energy being put to the right cause.”

    Sudeep shares his perspective, saying, “When I see people building temples for me or getting tattoos, it honestly scares me because I am a man of flaws. Over time, you begin to understand the purity of their emotions and the immense love they have for you. It teaches you responsibility and makes you a better human.”

    IN10 Media Network, managing director, Aditya Pittie expressed the vision behind Fanatics, “At DocuBay, our mission is to curate and deliver intriguing narratives that resonate with global audiences. With Fanatics, we aim to provide an in-depth look at the unparalleled devotion of South Indian cinema fans. This first-of-its-kind documentary reflects our commitment to diverse and impactful storytelling that drives engagement worldwide.”

    Fanatics delves into the symbiotic relationship between fan loyalty and the business of cinema, highlighting how this devotion directly influences the box-office success of south Indian films. By presenting stories of fans piercing their tongues, tattooing their bodies, and dedicating their lives to their idols, the documentary balances the awe-inspiring and cautionary tales of fandom.

    Produced by Studio 9, Fanatics offers an unfiltered view into the world of extraordinary devotion. The documentary premiered exclusively on DocuBay on 7 December 2024.

  • South India Film Festival (SIFF) set to illuminate the cinema landscape with its inaugural edition

    South India Film Festival (SIFF) set to illuminate the cinema landscape with its inaugural edition

    Mumbai: The South India Film Festival (SIFF), heralded as a celebration of cinematic excellence and cultural diversity, proudly announces its inaugural edition set to unfold on 22 March 2024 in Hyderabad.

    This year, the festival takes immense pride in presenting a stellar line-up of luminaries from the South Indian film industry, embodying the essence of regional storytelling and artistic brilliance. Among the distinguished guests gracing the event are renowned actors, directors, producers, and industry experts, promising an unforgettable showcase of South Indian cinema.

    The festival serves as a testament to the rich heritage and creative ingenuity of South Indian cinema, bringing together visionaries from various corners of the industry to share their insights, experiences, and expertise with audiences eager to delve into the world of cinema.

    Leading the line-up is megastar Chiranjeevi, who have been awarded with The Padma Vibhushan the second-highest civilian award given in the country, whose presence promises to infuse the festival with star power and cinematic excellence. Alongside Allu Arvind, Vishwa Prasad, Shailesh R Singh, Deepak Dhar, Sujay Ray, and Shetanshu Dixit among others, audiences can look forward to engaging with a diverse array of talents, including Mayank Shekhar, Rajeev Masand…, each bringing their unique perspective and contribution to the festival.

    Check out the list of esteemed guests:

    https://southindiafilmfestival.com/

    Attendees can anticipate a captivating blend of screenings, panel discussions, and networking opportunities, offering a holistic immersion into the world of South Indian cinema. From thought-provoking debates on industry trends to insightful conversations on the future of regional cinema, the festival promises to be a dynamic platform for dialogue and exchange.

    The presence of these esteemed guests underscores the significance of the South India Film Festival as a cornerstone of the regional film industry. Their collective talent, experience, and passion for cinema will undoubtedly elevate the festival to new heights, enriching the cultural tapestry of South Indian cinema.

    Register yourself for the South India Film Festival here:

    Register yourself for the South India Film Festival here: https://in.bookmyshow.com/events/south-india-film-festival/ET00377474

    Stay tuned for more updates and announcements as we embark on this exhilarating journey of celebrating the magic of South Indian cinema at the inaugural South India Film Festival.

  • redBus launches new brand campaign featuring Allu Arjun

    redBus launches new brand campaign featuring Allu Arjun

    Mumbai: redBus has launched its first digital-first brand campaign, with its brand ambassador Allu Arjun, ahead of the festive season. The brand aims to present itself at the heart of intercity bus travel, amid the upcoming festive occasions and holidays.

    As part of the campaign, the world’s largest online bus ticketing platform has rolled out two ad-films with Allu in the lead and delivering the message of bringing your loved ones and dreams closer with redBus.

    redBus undertook extensive research across 15 cities by reaching out to hundreds of people from different walks of life to identify the emotional and cultural anchors that it needed to create the theme for the campaign.

    Directed by Trivikram Srinivas, the brand has unveiled two 45-second and 30-second ad films. The films depict slice-of-life situations like a logistics manager at a storage facility or a mother-daughter duo running a small eatery.

    The first film depicts a helpless father who misses out on the joys of being a part of his infant child’s formative months. As he dreads the prospect of chasing a bus to get home, even to see his child take the first steps, a red bus arrives on the scene and pulls up to drop off a very special passenger. The father is awestruck as Allu Arjun alights from the bus and treads a red carpet towards him with a swagger befitting the actor. Allu comforts the anguished father in a breeze with his cinematic charisma, as he speaks of the benefits of booking a bus ticket on redBus, which could help improve the time the man spends with his family.

    In a similar construct, the second film comprises a mother-daughter duo managing a small eatery. The hardworking daughter is also very talented, making her mother proud, who now wishes to see her enrol at a college in the city for higher studies. The daughter is apprehensive as her mother would have to manage the weekend rush at the eatery all alone while she spends valuable time in queues to obtain a bus ticket for the trip. The same red bus arrives here too, with the swashbuckling Allu Arjun strolling up to the two to defuse their tension by asserting a list of benefits that come along with booking a bus ticket on redBus. Allu finishes both the films with a powerful tone, exclaiming—”redBus: Apno ko, sapno ko, kareeb laye.”

    The narrative of the films thus implies redBus’ strong bond with its customers by being culturally relevant to ‘Bharat’ as well as having a strong connection with individual emotions and aspirations through extremely relatable storytelling.