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Tag: South Asian Countries

  • SureWaves Media to expand its operations in south Asian countries

    SureWaves Media to expand its operations in south Asian countries

    KOLKATA:  SureWaves Media Tech, a Bengaluru based digital media-technology company, is looking beyond the Indian shores. The company is planning to expand its presence and operations in the south Asian countries.

    “We are extending the frontiers for growth. Since, we have covered the length and breadth of India, we are setting out to expand our scope and look for additional geographies. Nepal and Sri Lanka are on the radar now,” said SureWaves founder Rajendra Khare exclusively to Indiantelevision.com.

    According to Khare, there are advertisers in India that are looking at consumers in these countries.  And so, through a single gateway, SureWaves is now extending its scope and reach in order to enable the advertisers in these markets with the ease of technology. “We are also looking for additional strategic partners,” added Khare.

    The services will be fully functional in the next quarter. “Many product companies, auto sector, FMCG and e-commerce players have shown a strong interest,” he informed.
    Both Sri Lanka and Nepal markets are not yet digitised and so have a combination of terrestrial, cable and satellite channels. SureWaves is in the process of tying up with around 12-15 top media properties in Sri Lanka and another six to eight media channels in Nepal.

    “Bangladesh is also important for us,” he hinted.  As for Pakistan, Khare said that it would depend on the relationship between India and Pakistan.

    Currently, the company, through its internal team in the south Asian countries, is working on the initial research. “The geography and culture in the south Asian markets is not very different from that of India,” he said.

    SureWaves provides real-time data monitoring of ads, which for the first time, has made cable TV advertising accountable.

    The company, which has penetrated over 100 different markets across India by tying up with close to 250 local channels, plans to approach more satellite channels to extend its solution in the country.

    At present around 150 brands including HUL, Wipro, Dabur, Parle, Aircel, Vodafone, Nestle and Honda among others are using SureWaves services in India. Of these, a few have already shown interest to use the services in the neighbouring countries as well. “We are also targeting national advertisers who want to reach all the markets,” he concluded.

  • Star India in deal for Olympic Games coverage

    Star India in deal for Olympic Games coverage

    MUMBAI: Star India has scored the rights to carry the upcoming 2014 Winter Olympics from Sochi and the 2016 Summer Olympics from Rio across seven South Asian countries.

     

    The deal with the International Olympic Committee (IOC) also covers the Summer Youth Olympic Games, taking place next year in Nanjing, China. Star India has the free to air, pay TV, Internet and mobile rights for Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka. In 2012, the Olympics were broadcast in India on state broadcaster Doordarshan.

     

    “We welcome the opportunity to work with Star India for the upcoming editions of the Olympic Games and Youth Olympic Games,” said IOC president Jacques Rogge. “We are confident they will do a great job providing the best possible broadcast coverage of the Games, on a variety of platforms, to the largest possible audience in the seven different countries.”

     

    IOC chairman finance commission Richard Carrión, said, “The Star India deal marked a shift in the organisation’s handling of broadcast rights in Asia. Traditionally the IOC has negotiated broadcast rights on a pan-Asian basis; however, the media landscape is changing and we have adapted our approach recently by negotiating directly in certain markets. We are very pleased to have reached this agreement directly with Star India.”

     

    For the 2012 games, the IOC had a pan-Asian free-TV deal with the Asia-Pacific Broadcasting Union and a pay-TV deal with the now defunct ESPN Star Sports.

     

    Star India head of sport business Nitin Kukreja added, “The Olympic Games remain the pinnacle of sporting achievement where the world’s best in various disciplines face off for the title of Olympic champion. Indian athletes have also performed admirably over the last few editions, which is evident in the medal-winning performances that we have come to admire. We value our partnership with the IOC and feel that this spectacular extravaganza can be taken to even greater heights in India on both television as well as on digital platforms.”??

     

    Elsewhere in the region, deals for the 2014 and 2016 games were previously concluded with CCTV in China, SBS in Korea and a consortium of broadcasters in Japan.