MUMBAI: Lights, camera, South India! ET Now, India’s leading English business news channel, is spicing up its programming lineup with two brand-new offerings South Central and The Interview with Ayesha Faridi. Both promise to add depth, drama, and dialogue to the channel’s already formidable portfolio.
First up is South Central, a weekday special airing from 29th September 2025, 5:30 pm–6:00 pm, helmed by ET Now’s Jude Sujendran. More than just a show, it’s a journey into the beating heart of South India, a region that’s equal parts economic powerhouse and cultural trendsetter. From boardroom battles in Bengaluru to cinematic splendour in Chennai, the show will explore everything from politics and policy to food and lifestyle. Its editorial pillars business & economy, politics & policy, cinema & culture, and food & lifestyle ensure that viewers get the full southern thali, not just a side dish.
Then comes The Interview with Ayesha Faridi, premiering on 3rd October 2025 at 3:30 pm. Executive editor Ayesha Faridi will trade soundbites for substance in a 25-minute deep dive with marquee voices from business, markets, policy, sports, and culture. Expect candid revelations, untold stories, and insights into future strategies from leaders shaping the country’s direction. Designed to rise above the clutter of breaking news, this flagship weekly show aims to bring clarity and context to India’s biggest decisions.
“Both the shows embody our vision of combining sharp analysis with engaging narratives, offering viewers unmatched perspectives on the people and forces shaping India’s economy, politics, and culture,” Times Network said in a statement.
For ET Now, already home to marquee programmes like The Market, First Trades and Closing Trades, the new additions reinforce its ethos of Rise with India, with coverage spanning 16 countries.
So whether it’s the spice of southern stories or the candour of conversations, ET Now’s festive programming treat promises something fresh for every viewer.
Tune in to South Central every weekday at 5:30 pm, and The Interview with Ayesha Faridi every Friday at 3:30 PM, only on ET Now.